Tourism statisticsRegion2026
Norfolk Tourism Statistics: 150,603 Airbnb Stays
AirROI estimates 150,603 Airbnb stays in Norfolk, in England, United Kingdom, in the 12 months to October 2026, with North Norfolk the most booked town. The busiest month was August. All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 672,146
- Typical Airbnb stay
- 4.5 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 93.9%
Key facts
Norfolk Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Office for National Statistics puts all of England at 33.5 million international arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Norfolk at 150,603 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Norfolk added up to 672,146 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Norfolk lasted 4.5 nights in the 12 months to October 2026, booked about 70 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Norfolk in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Norfolk ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Norfolk in August were booked furthest ahead, about 100 days, against 48 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 93.9% of Norfolk Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 1.5% were the top countries abroad.
By place
- AirROI estimates Norfolk took 3.3% of all Airbnb stays in England in the 12 months to October 2026.
- AirROI estimates North Norfolk had the most Airbnb stays of Norfolk's 7 towns in the 12 months to October 2026, at 55,323, ahead of King's Lynn and West Norfolk and Great Yarmouth.
Official numbers
How Many Tourists Visit England?
The Office for National Statistics counted 33.5 million international arrivals for all of England in 2023. On AirROI's estimates, Norfolk accounted for 3.3% of Airbnb stays in England in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 33.5 millionInternational arrivals, all of England | Visits by overseas residents to England | 2023 | Office for National Statistics |
Airbnb stays
Airbnb Stays in Norfolk
Norfolk had 6,026 Airbnb homes in the 12 months to October 2026. They took an estimated 150,603 stays and 672,146 nights. A typical stay lasted 4.5 nights and was booked about 70 days ahead. AirROI's figures cover the 7 towns it tracks in Norfolk and Elsewhere in Norfolk; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 6,026
- Airbnb stays, estimate
- 150,603
- Airbnb nights, estimate
- 672,146
- Typical stay
- 4.5 nights
- Booked ahead
- 70 days
Busiest months
When Is the Busiest Time in Norfolk?
On Airbnb, August was the busiest month in Norfolk in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, November, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.4% | 100 days |
| July | 10.3% | 91 days |
| September | 10.1% | 71 days |
| June | 9.2% | 73 days |
| May | 8.8% | 78 days |
| October | 8.5% | 61 days |
| April | 7.5% | 60 days |
| December | 7.4% | 80 days |
| November | 6.8% | 61 days |
| March | 6.7% | 48 days |
| February | 6.4% | 48 days |
| January | 5.8% | 49 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Norfolk Airbnb Guests Come From?
About nine in ten Norfolk Airbnb guests who left a review as of October 2026 were from within the United Kingdom (93.9%), and the top countries abroad were the United States at 1.5%, AirROI estimates. Among the same guests, London was the top origin city at 11%, ahead of Norwich at 1.9%. The figures rest on 416,486 reviews, written over many years.
93.9% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 93.9%
- From abroad 6.1%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Norfolk
North Norfolk, King's Lynn and West Norfolk and Great Yarmouth took 62% of Airbnb stays in Norfolk in the 12 months to October 2026. August is the busiest Airbnb month in all 7 towns. Among guests who left a review, the share from abroad across these towns runs from 3.7% in Great Yarmouth to 18% in Norwich.
| North Norfolk | 55,323 |
| King's Lynn and West Norfolk | 27,206 |
| Great Yarmouth | 11,572 |
| Norwich | 11,249 |
| Broadland | 10,521 |
| South Norfolk | 10,429 |
| Breckland District | 10,153 |
| Elsewhere in Norfolk | 14,150 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 7 towns and Elsewhere in Norfolk, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in Norfolk
How many tourists visit Norfolk?
England as a whole had 33.5 million international arrivals in 2023, according to the Office for National Statistics. AirROI puts Norfolk at 3.3% of Airbnb stays in England in the 12 months to October 2026. AirROI estimates 150,603 Airbnb stays in Norfolk in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Norfolk?
The busiest Airbnb month in Norfolk in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Norfolk?
January was the quietest Airbnb month in Norfolk in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 49 days ahead, against 100 days for August.
How long is a typical Airbnb stay in Norfolk?
A typical Airbnb stay in Norfolk lasted 4.5 nights in the 12 months to October 2026, booked about 70 days ahead. By month, stays ran from 3.7 nights in November to 5.2 nights in January.
Where do Airbnb guests in Norfolk come from?
Of Norfolk Airbnb guests who left a review as of October 2026, 93.9% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 1.5%. Among the same guests, the top origin city was London at 11%, ahead of Norwich at 1.9%.
What is the most booked town in Norfolk on Airbnb?
North Norfolk was the most booked town in Norfolk on Airbnb, with an estimated 55,323 stays in the 12 months to October 2026, ahead of King's Lynn and West Norfolk and Great Yarmouth.
Are Airbnb stays the same as tourists?
No. The Office for National Statistics counts international arrivals (33.5 million in 2023 across England). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 150,603 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 7 towns and Elsewhere in Norfolk. Month ranks compare each month's part of Airbnb nights. Origin rests on 416,486 reviews and describes guests who left a review, not everyone who stayed. Read the method page.