Waverley Apartments - The Wheelhouse, Gourock Entire home · 2 bedrooms Rated 5.00 - Revenue
- £38,327
- Occupancy
- 76.3%
- Daily rate
- £130
Airbnb market data · 202612 months to October 2026
The average Airbnb in Gourock brought in £15,306 over the 12 months through October 2026, about 47% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £115 a night and were booked on 43% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in November, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Gourock is the 145th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings shrank 14%.
Browse the live Gourock Airbnb market See Every Gourock ListingRevenue
Gross bookings per Gourock listing averaged £15,306 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Gourock listing brings in £2,360 in August, its best month, and £1,200 in November, its slowest. February runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £1,570. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,555 | 39.7% | £112 | £50 | 51 days | 4.1 nights |
| Nov 2025 | £1,380 | 37.7% | £109 | £46 | 26 days | 3.8 nights |
| Dec 2025 | £1,598 | 42.1% | £111 | £52 | 91 days | 6.5 nights |
| Jan 2026 | £1,394 | 35.5% | £109 | £45 | 31 days | 6.7 nights |
| Feb 2026 | £1,427 | 40.6% | £108 | £51 | 39 days | 6.3 nights |
| Mar 2026 | £1,188 | 36.8% | £111 | £38 | 32 days | 5.9 nights |
| Apr 2026 | £1,411 | 45.4% | £114 | £47 | 42 days | 5.5 nights |
| May 2026 | £1,827 | 50.6% | £115 | £59 | 68 days | 3.6 nights |
| Jun 2026 | £1,785 | 52.2% | £117 | £60 | 69 days | 3.9 nights |
| Jul 2026 | £1,865 | 48.3% | £116 | £60 | 94 days | 4 nights |
| Aug 2026 | £2,457 | 63.7% | £121 | £79 | 100 days | 3.7 nights |
| Sep 2026 | £1,820 | 48.7% | £116 | £61 | 48 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Gourock market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Gourock Airbnb took in £15,306 in the 12 months to October 2026, and run by its owner at everyday costs, about £830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,350 a month.
Cleaning it yourself keeps the £1,250 a year guests pay in cleaning fees, for about £940 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £710 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £14,056 | £22,590 |
| Cleaning fees guests pay8% of Gourock bookings | £1,250 | £2,000 |
| Gross bookings | £15,306 | £24,590 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Gourock listings on Simplified Pricing, 3% for the rest | −£2,310 | −£3,720 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,250 | −£2,000 |
| Utilities and internetAbout 5% of bookings | −£770 | −£1,230 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£310 | −£490 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£460 | −£740 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£150 | −£150 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£5,330 | −£8,410 |
| Left for housing costs, then profit | £9,976about £830 a month | £16,180about £1,350 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Gourock's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gourock home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,050 a month, against £1,280 for the average one.
Occupancy
Gourock listings were booked on 43% of the nights they were open over the past year, 6 percentage points below the Scotland average (49%) and 2 points above the U.K. average (41%). In a typical year, occupancy swings from 35% in November to 62% in August.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
August is usually the busiest month in Gourock, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Gourock, known as ADR (average daily rate), was £115 over the past year, about 44% below the Scotland and U.K. averages (£205 and £195). In a typical year, rates peak in June and August at about £120 and bottom out in October and November at about £100.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 18% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £109. The 12-month ADR of £115 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gourock it averaged £50 over the past year, from about £40 in a typical November to about £76 in a typical August.
Per open night, by tier:
August RevPAR is about twice November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £52.
Seasonality
With only 32 active listings, the monthly pattern in Gourock is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in November.
Average revenue by month in Gourock
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £1,570.
| Month | Revenue per listing |
|---|---|
| January | £1,290 |
| February | £1,200 |
| March | £1,400 |
| April | £1,330 |
| May | £1,840 |
| June | £1,700 |
| July | £1,900 |
| August | £2,360 |
| September | £1,810 |
| October | £1,520 |
| November | £1,200 |
| December | £1,330 |
Guests book Gourock stays 61 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 95 days ahead, and November stays closest to arrival, about 23 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 61 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
9% of the 32 active listings in Gourock display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gourock.
Neighborhoods
AirROI's area guide picks six Gourock neighborhoods that draw short-term rental guests, led by Gourock Waterfront, Eagle Rock and Greenock Town Centre. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gourock Waterfront | Beautiful coastal views and a promenade perfect for leisurely walks. A favorite for tourists looking for scenic beauty and great local dining options. | Gourock Outdoor Pool, Clydeside Gardens, Battery Park, Gourock Golf Club, Restaurants along the promenade |
| Eagle Rock | A stunning viewpoint providing panoramic views of the Clyde and the surrounding hills. Popular among hikers and nature lovers. | Eagle Rock viewpoint, Walking trails, Wildlife viewing, Picnic spots |
| Greenock Town Centre | The central hub of the adjacent town with shopping, dining, and cultural attractions. A great spot for urban dwellers and history enthusiasts. | Greenock Arts Guild, Oscar's Bar and Bistro, Greenock Cut, Custom House, Retail shops |
| Kilcreggan | A picturesque village across the water from Gourock, perfect for a quiet getaway with stunning views of the Clyde. | Kilcreggan Ferry, Kilcreggan Beach, Local shops, Walks along the shore |
| Whinhill | A quiet residential area with access to parks and views of the Bristol Channel. Ideal for families or those seeking a peaceful retreat. | Whinhill Golf Club, Victoria Park, Local playgrounds, Walking paths |
| Toward | A small village with stunning countryside and loch views. Attractive for those looking to escape the city and enjoy tranquility. | Toward Castle, Glenfinart Walled Garden, Scenic walking routes, Beach access |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 81% of listings in Gourock, alongside 6 private-room listings (19%). Apartments and condos are the most common property type at 59%, about 2.1 times the share of houses (28%).
Mostly entire homes, with a private-room segment
Gourock Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.3% | 26 |
| Private room | 18.8% | 6 |
Listings by property type
Gourock Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 59.4% | 19 |
| House | 28.1% | 9 |
| Cabin/Outdoor | 6.3% | 2 |
| Hotel/Boutique | 6.3% | 2 |
The most common size among Gourock's 25 entire homes with a bedroom count is two bedrooms (13 homes).
Gourock entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 32.0% | 8 |
| 2 bedrooms | 52.0% | 13 |
| 3 bedrooms | 16.0% | 4 |
Most Gourock listings are sized for couples and small families: 70% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 27 listings with a guest capacity on file (84% of the market).
Gourock listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 22.2% | 6 |
| 3 guests | 3.7% | 1 |
| 4 guests | 44.4% | 12 |
| 5 guests | 3.7% | 1 |
| 6 guests | 18.5% | 5 |
| 7 guests | 3.7% | 1 |
| 8+ guests | 3.7% | 1 |
Gourock hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. Only 28% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are common in Gourock: 41% of listings have one, and 41% have a fireplace.
Share of Gourock listings with each common amenity
Guests
Most Gourock guests are domestic, but a sizeable minority come from abroad: 34% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 50%, followed by French and German.
66% of Gourock guests are domestic
Where guests who left reviews live
Where Gourock guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 4.4% |
| Glasgow | 3.6% |
| Edinburgh | 2.4% |
Where Gourock guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 66.3% |
| United States | 8.7% |
| Canada | 5.2% |
| Germany | 4.8% |
| France | 4.4% |
Languages spoken by Gourock guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 50.4% |
| French | 13.7% |
| German | 10.3% |
| Spanish | 3.4% |
| Italian | 2.6% |
Gourock Airbnbs average 4.81 stars, and 44% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Communication and check-in score highest in Gourock; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.84 |
| Communication | 4.91 |
| Location | 4.83 |
| Check-in | 4.91 |
| Value | 4.78 |
Booking patterns
More than seven in ten Gourock listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Gourock listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.6% | 13 |
| 181-270 days | 31.3% | 10 |
| 91-180 days | 18.8% | 6 |
| 31-90 days | 9.4% | 3 |
Days a year Gourock listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 9.4% | 3 |
| 181-270 days | 21.9% | 7 |
| 91-180 days | 31.3% | 10 |
| 31-90 days | 18.8% | 6 |
| 1-30 days | 18.8% | 6 |
The average Gourock booking lasts 4.6 nights, longest in January and shortest in June. Listings took about 27 bookings each over the year. Nearly nine in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Gourock
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Gourock accept stays of one or two nights.
Minimum stay set by Gourock listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Gourock, used by 34% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 56% of listings use Firm or stricter terms, against 44% on Flexible or Moderate.
Cancellation policies of Gourock listings, from most to least flexible
Share of listings by the policy they use
About three-quarters of Gourock listings charge a cleaning fee. The typical fee is about £50. Spread over the average stay of 4.6 nights, that adds roughly £11 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Gourock, a two-bedroom unit, took in £38,300 over the past year, about 2.5 times the city's average of £15,300. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Waverley Apartments - The Wheelhouse, Gourock Entire home · 2 bedrooms Rated 5.00
Waverley Apartments - Crow's Nest, Gourock Entire home · 2 bedrooms Rated 4.96
Saint Johns View Entire home · 2 bedrooms Rated 4.97
Stunning Victorian main door apartment Entire home · 3 bedrooms Rated 4.81
Lovely Coastal flat Cardwell Bay Gourock Entire home · 1 bedroom Rated 4.98
Cardwell Bay Gourock Entire home · 2 bedrooms Rated 4.86 Professional management companies run a quarter of Gourock listings and owners run the rest. 72% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 25 km, Balloch (16 km away, 73 listings) earned the most per listing, about 83% more than Gourock. North Ayrshire was the busiest, booked on 52% of nights against 43% in Gourock.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dunoon 7 km | 30 | £19,987 | £264 | 37% |
| Helensburgh 8 km | 51 | £16,450 | £132 | 45% |
| Balloch 16 km | 73 | £27,953 | £208 | 42% |
| Largs 18 km | 65 | £16,969 | £123 | 45% |
| Rothesay 20 km | 78 | £18,503 | £210 | 37% |
| Millport 23 km | 43 | £16,056 | £134 | 41% |
| Lochgoilhead 24 km | 30 | £26,799 | £237 | 34% |
| North Ayrshire 25 km | 43 | £18,429 | £171 | 52% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Gourock:
FAQ
An active Gourock Airbnb grossed £15,306 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,450 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Gourock listings earn between £645 and £2,450 in a typical month, and the top tenth £3,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Gourock were booked on 43% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Gourock cost £115 before fees. Half of listings charge between £82 and £130, so bedroom count and location move the price more than the average suggests.
In Gourock, 9% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Gourock Airbnb grossed £15,306 in the 12 months to October 2026, 47% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,976 a year (about £830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,350 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £2,360 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Gourock listing was open to book earned £50 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £94 or more.
Gourock stays were booked 61 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Gourock Airbnb stay lasted 4.6 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Gourock Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
Gourock Waterfront, Eagle Rock and Greenock Town Centre draw the most short-term rental interest in Gourock. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Gourock as of October 2026. The closest tracked market is Dunoon, 7 km away.
In Gourock, about three-quarters of listings add a cleaning fee, and the typical fee is about £50.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 869 Airbnb stays in Gourock, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 32 active Airbnb listings in Gourock from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.