Scottish Estate Getaway at Powis House Estate Entire home · 8 bedrooms Rated 4.85 - Revenue
- £175,370
- Occupancy
- 60.3%
- Daily rate
- £697
Prices in
Airbnb market data · 202612 months to October 2026
Stirling, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Stirling brought in £29,149 over the 12 months through October 2026, in line with the Scotland average of £28,841.
The short answer
Stirling Airbnb Market at a Glance
Listings averaged £201 a night and were booked on 51% of available nights, close to the Scotland average on both counts.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in January, usually the slowest.
With 280 active listings, Stirling is the 11th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings grew 47%.
Browse the live Stirling Airbnb market See Every Stirling ListingRevenue
How Much Do Airbnb Hosts Make in Stirling?
Gross bookings per Stirling listing averaged £29,149 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Stirling listing brings in £4,680 in August, its best month, and £1,700 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £5,190+ a month, about twice the typical property.
- Strong performers (top 25%) earn £3,870 or more, roughly £1,200 a month above the median.
- Typical properties (median) earn about £2,650 a month.
- Entry-level properties (bottom 25%) earn £1,610 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £4,940 £1,500
The dashed line is the average of the months shown, £2,870. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Stirling Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,970 | 55.3% | £190 | £96 | 61 days | 4 nights |
| Nov 2025 | £2,027 | 41.6% | £181 | £68 | 54 days | 4.2 nights |
| Dec 2025 | £2,327 | 43.2% | £188 | £75 | 69 days | 4.3 nights |
| Jan 2026 | £1,899 | 37.4% | £181 | £61 | 40 days | 5.5 nights |
| Feb 2026 | £1,724 | 37.8% | £183 | £62 | 38 days | 4 nights |
| Mar 2026 | £2,038 | 38.6% | £187 | £66 | 43 days | 3.6 nights |
| Apr 2026 | £2,601 | 46.4% | £194 | £87 | 57 days | 3.3 nights |
| May 2026 | £3,594 | 60.7% | £200 | £116 | 73 days | 3.5 nights |
| Jun 2026 | £3,697 | 61.2% | £216 | £123 | 69 days | 3.5 nights |
| Jul 2026 | £4,590 | 61.0% | £229 | £148 | 89 days | 4 nights |
| Aug 2026 | £4,942 | 73.1% | £230 | £159 | 98 days | 3.6 nights |
| Sep 2026 | £3,903 | 67.2% | £217 | £130 | 76 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Stirling listing earns about £2,650 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Stirling Profitable?
Yes, when it's run well. The average Stirling Airbnb took in £29,149 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,580 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,330 a month.
Cleaning it yourself keeps the £2,420 a year guests pay in cleaning fees, for about £1,780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Stirling Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £26,729 | £39,040 |
| Cleaning fees guests pay8% of Stirling bookings | £2,420 | £3,530 |
| Gross bookings | £29,149 | £42,570 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Stirling listings on Simplified Pricing, 3% for the rest | −£4,390 | −£6,410 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,420 | −£3,530 |
| Utilities and internetAbout 5% of bookings | −£1,460 | −£2,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£580 | −£850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£870 | −£1,280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£290 | −£290 |
| Permit and registrationWhere one is required | −£150 | −£150 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£10,160 | −£14,640 |
| Left for housing costs, then profit | £18,989about £1,580 a month | £27,930about £2,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Stirling Airbnb Profit
The estimate starts from Stirling's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Stirling home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Stirling's Top Earners Get There
- More nights booked. The busiest quarter of Stirling listings are booked on 72% or more of their nights, against 54% for the median listing. Ten more booked nights a year at the median rate of £165 adds about £1,640 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £225 a night or more, against a median of £165. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £2,670 a year.
- Open for the busy months. In a typical year, August brings the average listing about £4,680, against £1,700 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Stirling listings average 4.86 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,550 a month, against £2,430 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Stirling?
Stirling listings were booked on 51% of the nights they were open over the past year, 2 percentage points above the Scotland average (49%) and 10 points above the U.K. average (41%). In a typical year, occupancy swings from 37% in January to 70% in August.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 85%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 72% or more, roughly five nights a week.
- Typical properties (median) fill about 54% of open nights.
- Entry-level properties (bottom 25%) fill 33% or less, under three nights a week.
August is usually the busiest month in Stirling, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 53% 73% 37%
Nightly rates
How Much Does an Airbnb Cost per Night in Stirling?
The average nightly rate in Stirling, known as ADR (average daily rate), was £201 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). In a typical year, rates peak in July and August at about £220 and bottom out in January and November at about £175.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £315+ a night, about twice the median.
- Strong performers (top 25%) charge £225 or more, about £60 above the median.
- Typical properties (median) charge about £165 a night.
- Entry-level properties (bottom 25%) charge £125 or less, about three-quarters of the median.
August rates run 24% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £230 £169
The dashed line is the average of the months shown, £192.
What Is the RevPAR for Airbnb in Stirling?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Stirling it averaged £99 over the past year, from about £55 in a typical January to about £151 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £151+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn £126 or more, about £35 a night above the median.
- Typical properties (median) earn about £89 per open night.
- Entry-level properties (bottom 25%) earn £59 or less, about two-thirds of the median.
August RevPAR is about 2.8 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £159 £49
The dashed line is the average of the months shown, £94.
Seasonality
Best and Worst Months for Airbnb in Stirling
Stirling has one high season, May through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.1 times as much a month in June through August as in December through February.
Average revenue by month in Stirling
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £4,680 £1,700
The dashed line is the average of the 12 calendar months, £2,870.
Revenue by month in Stirling in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,700 |
| February | Low season | £1,870 |
| March | Low season | £2,040 |
| April | Low season | £2,610 |
| May | High season | £3,230 |
| June | High season | £3,490 |
| July | High season | £4,150 |
| August | High season | £4,680 |
| September | High season | £3,580 |
| October | Shoulder season | £2,800 |
| November | Low season | £2,070 |
| December | Low season | £2,160 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £3,830 | 62% | £208 |
| Shoulder seasonOctober | £2,800 | 59% | £181 |
| Low seasonNovember–April | £2,070 | 44% | £181 |
How Far in Advance Do Guests Book Airbnb in Stirling?
Guests book Stirling stays 67 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 100 days ahead, and February stays closest to arrival, about 35 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 64 days 102 days 31 days
Permits
Airbnb Permits and Registration in Stirling
42% of the 280 active listings in Stirling display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Stirling.
Neighborhoods
Best Neighborhoods for Airbnb in Stirling
AirROI's area guide picks seven Stirling neighborhoods that draw short-term rental guests, led by Stirling City Centre, Bridge of Allan and Doune. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Stirling City Centre | The heart of Stirling, boasting historical sites, shops, and entertainment. Ideal for visitors wanting to explore the castle and enjoy local amenities. | Stirling Castle, The Old Town Jail, The Thistle Centre, Stirling Bridge, Argyll's Lodging |
| Bridge of Allan | A picturesque village known for its charm and proximity to nature. A popular location for families and tourists seeking relaxation and outdoor activities. | Bridge of Allan Golf Club, Allan Water, The Pathfoot, Stirling University, The Victoria Inn |
| Doune | A quaint village rich in history, Doune is famous for its castle and is close to stunning countryside, appealing to history buffs and nature enthusiasts alike. | Doune Castle, The Old Bridge of Doune, Trossachs National Park, The Wood of Doune, The River Teith |
| Menstrie | A suburban area close to the Ochil Hills, Menstrie is perfect for those seeking tranquility while still close to Stirling's attractions. | Ochil Hills, Menstrie Library, Menstrie Park, Local walking paths, Nearby nature reserves |
| Cambuskenneth | A peaceful village known for its historic abbey and beautiful views of the River Forth, ideal for visitors looking for a quiet retreat. | Cambuskenneth Abbey, The River Forth, Local walking routes, Stirling's Old Town, Nearby gardens |
| Kippen | A charming rural village with a strong community feel and easy access to the surrounding countryside, suitable for those looking to escape city life. | Kippen Church, Local walking paths, The Kippen Railway Path, Nearby farms, Kippen Community Hall |
| Plean | A small village offering a mix of local amenities and access to the countryside, great for travelers seeking budget-friendly options and outdoor activities. | Plean Country Park, Nearby golf courses, Local shops, Community events, The Plean Heritage Trail |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Stirling Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Stirling are entire homes (91%), with private rooms at 8%. Apartments or condos (42%) and houses (41%) split the stock almost evenly.
Nearly all listings rent the whole place
Stirling Airbnb listings by room type
- Entire home 91%
- Private room 8%
- Hotel room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.7% | 254 |
| Private room | 8.2% | 23 |
| Hotel room | 1.1% | 3 |
Apartments and houses split the stock
Stirling Airbnb listings by property type
- Apartment/Condo 42%
- House 41%
- Cabin/Outdoor 6%
- Hotel/Boutique 6%
- Others 3%
- Unique stay 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 42.1% | 118 |
| House | 41.4% | 116 |
| Cabin/Outdoor | 6.1% | 17 |
| Hotel/Boutique | 6.1% | 17 |
| Others | 2.5% | 7 |
| Unique stay | 1.8% | 5 |
How Many Bedrooms Do Airbnb Listings in Stirling Have?
Two-bedroom homes are the most common size in Stirling (41% of entire homes), and 33% have three or more bedrooms. Shares are of the 251 entire homes that give a bedroom count; rented rooms are left out.
Stirling entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
24%
41%
23%
6%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.8% | 7 |
| 1 bedroom | 23.9% | 60 |
| 2 bedrooms | 40.6% | 102 |
| 3 bedrooms | 23.1% | 58 |
| 4 bedrooms | 5.6% | 14 |
| 5+ bedrooms | 4.0% | 10 |
What Each Home Size Earns in Stirling
A typical one-bedroom home in Stirling earned £25,900 over the past year, against £72,500 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 60 | £25,900 | £25,500 | £145 | 57% |
| 2 bedrooms | 102 | £25,500 | £26,300 | £172 | 52% |
| 3 bedrooms | 58 | £35,400 | £36,100 | £239 | 49% |
| 4 bedrooms | 14 | £33,700 | £36,100 | £333 | 45% |
| 5+ bedrooms | 10 | £72,500 | £81,600 | £732 | 43% |
How Many Guests Do Airbnbs in Stirling Sleep?
Most Stirling listings are sized for couples and small families: 65% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 255 listings with a guest capacity on file (91% of the market).
Stirling listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
24%
2%
39%
5%
19%
1%
10%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 24.3% | 62 |
| 3 guests | 1.6% | 4 |
| 4 guests | 39.2% | 100 |
| 5 guests | 5.1% | 13 |
| 6 guests | 18.8% | 48 |
| 7 guests | 0.8% | 2 |
| 8+ guests | 10.2% | 26 |
How Stirling Airbnb Listings Are Set Up
Stirling hosts set up an average of 2.8 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 30
- Beds per listing
- 2.8
- Show exact location
- 43%
What Amenities Do Airbnb Listings in Stirling Offer?
Self check-in is close to standard in Stirling: 78% of listings offer it, and 55% have a dedicated workspace.
Share of Stirling listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Stirling
Listings in Stirling with an indoor fireplace earned about 60% more a year, on average, than those without: £40,900 against £25,500. The gap is smaller for a dedicated workspace (about 55% more) and a hot tub (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Stirling listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Indoor fireplace | 24% | £40,900 | £25,500 | +60% |
| Dedicated workspace | 55% | £34,500 | £22,600 | +53% |
| Hot tub | 10% | £39,700 | £27,900 | +42% |
| Sound system | 8% | £39,100 | £28,300 | +38% |
| Self check-in | 78% | £30,500 | £24,500 | +24% |
| Waterfront | 5% | £35,100 | £28,800 | +22% |
| Pets allowed | 48% | £32,000 | £26,500 | +21% |
| BBQ grill | 17% | £33,700 | £28,200 | +20% |
| Outdoor dining area | 35% | £32,400 | £27,400 | +18% |
| Lake access | 11% | £33,400 | £28,600 | +17% |
Guests
Who Books Airbnbs in Stirling?
Stirling splits its demand between home and abroad: 52% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 56%, followed by French and German.
52% of Stirling guests come from abroad
Where guests who left reviews live
- International 52%
- Domestic 48%
Where Stirling guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 3.0% |
| Edinburgh | 2.9% |
| Glasgow | 2.4% |
Where Stirling guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 47.6% |
| United States | 17.3% |
| France | 6.2% |
| Germany | 4.7% |
| Canada | 4.7% |
Languages spoken by Stirling guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 55.7% |
| French | 11.5% |
| German | 8.8% |
| Spanish | 7.7% |
| Italian | 3.7% |
What Are Airbnb Guest Ratings in Stirling?
Stirling Airbnbs average 4.86 stars, and 65% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79. Listings here carry long review histories, about 87 reviews each on average.
Check-in scores highest in Stirling; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.85 |
| Communication | 4.90 |
| Location | 4.87 |
| Check-in | 4.91 |
| Value | 4.79 |
Booking patterns
How Guests Book in Stirling: Stays, Rules and Fees
Nearly six in ten Stirling listings are open to guests more than 180 days a year, and 44% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Stirling listings are open to guests
Share of listings by days a year
- 271-366 days 23%
- 181-270 days 35%
- 91-180 days 35%
- 31-90 days 7%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 23.2% | 65 |
| 181-270 days | 34.6% | 97 |
| 91-180 days | 35.4% | 99 |
| 31-90 days | 6.8% | 19 |
Days a year Stirling listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 36%
- 91-180 days 34%
- 31-90 days 13%
- 1-30 days 9%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 7.1% | 20 |
| 181-270 days | 36.4% | 102 |
| 91-180 days | 34.3% | 96 |
| 31-90 days | 13.2% | 37 |
| 1-30 days | 8.9% | 25 |
What Is the Average Length of Stay for Airbnb in Stirling?
The average Stirling booking lasts 3.9 nights, longest in January and shortest in September. Listings took about 37 bookings each over the year, some 10,500 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Stirling
Average nights per booking, by month of stay
Average 4 nights 4.7 nights 3.2 nights
Two-year average by calendar month.
Stirling Airbnb Minimum Stay Requirements
More than eight in ten listings in Stirling accept stays of one or two nights.
Minimum stay set by Stirling listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Stirling?
Firm is the most common cancellation policy in Stirling, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Stirling listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Stirling?
Nearly two-thirds of Stirling listings charge a cleaning fee. The typical fee is £60, and some higher fees lift the average to £96. Spread over the average stay of 3.9 nights, that adds roughly £15 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- £60
- Average cleaning fee
- £96
- Listings charging a fee
- 63.9%
- Share of gross revenue
- 8.3%
Top earners
Top-Earning Airbnbs and Hosts in Stirling
The top-grossing Airbnb in Stirling, an eight-bedroom home, took in £175,000 over the past year, about 6 times the city's average of £29,100. Four of the six listings below have five or more bedrooms; the other two have three bedrooms.
Scottish Estate Getaway at Powis House Estate Entire home · 8 bedrooms Rated 4.85 
Charming Loch Lomond Retreat, Drymen Entire home · 6 bedrooms Rated 5.00 - Revenue
- £166,402
- Occupancy
- 72.0%
- Daily rate
- £579
Auchentroig House Entire home · 6 bedrooms Rated 4.73 - Revenue
- £104,611
- Occupancy
- 21.3%
- Daily rate
- £1,898
Brenachoile Cottage Entire home · 5 bedrooms Rated 5.00 - Revenue
- £103,609
- Occupancy
- 49.3%
- Daily rate
- £695
The Luxury Garden Apartment Kings Park Stirling Entire home · 3 bedrooms Rated 4.99 - Revenue
- £91,363
- Occupancy
- 77.9%
- Daily rate
- £295
The King Street - Scott's Suites Luxury Apartment Entire home · 3 bedrooms Rated 4.79 - Revenue
- £83,168
- Occupancy
- 67.5%
- Daily rate
- £318
Who Are the Top Airbnb Hosts in Stirling?
Ben is the top-grossing host in Stirling, with £929,000 in bookings across 27 listings over the past year. Together, the ten top-grossing hosts run 30% of the market's 280 listings. Per listing, a smaller operator earns more: Steven grossed £75,200 per listing, about 2.2 times Ben's £34,400.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Ben | 27 | £929,230 | £34,416 | 4.87/5 | |
| Martins | 12 | £319,295 | £26,608 | 4.77/5 | |
| Nicola | 8 | £318,422 | £39,803 | 4.72/5 | |
| 4 | Steven | 4 | £300,865 | £75,216 | 4.91/5 |
| 5 | Benjamin | 7 | £281,799 | £40,257 | 4.90/5 |
| 6 | James And Jennifer | 4 | £276,844 | £69,211 | 4.92/5 |
| 7 | Cottages | 8 | £274,587 | £34,323 | 4.88/5 |
| 8 | Munro Guest House - Stirling | 7 | £219,235 | £31,319 | 4.82/5 |
| 9 | Diane | 5 | £175,769 | £35,154 | 4.95/5 |
| 10 | Gael | 1 | £166,402 | £166,402 | 5.00/5 |
Who Are the Airbnb Hosts in Stirling?
Only 11% of Stirling listings are classed as professionally managed, though 33% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 96% of listings.
- Superhosts
- 67.9%
- Professional management
- 10.7%
- Cohosted listings
- 32.5%
- Instant Book enabled
- 52.5%
- Simplified Pricing
- 96.4%
Largest Airbnb Management Companies in Stirling
4 management companies run five or more active Airbnb listings in Stirling, and companies run 15% of its Airbnb homes. Lelde is the largest, with 12 listings and an average guest rating of 4.79; the next largest are Martins, cottages.com and Sakina. Among the four largest, cottages.com's homes rate highest, at 4.91.
The four largest run 14% of Stirling's Airbnb homes
Share of Stirling's Airbnb homes each company runs as host or co-host
- Lelde 4% · 12
- Martins 4% · 12
- cottages.com 3% · 9
- Sakina 3% · 8
- All other listings 86%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Scotland, ranked by homes, guest rating and growth.
Nearby markets
Stirling vs. Nearby Airbnb Markets
Stirling earns about as much per listing as Crieff, the top earner of the eight nearby markets in the table, all within 36 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Callander 12 km | 69 | £22,848 | £160 | 41% |
| Comrie 21 km | 39 | £24,663 | £198 | 48% |
| Crieff 26 km | 57 | £29,820 | £197 | 43% |
| Auchterarder 26 km | 40 | £20,978 | £198 | 38% |
| Falkirk 26 km | 90 | £20,960 | £164 | 45% |
| Drymen 27 km | 37 | £21,380 | £220 | 41% |
| Balquhidder 29 km | 31 | £29,244 | £232 | 51% |
| Linlithgow 36 km | 34 | £22,019 | £171 | 46% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Stirling
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Stirling:
- Llanberis Airbnb data UK · £197/night · 50.4%
- Bath and North East Somerset Airbnb data UK · £204/night · 50.3%
- South Derbyshire Airbnb data UK · £200/night · 49.4%
- High Peak Airbnb data UK · £194/night · 49.2%
- Bath Airbnb data UK · £218/night · 49.8%
- Alnwick Airbnb data UK · £189/night · 48.9%
FAQ
Stirling Airbnb FAQ
How much do Airbnb hosts make in Stirling?
An active Stirling Airbnb grossed £29,149 on average in the 12 months to October 2026, according to AirROI's tracking of 280 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,870 or more in a typical month.
How much can I make on Airbnb in Stirling?
It depends most on the home's size, location and how it's run. The middle half of Stirling listings earn between £1,610 and £3,870 in a typical month, and the top tenth £5,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Stirling?
Listings in Stirling were booked on 51% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Stirling?
The average booked night in Stirling cost £201 before fees. Half of listings charge between £125 and £225, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Stirling?
In Stirling, 42% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Stirling?
Yes, when it's run well. The average Stirling Airbnb grossed £29,149 in the 12 months to October 2026, in line with the Scotland average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £18,989 a year (about £1,580 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,330 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Stirling?
August usually pays best, averaging £4,680 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Stirling?
Each night a Stirling listing was open to book earned £99 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £151 or more.
How far in advance do guests book Airbnbs in Stirling?
Stirling stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Stirling?
The average Stirling Airbnb stay lasted 3.9 nights over the past year. A listing took 37 reservations over the year on average.
How are Airbnbs in Stirling rated?
Guests rate Stirling Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Stirling?
Stirling City Centre, Bridge of Allan and Doune draw the most short-term rental interest in Stirling. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Stirling?
AirROI counted 280 active Airbnb listings in Stirling as of October 2026. The closest tracked market is Callander, 12 km away.
How much are Airbnb cleaning fees in Stirling?
In Stirling, nearly two-thirds of listings add a cleaning fee. The median fee is £60, and some higher fees lift the average to £96.
How many tourists visit Stirling, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 10,453 Airbnb stays in Stirling, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 280 active Airbnb listings in Stirling from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.