Cheltenham, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cheltenham, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,833 per year — at a $239 nightly rate, 41.7% occupancy, and a $92 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Cheltenham's 668 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 35.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Cheltenham?
In Cheltenham, the headline Airbnb metrics are $25,833 in average annual revenue,41.7% occupancy, $239 ADR, and $92 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cheltenham?
Understanding the monthly revenue variations for Airbnb listings in Cheltenham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cheltenham is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cheltenham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,869+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,859 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,287 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cheltenham
What Is the Monthly Airbnb Occupancy Rate in Cheltenham?
Maximize your bookings by understanding the Cheltenham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cheltenham:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cheltenham
What Is the Average Airbnb Nightly Rate in Cheltenham?
Effective short term rental pricing strategy in Cheltenham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cheltenham typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Cheltenham
What Is the RevPAR for Airbnb in Cheltenham?
RevPAR in Cheltenham is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $173 RevPAR.
Average Monthly RevPAR Trend in Cheltenham
RevPAR Insights for Cheltenham
- The average RevPAR in Cheltenham is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($173) and bottom 25% ($39) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cheltenham benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cheltenham?
Cheltenham's peak Airbnb season falls in July, August, December, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $3,436 per month
- Occupancy rates average 51.4%
- Daily rates average $248
Shoulder Season
- Revenue averages $3,051 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $251
Low Season (January, February, April)
- Revenue drops to average $2,278 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $241
Seasonality Insights for Cheltenham
- The Airbnb seasonality pattern in Cheltenham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cheltenham's highest earning potential, with monthly revenues climbing to $3,536, occupancy reaching 55.0%, and ADRs peaking at $295.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,021, occupancy could drop to 32.7%, and ADRs may adjust to $232.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cheltenham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Cheltenham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Cheltenham?
Cheltenham, England, United Kingdom currently shows a low regulation profile despite having 668 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cheltenham to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Cheltenham?
Location within Cheltenham matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montpelier | A vibrant, bohemian area of Cheltenham known for its independent shops, cafes, and beautiful architecture. Attracts both tourists and locals looking for a lively atmosphere with cultural activities. | Montpelier Gardens, The Cheltenham Art Gallery, Independent boutiques, The Exmouth Arms, The Montpellier Wine Bar |
| The Suffolks | An affluent and picturesque area with stunning Victorian architecture. Popular for its fine dining restaurants and proximity to Cheltenham's cultural hotspots. | The Suffolks High Street, The Daffodil Restaurant, The Everyman Theatre, Pittville Park, Montpellier District |
| Pittville | Known for its parks and stunning Regency architecture, this area attracts families and tourists looking for outdoor activities and cultural events. | Pittville Park, The Pump Room, Pittville Pump Room, The Cheltenham Racecourse, The Cheltenham Town Hall |
| Leckhampton | A residential area with a charming village feel, close to the Cotswolds. Great for families and tourists who want access to nature while being close to the town center. | Leckhampton Hill, Cotswold Way, Local pubs and restaurants, Leckhampton Village |
| Cheltenham Town Centre | The heart of Cheltenham, filled with shops, restaurants, and cultural attractions. Ideal for those wanting convenience and access to entertainment. | High Street shopping, The Montpellier Gardens, The Everyman Theatre, Cheltenham Leisure Centre, Promenade |
| Benhall | A growing area with decent amenities and schools, attractive to families and longer-term stays. Provides a balance of urban and suburban lifestyles. | Local parks, Benhall Community Centre, Nearby shopping facilities, Public transport links |
| Fairview | A friendly and diverse neighborhood close to the town center, providing easy access to arts, dining, and cultural events. | Warwick Place, Local cafes and shops, The Gardens |
| Sixways | An upcoming area with new developments and attractive for young professionals and families, close to major transport links and amenities. | Local parks, Sixways retail areas, Transport Links to the town |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cheltenham offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cheltenham?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cheltenham
- The Cheltenham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 668 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cheltenham, Apartment/Condo properties are the most common (47.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.2%) offer potential for unique stay experiences.
Cheltenham Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cheltenham
- The dominant room capacity in Cheltenham is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Cheltenham, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cheltenham.
Cheltenham Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cheltenham
- The most common guest capacity trend in Cheltenham vacation rentals is listings accommodating 2 guests (31%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cheltenham STR market, accounting for 55.0% of listings.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cheltenham.
- On average, properties in Cheltenham are equipped to host 3.5 guests.
How Do Listings in Cheltenham Compare on Quality?
Listing quality in Cheltenham can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cheltenham
- At 21.9 photos per listing on average, Cheltenham hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cheltenham averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cheltenham?
Amenity Prevalence
Amenity Insights for Cheltenham
- Essential amenities in Cheltenham that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cheltenham: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cheltenham to stay competitive.
Which Airbnb Amenities Boost Revenue in Cheltenham?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cheltenham, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 0.9% | $110,401 | $25,067 | 340.4% |
Hot tubHigh opportunity | 1.9% | $90,195 | $24,556 | 267.3% |
Ping pong tableHigh opportunity | 1.2% | $73,730 | $25,253 | 192.0% |
Dishes and silverware | 85.5% | $28,454 | $10,407 | 173.4% |
BidetHigh opportunity | 0.9% | $69,086 | $25,441 | 171.6% |
Smoke alarm | 98.1% | $26,150 | $9,896 | 164.2% |
Cooking basics | 78.0% | $29,827 | $11,680 | 155.4% |
Kitchen | 86.8% | $28,059 | $11,166 | 151.3% |
Refrigerator | 84.6% | $28,459 | $11,429 | 149.0% |
Hair dryer | 84.0% | $28,538 | $11,655 | 144.9% |
Revenue Impact Insights for Cheltenham
- Pool table tops the revenue impact list with a 340.4% uplift — listings with this amenity earn $110,401 vs. $25,067 without it.
- High-opportunity amenities — Pool table, Hot tub, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Dishes and silverware, Smoke alarm, Kitchen, Refrigerator, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Cheltenham.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cheltenham STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cheltenham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCheltenham Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cheltenham
- The typical guest profile for Airbnb in Cheltenham consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.6% of guests.
- Key international markets include United Kingdom (81.6%) and United States (5%).
- Top languages spoken are English (63.7%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cheltenham?
Listings in Cheltenham average 4.84 out of 5 overall, with about 73.9 reviews per active listing and 48.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cheltenham
- With an overall rating of 4.84, Cheltenham listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cheltenham Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cheltenham
- The most common availability pattern in Cheltenham falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cheltenham (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cheltenham?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cheltenham
- The overall average booking lead time for vacation rentals in Cheltenham is 63 days.
- Guests book furthest in advance for stays during March (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Cheltenham.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Cheltenham averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cheltenham?
Guests in Cheltenham stay about 4.8 nights on average, generating roughly 18,303 reservations and 27.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Cheltenham
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cheltenham
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.8 nights) and shorten in Nov (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cheltenham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
158 listings
23.7% of total
2 Nights
209 listings
31.3% of total
3 Nights
33 listings
4.9% of total
4-6 Nights
33 listings
4.9% of total
7-29 Nights
34 listings
5.1% of total
30+ Nights
201 listings
30.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cheltenham is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.1%) caters to monthly stays (30+ nights) in Cheltenham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.3% of Cheltenham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cheltenham.
Cheltenham Airbnb Cancellation Policy Trends Analysis (2026)
Limited
20 listings
3% of total
Super Strict 60 Days
25 listings
3.7% of total
Super Strict 30 Days
47 listings
7% of total
Flexible
110 listings
16.5% of total
Moderate
209 listings
31.3% of total
Firm
183 listings
27.4% of total
Strict
74 listings
11.1% of total
Cancellation Policy Insights for Cheltenham
- The prevailing Airbnb cancellation policy trend in Cheltenham is Moderate, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.8%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.3% market standard in Cheltenham.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cheltenham.
How Much Are Airbnb Cleaning Fees in Cheltenham?
Cleaning fees in Cheltenham are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cheltenham
- About 61.7% of Cheltenham listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($74) and median ($51) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cheltenham median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cheltenham Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cheltenhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheltenham, The Finest House in The Cotswolds!
Entire Place • 9 bedrooms
Cheltenham stylish large house with bar & hot tub
Entire Place • 4 bedrooms
Laverham House - Stunning 6 Bedroom Regency House
Entire Place • 6 bedrooms
Beautiful 5-Bed Regency Home in Montpellier
Entire Place • 5 bedrooms
Stunning Five Bed Detached Home with Hot Tub
Entire Place • 5 bedrooms
Stylish 5-Bed Detached Home Close to Cheltenham
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cheltenham?
Learn from the best! This table showcases top-performing Airbnb hosts in Cheltenham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phil | 28 | $1,894,212 | 1803 | 4.91/5.0 |
| Oliver | 12 | $603,133 | 810 | 4.84/5.0 |
| Red Kite Stays | 13 | $500,948 | 459 | 4.76/5.0 |
| James | 12 | $413,824 | 576 | 4.90/5.0 |
| Sally | 10 | $378,428 | 319 | 4.96/5.0 |
| Zachary | 3 | $312,972 | 44 | 4.82/5.0 |
| Fortuna Property | 9 | $283,279 | 447 | 4.80/5.0 |
| Out Serviced Ltd | 5 | $260,815 | 706 | 4.86/5.0 |
| Brett | 5 | $222,220 | 241 | 4.88/5.0 |
| Luxury Apartments | 13 | $214,332 | 75 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cheltenham.
Who Are the Airbnb Hosts in Cheltenham?
Cheltenham is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Cheltenham
- With 57.6% Superhosts, Cheltenham has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cheltenham averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cheltenham
These are the highest-grossing professional property management operations in Cheltenham, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Phil | 28 | $1,894,212 | $362 | 59.0% | 4.91/5 |
| Red Kite Stays | 13 | $500,948 | $205 | 55.0% | 4.76/5 |
| Fortuna Property | 9 | $283,279 | $206 | 53.5% | 4.80/5 |
| Brett | 5 | $222,220 | $209 | 57.6% | 4.88/5 |
| William | 3 | $205,185 | $322 | 53.7% | 4.84/5 |
| HG Accommodation | 5 | $188,343 | $177 | 53.6% | 4.82/5 |
| StayLets | 19 | $164,787 | $208 | 20.2% | 4.24/5 |
| Christopher | 2 | $140,320 | $378 | 60.3% | 4.96/5 |
| Dan | 2 | $86,364 | $247 | 49.7% | 4.43/5 |
| Kieron | 1 | $81,688 | $438 | 44.4% | 4.72/5 |
Management Company Insights for Cheltenham
- The leading management company, Phil, operates 28 listings with $1,894,212 in gross revenue — a useful benchmark for what scale looks like in Cheltenham.
- Top managers average 9 properties each, suggesting professional management in Cheltenham still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cheltenham's Airbnb Market Compare to Nearby Cities?
How does the Cheltenham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Cheltenham has 14 percentage points lower occupancy and about $227 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
Frequently Asked Questions About Airbnb in Cheltenham
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cheltenham.
How much do Airbnb hosts make in Cheltenham?
Cheltenham hosts earn about $25,833 per year on average, with an average nightly rate of $239 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Cheltenham, England, not the ceiling for the best operators. Source: AirROI 2026 data, Cheltenham market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cheltenham?
The average Airbnb occupancy rate in Cheltenham is 41.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cheltenham?
Listings in Cheltenham average $239 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cheltenham?
Cheltenham currently has about 668 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cheltenham?
AirROI currently classifies the short-term rental regulation level in Cheltenham as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cheltenham?
RevPAR in Cheltenham is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cheltenham?
At 41.7% occupancy, Cheltenham can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,833, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cheltenham?
The average booking lead time in Cheltenham is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cheltenham?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cheltenham include Montpelier, The Suffolks, Pittville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cheltenham?
entire_home listings make up 85.3% of the active supply in Cheltenham. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cheltenham compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Cheltenham's $25,833 and 41.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cheltenham?
The average Airbnb stay length in Cheltenham is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cheltenham?
Airbnb listings in Cheltenham average 4.84 out of 5 overall. About 48.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cheltenham?
Pool table and Hot tub are among the strongest revenue-linked amenities in Cheltenham. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cheltenham?
Yes. About 61.7% of active Airbnb listings in Cheltenham charge a cleaning fee, and the average fee is $74. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cheltenham?
A 57.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.