Region market dataEngland2026
Cotswolds Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 5,011 active Airbnb homes in the Cotswolds: 2,736 in 7 towns (West Oxfordshire, Stroud, Cheltenham, Wychavon, Tewkesbury, Bourton-on-the-Water and Stow-on-the-Wold), and 2,275 elsewhere. These homes took an estimated 172,218 stays in the 12 months to October 2026, 36% of them in West Oxfordshire, Stroud and Cheltenham. A typical stay ran 3.9 nights and the average home earned £32,760 at 44% occupancy. Of these homes, 63% are houses, 16% are apartments or condos and 16% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Bourton-on-the-Water and Stow-on-the-Wold. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 5,011
- Avg. revenue per home
- £32,760
- Occupancy rate
- 44%
- Avg. nightly rate
- £262
Towns
Cotswolds Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | West Oxfordshire | 26,282 | £298 |
|---|---|---|---|
| 2 | Stroud | 19,443 | £214 |
| 3 | Cheltenham | 15,617 | £194 |
| 4 | Wychavon | 13,224 | £230 |
| 5 | Tewkesbury | 11,623 | £217 |
| 6 | Bourton-on-the-Water | 1,730 | £306 |
| 7 | Stow-on-the-Wold | 1,411 | £325 |
| Elsewhere in Cotswold District | 66,431 | £322 | |
| Elsewhere in Gloucestershire | 16,457 | £211 |
Figures cover the 12 months to October 2026. Region figures add up these 7 towns and Elsewhere in Cotswold District and Elsewhere in Gloucestershire, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. AirROI files some homes under a county, district or township, so a row such as West Oxfordshire can cover several places. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in the Cotswolds
Across the 5 towns with 100 or more Airbnb homes, revenue per home runs from £20,755 in Cheltenham to £36,683 in West Oxfordshire a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home
A year, AirROI estimate
- West Oxfordshire £36,683
- Stroud £28,297
- Wychavon £27,674
- Tewkesbury £27,075
- Cheltenham £20,755
Occupancy
Nights booked, AirROI estimate
- West Oxfordshire 46%
- Stroud 44%
- Wychavon 43%
- Tewkesbury 43%
- Cheltenham 40%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Cheltenham £194
- Stroud £214
- Tewkesbury £217
- Wychavon £230
- West Oxfordshire £298
Among the 5 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in the Cotswolds
Among guests who left a review, London is the top home city in all 7. Houses are the largest home type in all 7. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- West Oxfordshire
Of the 5 towns in the Cotswolds with 100 or more homes, West Oxfordshire had the highest revenue per home, at £36,683, and had the most Airbnb homes, at 708, in the 12 months to October 2026.
- Cheltenham
Of the 5 towns in the Cotswolds with 100 or more homes, Cheltenham had the longest typical stay, at 4.9 nights, and had the lowest nightly rate, at £194, in the 12 months to October 2026.
- 5Tewkesbury
Of the 5 towns in the Cotswolds with 100 or more homes, Tewkesbury had the highest guest rating, at 4.89, and had the biggest share of houses, at 69%, in the 12 months to October 2026.
When
Busiest and Quietest Months in the Cotswolds
August, September and July rank as the busiest months for Airbnb nights in the Cotswolds, and February and January as the quietest. August is the busiest month in 6 of the 7 towns, while Stow-on-the-Wold peaks in June. Across the 7 towns, nightly rates run lowest in February, at about £252, and highest in August and July, at about £284. Across the 7 towns, stays run longest in January, at 4.9 nights, and shortest in November, at 3.3 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, September, July, May, June, October, December, April, November, March, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 10.7% | £284 |
| 2 | September | 9.5% | £269 |
| 3 | July | 9.5% | £284 |
| 4 | May | 9.1% | £275 |
| 5 | June | 9.0% | £274 |
| 6 | October | 8.9% | £262 |
| 7 | December | 8.4% | £267 |
| 8 | April | 7.8% | £269 |
| 9 | November | 7.3% | £253 |
| 10 | March | 7.3% | £268 |
| 11 | February | 6.4% | £252 |
| 12 | January | 6.2% | £255 |
Who comes
Where Guests Come From in the Cotswolds
Among guests who left a review, 75% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Australia and France. The top home cities among those guests are London and Bristol. Tewkesbury draws the most from abroad, at 25%, among towns with 100 or more homes.
75% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 75%
- From abroad 25%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Cotswolds Airbnb Data
How much do Airbnb homes earn in the Cotswolds?
AirROI estimates the average Airbnb home in the Cotswolds earned £32,760 in the 12 months to October 2026, at 44% occupancy and £262 a night. Across towns with 100 or more homes, revenue per home runs from £20,755 in Cheltenham to £36,683 in West Oxfordshire.
Which of the 7 Cotswolds towns get the most Airbnb stays?
West Oxfordshire (26,282), Stroud (19,443) and Cheltenham (15,617) in the Cotswolds, by AirROI's estimated stays in the 12 months to October 2026.
When is the Cotswolds busiest on Airbnb?
AirROI ranks August first for Airbnb nights in the Cotswolds and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in the Cotswolds?
AirROI puts the typical Airbnb stay in the Cotswolds at 3.9 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 3.4 nights in West Oxfordshire to 4.9 nights in Cheltenham.
How many Airbnb homes are there in the Cotswolds?
AirROI counts 5,011 active Airbnb homes in the Cotswolds, as of October 2026, 2,275 of them filed under Cotswold District and Gloucestershire as a whole. Town by town, that runs from 35 in Bourton-on-the-Water to 708 in West Oxfordshire.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Cotswolds name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.