Tourism statisticsCity2026
Brighton and Hove Tourism Statistics: 12.2M Visitors in 2024
Brighton and Hove, in England, United Kingdom, recorded 12.2 million visitors in 2024, VisitBrighton reports. AirROI estimates 20,793 Airbnb stays in Brighton and Hove in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 90,547
- Typical Airbnb stay
- 4.4 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 73%
Key facts
Brighton and Hove Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- VisitBrighton puts Brighton and Hove at 12.2 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Brighton and Hove at 20,793 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Brighton and Hove added up to 90,547 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Brighton and Hove lasted 4.4 nights in the 12 months to October 2026, booked about 50 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Brighton and Hove in the 12 months to October 2026, followed by June and July, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Brighton and Hove ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Brighton and Hove in July were booked furthest ahead, about 79 days, against 15 days for December, in the 12 months to October 2026.
Guests
- AirROI estimates 73% of Brighton and Hove Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and France at 4.5% and the United States at 3.7% were the top countries abroad.
- Among Brighton and Hove Airbnb guests who left a review as of October 2026, London was the top origin city at 15%, ahead of Brighton at 1.7%, AirROI estimates.
By place
- AirROI ranks Brighton and Hove 38th for Airbnb stays among the 302 towns it lists in England in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Brighton and Hove?
VisitBrighton counted 12.2 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 12.2 millionVisitors | Day and staying visitor trips undertaken in Brighton & Hove | 2024 | VisitBrighton / Destination Research |
Airbnb stays
Airbnb Stays in Brighton and Hove
Brighton and Hove had 823 Airbnb homes in the 12 months to October 2026. They took an estimated 20,793 stays and 90,547 nights. A typical stay lasted 4.4 nights and was booked about 50 days ahead.
- Airbnb homes
- 823
- Airbnb stays, estimate
- 20,793
- Airbnb nights, estimate
- 90,547
- Typical stay
- 4.4 nights
- Booked ahead
- 50 days
Busiest months
When Is the Busiest Time in Brighton and Hove?
On Airbnb, August was the busiest month in Brighton and Hove in the 12 months to October 2026, then June and July. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, June, July, September, May, October, March, December, April, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 10.9% | 58 days |
| June | 10.6% | 48 days |
| July | 10.4% | 79 days |
| September | 9.6% | 45 days |
| May | 9.4% | 50 days |
| October | 7.8% | 33 days |
| March | 7.7% | 32 days |
| December | 7.6% | 15 days |
| April | 7.5% | 58 days |
| November | 6.8% | 33 days |
| February | 6.0% | 34 days |
| January | 5.8% | 23 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Brighton and Hove Airbnb Guests Come From?
About seven in ten Brighton and Hove Airbnb guests who left a review as of October 2026 were from within the United Kingdom (73%), and the top countries abroad were France at 4.5% and the United States at 3.7%, AirROI estimates. Among the same guests, London was the top origin city at 15%, ahead of Brighton at 1.7%. The figures rest on 21,868 reviews, written over many years.
73% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 73%
- From abroad 27%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Brighton and Hove
How many tourists visit Brighton and Hove?
Brighton and Hove had 12.2 million visitors in 2024, according to VisitBrighton. AirROI estimates 20,793 Airbnb stays in Brighton and Hove in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Brighton and Hove?
The busiest Airbnb month in Brighton and Hove in the 12 months to October 2026 was August, then June and July. The six busiest months run from May to October.
What is the quietest month in Brighton and Hove?
January was the quietest Airbnb month in Brighton and Hove in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 23 days ahead, against 79 days for July.
How long is a typical Airbnb stay in Brighton and Hove?
A typical Airbnb stay in Brighton and Hove lasted 4.4 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 3.3 nights in September to 5.2 nights in January.
Where do Airbnb guests in Brighton and Hove come from?
Of Brighton and Hove Airbnb guests who left a review as of October 2026, 73% were from within the United Kingdom, AirROI estimates. The top countries abroad were France at 4.5% and the United States at 3.7%. Among the same guests, the top origin city was London at 15%, ahead of Brighton at 1.7%.
Are Airbnb stays the same as tourists?
No. VisitBrighton counts visitors (12.2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 20,793 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 20,793 stays at 4.35 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 21,868 reviews and describes guests who left a review, not everyone who stayed. Read the method page.