Arty West End Townhouse 6 bdrm 6 bthrm / Sleeps 10 Entire home · 6 bedrooms Rated 4.98 - Revenue
- £204,628
- Occupancy
- 68.9%
- Daily rate
- £759
Prices in
Airbnb market data · 202612 months to September 2026
Glasgow, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Glasgow brought in £23,112 over the 12 months through September 2026, about 14% less than the Scotland average of £26,835.
The short answer
Glasgow Airbnb Market at a Glance
Glasgow is priced below the Scotland average. Listings averaged £165 a night, about 15% less than that average of £195, and were booked on 48% of available nights, close to its 48% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 2.5 times as much as in January, usually the slowest.
With 1,510 active listings, Glasgow is the second-largest of 326 Scotland markets AirROI tracks. From a year earlier, average revenue rose 21% while the number of active listings grew 17%.
Browse the live Glasgow Airbnb market
See Every Glasgow Listing
Revenue
How Much Do Airbnb Hosts Make in Glasgow?
Gross bookings per Glasgow listing averaged £23,112 over the 12 months to September 2026 (Scotland average: £26,835), before cleaning, platform and management costs and taxes.
In a typical year, the average Glasgow listing brings in £3,670 in July, its best month, and £1,460 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £4,980+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn £3,420 or more, roughly £1,400 a month above the median.
- Typical properties (median) earn about £2,060 a month.
- Entry-level properties (bottom 25%) earn £1,080 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.5 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average £4,170 £1,400
The dashed line is the average of the months shown, £2,360. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Glasgow Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £2,697 | 60.6% | £158 | £90 | 60 days | 4.8 nights |
| Oct 2025 | £2,464 | 55.0% | £154 | £79 | 54 days | 4.6 nights |
| Nov 2025 | £2,233 | 53.7% | £148 | £74 | 47 days | 4.3 nights |
| Dec 2025 | £2,142 | 48.4% | £151 | £69 | 46 days | 4.1 nights |
| Jan 2026 | £1,519 | 37.6% | £143 | £49 | 36 days | 5.3 nights |
| Feb 2026 | £1,740 | 46.5% | £145 | £62 | 41 days | 4.7 nights |
| Mar 2026 | £1,856 | 42.3% | £150 | £60 | 49 days | 4.2 nights |
| Apr 2026 | £1,983 | 45.8% | £153 | £66 | 51 days | 4.2 nights |
| May 2026 | £2,773 | 54.2% | £175 | £89 | 59 days | 4.2 nights |
| Jun 2026 | £3,236 | 57.3% | £189 | £108 | 82 days | 3.9 nights |
| Jul 2026 | £4,174 | 54.5% | £221 | £135 | 105 days | 4.6 nights |
| Aug 2026 | £3,585 | 59.1% | £201 | £116 | 83 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Glasgow listing earns about £2,060 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Glasgow Profitable?
Yes, when it's run well. The average Glasgow Airbnb took in £23,112 in the 12 months to September 2026, and run by its owner at everyday costs, about £1,290 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,160 a month.
Cleaning it yourself keeps the £1,700 a year guests pay in cleaning fees, for about £1,430 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,110 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Glasgow Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £21,412 | £35,570 |
| Cleaning fees guests pay7% of Glasgow bookings | £1,700 | £2,830 |
| Gross bookings | £23,112 | £38,400 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Glasgow listings on Simplified Pricing, 3% for the rest | −£3,300 | −£5,480 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,700 | −£2,830 |
| Utilities and internetAbout 5% of bookings | −£1,160 | −£1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£460 | −£770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£690 | −£1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£230 | −£230 |
| Permit and registrationWhere one is required: see Glasgow's Airbnb rules | −£120 | −£120 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£7,660 | −£12,500 |
| Left for housing costs, then profit | £15,452about £1,290 a month | £25,900about £2,160 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Glasgow Airbnb Profit
The estimate starts from Glasgow's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Glasgow home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Glasgow's Top Earners Get There
- More nights booked. The busiest quarter of Glasgow listings are booked on 74% or more of their nights, against 53% for the median listing. Ten more booked nights a year at the median rate of £135 adds about £1,360 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £195 a night or more, against a median of £135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,140 a year.
- Open for the busy months. In a typical year, July brings the average listing about £3,670, against £1,460 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Glasgow listings average 4.73 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,200 a month, against £1,930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Glasgow?
Glasgow listings were booked on 48% of the nights they were open over the past year, in line with the Scotland average and 7 percentage points above the U.K. average (41%). In a typical year, occupancy climbs to 61% in August and falls to 37% in January.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 74% or more, roughly five nights a week.
- Typical properties (median) fill about 53% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
August is usually the busiest month in Glasgow, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 52% 63% 37%
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Glasgow?
The average nightly rate in Glasgow, known as ADR (average daily rate), was £165 over the past year, about 15% below the Scotland average of £195 and about 11% below the U.K. average of £185. In a typical year, rates peak in July at about £195 and bottom out in January and February at about £145.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £290+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge £195 or more, about £60 above the median.
- Typical properties (median) charge about £135 a night.
- Entry-level properties (bottom 25%) charge £87 or less, about two-thirds of the median.
July rates run 35% above January's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average £221 £142
The dashed line is the average of the months shown, £158.
What Is the RevPAR for Airbnb in Glasgow?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Glasgow it averaged £78 over the past year, from about £47 in a typical January to about £119 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £146+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn £102 or more, about £35 a night above the median.
- Typical properties (median) earn about £65 per open night.
- Entry-level properties (bottom 25%) earn £38 or less, about 58% of the median.
July RevPAR is about 2.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average £135 £45
The dashed line is the average of the months shown, £78.
Seasonality
Best and Worst Months for Airbnb in Glasgow
Glasgow has one high season, June through August, which makes it a moderately seasonal market. Business is slowest from November to April. A listing earns about 95% more a month in June through August than in December through February.
Average revenue by month in Glasgow
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £3,670 £1,460
The dashed line is the average of the 12 calendar months, £2,360.
Revenue by month in Glasgow in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,460 |
| February | Low season | £1,610 |
| March | Low season | £1,800 |
| April | Low season | £1,910 |
| May | Shoulder season | £2,520 |
| June | High season | £2,980 |
| July | High season | £3,670 |
| August | High season | £3,400 |
| September | Shoulder season | £2,520 |
| October | Shoulder season | £2,310 |
| November | Low season | £2,100 |
| December | Low season | £2,090 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | £3,350 | 59% | £184 |
| Shoulder seasonMay, September–October | £2,450 | 56% | £155 |
| Low seasonNovember–April | £1,830 | 46% | £147 |
How Far in Advance Do Guests Book Airbnb in Glasgow?
Guests book Glasgow stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. July stays are booked furthest out, about 89 days ahead, and January stays closest to arrival, about 34 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 55 days 105 days 31 days
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Glasgow
Airbnb is legal in Glasgow with a council short-term let licence (£156 to £494 to apply) before the first booking; a flat let often needs planning permission, and hosting without a licence risks a £2,500 fine.
22% of the 1,510 active listings in Glasgow display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
The permit, operating limits and taxes on a stay are set out in the Glasgow Airbnb regulations, each rule linked to its official source and checked October 2026.
Neighborhoods
Best Neighborhoods for Airbnb in Glasgow
AirROI's area guide picks eight Glasgow neighborhoods that draw short-term rental guests, led by City Centre, West End and Merchant City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| City Centre | The bustling heart of Glasgow, filled with shops, restaurants, and cultural attractions. A prime location for tourists wanting to explore the city’s attractions and nightlife. | Buchanan Street, George Square, Kelvingrove Art Gallery and Museum, The Hydro, Sauchiehall Street |
| West End | Known for its bohemian vibe, leafy streets, and vibrant cultural scene. Popular with students and tourists, offering a unique mix of cafes, bars, and parks. | Kelvingrove Park, University of Glasgow, Ashton Lane, Botanic Gardens, The Hillhead Bookclub |
| Merchant City | A trendy neighborhood with a rich history, known for its stylish restaurants, bars, and boutiques. Attracts visitors looking for upscale dining and shopping experiences. | Merchant Square, Sharmanka Kinetic Gallery, St. Andrew’s Cathedral, Glasgow Green, People’s Palace and Winter Gardens |
| Southside | A residential area that offers a more local experience, with parks, cafes, and affordable food options. Ideal for families and longer stays. | Pollok Country Park, Burrell Collection, Queens Park, Tollcross Park, The Tramway |
| Finnieston | A vibrant district with a lively food scene and proximity to the SECC. Attracts young professionals and tourists looking for trendy bars and restaurants. | The Hydro, Kelvinhall Park, Finnieston Crane, Barras Market, The SSE Hydro |
| Shawlands | A suburban area known for its friendly community feel, with a variety of independent shops and cafes. Great for families and those looking for a quieter stay. | Shawlands Shopping Centre, Queens Park, Ruthven Park, Shawlands Arcade, The Glad Cafe |
| East End | Known for its cultural heritage and iconic sights, including the renowned Glasgow Cathedral. Offers a mix of history and modern attractions for visitors. | Glasgow Cathedral, St. Mungo Museum of Religious Life and Art, People’s Palace, The Barras, The Hidden Gardens |
| Glasgow Green | One of the oldest parks in Glasgow, offering a scenic place for relaxation and events. Attracts tourists wanting to enjoy green spaces in the city. | Glasgow Green, People’s Palace, The Doulton Fountain, St. Andrew’s Cathedral, The River Clyde |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Glasgow Airbnb Listings by Type and Size
Entire homes make up 75% of listings in Glasgow, but private rooms are a real segment: about one listing in four (25%) rents out a single room. Apartments and condos account for 76% of the stock; houses come next at 19%.
Mostly entire homes, with a private-room segment
Glasgow Airbnb listings by room type
- Entire home 75%
- Private room 25%
- Hotel room <1%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 75.0% | 1,133 |
| Private room | 24.8% | 374 |
| Hotel room | 0.1% | 2 |
| Shared room | 0.1% | 1 |
Apartments dominate the property mix
Glasgow Airbnb listings by property type
- Apartment/Condo 76%
- House 19%
- Hotel/Boutique 3%
- Others <1%
- Cabin/Outdoor <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 75.8% | 1,144 |
| House | 19.5% | 294 |
| Hotel/Boutique | 3.2% | 48 |
| Others | 0.9% | 13 |
| Cabin/Outdoor | 0.5% | 8 |
| Unique stay | 0.2% | 3 |
How Many Bedrooms Do Airbnb Listings in Glasgow Have?
Two-bedroom homes are the most common size in Glasgow (40% of entire homes), followed by one-bedroom homes (32%). Shares are of the 1,120 entire homes that give a bedroom count; rented rooms are left out.
Glasgow entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
32%
40%
17%
4%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.4% | 49 |
| 1 bedroom | 31.9% | 358 |
| 2 bedrooms | 40.3% | 452 |
| 3 bedrooms | 17.2% | 193 |
| 4 bedrooms | 4.0% | 45 |
| 5+ bedrooms | 2.1% | 24 |
What Each Home Size Earns in Glasgow
A typical studio in Glasgow earned £14,100 over the past year, against £63,900 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 49 | £14,100 | £16,400 | £126 | 45% |
| 1 bedroom | 358 | £20,700 | £21,100 | £134 | 52% |
| 2 bedrooms | 452 | £25,200 | £27,300 | £190 | 48% |
| 3 bedrooms | 193 | £30,300 | £33,200 | £249 | 45% |
| 4 bedrooms | 45 | £36,500 | £42,300 | £389 | 37% |
| 5+ bedrooms | 24 | £63,900 | £80,700 | £608 | 44% |
How Many Guests Do Airbnbs in Glasgow Sleep?
Most Glasgow listings are sized for couples and small families: 68% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 1,200 listings with a guest capacity on file (79% of the market).
Glasgow listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
27%
8%
32%
10%
12%
3%
7%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.4% | 17 |
| 2 guests | 26.8% | 321 |
| 3 guests | 8.0% | 96 |
| 4 guests | 32.1% | 384 |
| 5 guests | 9.7% | 116 |
| 6 guests | 11.6% | 139 |
| 7 guests | 3.4% | 41 |
| 8+ guests | 6.9% | 83 |
How Glasgow Airbnb Listings Are Set Up
Glasgow hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 10
- Beds per listing
- 2.2
- Show exact location
- 32%
What Amenities Do Airbnb Listings in Glasgow Offer?
Washers are close to standard in Glasgow: 88% of listings have one, and 61% offer self check-in.
Share of Glasgow listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Glasgow
Listings in Glasgow with a hot tub earned about twice as much a year, on average, as those without: £46,400 against £22,900. The gap is smaller for self check-in (about 65% more) and a river view (about 65% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Glasgow listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 1% | £46,400 | £22,900 | +103% |
| Self check-in | 61% | £27,300 | £16,500 | +66% |
| River view | 2% | £37,400 | £22,800 | +64% |
| Movie theater | 0.7% | £35,900 | £23,000 | +56% |
| Paid parking off premises | 20% | £30,500 | £21,300 | +44% |
| Outdoor playground | 0.9% | £31,200 | £23,000 | +35% |
| Outdoor furniture | 13% | £29,600 | £22,200 | +34% |
| Garden view | 7% | £30,100 | £22,600 | +33% |
| Sound system | 9% | £29,900 | £22,500 | +33% |
| Patio or balcony | 16% | £29,000 | £22,000 | +32% |
Guests
Who Books Airbnbs in Glasgow?
Glasgow splits its demand between home and abroad: 50% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 54%, followed by French and Spanish.
50% of Glasgow guests are domestic
Where guests who left reviews live
- Domestic 50%
- International 50%
Where Glasgow guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 5.9% |
| Glasgow | 2.3% |
| Edinburgh | 1.6% |
Where Glasgow guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 50.1% |
| United States | 15.9% |
| Canada | 5.1% |
| France | 4.7% |
| Germany | 4.3% |
Languages spoken by Glasgow guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 53.5% |
| French | 11.6% |
| Spanish | 7.8% |
| German | 7.6% |
| Italian | 3.2% |
What Are Airbnb Guest Ratings in Glasgow?
Glasgow Airbnbs average 4.73 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.66, against 4.85 for host communication. Listings here carry long review histories, about 104 reviews each on average.
Communication scores highest in Glasgow; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.72 |
| Communication | 4.85 |
| Location | 4.74 |
| Check-in | 4.83 |
| Value | 4.66 |
Booking patterns
How Guests Book in Glasgow: Stays, Rules and Fees
More than six in ten Glasgow listings are open to guests more than 180 days a year, and 39% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Glasgow listings are open to guests
Share of listings by days a year
- 271-366 days 35%
- 181-270 days 27%
- 91-180 days 26%
- 31-90 days 11%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.0% | 529 |
| 181-270 days | 27.5% | 415 |
| 91-180 days | 26.3% | 397 |
| 31-90 days | 10.5% | 159 |
| 1-30 days | 0.7% | 10 |
Days a year Glasgow listings are booked or blocked
Share of listings by days a year
- 271-366 days 12%
- 181-270 days 27%
- 91-180 days 28%
- 31-90 days 19%
- 1-30 days 15%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 12.0% | 181 |
| 181-270 days | 26.6% | 402 |
| 91-180 days | 27.5% | 416 |
| 31-90 days | 18.8% | 284 |
| 1-30 days | 15.0% | 227 |
What Is the Average Length of Stay for Airbnb in Glasgow?
The average Glasgow booking lasts 4.8 nights, longest in January and shortest in August. Listings took about 33 bookings each over the year, some 48,700 in all. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Glasgow
Average nights per booking, by month of stay
Average 4.5 nights 5.1 nights 4.1 nights
Two-year average by calendar month.
Glasgow Airbnb Minimum Stay Requirements
About seven in ten listings in Glasgow accept stays of one or two nights.
Minimum stay set by Glasgow listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Glasgow?
Firm is the most common cancellation policy in Glasgow, used by 30% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: 54% of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Glasgow listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Glasgow?
About three-quarters of Glasgow listings charge a cleaning fee. The typical fee is £50, and some higher fees lift the average to £83. Spread over the average stay of 4.8 nights, that adds roughly £10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- £50
- Average cleaning fee
- £83
- Listings charging a fee
- 74.4%
- Share of gross revenue
- 7.4%
Top earners
Top-Earning Airbnbs and Hosts in Glasgow
The top-grossing Airbnb in Glasgow, a six-bedroom home, took in £205,000 over the past year, about 8.9 times the city's average of £23,100. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Arty West End Townhouse 6 bdrm 6 bthrm / Sleeps 10 Entire home · 6 bedrooms Rated 4.98 
Large Blythswood Residence Entire home · 7 bedrooms Rated 4.67 - Revenue
- £184,826
- Occupancy
- 37.6%
- Daily rate
- £1,767
The Burnbank Experience Entire home · 5 bedrooms Rated 4.97 - Revenue
- £165,098
- Occupancy
- 72.6%
- Daily rate
- £712
Luxury 5 bedroom stay in the heart of the West End Entire home · 5 bedrooms Rated 5.00 - Revenue
- £157,446
- Occupancy
- 47.1%
- Daily rate
- £789
Extravagant 6 Bed Victorian Townhouse with Hot Tub Entire home · 6 bedrooms Rated 4.69 - Revenue
- £140,640
- Occupancy
- 76.5%
- Daily rate
- £448
Beautiful 4 Bedroom Home Entire home · 4 bedrooms Rated 4.94 - Revenue
- £139,820
- Occupancy
- 60.1%
- Daily rate
- £522
Who Are the Top Airbnb Hosts in Glasgow?
Bnbhost is the top-grossing host in Glasgow, with £3.08 million in bookings across 73 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 12% of the market's 1,510 listings. Per listing, a smaller operator earns more: Alexandra grossed £95,100 per listing, about 2.3 times Bnbhost's £42,200.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Bnbhost | 73 | £3,081,871 | £42,217 | 4.68/5 | |
| Vik | 28 | £1,547,413 | £55,265 | 4.79/5 | |
| Bnb Guru | 18 | £605,822 | £33,657 | 4.57/5 | |
| 4 | Tommy Martinez | 15 | £529,563 | £35,304 | 4.66/5 |
| 5 | Alexandra | 5 | £475,556 | £95,111 | 4.95/5 |
| 6 | Kevin | 12 | £468,051 | £39,004 | 4.87/5 |
| 7 | Park Residences | 11 | £461,311 | £41,937 | 4.84/5 |
| 8 | Laurie | 5 | £430,930 | £86,186 | 5.00/5 |
| 9 | Emma | 13 | £421,803 | £32,446 | 4.89/5 |
| 10 | Joanna | 7 | £313,579 | £44,797 | 4.93/5 |
Who Are the Airbnb Hosts in Glasgow?
Only 12% of Glasgow listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
- Superhosts
- 41.6%
- Professional management
- 12.1%
- Cohosted listings
- 25.9%
- Instant Book enabled
- 38.2%
- Simplified Pricing
- 90.2%
Largest Airbnb Management Companies in Glasgow
8 management companies run five or more active Airbnb listings in Glasgow, and companies run 8% of its 1,510 active listings. Bnb Guru is the largest, with 18 listings and an average guest rating of 4.57; the next largest are Caledonia Luxe Stays, S.H Apartments, Four Properties And Lodgings and Ava And Team.
The five largest run 4% of Glasgow's listings
Share of Glasgow's 1,510 active Airbnb listings each company runs as host or co-host
- Bnb Guru 1% · 18
- Caledonia Luxe Stays 1% · 17
- S.H Apartments <1% · 11
- Four Properties And Lodgings <1% · 9
- Ava And Team <1% · 8
- All other listings 96%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Scotland, with a profile of each.
Nearby markets
Glasgow vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Balloch (25 km away, 73 listings) earned the most per listing, about 15% more than Glasgow. None of them fills more nights than Glasgow (48%); the busiest, Helensburgh and Falkirk, each reached 45%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Paisley 10 km | 71 | £14,348 | £131 | 42% |
| Renfrewshire 11 km | 51 | £17,460 | £155 | 42% |
| North Lanarkshire 19 km | 45 | £12,910 | £140 | 39% |
| Balloch 25 km | 73 | £26,580 | £199 | 42% |
| Drymen 26 km | 39 | £19,422 | £203 | 41% |
| Kilmarnock 29 km | 30 | £9,500 | £113 | 32% |
| Helensburgh 33 km | 51 | £15,775 | £127 | 45% |
| Falkirk 36 km | 89 | £18,773 | £148 | 45% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,742 listings
- Inverness Airbnb data 815 listings
- Aberdeen City Airbnb data 490 listings
- Highland Airbnb data 481 listings
- St Andrews Airbnb data 368 listings
- Fife Airbnb data 321 listings
- Oban Airbnb data 296 listings
- Stirling Airbnb data 287 listings
See all 326 Scotland Airbnb markets
Markets Similar to Glasgow
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Glasgow:
- Amble Airbnb data UK · £170/night · 47.9%
- Llangollen Airbnb data UK · £156/night · 47.5%
- Penzance Airbnb data UK · £162/night · 45.8%
- Frome Airbnb data UK · £152/night · 48.5%
- Kendal Airbnb data UK · £158/night · 45.9%
- Guildford Airbnb data UK · £169/night · 45.4%
FAQ
Glasgow Airbnb FAQ
How much do Airbnb hosts make in Glasgow?
An active Glasgow Airbnb grossed £23,112 on average in the 12 months to September 2026, according to AirROI's tracking of 1,510 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,420 or more in a typical month.
How much can I make on Airbnb in Glasgow?
It depends most on the home's size, location and how it's run. The middle half of Glasgow listings earn between £1,080 and £3,420 in a typical month, and the top tenth £4,980 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Glasgow?
Listings in Glasgow were booked on 48% of available nights over the past year. That compares with 48% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Glasgow?
The average booked night in Glasgow cost £165 before fees. Half of listings charge between £87 and £195, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Glasgow?
Yes: you can host on Airbnb in Glasgow with a short-term let licence from Glasgow City Council, needed before the first booking however short the stay, and a flat let in full on a frequent basis is likely to need planning permission that the council grants only rarely. The Glasgow Airbnb regulations set out the permit, its cost, the taxes on a stay and the operating limits, each linked to its official source.
Is Airbnb profitable in Glasgow?
Yes, when it's run well. The average Glasgow Airbnb grossed £23,112 in the 12 months to September 2026, 14% below the Scotland average of £26,835. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £15,452 a year (about £1,290 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,160 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Glasgow?
July usually pays best, averaging £3,670 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Glasgow?
Each night a Glasgow listing was open to book earned £78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £146 or more.
How far in advance do guests book Airbnbs in Glasgow?
Glasgow stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Glasgow?
The average Glasgow Airbnb stay lasted 4.8 nights over the past year. A listing took 33 reservations over the year on average.
How are Airbnbs in Glasgow rated?
Guests rate Glasgow Airbnbs 4.73 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Glasgow?
City Centre, West End and Merchant City draw the most short-term rental interest in Glasgow. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Glasgow?
AirROI counted 1,510 active Airbnb listings in Glasgow as of September 2026. The closest tracked market is Paisley, 10 km away.
How much are Airbnb cleaning fees in Glasgow?
In Glasgow, about three-quarters of listings add a cleaning fee. The median fee is £50, and some higher fees lift the average to £83.
Method
About This Data
Figures on this page cover 1,510 active Airbnb listings in Glasgow from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.