Tourism statisticsCity2026
Southampton Tourism Statistics: 12,534 Airbnb Stays
AirROI estimates 12,534 Airbnb stays in Southampton, in England, United Kingdom, in the 12 months to October 2026. The busiest month was September, and the quietest was February. All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 66,343
- Typical Airbnb stay
- 5.3 nights
- Busiest Airbnb month
- September
- From within the United Kingdom, among guests who left a review
- 70%
Key facts
Southampton Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Office for National Statistics puts all of England at 33.5 million international arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Southampton at 12,534 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Southampton added up to 66,343 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Southampton lasted 5.3 nights in the 12 months to October 2026, booked about 44 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Southampton in the 12 months to October 2026, followed by August and July, with February the quietest.
- AirROI estimates the six busiest Airbnb months in Southampton ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Southampton in May were booked furthest ahead, about 77 days, against 27 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 70% of Southampton Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 8.2% and France at 2.3% were the top countries abroad.
By place
- AirROI estimates Southampton took 0.3% of all Airbnb stays in England in the 12 months to October 2026.
- AirROI ranks Southampton 75th for Airbnb stays among the 302 towns it lists in England in the 12 months to October 2026.
Official numbers
How Many Tourists Visit England?
The Office for National Statistics counted 33.5 million international arrivals for all of England in 2023. On AirROI's estimates, Southampton accounted for 0.3% of Airbnb stays in England in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 33.5 millionInternational arrivals, all of England | Visits by overseas residents to England | 2023 | Office for National Statistics |
Airbnb stays
Airbnb Stays in Southampton
Southampton had 730 Airbnb homes in the 12 months to October 2026. They took an estimated 12,534 stays and 66,343 nights. A typical stay lasted 5.3 nights and was booked about 44 days ahead.
- Airbnb homes
- 730
- Airbnb stays, estimate
- 12,534
- Airbnb nights, estimate
- 66,343
- Typical stay
- 5.3 nights
- Booked ahead
- 44 days
Busiest months
When Is the Busiest Time in Southampton?
On Airbnb, September was the busiest month in Southampton in the 12 months to October 2026, then August and July. February was the quietest. The six busiest months run unbroken from May to October.
September ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, July, June, October, May, December, January, November, April, March, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 11.2% | 49 days |
| August | 9.9% | 48 days |
| July | 9.6% | 56 days |
| June | 9.2% | 48 days |
| October | 8.2% | 46 days |
| May | 8.0% | 77 days |
| December | 7.8% | 30 days |
| January | 7.4% | 27 days |
| November | 7.4% | 34 days |
| April | 7.2% | 39 days |
| March | 7.1% | 30 days |
| February | 7.0% | 29 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Southampton Airbnb Guests Come From?
About seven in ten Southampton Airbnb guests who left a review as of October 2026 were from within the United Kingdom (70%), and the top countries abroad were the United States at 8.2% and France at 2.3%, AirROI estimates. Among the same guests, London was the top origin city at 8.4%, and Southampton itself came second at 3.3%. The figures rest on 42,089 reviews, written over many years.
70% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 70%
- From abroad 30%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Southampton
How many tourists visit Southampton?
England as a whole had 33.5 million international arrivals in 2023, according to the Office for National Statistics. AirROI puts Southampton at 0.3% of Airbnb stays in England in the 12 months to October 2026. AirROI estimates 12,534 Airbnb stays in Southampton in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Southampton?
The busiest Airbnb month in Southampton in the 12 months to October 2026 was September, then August and July. The six busiest months run from May to October.
What is the quietest month in Southampton?
February was the quietest Airbnb month in Southampton in the 12 months to October 2026, ranking 12th of 12, and March ranked 11th. Stays in February were booked about 29 days ahead, against 77 days for May.
How long is a typical Airbnb stay in Southampton?
A typical Airbnb stay in Southampton lasted 5.3 nights in the 12 months to October 2026, booked about 44 days ahead. By month, stays ran from 4.0 nights in May to 7.1 nights in January.
Where do Airbnb guests in Southampton come from?
Of Southampton Airbnb guests who left a review as of October 2026, 70% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 8.2% and France at 2.3%. Among the same guests, the top origin city was London at 8.4%, and Southampton itself came second at 3.3%.
Are Airbnb stays the same as tourists?
No. The Office for National Statistics counts international arrivals (33.5 million in 2023 across England). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 12,534 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 12,534 stays at 5.29 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 42,089 reviews and describes guests who left a review, not everyone who stayed. Read the method page.