The Gables@South Beach- Seafront Entire home · 6 bedrooms Rated 4.78 - Revenue
- £93,081
- Occupancy
- 72.4%
- Daily rate
- £688
Airbnb market data · 202612 months to October 2026
The average Airbnb in Troon brought in £21,105 over the 12 months through October 2026, about 27% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £173 a night and were booked on 43% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 2.5 times as much as in February, usually the slowest.
With 68 active listings, Troon is the 55th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 9% while the number of active listings shrank 6%.
Browse the live Troon Airbnb market See Every Troon ListingRevenue
Gross bookings per Troon listing averaged £21,105 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Troon listing brings in £3,530 in August, its best month, and £1,410 in February, its slowest. November runs within 4% of February, so either can be the slowest in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.5 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,230. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,058 | 45.9% | £203 | £66 | 50 days | 4.6 nights |
| Nov 2025 | £1,534 | 35.1% | £199 | £51 | 121 days | 4.4 nights |
| Dec 2025 | £1,863 | 36.3% | £201 | £60 | 73 days | 4.8 nights |
| Jan 2026 | £1,335 | 31.3% | £195 | £43 | 27 days | 4.5 nights |
| Feb 2026 | £1,192 | 31.8% | £196 | £43 | 39 days | 3.8 nights |
| Mar 2026 | £1,535 | 31.6% | £198 | £50 | 35 days | 5.1 nights |
| Apr 2026 | £1,953 | 37.8% | £201 | £65 | 58 days | 4.1 nights |
| May 2026 | £2,559 | 47.1% | £204 | £83 | 78 days | 4.3 nights |
| Jun 2026 | £2,719 | 51.3% | £189 | £91 | 80 days | 4.8 nights |
| Jul 2026 | £3,492 | 58.3% | £195 | £113 | 103 days | 4.6 nights |
| Aug 2026 | £3,588 | 64.3% | £193 | £116 | 86 days | 4.3 nights |
| Sep 2026 | £3,020 | 55.3% | £188 | £101 | 71 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Troon home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Troon Airbnb took in £21,105 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,750 a month.
Cleaning it yourself keeps the £2,270 a year guests pay in cleaning fees, for about £1,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,835 | £29,420 |
| Cleaning fees guests pay11% of Troon bookings | £2,270 | £3,550 |
| Gross bookings | £21,105 | £32,970 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Troon listings on Simplified Pricing, 3% for the rest | −£3,040 | −£4,750 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,270 | −£3,550 |
| Utilities and internetAbout 5% of bookings | −£1,060 | −£1,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£420 | −£660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£630 | −£990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£110 | −£110 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£7,740 | −£11,920 |
| Left for housing costs, then profit | £13,365about £1,110 a month | £21,050about £1,750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Troon's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Troon home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,750 a month, against £1,760 for the average one.
Occupancy
Troon listings were booked on 43% of the nights they were open over the past year, 6 percentage points below the Scotland average (49%) and 2 points above the U.K. average (41%). In a typical year, occupancy swings from 36% in November to 64% in August.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
August is usually the busiest month in Troon, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Troon, known as ADR (average daily rate), was £173 over the past year, about 16% below the Scotland average of £205 and about 11% below the U.K. average of £195. Averaged month by month over the past two years, rates barely change through the year, staying between about £185 and £205.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
Average nightly rate by month in Troon
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £195. The 12-month ADR of £173 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Troon it averaged £75 over the past year, from about £48 in a typical January to about £114 in a typical August.
Per open night, by tier:
August RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £73.
Seasonality
Troon has one high season, May through September, which makes it a highly seasonal market. Business is slowest from October to March. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Troon
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,230.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,490 |
| February | Low season | £1,410 |
| March | Low season | £1,570 |
| April | Shoulder season | £2,070 |
| May | High season | £2,640 |
| June | High season | £2,860 |
| July | High season | £3,320 |
| August | High season | £3,530 |
| September | High season | £2,820 |
| October | Low season | £1,900 |
| November | Low season | £1,460 |
| December | Low season | £1,720 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £3,030 | 56% | £201 |
| Shoulder seasonApril | £2,070 | 43% | £197 |
| Low seasonOctober–March | £1,590 | 38% | £190 |
Guests book Troon stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 99 days ahead, and February stays closest to arrival, about 29 days. A typical November booking is made in early August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
29% of the 68 active listings in Troon display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Troon.
Neighborhoods
AirROI's area guide picks eight Troon neighborhoods that draw short-term rental guests, led by Troon Beachfront, Town Centre and Troon Golf Courses. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Troon Beachfront | A stunning coastal area offering scenic views and access to sandy beaches. Perfect for visitors looking for seaside relaxation and water activities. | Troon Beach, Culzean Castle, Royal Troon Golf Club, Doonside Mill, Troon Marina |
| Town Centre | The heart of Troon with shops, restaurants, and local amenities. This area is ideal for guests who want to experience the local culture and convenience. | Troon Town Hall, Barassie Beach, Local Pubs, High Street Shops, Troon Market |
| Troon Golf Courses | Known for excellent golf courses, this area attracts golf enthusiasts from around the world. Ideal for those looking to stay close to some of the best links golf in Scotland. | Royal Troon Golf Club, Western Gailes Golf Club, Prestwick Golf Club, Golf Academy at Troon, Troon Golf Clubhouse |
| Kilmarnock Road | A picturesque road connecting Troon to other nearby towns and offering charming residential vibes, it's a welcoming area for families and longer stays. | Local Parks, Family-friendly cafes, Cycle paths, Quiet neighborhoods, Art galleries |
| The Waterfront | A beautiful promenade along the seafront ideal for walks, cycling, and enjoying the scenery. Great for families and outdoor enthusiasts. | Troon Promenade, Coastal Paths, Beachside Playgrounds, Fishing Spots, Picnic Areas |
| Barassie | A quieter residential area with beautiful views and access to coastal paths, perfect for guests seeking tranquility while still near the beach. | Barassie Beach, Coastal Walks, Local Parks, Fishing Communities, Views of Arran |
| Eglinton Park | A short drive from Troon, offering expansive parkland and historic features. A great area for those who enjoy nature and history. | Eglinton Castle, Nature Trails, Picnicking Areas, Wildlife Viewing, Gardens |
| Ayrshire Countryside | Surrounding Troon, the countryside offers stunning landscapes and opportunities for outdoor activities. Visitors can enjoy hiking and exploring rural Scotland. | Culzean Castle Country Park, Walking Trails, Nature Reserves, Rural Pubs, Historic Sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Troon is an entire home: 99% of listings, with private rooms at 1%. Apartments and condos are the most common property type at 69%, about 2.2 times the share of houses (31%).
Nearly all listings rent the whole place
Troon Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.5% | 67 |
| Private room | 1.5% | 1 |
Listings by property type
Troon Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 69.1% | 47 |
| House | 30.9% | 21 |
Two-bedroom homes are the most common size in Troon (45% of entire homes), followed by one-bedroom homes (33%).
Troon entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 32.8% | 22 |
| 2 bedrooms | 44.8% | 30 |
| 3 bedrooms | 10.4% | 7 |
| 4 bedrooms | 6.0% | 4 |
| 5+ bedrooms | 6.0% | 4 |
A typical one-bedroom home in Troon earned £16,200 over the past year, against £16,400 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | £16,200 | £15,500 | £110 | 46% |
| 2 bedrooms | 30 | £16,400 | £18,200 | £137 | 43% |
Most Troon listings are sized for couples and small families: 73% sleep four guests or fewer, and just 9% take eight or more.
Troon listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.9% | 10 |
| 3 guests | 7.5% | 5 |
| 4 guests | 50.7% | 34 |
| 5 guests | 4.5% | 3 |
| 6 guests | 10.4% | 7 |
| 7 guests | 3.0% | 2 |
| 8+ guests | 9.0% | 6 |
Troon hosts set up an average of 2.9 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Troon: 59% of listings offer it, and 93% have a washer.
Share of Troon listings with each common amenity
Guests
Most Troon guests are domestic, but a sizeable minority come from abroad: 22% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Germany.
78% of Troon guests are domestic
Where guests who left reviews live
Where Troon guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Glasgow | 5.2% |
| London | 4.2% |
| Edinburgh | 2.4% |
Where Troon guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 78.2% |
| United States | 10.5% |
| Germany | 1.4% |
| Australia | 1.4% |
| Netherlands | 1.0% |
Languages spoken by Troon guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 62.8% |
| French | 9.5% |
| Spanish | 8.0% |
| German | 6.0% |
| Chinese | 4.5% |
Troon Airbnbs average 4.80 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.76.
Communication scores highest in Troon; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.83 |
| Communication | 4.89 |
| Location | 4.86 |
| Check-in | 4.88 |
| Value | 4.76 |
Booking patterns
More than three-quarters of Troon listings are open to guests more than 180 days a year, but only 26% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Troon listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.3% | 24 |
| 181-270 days | 41.2% | 28 |
| 91-180 days | 19.1% | 13 |
| 31-90 days | 2.9% | 2 |
| 1-30 days | 1.5% | 1 |
Days a year Troon listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.4% | 3 |
| 181-270 days | 22.1% | 15 |
| 91-180 days | 39.7% | 27 |
| 31-90 days | 25.0% | 17 |
| 1-30 days | 8.8% | 6 |
The average Troon booking lasts 4.9 nights, longest in March and shortest in April. Listings took about 27 bookings each over the year, some 1,860 in all. Nearly three-quarters of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Troon
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Troon accept stays of one or two nights.
Minimum stay set by Troon listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Troon, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 28% on Flexible or Moderate.
Cancellation policies of Troon listings, from most to least flexible
Share of listings by the policy they use
More than seven in ten Troon listings charge a cleaning fee. The typical fee is about £71. Spread over the average stay of 4.9 nights, that adds roughly £15 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Troon, a six-bedroom home, took in £93,100 over the past year, about 4.4 times the city's average of £21,100. Three of the six listings below have five or more bedrooms; the other three have two and four bedrooms.
The Gables@South Beach- Seafront Entire home · 6 bedrooms Rated 4.78
Bentinck Drive Entire home · 6 bedrooms Rated 4.89
Golfers paradise Entire home · 5 bedrooms Rated 4.93
Troon Beach & Golf Retreat Entire home · 2 bedrooms Rated 4.97
101 South Beach Entire home · 4 bedrooms Rated 4.78
Craig View Entire home · 2 bedrooms Rated 4.93 Professional management companies run 16% of Troon listings and owners run the rest. Superhosts run 44% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 29 km, Whiting Bay (28 km away, 34 listings) earned the most per listing, about 30% more than Troon. Lamlash was the busiest, booked on 54% of nights against 43% in Troon.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Prestwick 6 km | 41 | £18,057 | £181 | 40% |
| Ayr 9 km | 115 | £15,388 | £150 | 35% |
| South Ayrshire 10 km | 82 | £17,663 | £186 | 42% |
| Alloway 13 km | 32 | £20,690 | £235 | 35% |
| North Ayrshire 23 km | 43 | £18,429 | £171 | 52% |
| Whiting Bay 28 km | 34 | £27,487 | £173 | 49% |
| Millport 29 km | 43 | £16,056 | £134 | 41% |
| Lamlash 29 km | 51 | £25,539 | £187 | 54% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Troon:
FAQ
An active Troon Airbnb grossed £21,105 on average in the 12 months to October 2026, according to AirROI's tracking of 68 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,810 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Troon listings earn between £1,050 and £2,810 in a typical month, and the top tenth £4,270 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Troon were booked on 43% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Troon cost £173 before fees. Half of listings charge between £110 and £195, so bedroom count and location move the price more than the average suggests.
In Troon, 29% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Troon Airbnb grossed £21,105 in the 12 months to October 2026, 27% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,365 a year (about £1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,750 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £3,530 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Troon listing was open to book earned £75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £125 or more.
Troon stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Troon Airbnb stay lasted 4.9 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Troon Airbnbs 4.80 out of 5 on average. Guests score communication highest and value lowest.
Troon Beachfront, Town Centre and Troon Golf Courses draw the most short-term rental interest in Troon. The neighborhood guide explains what brings guests to each.
AirROI counted 68 active Airbnb listings in Troon as of October 2026. The closest tracked market is Prestwick, 6 km away.
In Troon, more than seven in ten listings add a cleaning fee, and the typical fee is about £71.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,859 Airbnb stays in Troon, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 68 active Airbnb listings in Troon from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.