Region market dataEngland2026
Dorset Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 4,276 active Airbnb homes in Dorset: 3,709 in 15 towns, led by Bournemouth, Poole, Weymouth, Swanage, Lyme Regis and Christchurch, and 567 elsewhere. These homes took an estimated 108,068 stays in the 12 months to October 2026, 51% of them in Bournemouth, Poole and Weymouth. A typical stay ran 4.6 nights and the average home earned £22,138 at 41% occupancy. Of these homes, 48% are houses, 35% are apartments or condos and 15% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 4,276
- Avg. revenue per home
- £22,138
- Occupancy rate
- 41%
- Avg. nightly rate
- £212
Towns
Dorset Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Bournemouth | 31,979 | £181 |
|---|---|---|---|
| 2 | Poole | 11,954 | £214 |
| 3 | Weymouth | 11,584 | £189 |
| 4 | Swanage | 8,225 | £244 |
| 5 | Lyme Regis | 8,054 | £251 |
| 6 | Christchurch | 3,976 | £237 |
| 7 | Bridport | 3,278 | £178 |
| 8 | West Lulworth | 3,235 | £297 |
| 9 | Corfe Castle | 2,235 | £267 |
| 10 | Fortuneswell | 2,198 | £190 |
| 11 | Charmouth | 2,170 | £237 |
| 12 | Wareham | 1,666 | £210 |
| 13 | Highcliffe-on-Sea | 1,355 | £186 |
| 14 | Worth Matravers | 1,158 | £284 |
| 15 | Burton Bradstock | 1,003 | £288 |
| Elsewhere in Dorset | 13,998 | £229 |
Figures cover the 12 months to October 2026. Region figures add up these 15 towns and Elsewhere in Dorset, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in Dorset
Across the 8 towns with 100 or more Airbnb homes, revenue per home runs from £19,013 in Bridport to £34,675 in West Lulworth a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
- West Lulworth £34,675
- Swanage £27,781
- Lyme Regis £25,900
- Poole £21,832
- Weymouth £20,945
Occupancy, top 5
Nights booked, AirROI estimate
- Bridport 44%
- West Lulworth 43%
- Swanage 42%
- Bournemouth 41%
- Lyme Regis 40%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- Bridport £178
- Bournemouth £181
- Weymouth £189
- Poole £214
- Christchurch £237
Among the 8 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in Dorset
Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Bournemouth
Of the 8 towns in Dorset with 100 or more homes, Bournemouth had the most Airbnb homes, at 1,339, and had the longest typical stay, at 5.0 nights, in the 12 months to October 2026. Apartments and condos were the largest home type in Bournemouth, at 58% of homes.
- 4Swanage
Of the 8 towns in Dorset with 100 or more homes, Swanage was booked furthest ahead, about 83 days before arrival, in the 12 months to October 2026.
- 6Christchurch
Of the 8 towns in Dorset with 100 or more homes, Christchurch had the highest guest rating, at 4.89, and had the biggest share of houses, at 68%, in the 12 months to October 2026.
- 7Bridport
Of the 8 towns in Dorset with 100 or more homes, Bridport had the highest occupancy, at 44%, and had the lowest nightly rate, at £178, in the 12 months to October 2026.
- 8West Lulworth
Of the 8 towns in Dorset with 100 or more homes, West Lulworth had the highest revenue per home, at £34,675, and had the highest nightly rate, at £297, in the 12 months to October 2026.
When
Busiest and Quietest Months in Dorset
August, July and September rank as the busiest months for Airbnb nights in Dorset, and February and January as the quietest. August is the busiest month in every one of these towns. Across the 15 towns, nightly rates run lowest in January and November, at about £194, and highest in August, at about £241. Across the 15 towns, stays run longest in January, at 5.6 nights, and shortest in September and October, at 3.8 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, December, March, November, February, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 12.9% | £241 |
| 2 | July | 11.0% | £235 |
| 3 | September | 9.8% | £217 |
| 4 | June | 9.4% | £226 |
| 5 | May | 9.2% | £216 |
| 6 | October | 8.1% | £204 |
| 7 | April | 7.5% | £207 |
| 8 | December | 6.9% | £202 |
| 9 | March | 6.8% | £197 |
| 10 | November | 6.5% | £194 |
| 11 | February | 6.2% | £195 |
| 12 | January | 5.8% | £194 |
Who comes
Where Guests Come From in Dorset
Among guests who left a review, 87% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and France. The top home cities among those guests are London and Bristol. West Lulworth draws the most from abroad, at 16%, among towns with 100 or more homes.
87% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 87%
- From abroad 13%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Dorset Airbnb Data
How much do Airbnb homes earn in Dorset?
AirROI estimates the average Airbnb home in Dorset earned £22,138 in the 12 months to October 2026, at 41% occupancy and £212 a night. Across towns with 100 or more homes, revenue per home runs from £19,013 in Bridport to £34,675 in West Lulworth.
Which of the 15 Dorset towns get the most Airbnb stays?
Bournemouth (31,979), Poole (11,954) and Weymouth (11,584) in Dorset, by AirROI's estimated stays in the 12 months to October 2026.
When is Dorset busiest on Airbnb?
AirROI ranks August first for Airbnb nights in Dorset and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in Dorset?
AirROI puts the typical Airbnb stay in Dorset at 4.6 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.1 nights in Lyme Regis to 5.0 nights in Bournemouth.
How many Airbnb homes are there in Dorset?
AirROI counts 4,276 active Airbnb homes in Dorset, as of October 2026, 567 of them filed under Dorset as a whole. Town by town, that runs from 51 in Worth Matravers to 1,339 in Bournemouth.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Dorset name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.