Hampshire, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hampshire, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,088 per year — at a $352 nightly rate, 36.9% occupancy, and a $120 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 87 active listings, Hampshire is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hampshire?
In Hampshire, the headline Airbnb metrics are $28,088 in average annual revenue,36.9% occupancy, $352 ADR, and $120 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hampshire?
Understanding the monthly revenue variations for Airbnb listings in Hampshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampshire is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,221 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,266 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampshire
What Is the Monthly Airbnb Occupancy Rate in Hampshire?
Maximize your bookings by understanding the Hampshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampshire:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampshire
What Is the Average Airbnb Nightly Rate in Hampshire?
Effective short term rental pricing strategy in Hampshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampshire typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $657+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $212 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Hampshire
What Is the RevPAR for Airbnb in Hampshire?
RevPAR in Hampshire is currently $120. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $90 RevPAR.
- Strong performers (Top 25%) earn $138 RevPAR.
- Best-in-class (Top 10%) achieve $192 RevPAR.
Average Monthly RevPAR Trend in Hampshire
RevPAR Insights for Hampshire
- The average RevPAR in Hampshire is $120. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($192) and bottom 25% ($54) is $139, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hampshire benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $138+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hampshire?
Hampshire's peak Airbnb season falls in August, June, July, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $5,371 per month
- Occupancy rates average 49.3%
- Daily rates average $362
Shoulder Season
- Revenue averages $2,903 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $305
Low Season (February, April, May)
- Revenue drops to average $1,244 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $329
Seasonality Insights for Hampshire
- Airbnb seasonality in Hampshire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hampshire's highest earning potential, with monthly revenues climbing to $5,601, occupancy reaching 53.9%, and ADRs peaking at $371.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $273.
- Lower occupancy paired with meaningful seasonality means hosts in Hampshire need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hampshire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hampshire?
Low regulation and minimal registration activity in Hampshire, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hampshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hampshire?
Hampshire is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southampton | A vibrant city known for its maritime history and as a gateway to the Isle of Wight. It's popular among tourists for shopping, dining, and cultural events. | SeaCity Museum, Tudor House and Garden, Southampton Common, Ocean Village, Mayflower Theatre, Westquay Shopping Centre |
| Basingstoke | A bustling town with good transport links and a variety of amenities. It attracts business travelers and families seeking short-term accommodation. | Festival Place Shopping Centre, Basingstoke Canal, Milestones Museum, The Anvil, Viables Craft Centre, Eastrop Park |
| Winchester | A historic city known for its stunning architecture and the iconic cathedral. It attracts tourists interested in history and culture. | Winchester Cathedral, The Great Hall, Winchester College, Wolvesey Castle, River Itchen, Winchester Science Centre |
| Portsmouth | A coastal city with a rich naval history, home to attractions like historic ships and maritime museums, popular with families and tourists. | Portsmouth Historic Dockyard, HMS Victory, Spinnaker Tower, Gunwharf Quays, Charles Dickens' Birthplace Museum, South Parade Pier |
| Farnborough | Known for its air show and technology industries, Farnborough attracts visitors related to business and aviation. | Farnborough International Airshow, Kingsmead Shopping Centre, Aldershot Military Museum, North Camp, Farnborough Leisure Centre, Crondall Village |
| Andover | A small town offering a quieter base for exploring Hampshire, popular among families and outdoor enthusiasts. | The Museum of Andover, Andover Town Centre, Charlton Lakes, Thruxton Motorsport Centre, The Test Way, Portway Stadium |
| Romsey | A picturesque market town known for its historic charm and proximity to great walking trails, attracts tourists and nature lovers. | Romsey Abbey, Broadlands, The Mount, Sir Harold Hillier Gardens, Romsey Rapids, Haloo's Fishery |
| Lymington | A coastal town known for its yachting and beautiful scenery, popular with tourists seeking a seaside getaway. | Lymington Market, Lymington Pier, New Forest National Park, Walhampton House, Lymington Sea Water Baths, St. Thomas Church |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hampshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hampshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampshire
- The Hampshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hampshire, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 7.9%) offer potential for unique stay experiences.
Hampshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampshire
- The dominant room capacity in Hampshire is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.6% of the active Airbnb listings in Hampshire, indicating a high concentration in these sizes.
- A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampshire.
Hampshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampshire
- The most common guest capacity trend in Hampshire vacation rentals is listings accommodating 8+ guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hampshire STR market, accounting for 44.8% of listings.
- 51.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampshire.
- On average, properties in Hampshire are equipped to host 5.1 guests.
How Do Listings in Hampshire Compare on Quality?
Listing quality in Hampshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hampshire
- At 30.5 photos per listing on average, Hampshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hampshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hampshire?
Amenity Prevalence
Amenity Insights for Hampshire
- Essential amenities in Hampshire that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampshire: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampshire to stay competitive.
Which Airbnb Amenities Boost Revenue in Hampshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hampshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 94.3% | $29,358 | $7,246 | 305.2% |
Pool tableHigh opportunity | 6.9% | $62,974 | $25,503 | 146.9% |
Sun loungersHigh opportunity | 6.9% | $56,485 | $25,984 | 117.4% |
Washer | 85.1% | $30,298 | $15,504 | 95.4% |
BBQ grill | 23.0% | $42,612 | $23,752 | 79.4% |
Pets allowed | 40.2% | $38,143 | $21,319 | 78.9% |
Indoor fireplace | 19.5% | $41,241 | $24,893 | 65.7% |
Bathtub | 58.6% | $33,573 | $20,316 | 65.3% |
TV | 88.5% | $29,398 | $17,998 | 63.3% |
Exterior security cameras on property | 16.1% | $40,988 | $25,614 | 60.0% |
Revenue Impact Insights for Hampshire
- Heating tops the revenue impact list with a 305.2% uplift — listings with this amenity earn $29,358 vs. $7,246 without it.
- High-opportunity amenities — Pool table, Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Washer, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Hampshire.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hampshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hampshire
- The typical guest profile for Airbnb in Hampshire consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.7% of guests.
- Key international markets include United Kingdom (85.7%) and United States (3.6%).
- Top languages spoken are English (70.1%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hampshire?
Listings in Hampshire average 4.75 out of 5 overall, with about 10.9 reviews per active listing and 26.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hampshire
- An average rating of 4.75 places Hampshire in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hampshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampshire
- The most common availability pattern in Hampshire falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hampshire (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hampshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampshire
- The overall average booking lead time for vacation rentals in Hampshire is 26 days.
- Guests book furthest in advance for stays during September (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (30 days avg.) sees the longest lead times, while Spring (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Hampshire.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Hampshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hampshire?
Guests in Hampshire stay about 5.5 nights on average, generating roughly 1,505 reservations and 17.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hampshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hampshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (8.2 nights) and shorten in Jun (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hampshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
19.5% of total
2 Nights
20 listings
23% of total
3 Nights
7 listings
8% of total
4-6 Nights
2 listings
2.3% of total
7-29 Nights
7 listings
8% of total
30+ Nights
34 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hampshire is 30+ Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.1%) caters to monthly stays (30+ nights) in Hampshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.1% of Hampshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampshire.
Hampshire Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
11 listings
12.6% of total
Limited
9 listings
10.3% of total
Super Strict 30 Days
2 listings
2.3% of total
Flexible
13 listings
14.9% of total
Moderate
26 listings
29.9% of total
Firm
21 listings
24.1% of total
Strict
5 listings
5.7% of total
Cancellation Policy Insights for Hampshire
- The prevailing Airbnb cancellation policy trend in Hampshire is Moderate, used by 29.9% of listings.
- There's a relatively balanced mix between guest-friendly (44.8%) and stricter (29.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.9% market standard in Hampshire.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampshire.
How Much Are Airbnb Cleaning Fees in Hampshire?
Cleaning fees in Hampshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hampshire
- 73.6% of listings charge a cleaning fee, making it standard practice in Hampshire. Guests expect it and factor it into their booking decisions.
- The gap between the average ($474) and median ($128) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hampshire median of $128. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hampshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hampshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NewForest Manor for 18 with pool
Entire Place • 8 bedrooms
Avon Mill
Entire Place • 5 bedrooms
Kennington House, 5 minutes from Peppa Pig world!
Entire Place • 5 bedrooms
Harbour View - Emsworth - Sea Views
Entire Place • 4 bedrooms
Lymington Retreat with Garden
Entire Place • 4 bedrooms
2 Bed in Fordingbridge (oc-96127)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hampshire?
Learn from the best! This table showcases top-performing Airbnb hosts in Hampshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jayne | 1 | $217,880 | 5 | 5.00/5.0 |
| Original Cottages Kent & Susse | 3 | $203,465 | 6 | 4.50/5.0 |
| Henry Adams Holiday Cottages | 3 | $171,027 | 9 | 5.00/5.0 |
| Open Mind Property | 4 | $127,961 | 47 | 4.53/5.0 |
| Holidaycottages.Co.Uk | 3 | $125,056 | 6 | 5.00/5.0 |
| Joel And Gaby | 1 | $94,520 | 17 | 4.94/5.0 |
| Georgina | 3 | $75,619 | 44 | 4.88/5.0 |
| Donna | 2 | $75,350 | 25 | 4.96/5.0 |
| Claire | 2 | $69,268 | 16 | 4.83/5.0 |
| Graham | 5 | $68,471 | 16 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampshire.
Who Are the Airbnb Hosts in Hampshire?
Hampshire has a relatively balanced host base.
Host Profile Insights for Hampshire
- A 48.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 29.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hampshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hampshire
These are the highest-grossing professional property management operations in Hampshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidaycottages Co Uk | 3 | $203,465 | $1,371 | 28.1% | 4.50/5 |
| Henry Adams Holiday Cottages | 3 | $171,027 | $1,017 | 22.3% | 5.00/5 |
| Holidaycottages.Co.Uk | 3 | $125,056 | $398 | 40.0% | 5.00/5 |
| Amy | 2 | $67,750 | $255 | 38.5% | 4.58/5 |
| Adrian | 1 | $67,224 | $474 | 53.0% | 4.88/5 |
| Julia | 2 | $64,923 | $470 | 34.8% | 4.81/5 |
| Hazel | 1 | $45,023 | $314 | 41.9% | 4.88/5 |
| Stay With Me LTD | 3 | $42,270 | $246 | 21.3% | 4.93/5 |
| Sarah | 3 | $40,543 | $690 | 13.3% | 5.00/5 |
| Frances | 1 | $34,536 | $265 | 26.1% | 4.83/5 |
Management Company Insights for Hampshire
- The leading management company, Holidaycottages Co Uk, operates 3 listings with $203,465 in gross revenue — a useful benchmark for what scale looks like in Hampshire.
- Top managers average 2 properties each, suggesting professional management in Hampshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hampshire's Airbnb Market Compare to Nearby Cities?
How does the Hampshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Hampshire has 18 percentage points lower occupancy and about $28 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in Hampshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hampshire.
How much do Airbnb hosts make in Hampshire?
Hampshire hosts earn about $28,088 per year on average, with an average nightly rate of $352 and RevPAR of $120. Those figures describe the typical revenue environment for active listings in Hampshire, England, not the ceiling for the best operators. Source: AirROI 2026 data, Hampshire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hampshire?
The average Airbnb occupancy rate in Hampshire is 36.9%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hampshire?
Listings in Hampshire average $352 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hampshire?
Hampshire currently has about 87 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hampshire?
AirROI currently classifies the short-term rental regulation level in Hampshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hampshire?
RevPAR in Hampshire is about $120. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hampshire?
Occupancy of 36.9% means Hampshire is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,088, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hampshire?
The average booking lead time in Hampshire is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hampshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hampshire include Southampton, Basingstoke, Winchester. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hampshire?
entire_home listings make up 89.7% of the active supply in Hampshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hampshire compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Hampshire's $28,088 and 36.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hampshire?
The average Airbnb stay length in Hampshire is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hampshire?
Airbnb listings in Hampshire average 4.75 out of 5 overall. About 26.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hampshire?
Heating and Pool table are among the strongest revenue-linked amenities in Hampshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hampshire?
Yes. About 73.6% of active Airbnb listings in Hampshire charge a cleaning fee, and the average fee is $474. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hampshire?
A 48.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.