Tourism statisticsCity2026

Sheffield Tourism Statistics: 18.7M Visitors in 2025

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
79,322
Typical Airbnb stay
4.2 nights
Busiest Airbnb month
September
From within the United Kingdom, among guests who left a review
85%

Key facts

Sheffield Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • The Sheffield City Council puts Sheffield at 18.7 million visitors in 2025.

Airbnb stays

  • AirROI puts Airbnb stays in Sheffield at 18,666 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Sheffield added up to 79,322 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Sheffield lasted 4.2 nights in the 12 months to October 2026, booked about 47 days ahead.

Busiest months

  • AirROI ranks September the busiest Airbnb month in Sheffield in the 12 months to October 2026, followed by July and August, with February the quietest.
  • AirROI estimates the five busiest Airbnb months in Sheffield ran unbroken from June to October in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Sheffield in July were booked furthest ahead, about 85 days, against 33 days for March, in the 12 months to October 2026.

Guests

  • AirROI estimates 85% of Sheffield Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2.8% and Germany at 1.2% were the top countries abroad.
  • Among Sheffield Airbnb guests who left a review as of October 2026, London was the top origin city at 10%, and Sheffield itself came second at 3.5%, AirROI estimates.

By place

  • AirROI ranks Sheffield 45th for Airbnb stays among the 302 towns it lists in England in the 12 months to October 2026.

Official numbers

How Many Tourists Visit Sheffield?

The Sheffield City Council counted 18.7 million visitors in 2025.

Official tourism figures for Sheffield: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
18.7 millionVisitorsTotal visitors to Sheffield2025Sheffield City Council

Airbnb stays

Airbnb Stays in Sheffield

Sheffield had 790 Airbnb homes in the 12 months to October 2026. They took an estimated 18,666 stays and 79,322 nights. A typical stay lasted 4.2 nights and was booked about 47 days ahead.

Airbnb homes
790
Airbnb stays, estimate
18,666
Airbnb nights, estimate
79,322
Typical stay
4.2 nights
Booked ahead
47 days

Busiest months

When Is the Busiest Time in Sheffield?

On Airbnb, September was the busiest month in Sheffield in the 12 months to October 2026, then July and August. February was the quietest. The five busiest months run unbroken from June to October.

September ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: September, July, August, October, June, December, November, April, May, January, March, February.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Sheffield by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
September9.8%37 days
July9.8%85 days
August9.4%48 days
October9.2%41 days
June8.9%49 days
December8.3%46 days
November8.3%40 days
April7.9%52 days
May7.8%48 days
January7.2%45 days
March7.1%33 days
February6.3%36 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Sheffield Airbnb Guests Come From?

About nine in ten Sheffield Airbnb guests who left a review as of October 2026 were from within the United Kingdom (85%), and the top countries abroad were the United States at 2.8% and Germany at 1.2%, AirROI estimates. Among the same guests, London was the top origin city at 10%, and Sheffield itself came second at 3.5%. The figures rest on 69,179 reviews, written over many years.

85% from within the United Kingdom

Among guests who left a review, as of October 2026

  • From within the United Kingdom 85%
  • From abroad 15%

Top countries abroad

Among guests who left a review

  • United States 2.8%
  • Germany 1.2%
  • Australia 1%
  • France 1%

Top origin cities

Among guests who left a review

  • London 10%
  • Sheffield 3.5%
  • Manchester 1.8%
  • Bristol 1.3%

FAQ

Questions About Tourism in Sheffield

How many tourists visit Sheffield?

Sheffield had 18.7 million visitors in 2025, according to the Sheffield City Council. AirROI estimates 18,666 Airbnb stays in Sheffield in the 12 months to October 2026, which is a separate count of bookings.

When is the busiest time in Sheffield?

The busiest Airbnb month in Sheffield in the 12 months to October 2026 was September, then July and August. The five busiest months run from June to October.

What is the quietest month in Sheffield?

February was the quietest Airbnb month in Sheffield in the 12 months to October 2026, ranking 12th of 12, and March ranked 11th. Stays in February were booked about 36 days ahead, against 85 days for July.

How long is a typical Airbnb stay in Sheffield?

A typical Airbnb stay in Sheffield lasted 4.2 nights in the 12 months to October 2026, booked about 47 days ahead. By month, stays ran from 3.4 nights in February to 4.4 nights in June.

Where do Airbnb guests in Sheffield come from?

Of Sheffield Airbnb guests who left a review as of October 2026, 85% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2.8% and Germany at 1.2%. Among the same guests, the top origin city was London at 10%, and Sheffield itself came second at 3.5%.

Are Airbnb stays the same as tourists?

No. The Sheffield City Council counts visitors (18.7 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 18,666 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 18,666 stays at 4.25 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 69,179 reviews and describes guests who left a review, not everyone who stayed. Read the method page.