Tourism statisticsRegion2026
Norfolk Broads Tourism Statistics: Nearly 7.5M Visitors
The Norfolk Broads, in England, United Kingdom, recorded nearly 7.5 million visitors in 2023, the Broads Authority reports. AirROI estimates 87,845 Airbnb stays in the Norfolk Broads in the 12 months to October 2026, with North Norfolk the most booked town. The busiest month was August.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 396,972
- Typical Airbnb stay
- 4.5 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 95.4%
Key facts
Norfolk Broads Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Broads Authority puts the Norfolk Broads at nearly 7.5 million visitors in 2023.
Airbnb stays
- AirROI puts Airbnb stays in the Norfolk Broads at 87,845 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Norfolk Broads added up to 396,972 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Norfolk Broads lasted 4.5 nights in the 12 months to October 2026, booked about 76 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in the Norfolk Broads in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in the Norfolk Broads ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Norfolk Broads in August were booked furthest ahead, about 107 days, against 53 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 95.4% of Norfolk Broads Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 1% were the top countries abroad.
- Among Norfolk Broads Airbnb guests who left a review as of October 2026, London was the top origin city at 11%, ahead of Cambridge at 2.1%, AirROI estimates.
By place
- AirROI estimates North Norfolk had the most Airbnb stays of the Norfolk Broads' 4 towns in the 12 months to October 2026, at 55,323, ahead of Great Yarmouth and Broadland.
Official numbers
How Many Tourists Visit the Norfolk Broads?
The Broads Authority counted nearly 7.5 million visitors in 2023.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| Nearly 7.5 millionVisitors | Broads and surrounding area (including the area of influence) | 2023 | Broads Authority |
Airbnb stays
Airbnb Stays in the Norfolk Broads
The Norfolk Broads had 3,546 Airbnb homes in the 12 months to October 2026. They took an estimated 87,845 stays and 396,972 nights. A typical stay lasted 4.5 nights and was booked about 76 days ahead. AirROI's figures cover the 4 towns it tracks in the Norfolk Broads; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 3,546
- Airbnb stays, estimate
- 87,845
- Airbnb nights, estimate
- 396,972
- Typical stay
- 4.5 nights
- Booked ahead
- 76 days
Busiest months
When Is the Busiest Time in the Norfolk Broads?
On Airbnb, August was the busiest month in the Norfolk Broads in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, November, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.8% | 107 days |
| July | 10.6% | 97 days |
| September | 10.1% | 77 days |
| June | 9.2% | 81 days |
| May | 8.9% | 86 days |
| October | 8.5% | 66 days |
| April | 7.5% | 65 days |
| December | 7.3% | 93 days |
| November | 6.6% | 67 days |
| March | 6.5% | 53 days |
| February | 6.3% | 55 days |
| January | 5.6% | 54 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Norfolk Broads Airbnb Guests Come From?
Nearly all Norfolk Broads Airbnb guests who left a review as of October 2026 were from within the United Kingdom (95.4%), and the top countries abroad were the United States at 1%, AirROI estimates. Among the same guests, London was the top origin city at 11%, ahead of Cambridge at 2.1%. The figures rest on 252,059 reviews, written over many years.
95.4% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 95.4%
- From abroad 4.6%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Norfolk Broads
North Norfolk, Great Yarmouth and Broadland took 88% of Airbnb stays in the Norfolk Broads in the 12 months to October 2026. August is the busiest Airbnb month in all 4 towns. Among guests who left a review, the share from abroad across these towns runs from 3.7% in Great Yarmouth to 6.5% in South Norfolk.
| North Norfolk | 55,323 |
| Great Yarmouth | 11,572 |
| Broadland | 10,521 |
| South Norfolk | 10,429 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in the Norfolk Broads
How many tourists visit the Norfolk Broads?
The Norfolk Broads had nearly 7.5 million visitors in 2023, according to the Broads Authority. AirROI estimates 87,845 Airbnb stays in the Norfolk Broads in the 12 months to October 2026, which is a separate count of bookings.
When is high season in the Norfolk Broads?
The busiest Airbnb month in the Norfolk Broads in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in the Norfolk Broads?
January was the quietest Airbnb month in the Norfolk Broads in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 54 days ahead, against 107 days for August.
How long is a typical Airbnb stay in the Norfolk Broads?
A typical Airbnb stay in the Norfolk Broads lasted 4.5 nights in the 12 months to October 2026, booked about 76 days ahead. By month, stays ran from 3.8 nights in November to 5.2 nights in January.
Where do Airbnb guests in the Norfolk Broads come from?
Of Norfolk Broads Airbnb guests who left a review as of October 2026, 95.4% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 1%. Among the same guests, the top origin city was London at 11%, ahead of Cambridge at 2.1%.
What is the most booked town in the Norfolk Broads on Airbnb?
North Norfolk was the most booked town in the Norfolk Broads on Airbnb, with an estimated 55,323 stays in the 12 months to October 2026, ahead of Great Yarmouth and Broadland.
Are Airbnb stays the same as tourists?
No. The Broads Authority counts visitors (nearly 7.5 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 87,845 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 4 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 252,059 reviews and describes guests who left a review, not everyone who stayed. Read the method page.