Tourism statisticsRegion2026
Isle of Wight Tourism Statistics: 30,101 Airbnb Stays
AirROI estimates 30,101 Airbnb stays in the Isle of Wight, in England, United Kingdom, in the 12 months to October 2026, with Ventnor the most booked town. The busiest month was August. All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 151,210
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 89%
Key facts
Isle of Wight Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Office for National Statistics puts all of England at 33.5 million international arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in the Isle of Wight at 30,101 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Isle of Wight added up to 151,210 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Isle of Wight lasted 5.0 nights in the 12 months to October 2026, booked about 76 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in the Isle of Wight in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in the Isle of Wight ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Isle of Wight in June were booked furthest ahead, about 109 days, against 40 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 89% of Isle of Wight Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2% and Germany at 1.5% were the top countries abroad.
By place
- AirROI estimates the Isle of Wight took 0.7% of all Airbnb stays in England in the 12 months to October 2026.
- AirROI estimates Ventnor had the most Airbnb stays of the Isle of Wight's 10 towns in the 12 months to October 2026, at 4,954, ahead of Cowes and Shanklin.
Official numbers
How Many Tourists Visit England?
The Office for National Statistics counted 33.5 million international arrivals for all of England in 2023. On AirROI's estimates, the Isle of Wight accounted for 0.7% of Airbnb stays in England in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 33.5 millionInternational arrivals, all of England | Visits by overseas residents to England | 2023 | Office for National Statistics |
Airbnb stays
Airbnb Stays in the Isle of Wight
The Isle of Wight had 1,546 Airbnb homes in the 12 months to October 2026. They took an estimated 30,101 stays and 151,210 nights. A typical stay lasted 5.0 nights and was booked about 76 days ahead. AirROI's figures cover the 10 towns it tracks in the Isle of Wight and Elsewhere on the Isle of Wight; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,546
- Airbnb stays, estimate
- 30,101
- Airbnb nights, estimate
- 151,210
- Typical stay
- 5.0 nights
- Booked ahead
- 76 days
Busiest months
When Is the Busiest Time in the Isle of Wight?
On Airbnb, August was the busiest month in the Isle of Wight in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, March, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 14.6% | 108 days |
| July | 12.0% | 100 days |
| September | 10.5% | 65 days |
| June | 9.9% | 109 days |
| May | 9.4% | 78 days |
| October | 7.7% | 53 days |
| April | 7.3% | 58 days |
| March | 6.3% | 46 days |
| December | 6.2% | 60 days |
| November | 5.7% | 40 days |
| February | 5.3% | 44 days |
| January | 5.1% | 40 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Isle of Wight Airbnb Guests Come From?
About nine in ten Isle of Wight Airbnb guests who left a review as of October 2026 were from within the United Kingdom (89%), and the top countries abroad were the United States at 2% and Germany at 1.5%, AirROI estimates. Among the same guests, London was the top origin city at 14%, ahead of Southampton at 1.1%. The figures rest on 84,473 reviews, written over many years.
89% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 89%
- From abroad 11%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Isle of Wight
Ventnor, Cowes and Shanklin took 40% of Airbnb stays in the Isle of Wight in the 12 months to October 2026. August is the busiest Airbnb month in all 10 towns. Among guests who left a review, the share from abroad across these towns runs from 4.8% in Bembridge to 14% in Shanklin.
| Ventnor | 4,954 |
| Cowes | 4,066 |
| Shanklin | 2,992 |
| Ryde | 2,971 |
| Freshwater | 2,683 |
| Bembridge | 2,403 |
| Sandown | 1,525 |
| Newport | 1,188 |
| Wootton Bridge | 1,039 |
| Seaview | 913 |
| Elsewhere on the Isle of Wight | 5,367 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 10 towns and Elsewhere on the Isle of Wight, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in the Isle of Wight
How many tourists visit the Isle of Wight?
England as a whole had 33.5 million international arrivals in 2023, according to the Office for National Statistics. AirROI puts the Isle of Wight at 0.7% of Airbnb stays in England in the 12 months to October 2026. AirROI estimates 30,101 Airbnb stays in the Isle of Wight in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in the Isle of Wight?
The busiest Airbnb month in the Isle of Wight in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in the Isle of Wight?
January was the quietest Airbnb month in the Isle of Wight in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 109 days for June.
How long is a typical Airbnb stay in the Isle of Wight?
A typical Airbnb stay in the Isle of Wight lasted 5.0 nights in the 12 months to October 2026, booked about 76 days ahead. By month, stays ran from 4.1 nights in September to 5.7 nights in January.
Where do Airbnb guests in the Isle of Wight come from?
Of Isle of Wight Airbnb guests who left a review as of October 2026, 89% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2% and Germany at 1.5%. Among the same guests, the top origin city was London at 14%, ahead of Southampton at 1.1%.
What is the most booked town in the Isle of Wight on Airbnb?
Ventnor was the most booked town in the Isle of Wight on Airbnb, with an estimated 4,954 stays in the 12 months to October 2026, ahead of Cowes and Shanklin.
Are Airbnb stays the same as tourists?
No. The Office for National Statistics counts international arrivals (33.5 million in 2023 across England). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 30,101 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 10 towns and Elsewhere on the Isle of Wight. Month ranks compare each month's part of Airbnb nights. Origin rests on 84,473 reviews and describes guests who left a review, not everyone who stayed. Read the method page.