Finest Retreats | Grassyards House Entire home · 6 bedrooms - Revenue
- £198,351
- Occupancy
- 40.4%
- Daily rate
- £2,473
Airbnb market data · 202612 months to October 2026
The average Airbnb in North Ayrshire brought in £18,429 over the 12 months through October 2026, about 36% less than the Scotland average of £28,841.
The short answer
North Ayrshire is cheaper but busier than the Scotland average. Listings averaged £171 a night and were booked on 52% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, the best month, the average listing earned about 46.8 times as much as in November, the slowest. With only 43 active listings, a few bookings can reorder the months.
With 43 active listings, North Ayrshire is the 98th-largest of 330 Scotland markets AirROI tracks.
Browse the live North Ayrshire Airbnb market See Every North Ayrshire ListingRevenue
Gross bookings per North Ayrshire listing averaged £18,429 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average North Ayrshire listing brought in £4,210 in August, its best month, and £90 in November, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 46.8 times what November did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, £2,120.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,991 | 71.0% | £172 | £64 | 25 days | 2 nights |
| Nov 2025 | £90 | 3.3% | £171 | £3 | 19 days | 1 night |
| Dec 2025 | £1,683 | 45.3% | £170 | £54 | 10 days | 5.3 nights |
| Jan 2026 | £986 | 34.1% | £166 | £32 | 24 days | 6.7 nights |
| Feb 2026 | £1,518 | 35.1% | £166 | £54 | 19 days | 5.2 nights |
| Mar 2026 | £1,627 | 48.4% | £163 | £52 | 38 days | 6.2 nights |
| Apr 2026 | £2,143 | 49.3% | £166 | £71 | 45 days | 5.4 nights |
| May 2026 | £2,708 | 57.6% | £169 | £87 | 62 days | 3.9 nights |
| Jun 2026 | £2,656 | 58.1% | £170 | £89 | 55 days | 5.3 nights |
| Jul 2026 | £3,632 | 60.1% | £175 | £117 | 71 days | 5.6 nights |
| Aug 2026 | £4,214 | 74.1% | £177 | £136 | 69 days | 3.5 nights |
| Sep 2026 | £2,201 | 57.1% | £162 | £73 | 37 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one North Ayrshire address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average North Ayrshire Airbnb took in £18,429 in the 12 months to October 2026, and run by its owner at everyday costs, about £970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,340 a month.
Cleaning it yourself keeps the £1,840 a year guests pay in cleaning fees, for about £1,120 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £830 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £16,589 | £22,740 |
| Cleaning fees guests pay10% of North Ayrshire bookings | £1,840 | £2,520 |
| Gross bookings | £18,429 | £25,260 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of North Ayrshire listings on Simplified Pricing, 3% for the rest | −£2,860 | −£3,910 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,840 | −£2,520 |
| Utilities and internetAbout 5% of bookings | −£920 | −£1,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£370 | −£510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£550 | −£760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£180 | −£180 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£6,810 | −£9,230 |
| Left for housing costs, then profit | £11,619about £970 a month | £16,030about £1,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from North Ayrshire's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one North Ayrshire home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,110 a month, against £1,540 for the average one.
Occupancy
North Ayrshire listings were booked on 52% of the nights they were open over the past year, 3 percentage points above the Scotland average (49%) and 11 points above the U.K. average (41%). Occupancy swings from 3% in November to 74% in August.
The busiest tenth of listings are booked about 2.4 times as often as the bottom quarter.
August was the busiest month in North Ayrshire, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
The average nightly rate in North Ayrshire, known as ADR (average daily rate), was £171 over the past year, about 17% below the Scotland average of £205 and about 12% below the U.K. average of £195. Rates barely change through the year, staying between about £160 and £175.
The top 10% charge about twice the rate of the bottom quarter.
Average nightly rate by month in North Ayrshire
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £169.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In North Ayrshire it averaged £85 over the past year, from about £3 in November to about £136 in August.
Per open night, by tier:
August RevPAR was about 45.3 times November's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, £69. The 12-month RevPAR of £85 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 43 active listings, the monthly pattern in North Ayrshire is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
Guests book North Ayrshire stays 47 days ahead on average (about seven weeks). July stays are booked furthest out, about 71 days ahead, and December stays closest to arrival, about 10 days. A typical July booking is made in early May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
30% of the 43 active listings in North Ayrshire display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in North Ayrshire.
Neighborhoods
AirROI's area guide picks seven North Ayrshire neighborhoods that draw short-term rental guests, led by Saltcoats, Stevenston and West Kilbride. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Saltcoats | A charming coastal town with a rich maritime history, popular with visitors for its sandy beaches and the nearby town of Ardrossan. Great for families and those looking to relax by the sea. | Saltcoats Beach, The Waterfront Cinema, Longcraig Park, Clyde Marina |
| Stevenston | A lesser-known but quaint area with a mix of residential and seaside charm, attracting people seeking a quieter stay while still close to the coast and amenities. | Stevenston Beach, Ardeer Golf Club, Auchenharvie Castle |
| West Kilbride | Known for its arts and crafts scene, West Kilbride is close to the coast and offers a more rural experience. It's appealing for those interested in local culture and nature walks. | Craft Town Scotland, West Kilbride Beach, Meikle Mor, Kilbride Bay |
| Ardrossan | A bustling town with ferry access to the Isle of Arran, Ardrossan appeals to travelers looking for coastal adventures and day-trips to the islands. | Ardrossan Harbour, South Beach, Brodick Castle |
| Irvine | A vibrant town with a rich history, offering access to the River Irvine and a variety of leisure activities, making it attractive for families and outdoor enthusiasts. | Irvine Beach, Riverside Nature Park, Scottish Maritime Museum |
| Kilwinning | This historic town is known for its unique attractions and close proximity to other towns, ideal for visitors looking to explore the area while enjoying local amenities. | Kilwinning Abbey, Eglinton Country Park, Kilwinning War Memorial |
| Fairlie | A picturesque village known for its coastal beauty and rural charm, attracting visitors looking for a quaint and peaceful getaway. | Fairlie Beach, The Fairlie Lighthouse, Local walking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in North Ayrshire, alongside 7 private-room listings (16%). Apartments and condos are the most common property type at 53%, about 1.5 times the share of houses (35%).
Mostly entire homes, with a private-room segment
North Ayrshire Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.7% | 36 |
| Private room | 16.3% | 7 |
Listings by property type
North Ayrshire Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 53.5% | 23 |
| House | 34.9% | 15 |
| Cabin/Outdoor | 9.3% | 4 |
| Hotel/Boutique | 2.3% | 1 |
Two-bedroom homes are the most common size in North Ayrshire (53% of entire homes), followed by one-bedroom homes (25%). Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
North Ayrshire entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 25.0% | 9 |
| 2 bedrooms | 52.8% | 19 |
| 3 bedrooms | 13.9% | 5 |
| 4 bedrooms | 2.8% | 1 |
| 5+ bedrooms | 5.6% | 2 |
Most North Ayrshire listings are sized for couples and small families: 70% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 37 listings with a guest capacity on file (86% of the market).
North Ayrshire listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.8% | 4 |
| 3 guests | 2.7% | 1 |
| 4 guests | 56.8% | 21 |
| 5 guests | 2.7% | 1 |
| 6 guests | 16.2% | 6 |
| 8+ guests | 10.8% | 4 |
North Ayrshire hosts set up an average of 2.6 beds per listing, close to one bed per bedroom. 56% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in North Ayrshire: 72% of listings offer it, and 60% offer free parking on site.
Share of North Ayrshire listings with each common amenity
Guests
Most North Ayrshire guests are domestic, but a sizeable minority come from abroad: 17% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Australia.
83% of North Ayrshire guests are domestic
Where guests who left reviews live
Where North Ayrshire guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 6.1% |
| Glasgow | 3.0% |
| London | 3.0% |
Where North Ayrshire guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 83.0% |
| United States | 3.9% |
| Australia | 1.8% |
| Ireland | 1.5% |
| France | 1.5% |
Languages spoken by North Ayrshire guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 68.1% |
| French | 9.2% |
| German | 7.6% |
| Spanish | 5.0% |
| Chinese | 2.5% |
North Ayrshire Airbnbs average 4.82 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Communication scores highest in North Ayrshire; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.81 |
| Communication | 4.93 |
| Location | 4.82 |
| Check-in | 4.92 |
| Value | 4.79 |
Booking patterns
86% of North Ayrshire listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year North Ayrshire listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 39.5% | 17 |
| 181-270 days | 46.5% | 20 |
| 91-180 days | 14.0% | 6 |
Days a year North Ayrshire listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 16.3% | 7 |
| 91-180 days | 46.5% | 20 |
| 31-90 days | 30.2% | 13 |
| 1-30 days | 7.0% | 3 |
The average North Ayrshire booking lasts 5.4 nights, longest in January and shortest in November. Listings took about 28 bookings each over the year, some 1,200 in all. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in North Ayrshire
Average nights per booking, by month of stay
About three-quarters of listings in North Ayrshire accept stays of one or two nights.
Minimum stay set by North Ayrshire listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in North Ayrshire, used by 37% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.
Cancellation policies of North Ayrshire listings, from most to least flexible
Share of listings by the policy they use
Nearly two-thirds of North Ayrshire listings charge a cleaning fee. The typical fee is £45, and some higher fees lift the average to £61. Spread over the average stay of 5.4 nights, that adds roughly £8 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in North Ayrshire, a six-bedroom home, took in £198,000 over the past year, about 11 times the city's average of £18,400. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Finest Retreats | Grassyards House Entire home · 6 bedrooms
Coalhill Farm Byre with hot tub Entire home · 2 bedrooms Rated 4.97
Westlands Villa Largs Entire home · 3 bedrooms
Crawford House Entire home · 5 bedrooms Rated 4.91
Kirkgate 2 bed - Coorie Doon Stays Entire home · 2 bedrooms Rated 4.90
Shepherd's Cottage Entire home · 1 bedroom Rated 4.99 Only 5% of North Ayrshire listings are classed as professionally managed, though 30% of listings have a co-host. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge.
Nearby markets
Of the eight nearby markets in the table, all within 28 km, Lamlash (28 km away, 51 listings) earned the most per listing, about 39% more than North Ayrshire.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Millport 7 km | 43 | £16,056 | £134 | 41% |
| Largs 8 km | 65 | £16,969 | £123 | 45% |
| Rothesay 19 km | 78 | £18,503 | £210 | 37% |
| Troon 23 km | 68 | £21,105 | £173 | 43% |
| Gourock 25 km | 32 | £15,306 | £115 | 43% |
| Dunoon 26 km | 30 | £19,987 | £264 | 37% |
| Renfrewshire 27 km | 55 | £19,606 | £170 | 43% |
| Lamlash 28 km | 51 | £25,539 | £187 | 54% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to North Ayrshire:
FAQ
An active North Ayrshire Airbnb grossed £18,429 on average in the 12 months to October 2026, according to AirROI's tracking of 43 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of North Ayrshire listings earn between £1,050 and £2,290 in a typical month, and the top tenth £3,070 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in North Ayrshire were booked on 52% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
The average booked night in North Ayrshire cost £171 before fees. Half of listings charge between £87 and £150; a few high-priced homes pull the average above that range.
In North Ayrshire, 30% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average North Ayrshire Airbnb grossed £18,429 in the 12 months to October 2026, 36% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £11,619 a year (about £970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,340 a month. Check a specific home in the Airbnb estimator.
August paid best over the past year, at £4,210 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
Each night a North Ayrshire listing was open to book earned £85 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £99 or more.
North Ayrshire stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average North Ayrshire Airbnb stay lasted 5.4 nights over the past year. A listing took 28 reservations over the year on average.
Guests rate North Ayrshire Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Saltcoats, Stevenston and West Kilbride draw the most short-term rental interest in North Ayrshire. The neighborhood guide explains what brings guests to each.
AirROI counted 43 active Airbnb listings in North Ayrshire as of October 2026. The closest tracked market is Millport, 7 km away.
In North Ayrshire, nearly two-thirds of listings add a cleaning fee. The median fee is £45, and some higher fees lift the average to £61.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,200 Airbnb stays in North Ayrshire, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 43 active Airbnb listings in North Ayrshire from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.