Luxurious Ensuite Flat with Free Parking Entire home · 2 bedrooms Rated 4.54 - Revenue
- £46,341
- Occupancy
- 79.8%
- Daily rate
- £151
Airbnb market data · 202612 months to October 2026
The average Airbnb in Paisley brought in £15,172 over the 12 months through October 2026, about 47% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £139 a night and were booked on 42% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest.
With 72 active listings, Paisley is the 47th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 11% while the number of active listings shrank 15%.
Browse the live Paisley Airbnb market See Every Paisley ListingRevenue
Gross bookings per Paisley listing averaged £15,172 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Paisley listing brings in £2,510 in July, its best month, and £1,140 in January, its slowest. Both ends are close calls: July leads August by 2%, and January sits just 4% below February, so either pair can swap places in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £1,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,971 | 54.9% | £120 | £64 | 48 days | 5.5 nights |
| Nov 2025 | £1,382 | 42.7% | £115 | £46 | 31 days | 5 nights |
| Dec 2025 | £1,408 | 41.0% | £120 | £45 | 63 days | 5.1 nights |
| Jan 2026 | £1,036 | 34.1% | £125 | £33 | 36 days | 7 nights |
| Feb 2026 | £948 | 34.5% | £126 | £34 | 29 days | 5.5 nights |
| Mar 2026 | £1,456 | 44.8% | £127 | £47 | 46 days | 5.1 nights |
| Apr 2026 | £1,390 | 41.6% | £129 | £46 | 51 days | 6.5 nights |
| May 2026 | £1,929 | 49.5% | £132 | £62 | 52 days | 4.1 nights |
| Jun 2026 | £1,877 | 49.7% | £150 | £63 | 73 days | 5.1 nights |
| Jul 2026 | £2,679 | 47.3% | £171 | £86 | 112 days | 3.6 nights |
| Aug 2026 | £2,496 | 54.6% | £163 | £81 | 82 days | 4.4 nights |
| Sep 2026 | £2,027 | 51.3% | £145 | £68 | 44 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Paisley address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Paisley Airbnb took in £15,172 in the 12 months to October 2026, and run by its owner at everyday costs, about £800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,260 a month.
Cleaning it yourself keeps the £1,450 a year guests pay in cleaning fees, for about £920 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £690 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £13,722 | £21,370 |
| Cleaning fees guests pay10% of Paisley bookings | £1,450 | £2,260 |
| Gross bookings | £15,172 | £23,630 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Paisley listings on Simplified Pricing, 3% for the rest | −£2,350 | −£3,660 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,450 | −£2,260 |
| Utilities and internetAbout 5% of bookings | −£760 | −£1,180 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£300 | −£470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£460 | −£710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£150 | −£150 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£5,550 | −£8,510 |
| Left for housing costs, then profit | £9,622about £800 a month | £15,120about £1,260 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Paisley's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Paisley home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,970 a month, against £1,260 for the average one.
Occupancy
Paisley listings were booked on 42% of the nights they were open over the past year, 7 percentage points below the Scotland average (49%) and in line with the U.K. average. In a typical year, occupancy climbs to 56% in August and falls to 34% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
August is usually the busiest month in Paisley, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Paisley, known as ADR (average daily rate), was £139 over the past year, about 32% below the Scotland average of £205 and about 29% below the U.K. average of £195. In a typical year, rates peak in July at about £150 and bottom out in November at about £105.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates run 45% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £125. The 12-month ADR of £139 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Paisley it averaged £56 over the past year, from about £37 in a typical January to about £81 in a typical July.
Per open night, by tier:
July RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £56.
Seasonality
Paisley has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about 89% more a month in June through August than in December through February.
Average revenue by month in Paisley
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £1,700.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,140 |
| February | Low season | £1,190 |
| March | Low season | £1,490 |
| April | Shoulder season | £1,600 |
| May | High season | £1,950 |
| June | High season | £1,920 |
| July | High season | £2,510 |
| August | High season | £2,450 |
| September | High season | £1,890 |
| October | Shoulder season | £1,710 |
| November | Low season | £1,220 |
| December | Low season | £1,310 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £2,140 | 52% | £140 |
| Shoulder seasonApril, October | £1,660 | 48% | £115 |
| Low seasonNovember–March | £1,270 | 40% | £113 |
Guests book Paisley stays 53 days ahead on average (about eight weeks). July stays are booked furthest out, about 91 days ahead, and February stays closest to arrival, about 25 days. A typical July booking is made in mid-April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
36% of the 72 active listings in Paisley display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Paisley.
Neighborhoods
AirROI's area guide picks eight Paisley neighborhoods that draw short-term rental guests, led by Paisley Town Centre, Braehead and Renfrew. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Paisley Town Centre | The heart of Paisley, with easy access to shops, restaurants, and public transport. A great location for visitors wanting to explore the town and surrounding areas. | Paisley Abbey, Museum of Paisley, Anchor Mill, Gleniffer Braes Country Park, Paisley Arts Centre, Coats Observatory |
| Braehead | A popular shopping and entertainment area, known for the Braehead shopping centre and various family-friendly activities. Ideal for visitors looking for a lively atmosphere. | Braehead Shopping Centre, Xscape, The Skypark, Outdoor Activity Centre, Ice Arena, Pirate Pete's |
| Renfrew | A nearby town with a mix of modern and historical attractions. Close to Paisley and the River Clyde, making it an appealing option for travelers. | Renfrew Town Centre, Hollywood Bowl, Braehead Arena, The Clyde, Kings Inch Golf Course, Renfrew Heritage Centre |
| Gleniffer Braes | A picturesque area offering beautiful views and walking trails. Perfect for nature lovers and those seeking outdoor experiences during their stay. | Gleniffer Braes Country Park, Bonnie Wee Road, Walking Trails, Picnic Areas, Wildlife Viewing, Mountain Biking Trails |
| Elderslie | Known for its historical connections and close-knit community feel. A more tranquil setting while still being within reach of Paisley's attractions. | William Wallace Monument, The Elderslie Village, Elderslie Park, Local Pubs, Walking Paths, Community Events |
| Ferguslie Park | An area undergoing regeneration, with a selection of budget-friendly accommodations and access to parks and green spaces. Suitable for those looking for more affordable options. | Ferguslie Park, Local Parks, Community Centre, Shopping Facilities, Public Transport Access |
| West End | A vibrant residential area filled with local cafes, shops, and parks. An attractive choice for young travelers and those interested in local culture. | Gleniffer Braes, Local Cafes, Art Spaces, Community Markets, Parks and Green Spaces |
| Paisley Canal | With picturesque waterways and scenic walks along the canal, this area is great for couples and families looking for relaxation and leisurely activities. | Paisley Canal, Scenic Walks, Fishing Spots, Biking Trails, Historic Landmarks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 88% of listings in Paisley, alongside 8 private-room listings (11%). Apartments and condos account for 82% of the stock; houses come next at 14%.
Mostly entire homes, with a private-room segment
Paisley Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.5% | 63 |
| Private room | 11.1% | 8 |
| Shared room | 1.4% | 1 |
Apartments dominate the property mix
Paisley Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 81.9% | 59 |
| House | 13.9% | 10 |
| Hotel/Boutique | 4.2% | 3 |
Two-bedroom homes are the most common size in Paisley (62% of entire homes), followed by one-bedroom homes (24%). Shares are of the 63 entire homes that give a bedroom count; rented rooms are left out.
Paisley entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.8% | 3 |
| 1 bedroom | 23.8% | 15 |
| 2 bedrooms | 61.9% | 39 |
| 3 bedrooms | 6.3% | 4 |
| 4 bedrooms | 3.2% | 2 |
A typical one-bedroom home in Paisley earned £21,500 over the past year, against £15,900 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | £21,500 | £17,800 | £132 | 53% |
| 2 bedrooms | 39 | £15,900 | £16,000 | £154 | 38% |
Most Paisley listings are sized for couples and small families: 77% sleep four guests or fewer, and just 2% take eight or more. Shares are of the 66 listings with a guest capacity on file (92% of the market).
Paisley listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 19.7% | 13 |
| 3 guests | 6.1% | 4 |
| 4 guests | 51.5% | 34 |
| 5 guests | 7.6% | 5 |
| 6 guests | 12.1% | 8 |
| 7 guests | 1.5% | 1 |
| 8+ guests | 1.5% | 1 |
Paisley hosts set up an average of 2.4 beds per listing. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Paisley: 94% of listings have one, and 86% offer self check-in.
Share of Paisley listings with each common amenity
Guests
Paisley splits its demand between home and abroad: 52% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 55%, followed by French and Spanish.
52% of Paisley guests come from abroad
Where guests who left reviews live
Where Paisley guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 3.8% |
| Glasgow | 1.8% |
| Edinburgh | 1.5% |
Where Paisley guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 48.3% |
| United States | 18.5% |
| Canada | 6.9% |
| France | 5.7% |
| Australia | 2.2% |
Languages spoken by Paisley guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 54.8% |
| French | 14.2% |
| Spanish | 10.3% |
| German | 5.4% |
| Italian | 3.1% |
Paisley Airbnbs average 4.69 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location and value for money: both score 4.63, against 4.82 for check-in.
Check-in scores highest in Paisley; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.73 |
| Communication | 4.81 |
| Location | 4.63 |
| Check-in | 4.82 |
| Value | 4.63 |
Booking patterns
About seven in ten Paisley listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Paisley listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.4% | 32 |
| 181-270 days | 25.0% | 18 |
| 91-180 days | 23.6% | 17 |
| 31-90 days | 6.9% | 5 |
Days a year Paisley listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.9% | 5 |
| 181-270 days | 23.6% | 17 |
| 91-180 days | 27.8% | 20 |
| 31-90 days | 26.4% | 19 |
| 1-30 days | 15.3% | 11 |
The average Paisley booking lasts 5.7 nights, longest in January and shortest in September. Listings took about 26 bookings each over the year, some 1,860 in all. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Paisley
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly two-thirds of listings in Paisley accept stays of one or two nights.
Minimum stay set by Paisley listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Paisley, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 53% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Paisley listings, from most to least flexible
Share of listings by the policy they use
85% of Paisley listings charge a cleaning fee. The typical fee is £50, and some higher fees lift the average to £89. Spread over the average stay of 5.7 nights, that adds roughly £9 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Paisley, a two-bedroom unit, took in £46,300 over the past year, about three times the city's average of £15,200. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Luxurious Ensuite Flat with Free Parking Entire home · 2 bedrooms Rated 4.54
THE PAISLEY PENTHOUSE - ABBEY VIEW Entire home · 2 bedrooms Rated 4.90
A Spacious Flat with Character - Private Car Space Entire home · 3 bedrooms Rated 4.78
Charming, Cosy Escape with Quick Access to Glasgow Entire home · 2 bedrooms Rated 4.70
Paisley Holiday Let Entire home · 2 bedrooms Rated 4.90
Stylish & Spacious, Great Transport Links Entire home · 1 bedroom Rated 4.95 Professional management companies run 18% of Paisley listings and owners run the rest, though 31% of listings have a co-host. Superhosts run 36% of listings. 64% of listings accept Instant Book, so most stays are confirmed without the host's approval.
Nearby markets
Of the eight nearby markets in the table, all within 28 km, Balloch (20 km away, 73 listings) earned the most per listing, about 84% more than Paisley. Glasgow was the busiest, booked on 48% of nights against 42% in Paisley.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Renfrewshire 2 km | 55 | £19,606 | £170 | 43% |
| Glasgow 10 km | 1,512 | £24,972 | £174 | 48% |
| Balloch 20 km | 73 | £27,953 | £208 | 42% |
| Drymen 25 km | 37 | £21,380 | £220 | 41% |
| Helensburgh 26 km | 51 | £16,450 | £132 | 45% |
| North Lanarkshire 28 km | 47 | £15,358 | £155 | 41% |
| Gourock 28 km | 32 | £15,306 | £115 | 43% |
| Largs 28 km | 65 | £16,969 | £123 | 45% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Paisley:
FAQ
An active Paisley Airbnb grossed £15,172 on average in the 12 months to October 2026, according to AirROI's tracking of 72 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,310 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Paisley listings earn between £754 and £2,310 in a typical month, and the top tenth £3,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Paisley were booked on 42% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Paisley cost £139 before fees. Half of listings charge between £83 and £150, so bedroom count and location move the price more than the average suggests.
In Paisley, 36% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Paisley Airbnb grossed £15,172 in the 12 months to October 2026, 47% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,622 a year (about £800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,260 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging £2,510 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Paisley listing was open to book earned £56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £85 or more.
Paisley stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Paisley Airbnb stay lasted 5.7 nights over the past year. A listing took 26 reservations over the year on average.
Guests rate Paisley Airbnbs 4.69 out of 5 on average. Guests score check-in highest and location lowest.
Paisley Town Centre, Braehead and Renfrew draw the most short-term rental interest in Paisley. The neighborhood guide explains what brings guests to each.
AirROI counted 72 active Airbnb listings in Paisley as of October 2026. The closest tracked market is Renfrewshire, 2 km away.
In Paisley, 85% of listings add a cleaning fee. The median fee is £50, and some higher fees lift the average to £89.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,863 Airbnb stays in Paisley, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 72 active Airbnb listings in Paisley from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.