Tourism statisticsRegion2026
Cotswolds Tourism Statistics: 190,496 Airbnb Stays
AirROI estimates 190,496 Airbnb stays in the Cotswolds, in England, United Kingdom, in the 12 months to October 2026, with West Oxfordshire the most booked town. The busiest month was August. All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 726,783
- Typical Airbnb stay
- 3.8 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 76%
Key facts
Cotswolds Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Office for National Statistics puts all of England at 33.5 million international arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in the Cotswolds at 190,496 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Cotswolds added up to 726,783 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Cotswolds lasted 3.8 nights in the 12 months to October 2026, booked about 70 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in the Cotswolds in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in the Cotswolds ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Cotswolds in July were booked furthest ahead, about 97 days, against 44 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 76% of Cotswolds Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 7.5% and Australia at 3.1% were the top countries abroad.
By place
- AirROI estimates the Cotswolds took 4.2% of all Airbnb stays in England in the 12 months to October 2026.
- AirROI estimates West Oxfordshire had the most Airbnb stays of the Cotswolds' 6 towns in the 12 months to October 2026, at 26,282, ahead of Stratford-on-Avon and Stroud.
Official numbers
How Many Tourists Visit England?
The Office for National Statistics counted 33.5 million international arrivals for all of England in 2023. On AirROI's estimates, the Cotswolds accounted for 4.2% of Airbnb stays in England in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 33.5 millionInternational arrivals, all of England | Visits by overseas residents to England | 2023 | Office for National Statistics |
Airbnb stays
Airbnb Stays in the Cotswolds
The Cotswolds had 5,457 Airbnb homes in the 12 months to October 2026. They took an estimated 190,496 stays and 726,783 nights. A typical stay lasted 3.8 nights and was booked about 70 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 6 towns it tracks in the Cotswolds and Elsewhere in Cotswold District and Elsewhere in Gloucestershire; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 5,457
- Airbnb stays, estimate
- 190,496
- Airbnb nights, estimate
- 726,783
- Typical stay
- 3.8 nights
- Booked ahead
- 70 days
Busiest months
When Is the Busiest Time in the Cotswolds?
On Airbnb, August was the busiest month in the Cotswolds in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, May, June, October, December, April, November, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 10.7% | 83 days |
| July | 9.5% | 97 days |
| September | 9.4% | 68 days |
| May | 9.1% | 81 days |
| June | 8.9% | 76 days |
| October | 8.9% | 59 days |
| December | 8.3% | 79 days |
| April | 7.9% | 63 days |
| November | 7.4% | 58 days |
| March | 7.3% | 60 days |
| February | 6.4% | 44 days |
| January | 6.3% | 50 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Cotswolds Airbnb Guests Come From?
About eight in ten Cotswolds Airbnb guests who left a review as of October 2026 were from within the United Kingdom (76%), and the top countries abroad were the United States at 7.5% and Australia at 3.1%, AirROI estimates. Among the same guests, London was the top origin city at 12%, ahead of Bristol at 1.3%. The figures rest on 590,418 reviews, written over many years.
76% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 76%
- From abroad 24%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Cotswolds
West Oxfordshire, Stratford-on-Avon and Stroud took 37% of Airbnb stays in the Cotswolds in the 12 months to October 2026. August is the busiest Airbnb month in all 6 towns. Among guests who left a review, the share from abroad across these towns runs from 17% in Stratford-on-Avon to 25% in Tewkesbury.
| West Oxfordshire | 26,282 |
| Stratford-on-Avon | 24,408 |
| Stroud | 19,443 |
| Wychavon | 13,224 |
| Cherwell District | 12,628 |
| Tewkesbury | 11,623 |
| Elsewhere in Cotswold District | 66,431 |
| Elsewhere in Gloucestershire | 16,457 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 6 towns and Elsewhere in Cotswold District and Elsewhere in Gloucestershire, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in the Cotswolds
How many tourists visit the Cotswolds?
England as a whole had 33.5 million international arrivals in 2023, according to the Office for National Statistics. AirROI puts the Cotswolds at 4.2% of Airbnb stays in England in the 12 months to October 2026. AirROI estimates 190,496 Airbnb stays in the Cotswolds in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in the Cotswolds?
The busiest Airbnb month in the Cotswolds in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in the Cotswolds?
January was the quietest Airbnb month in the Cotswolds in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 50 days ahead, against 97 days for July.
How long is a typical Airbnb stay in the Cotswolds?
A typical Airbnb stay in the Cotswolds lasted 3.8 nights in the 12 months to October 2026, booked about 70 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 4.8 nights in January.
Where do Airbnb guests in the Cotswolds come from?
Of Cotswolds Airbnb guests who left a review as of October 2026, 76% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 7.5% and Australia at 3.1%. Among the same guests, the top origin city was London at 12%, ahead of Bristol at 1.3%.
What is the most booked town in the Cotswolds on Airbnb?
West Oxfordshire was the most booked town in the Cotswolds on Airbnb, with an estimated 26,282 stays in the 12 months to October 2026, ahead of Stratford-on-Avon and Stroud.
Are Airbnb stays the same as tourists?
No. The Office for National Statistics counts international arrivals (33.5 million in 2023 across England). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 190,496 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 6 towns and Elsewhere in Cotswold District and Elsewhere in Gloucestershire. Month ranks compare each month's part of Airbnb nights. Origin rests on 590,418 reviews and describes guests who left a review, not everyone who stayed. Read the method page.