Tourism statisticsCity2026
London Tourism Statistics: 19.3M Arrivals in 2025
London, in England, United Kingdom, recorded 19.3 million international arrivals in 2025, VisitBritain reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 586,446 Airbnb stays in London in the 12 months to October 2026. The busiest month was September, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 3,232,760
- Typical Airbnb stay
- 5.5 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 70%
Key facts
London Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- VisitBritain puts London at 19.3 million international arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in London at 586,446 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in London added up to 3,232,760 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in London lasted 5.5 nights in the 12 months to October 2026, booked about 55 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in London in the 12 months to October 2026, followed by October and July, with January the quietest.
- AirROI estimates the six busiest Airbnb months in London ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in London in July were booked furthest ahead, about 75 days, against 39 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 70% of London Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 19% and France at 8.8%.
- Among London Airbnb guests who left a review as of October 2026, London was the top origin city at 6.1%, ahead of New York at 2.3%, AirROI estimates.
By place
- AirROI ranks London first for Airbnb stays among the 302 towns it lists in England in the 12 months to October 2026.
Official numbers
How Many Tourists Visit London?
VisitBritain counted 19.3 million international arrivals in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 19.3 millionInternational arrivals | Inbound visits to London | 2025 | VisitBritain |
Airbnb stays
Airbnb Stays in London
London had 28,231 Airbnb homes in the 12 months to October 2026. They took an estimated 586,446 stays and 3,232,760 nights. A typical stay lasted 5.5 nights and was booked about 55 days ahead.
- Airbnb homes
- 28,231
- Airbnb stays, estimate
- 586,446
- Airbnb nights, estimate
- 3,232,760
- Typical stay
- 5.5 nights
- Booked ahead
- 55 days
Busiest months
When Is the Busiest Time in London?
On Airbnb, September was the busiest month in London in the 12 months to October 2026, then October and July. January was the quietest. The six busiest months run unbroken from May to October.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, October, July, June, August, May, December, November, April, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 9.4% | 52 days |
| October | 9.2% | 53 days |
| July | 9.1% | 75 days |
| June | 8.9% | 63 days |
| August | 8.9% | 71 days |
| May | 8.8% | 57 days |
| December | 8.7% | 63 days |
| November | 8.5% | 52 days |
| April | 8.0% | 58 days |
| March | 7.6% | 40 days |
| February | 6.8% | 39 days |
| January | 6.2% | 44 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do London Airbnb Guests Come From?
Among London Airbnb guests who left a review as of October 2026, 70% came from abroad, led by the United States at 19% and France at 8.8%, AirROI estimates. Among the same guests, London was the top origin city at 6.1%, ahead of New York at 2.3%. The figures rest on 1,773,008 reviews, written over many years.
70% from abroad
Among guests who left a review, as of October 2026
- From abroad 70%
- From within the United Kingdom 30%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in London
How many tourists visit London?
London had 19.3 million international arrivals in 2025, according to VisitBritain. Domestic trips are not in that count. AirROI estimates 586,446 Airbnb stays in London in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in London?
The busiest Airbnb month in London in the 12 months to October 2026 was September, then October and July. The six busiest months run from May to October.
What is the quietest month in London?
January was the quietest Airbnb month in London in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 44 days ahead, against 75 days for July.
How long is a typical Airbnb stay in London?
A typical Airbnb stay in London lasted 5.5 nights in the 12 months to October 2026, booked about 55 days ahead. By month, stays ran from 5.0 nights in December to 6.0 nights in January.
Where do Airbnb guests in London come from?
Of London Airbnb guests who left a review as of October 2026, 70% came from abroad, AirROI estimates. The largest groups were the United States at 19% and France at 8.8%. Among the same guests, the top origin city was London at 6.1%, ahead of New York at 2.3%.
Are Airbnb stays the same as tourists?
No. VisitBritain counts international arrivals (19.3 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 586,446 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 586,446 stays at 5.51 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,773,008 reviews and describes guests who left a review, not everyone who stayed. Read the method page.