Tourism statisticsRegion2026
Kent Tourism Statistics: 66M Visitors in 2024
Kent, in England, United Kingdom, recorded 66 million visitors in 2024, the Kent County Council reports. AirROI estimates 140,796 Airbnb stays in Kent in the 12 months to October 2026, with Canterbury the most booked town. The busiest month was August.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 612,869
- Typical Airbnb stay
- 4.3 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 82%
Key facts
Kent Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Kent County Council puts Kent at 66 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Kent at 140,796 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Kent added up to 612,869 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Kent lasted 4.3 nights in the 12 months to October 2026, booked about 58 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Kent in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Kent ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Kent in July were booked furthest ahead, about 84 days, against 39 days for March, in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Kent ran longest in January, at 5.3 nights, against 3.5 nights in September, in the 12 months to October 2026.
Guests
- AirROI estimates 82% of Kent Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 3% and Germany at 2.5% were the top countries abroad.
By place
- AirROI estimates Canterbury had the most Airbnb stays of Kent's 15 towns in the 12 months to October 2026, at 28,448, ahead of Thanet and Dover.
Official numbers
How Many Tourists Visit Kent?
The Kent County Council counted 66 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 66 millionVisitors | Domestic and international trips to Kent | 2024 | Kent County Council |
Airbnb stays
Airbnb Stays in Kent
Kent had 5,713 Airbnb homes in the 12 months to October 2026. They took an estimated 140,796 stays and 612,869 nights. A typical stay lasted 4.3 nights and was booked about 58 days ahead. AirROI's figures cover the 15 towns it tracks in Kent and Elsewhere in Kent; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 5,713
- Airbnb stays, estimate
- 140,796
- Airbnb nights, estimate
- 612,869
- Typical stay
- 4.3 nights
- Booked ahead
- 58 days
Busiest months
When Is the Busiest Time in Kent?
On Airbnb, August was the busiest month in Kent in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, December, April, March, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.2% | 80 days |
| July | 10.3% | 84 days |
| September | 9.4% | 57 days |
| June | 9.2% | 64 days |
| May | 8.9% | 63 days |
| October | 8.4% | 51 days |
| December | 7.8% | 63 days |
| April | 7.6% | 50 days |
| March | 6.9% | 39 days |
| November | 6.8% | 44 days |
| February | 6.5% | 41 days |
| January | 6.0% | 40 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Kent Airbnb Guests Come From?
About eight in ten Kent Airbnb guests who left a review as of October 2026 were from within the United Kingdom (82%), and the top countries abroad were the United States at 3% and Germany at 2.5%, AirROI estimates. The figures rest on 484,105 reviews, written over many years.
82% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 82%
- From abroad 18%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Kent
Canterbury, Thanet and Dover took 51% of Airbnb stays in Kent in the 12 months to October 2026. August is the busiest Airbnb month in all 15 towns. Among guests who left a review, the share from abroad across these towns runs from 12% in Thanet to 24% in Dartford.
| Canterbury | 28,448 |
| Thanet | 28,217 |
| Dover | 14,614 |
| Folkestone and Hythe District | 12,167 |
| Ashford | 9,390 |
| Tunbridge Wells | 7,569 |
| Maidstone | 5,789 |
| Borough of Swale | 4,447 |
| Sevenoaks | 3,815 |
| Tonbridge and Malling | 2,281 |
| Medway | 1,949 |
| Gillingham | 1,457 |
| Gravesham | 1,389 |
| Dartford | 1,156 |
| Margate | 987 |
| Elsewhere in Kent | 17,121 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 15 towns and Elsewhere in Kent, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in Kent
How many tourists visit Kent?
Kent had 66 million visitors in 2024, according to the Kent County Council. AirROI estimates 140,796 Airbnb stays in Kent in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Kent?
The busiest Airbnb month in Kent in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Kent?
January was the quietest Airbnb month in Kent in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 84 days for July.
How long is a typical Airbnb stay in Kent?
A typical Airbnb stay in Kent lasted 4.3 nights in the 12 months to October 2026, booked about 58 days ahead. By month, stays ran from 3.5 nights in September to 5.3 nights in January.
Where do Airbnb guests in Kent come from?
Of Kent Airbnb guests who left a review as of October 2026, 82% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 3% and Germany at 2.5%.
What is the most booked town in Kent on Airbnb?
Canterbury was the most booked town in Kent on Airbnb, with an estimated 28,448 stays in the 12 months to October 2026, ahead of Thanet and Dover.
Are Airbnb stays the same as tourists?
No. The Kent County Council counts visitors (66 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 140,796 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 15 towns and Elsewhere in Kent. Month ranks compare each month's part of Airbnb nights. Origin rests on 484,105 reviews and describes guests who left a review, not everyone who stayed. Read the method page.