St Andrews House East Entire home · 4 bedrooms Rated 4.60 - Revenue
- £146,183
- Occupancy
- 30.9%
- Daily rate
- £1,390
Prices in
Airbnb market data · 202612 months to October 2026
Highland, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Highland brought in £25,694 over the 12 months through October 2026, about 11% less than the Scotland average of £28,841.
The short answer
Highland Airbnb Market at a Glance
Listings averaged £200 a night and were booked on 50% of available nights, close to the Scotland average on both counts.
Timing matters: in August, the best month, the average listing earned about 4.5 times as much as in January, the slowest.
With 507 active listings, Highland is the fifth-largest of 330 Scotland markets AirROI tracks.
Browse the live Highland Airbnb market See Every Highland ListingRevenue
How Much Do Airbnb Hosts Make in Highland?
Gross bookings per Highland listing averaged £25,694 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average Highland listing brought in £5,420 in August, its best month, and £1,190 in January, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £5,620+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn £3,730 or more, roughly £1,200 a month above the median.
- Typical properties (median) earn about £2,500 a month.
- Entry-level properties (bottom 25%) earn £1,500 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.5 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
Monthly average £5,420 £1,190
The dashed line is the average of the months shown, £2,960.
Highland Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,671 | 47.0% | £192 | £86 | 65 days | 3.6 nights |
| Nov 2025 | £1,719 | 40.6% | £188 | £57 | 42 days | 5.2 nights |
| Dec 2025 | £1,925 | 32.9% | £188 | £62 | 17 days | 4.3 nights |
| Jan 2026 | £1,190 | 23.3% | £176 | £38 | 25 days | 4.5 nights |
| Feb 2026 | £1,422 | 31.5% | £177 | £51 | 34 days | 5 nights |
| Mar 2026 | £1,695 | 32.3% | £182 | £55 | 39 days | 4 nights |
| Apr 2026 | £2,498 | 45.0% | £196 | £83 | 58 days | 3.6 nights |
| May 2026 | £4,136 | 63.7% | £207 | £133 | 74 days | 3.5 nights |
| Jun 2026 | £3,795 | 59.3% | £213 | £126 | 71 days | 3.4 nights |
| Jul 2026 | £4,582 | 61.6% | £224 | £148 | 75 days | 4.2 nights |
| Aug 2026 | £5,416 | 74.1% | £226 | £175 | 81 days | 3.5 nights |
| Sep 2026 | £4,484 | 67.9% | £215 | £149 | 77 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Highland address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Highland Profitable?
Yes, when it's run well. The average Highland Airbnb took in £25,694 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,380 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,070 a month.
Cleaning it yourself keeps the £2,290 a year guests pay in cleaning fees, for about £1,570 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,180 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Highland Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £23,404 | £34,930 |
| Cleaning fees guests pay9% of Highland bookings | £2,290 | £3,420 |
| Gross bookings | £25,694 | £38,350 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Highland listings on Simplified Pricing, 3% for the rest | −£3,910 | −£5,830 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,290 | −£3,420 |
| Utilities and internetAbout 5% of bookings | −£1,280 | −£1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£510 | −£770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£770 | −£1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£260 | −£260 |
| Permit and registrationWhere one is required | −£130 | −£130 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£9,150 | −£13,480 |
| Left for housing costs, then profit | £16,544about £1,380 a month | £24,870about £2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Highland Airbnb Profit
The estimate starts from Highland's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Highland home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Highland's Top Earners Get There
- More nights booked. The busiest quarter of Highland listings are booked on 67% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of £165 adds about £1,670 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £230 a night or more, against a median of £165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,340 a year.
- Open for the busy months. August brought the average listing about £5,420, against £1,190 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Highland listings average 4.81 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,200 a month, against £2,140 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Highland?
Highland listings were booked on 50% of the nights they were open over the past year, in line with the Scotland average and 9 percentage points above the U.K. average (41%). Occupancy swings from 23% in January to 74% in August.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 29% or less, under three nights a week.
August was the busiest month in Highland, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
Monthly average 48% 74% 23%
Nightly rates
How Much Does an Airbnb Cost per Night in Highland?
The average nightly rate in Highland, known as ADR (average daily rate), was £200 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). Rates peak in July and August at about £225 and bottom out in January and February at about £175.
The top 10% charge about 2.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £330+ a night, about twice the median.
- Strong performers (top 25%) charge £230 or more, about £65 above the median.
- Typical properties (median) charge about £165 a night.
- Entry-level properties (bottom 25%) charge £125 or less, about three-quarters of the median.
August rates ran 28% above January's
Average nightly rate (ADR), by month, October 2025 to September 2026
Monthly average £226 £176
The dashed line is the average of the months shown, £199.
What Is the RevPAR for Airbnb in Highland?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Highland it averaged £105 over the past year, from about £38 in January to about £175 in August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £183+ per open night, about twice the median.
- Strong performers (top 25%) earn £132 or more, about £45 a night above the median.
- Typical properties (median) earn about £89 per open night.
- Entry-level properties (bottom 25%) earn £59 or less, about two-thirds of the median.
August RevPAR was about 4.5 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
Monthly average £175 £38
The dashed line is the average of the months shown, £97. The 12-month RevPAR of £105 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Highland
Highland has one high season, May through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about three times as much a month in June through August as in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £4,480 | 65% | £217 |
| Low seasonOctober–April | £1,870 | 36% | £185 |
How Far in Advance Do Guests Book Airbnb in Highland?
Guests book Highland stays 64 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 81 days ahead, and December stays closest to arrival, about 17 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
Monthly average 55 days 81 days 17 days
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Highland
30% of the 507 active listings in Highland display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Highland.
Neighborhoods
Best Neighborhoods for Airbnb in Highland
AirROI's area guide picks six Highland neighborhoods that draw short-term rental guests, led by Fort William, Loch Ness and Aviemore. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fort William | Fort William is known as the 'Outdoor Capital of the UK' and attracts adventure tourists for climbing, hiking, and skiing. Its proximity to Ben Nevis makes it a prime location for outdoor enthusiasts. | Ben Nevis, Nevis Range Mountain Resort, Glenfinnan Viaduct, West Highland Museum, Loch Linnhe, Steall Waterfall |
| Loch Ness | Famous for its mythical monster, Loch Ness is a stunning area for tourism with its beautiful landscapes and numerous outdoor activities. It provides a unique appeal for visitors looking for a magical experience. | Loch Ness Centre and Exhibition, Urquhart Castle, The Great Glen Way, Fort Augustus, Dores Beach, Caledonian Canal |
| Aviemore | Aviemore is a popular resort town in the Cairngorms National Park, drawing tourists year-round for skiing in winter and hiking or mountain biking in summer. It offers a variety of outdoor activities. | Cairngorms National Park, Aviemore Railway Station, Cairngorm Mountain Railway, Rothiemurchus Estate, Loch Morlich, Highland Wildlife Park |
| Skye | The Isle of Skye is renowned for its rugged landscapes and picturesque villages. It's a must-visit for tourists seeking natural beauty, making it an attractive location for Airbnb hosting. | Fairy Pools, Quiraing, Old Man of Storr, Portree, Dunvegan Castle, Neist Point |
| Dornoch | Dornoch is a small town known for its stunning beaches and historic sites, particularly the Dornoch Cathedral and its world-famous golf course. It’s popular with travelers seeking a quieter experience. | Dornoch Castle, Dornoch Cathedral, Royal Dornoch Golf Club, Museum of Dornoch, Dornoch Beach |
| Tain | Tain is one of the oldest towns in Scotland and is famous for its whisky distilleries. It's a cultural hub with historical significance, attracting visitors who enjoy heritage and local produce. | Tain Through Time, Glenmorangie Distillery, Tain Golf Club, Old Tain Church, Dunrobin Castle |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Highland Airbnb Listings by Type and Size
Entire homes make up 82% of listings in Highland, but private rooms are a real segment: about one listing in six (18%) rents out a single room. Houses are the most common property type at 46%, about 1.6 times the share of apartments and condos (28%).
Mostly entire homes, with a private-room segment
Highland Airbnb listings by room type
- Entire home 82%
- Private room 18%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.2% | 417 |
| Private room | 17.8% | 90 |
Listings by property type
Highland Airbnb listings by property type
- House 46%
- Apartment/Condo 28%
- Cabin/Outdoor 14%
- Hotel/Boutique 10%
- Others 2%
- Unique stay 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 45.8% | 232 |
| Apartment/Condo | 28.0% | 142 |
| Cabin/Outdoor | 13.6% | 69 |
| Hotel/Boutique | 9.7% | 49 |
| Others | 1.6% | 8 |
| Unique stay | 1.4% | 7 |
How Many Bedrooms Do Airbnb Listings in Highland Have?
Two-bedroom homes are the most common size in Highland (37% of entire homes), followed by one-bedroom homes (35%). Shares are of the 410 entire homes that give a bedroom count; rented rooms are left out.
Highland entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
35%
37%
18%
5%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.0% | 8 |
| 1 bedroom | 35.4% | 145 |
| 2 bedrooms | 37.3% | 153 |
| 3 bedrooms | 17.8% | 73 |
| 4 bedrooms | 5.1% | 21 |
| 5+ bedrooms | 2.4% | 10 |
What Each Home Size Earns in Highland
A typical one-bedroom home in Highland earned £21,900 over the past year, against £56,200 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 145 | £21,900 | £21,500 | £158 | 53% |
| 2 bedrooms | 153 | £25,200 | £25,900 | £193 | 52% |
| 3 bedrooms | 73 | £31,000 | £35,600 | £288 | 49% |
| 4 bedrooms | 21 | £42,000 | £53,300 | £403 | 46% |
| 5+ bedrooms | 10 | £56,200 | £64,100 | £549 | 46% |
How Many Guests Do Airbnbs in Highland Sleep?
Most Highland listings are sized for couples and small families: 73% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 431 listings with a guest capacity on file (85% of the market).
Highland listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
32%
4%
37%
5%
13%
2%
7%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.2% | 1 |
| 2 guests | 31.6% | 136 |
| 3 guests | 3.9% | 17 |
| 4 guests | 37.4% | 161 |
| 5 guests | 4.9% | 21 |
| 6 guests | 12.8% | 55 |
| 7 guests | 1.9% | 8 |
| 8+ guests | 7.4% | 32 |
How Highland Airbnb Listings Are Set Up
Highland hosts set up an average of 2.5 beds per listing, close to one bed per bedroom. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 24
- Beds per listing
- 2.5
- Show exact location
- 44%
What Amenities Do Airbnb Listings in Highland Offer?
Free on-site parking is close to standard in Highland: 85% of listings offer it, and 69% offer self check-in. Air conditioning is the exception rather than the rule: only 2% of listings have it.
Share of Highland listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Highland
Listings in Highland with a hot tub earned about 65% more a year, on average, than those without: £41,400 against £25,100. The gap is smaller for a sound system (about 50% more) and a garden view (about 50% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Highland listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 4% | £41,400 | £25,100 | +65% |
| Sound system | 7% | £37,800 | £24,800 | +52% |
| Garden view | 6% | £38,000 | £25,000 | +52% |
| Air conditioning | 2% | £38,100 | £25,400 | +50% |
| Waterfront | 6% | £33,700 | £25,200 | +34% |
| Dedicated workspace | 27% | £31,300 | £23,600 | +33% |
| BBQ grill | 14% | £32,200 | £24,700 | +31% |
| Self check-in | 69% | £27,700 | £21,300 | +30% |
| Pets allowed | 37% | £30,000 | £23,200 | +30% |
| Backyard | 38% | £29,600 | £23,300 | +27% |
Guests
Who Books Airbnbs in Highland?
Highland splits its demand between home and abroad: 64% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 50%, followed by French and German.
64% of Highland guests come from abroad
Where guests who left reviews live
- International 64%
- Domestic 36%
Where Highland guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 3.3% |
| Edinburgh | 2.3% |
| Glasgow | 2.2% |
Where Highland guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 35.7% |
| United States | 18.9% |
| France | 9.0% |
| Germany | 6.4% |
| Canada | 4.9% |
Languages spoken by Highland guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 50.4% |
| French | 12.2% |
| German | 9.8% |
| Spanish | 7.5% |
| Italian | 4.3% |
What Are Airbnb Guest Ratings in Highland?
Highland Airbnbs average 4.81 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.88 for check-in.
Check-in scores highest in Highland; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.84 |
| Communication | 4.87 |
| Location | 4.85 |
| Check-in | 4.88 |
| Value | 4.71 |
Booking patterns
How Guests Book in Highland: Stays, Rules and Fees
About eight in ten Highland listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Highland listings are open to guests
Share of listings by days a year
- 271-366 days 31%
- 181-270 days 49%
- 91-180 days 20%
- 31-90 days <1%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.6% | 155 |
| 181-270 days | 49.1% | 249 |
| 91-180 days | 19.5% | 99 |
| 31-90 days | 0.4% | 2 |
| 1-30 days | 0.4% | 2 |
Days a year Highland listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 22%
- 91-180 days 49%
- 31-90 days 21%
- 1-30 days 7%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 5 |
| 181-270 days | 21.9% | 111 |
| 91-180 days | 48.9% | 248 |
| 31-90 days | 21.1% | 107 |
| 1-30 days | 7.1% | 36 |
What Is the Average Length of Stay for Airbnb in Highland?
The average Highland booking lasts 3.8 nights, longest in November and shortest in September. Listings took about 33 bookings each over the year, some 16,900 in all. 56% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Highland
Average nights per booking, by month of stay
Average 4 nights 5.2 nights 2.9 nights
Highland Airbnb Minimum Stay Requirements
More than seven in ten listings in Highland accept stays of one or two nights.
Minimum stay set by Highland listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Highland?
Firm is the most common cancellation policy in Highland, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 43% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Highland listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Highland?
Nearly four in ten Highland listings charge a cleaning fee. The typical fee is £47, but a minority of much higher fees lifts the average to £98, so the median is the better guide. Spread over the average stay of 3.8 nights, that adds roughly £12 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- £47
- Average cleaning fee
- £98
- Listings charging a fee
- 37.7%
- Share of gross revenue
- 8.9%
Top earners
Top-Earning Airbnbs and Hosts in Highland
The top-grossing Airbnb in Highland, a four-bedroom home, took in £146,000 over the past year, about 5.7 times the city's average of £25,700.
St Andrews House East Entire home · 4 bedrooms Rated 4.60 
Luxury fishing lodge Entire home · 7 bedrooms Rated 5.00 - Revenue
- £143,112
- Occupancy
- 57.3%
- Daily rate
- £772
Luxury villa in Central Portree. (Sea view) Entire home · 4 bedrooms Rated 4.95 - Revenue
- £115,226
- Occupancy
- 62.9%
- Daily rate
- £608
Luxury Portree Cottage with hot tub HAM Entire home · 3 bedrooms Rated 4.73 - Revenue
- £103,864
- Occupancy
- 58.3%
- Daily rate
- £840
The Ivy Nest, central Entire home · 4 bedrooms Rated 4.88 - Revenue
- £102,722
- Occupancy
- 69.2%
- Daily rate
- £365
Lomond Villa Entire home · 4 bedrooms Rated 4.80 - Revenue
- £102,137
- Occupancy
- 55.5%
- Daily rate
- £387
Who Are the Top Airbnb Hosts in Highland?
West is the top-grossing host in Highland, with £531,000 in bookings across 15 listings over the past year. Together, the ten top-grossing hosts run 18% of the market's 507 listings. Per listing, a smaller operator earns more: Nick grossed £72,300 per listing, about twice West's £35,400.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| West | 15 | £531,373 | £35,425 | 4.66/5 | |
| Catherine | 18 | £488,707 | £27,150 | 4.83/5 | |
| Duncan | 19 | £308,027 | £16,212 | 4.46/5 | |
| 4 | Mystayinn Limited | 15 | £251,999 | £16,800 | 4.11/5 |
| 5 | Nick | 3 | £216,795 | £72,265 | 4.82/5 |
| 6 | John | 5 | £211,698 | £42,340 | 4.68/5 |
| 7 | Nivedeeta | 2 | £198,136 | £99,068 | 4.60/5 |
| 8 | Mercury Holiday Homes | 8 | £197,725 | £24,716 | 4.86/5 |
| 9 | Rachael | 2 | £171,283 | £85,641 | 5.00/5 |
| 10 | Daniel - Interhome | 5 | £155,581 | £31,116 | 4.60/5 |
Who Are the Airbnb Hosts in Highland?
Professional management companies run 16% of Highland listings and owners run the rest. 55% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 55.0%
- Professional management
- 16.2%
- Cohosted listings
- 22.9%
- Instant Book enabled
- 60.0%
- Simplified Pricing
- 97.6%
Largest Airbnb Management Companies in Highland
5 management companies run five or more active Airbnb listings in Highland, and companies run 18% of its Airbnb homes. Mystayinn is the largest, with 23 listings; the next largest are Dundreggan, Mercury Holiday Homes, Interhome and Holidaycottages.Co.Uk. Among the five largest, Mercury Holiday Homes' homes rate highest, at 4.84.
The five largest run 9% of Highland's Airbnb homes
Share of Highland's Airbnb homes each company runs as host or co-host
- Mystayinn 4% · 23
- Dundreggan 2% · 13
- Mercury Holiday Homes 1% · 8
- Interhome <1% · 6
- Holidaycottages.Co.Uk <1% · 5
- All other listings 91%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Scotland, ranked by homes, guest rating and growth.
Nearby markets
Highland vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: Highland Council (305 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 45 km, Fort Augustus (30 km away) earned the most per listing, about 27% more than Highland.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kiltarlity 4 km | 49 | £18,015 | £230 | 36% |
| Balnain 8 km | 32 | £24,511 | £259 | 42% |
| Drumnadrochit 8 km | 54 | £31,829 | £257 | 47% |
| Beauly 9 km | 32 | £15,947 | £125 | 43% |
| Lewiston 10 km | 32 | £24,034 | £188 | 44% |
| Inverness 20 km | 800 | £28,539 | £181 | 50% |
| Fort Augustus 30 km | 130 | £32,750 | £323 | 37% |
| Nairn 45 km | 83 | £22,206 | £188 | 49% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
- Stirling Airbnb data 280 listings
- Dundee Airbnb data 239 listings
See all 330 Scotland Airbnb markets
Markets Similar to Highland
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Highland:
- Llanberis Airbnb data UK · £197/night · 50.4%
- Bath and North East Somerset Airbnb data UK · £204/night · 50.3%
- South Derbyshire Airbnb data UK · £200/night · 49.4%
- High Peak Airbnb data UK · £194/night · 49.2%
- Bath Airbnb data UK · £218/night · 49.8%
- Alnwick Airbnb data UK · £189/night · 48.9%
FAQ
Highland Airbnb FAQ
How much do Airbnb hosts make in Highland?
An active Highland Airbnb grossed £25,694 on average in the 12 months to October 2026, according to AirROI's tracking of 507 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,730 or more in a typical month.
How much can I make on Airbnb in Highland?
It depends most on the home's size, location and how it's run. The middle half of Highland listings earn between £1,500 and £3,730 in a typical month, and the top tenth £5,620 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Highland?
Listings in Highland were booked on 50% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in Highland?
The average booked night in Highland cost £200 before fees. Half of listings charge between £125 and £230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Highland?
In Highland, 30% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Highland?
Yes, when it's run well. The average Highland Airbnb grossed £25,694 in the 12 months to October 2026, 11% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £16,544 a year (about £1,380 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,070 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Highland?
August paid best over the past year, at £5,420 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Highland?
Each night a Highland listing was open to book earned £105 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £183 or more.
How far in advance do guests book Airbnbs in Highland?
Highland stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Highland?
The average Highland Airbnb stay lasted 3.8 nights over the past year. A listing took 33 reservations over the year on average.
How are Airbnbs in Highland rated?
Guests rate Highland Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Highland?
Fort William, Loch Ness and Aviemore draw the most short-term rental interest in Highland. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Highland?
AirROI counted 507 active Airbnb listings in Highland as of October 2026. The closest tracked market is Kiltarlity, 4 km away.
How much are Airbnb cleaning fees in Highland?
In Highland, nearly four in ten listings add a cleaning fee. The median fee is £47, but a minority of much higher fees lifts the average to £98, so the median is the better guide.
How many tourists visit Highland, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 16,866 Airbnb stays in Highland, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 507 active Airbnb listings in Highland from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.