Region market dataEngland2026
Isle of Wight Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 1,546 active Airbnb homes on the Isle of Wight: 1,268 in 10 towns, led by Ventnor, Cowes, Shanklin, Ryde, Freshwater and Bembridge, and 278 elsewhere. These homes took an estimated 30,101 stays in the 12 months to October 2026, 40% of them in Ventnor, Cowes and Shanklin. A typical stay ran 5.0 nights and the average home earned £22,621 at 38% occupancy. Of these homes, 61% are houses, 21% are apartments or condos and 19% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 1,546
- Avg. revenue per home
- £22,621
- Occupancy rate
- 38%
- Avg. nightly rate
- £231
Towns
Isle of Wight Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Ventnor | 4,954 | £209 |
|---|---|---|---|
| 2 | Cowes | 4,066 | £249 |
| 3 | Shanklin | 2,992 | £227 |
| 4 | Ryde | 2,971 | £200 |
| 5 | Freshwater | 2,683 | £228 |
| 6 | Bembridge | 2,403 | £232 |
| 7 | Sandown | 1,525 | £248 |
| 8 | Newport | 1,188 | £175 |
| 9 | Wootton Bridge | 1,039 | £258 |
| 10 | Seaview | 913 | £274 |
| Elsewhere on the Isle of Wight | 5,367 | £252 |
Figures cover the 12 months to October 2026. Region figures add up these 10 towns and Elsewhere on the Isle of Wight, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate on the Isle of Wight
Across the 6 towns with 100 or more Airbnb homes, revenue per home runs from £21,767 in Freshwater to £24,493 in Shanklin a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
Occupancy, top 5
Nights booked, AirROI estimate
- Ventnor 42%
- Freshwater 40%
- Bembridge 38%
- Shanklin 38%
- Cowes 37%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Ryde £200
- Ventnor £209
- Shanklin £227
- Freshwater £228
- Bembridge £232
Among the 6 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on the Isle of Wight
Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Ventnor
Of the 6 towns on the Isle of Wight with 100 or more homes, Ventnor had the most Airbnb homes, at 223, and had the highest occupancy, at 42%, in the 12 months to October 2026.
- Cowes
Of the 6 towns on the Isle of Wight with 100 or more homes, Cowes had the biggest share of homes that sleep 8 or more, at 33%, and had the highest guest rating, at 4.87, in the 12 months to October 2026.
- Shanklin
Of the 6 towns on the Isle of Wight with 100 or more homes, Shanklin had the highest revenue per home, at £24,493, and was booked furthest ahead, about 86 days before arrival, in the 12 months to October 2026.
- 4Ryde
Of the 6 towns on the Isle of Wight with 100 or more homes, Ryde had the lowest nightly rate, at £200, in the 12 months to October 2026.
- 5Freshwater
Of the 6 towns on the Isle of Wight with 100 or more homes, Freshwater had the biggest share of houses, at 83%, in the 12 months to October 2026.
When
Busiest and Quietest Months on the Isle of Wight
August, July and September rank as the busiest months for Airbnb nights on the Isle of Wight, and February and January as the quietest. August is the busiest month in every one of these towns. Across the 10 towns, nightly rates run lowest in November, at about £206, and highest in August, at about £275.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, March, December, November, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 14.6% | £275 |
| 2 | July | 12.0% | £269 |
| 3 | September | 10.5% | £237 |
| 4 | June | 9.9% | £253 |
| 5 | May | 9.4% | £234 |
| 6 | October | 7.7% | £215 |
| 7 | April | 7.3% | £223 |
| 8 | March | 6.3% | £212 |
| 9 | December | 6.2% | £214 |
| 10 | November | 5.7% | £206 |
| 11 | February | 5.3% | £211 |
| 12 | January | 5.1% | £209 |
Who comes
Where Guests Come From on the Isle of Wight
Among guests who left a review, 89% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and France. The top home cities among those guests are London, Southampton and Portsmouth. Shanklin draws the most from abroad, at 14%, among towns with 100 or more homes.
89% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 89%
- From abroad 11%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Isle of Wight Airbnb Data
How much do Airbnb homes earn on the Isle of Wight?
AirROI estimates the average Airbnb home on the Isle of Wight earned £22,621 in the 12 months to October 2026, at 38% occupancy and £231 a night. Across towns with 100 or more homes, revenue per home runs from £21,767 in Freshwater to £24,493 in Shanklin.
Which of the 10 Isle of Wight towns get the most Airbnb stays?
Ventnor (4,954), Cowes (4,066) and Shanklin (2,992) on the Isle of Wight, by AirROI's estimated stays in the 12 months to October 2026.
When is the Isle of Wight busiest on Airbnb?
AirROI ranks August first for Airbnb nights on the Isle of Wight and January last, in the 12 months to October 2026.
How long do Airbnb guests stay on the Isle of Wight?
AirROI puts the typical Airbnb stay on the Isle of Wight at 5.0 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.4 nights in Ryde to 5.2 nights in Bembridge.
How many Airbnb homes are there on the Isle of Wight?
AirROI counts 1,546 active Airbnb homes on the Isle of Wight, as of October 2026, 278 of them filed under the Isle of Wight as a whole. Town by town, that runs from 55 in Wootton Bridge to 223 in Ventnor.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Isle of Wight name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.