Beach lodge with Hot Tub Entire home · 5 bedrooms Rated 4.59 - Revenue
- £96,327
- Occupancy
- 46.7%
- Daily rate
- £529
Prices in
Airbnb market data · 202612 months to October 2026
Ayr, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ayr brought in £15,388 over the 12 months through October 2026, about 47% less than the Scotland average of £28,841.
The short answer
Ayr Airbnb Market at a Glance
Rates and bookings both trail the Scotland average. Listings averaged £150 a night and were booked on 35% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 2.5 times as much as in February, usually the slowest.
With 115 active listings, Ayr is the 23rd-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue fell 5% while the number of active listings shrank 6%.
Browse the live Ayr Airbnb market See Every Ayr ListingRevenue
How Much Do Airbnb Hosts Make in Ayr?
Gross bookings per Ayr listing averaged £15,388 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Ayr listing brings in £2,880 in July, its best month, and £1,160 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £3,780+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn £2,450 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £1,370 a month.
- Entry-level properties (bottom 25%) earn £649 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.5 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £2,880 £1,020
The dashed line is the average of the months shown, £1,850. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ayr Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,801 | 39.0% | £152 | £58 | 78 days | 4.3 nights |
| Nov 2025 | £1,525 | 36.6% | £144 | £51 | 57 days | 4.4 nights |
| Dec 2025 | £1,510 | 30.1% | £149 | £49 | 101 days | 3.6 nights |
| Jan 2026 | £1,049 | 25.2% | £142 | £34 | 52 days | 4.8 nights |
| Feb 2026 | £1,015 | 28.3% | £140 | £36 | 47 days | 3.6 nights |
| Mar 2026 | £1,330 | 31.5% | £142 | £43 | 48 days | 3.9 nights |
| Apr 2026 | £1,721 | 37.3% | £153 | £57 | 106 days | 3.3 nights |
| May 2026 | £2,028 | 41.7% | £158 | £65 | 101 days | 3.8 nights |
| Jun 2026 | £2,188 | 45.9% | £156 | £73 | 90 days | 4.2 nights |
| Jul 2026 | £2,877 | 46.8% | £171 | £93 | 91 days | 4.5 nights |
| Aug 2026 | £2,704 | 50.1% | £172 | £87 | 111 days | 3.2 nights |
| Sep 2026 | £1,986 | 42.7% | £149 | £66 | 109 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Ayr address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Ayr Profitable?
Yes, when it's run well. The average Ayr Airbnb took in £15,388 in the 12 months to October 2026, and run by its owner at everyday costs, about £860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,550 a month.
Cleaning it yourself keeps the £1,060 a year guests pay in cleaning fees, for about £950 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £740 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ayr Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £14,328 | £25,670 |
| Cleaning fees guests pay7% of Ayr bookings | £1,060 | £1,900 |
| Gross bookings | £15,388 | £27,570 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Ayr listings on Simplified Pricing, 3% for the rest | −£2,270 | −£4,060 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,060 | −£1,900 |
| Utilities and internetAbout 5% of bookings | −£770 | −£1,380 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£310 | −£550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£460 | −£830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£150 | −£150 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£5,100 | −£8,950 |
| Left for housing costs, then profit | £10,288about £860 a month | £18,620about £1,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ayr Airbnb Profit
The estimate starts from Ayr's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ayr home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ayr's Top Earners Get There
- More nights booked. The busiest quarter of Ayr listings are booked on 57% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of £135 adds about £1,350 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £170 a night or more, against a median of £135. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,430 a year.
- Open for the busy months. In a typical year, July brings the average listing about £2,880, against £1,160 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ayr listings average 4.73 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,300 a month, against £1,280 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ayr?
Ayr listings were booked on 35% of the nights they were open over the past year, 14 percentage points below the Scotland average (49%) and 6 points below the U.K. average (41%). In a typical year, occupancy climbs to 51% in July and falls to 31% in January.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in Ayr, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 41% 54% 25%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ayr?
The average nightly rate in Ayr, known as ADR (average daily rate), was £150 over the past year, about 27% below the Scotland average of £205 and about 23% below the U.K. average of £195. In a typical year, rates peak in July and August at about £170 and bottom out in February and November at about £135.
The top 10% charge about 2.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £235+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge £170 or more, about £35 above the median.
- Typical properties (median) charge about £135 a night.
- Entry-level properties (bottom 25%) charge £105 or less, about three-quarters of the median.
July rates run 26% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £172 £125
The dashed line is the average of the months shown, £149.
What Is the RevPAR for Airbnb in Ayr?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ayr it averaged £54 over the past year, from about £41 in a typical January to about £93 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £111+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn £71 or more, about £30 a night above the median.
- Typical properties (median) earn about £40 per open night.
- Entry-level properties (bottom 25%) earn £25 or less, about 62% of the median.
July RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £93 £34
The dashed line is the average of the months shown, £61. The 12-month RevPAR of £54 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ayr
Ayr has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from October to March. A listing earns about 93% more a month in June through August than in December through February.
Average revenue by month in Ayr
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £2,880 £1,160
The dashed line is the average of the 12 calendar months, £1,850.
Revenue by month in Ayr in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,280 |
| February | Low season | £1,160 |
| March | Low season | £1,470 |
| April | Shoulder season | £1,820 |
| May | High season | £2,200 |
| June | High season | £2,160 |
| July | High season | £2,880 |
| August | High season | £2,600 |
| September | High season | £2,050 |
| October | Low season | £1,650 |
| November | Low season | £1,420 |
| December | Low season | £1,520 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £2,380 | 47% | £161 |
| Shoulder seasonApril | £1,820 | 41% | £152 |
| Low seasonOctober–March | £1,420 | 36% | £138 |
How Far in Advance Do Guests Book Airbnb in Ayr?
Guests book Ayr stays 84 days ahead on average (about three months), so guests here plan well ahead. September stays are booked furthest out, about 105 days ahead, and February stays closest to arrival, about 36 days. A typical September booking is made in early June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 78 days 111 days 25 days
The 12-month figure of 84 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ayr
23% of the 115 active listings in Ayr display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ayr.
Neighborhoods
Best Neighborhoods for Airbnb in Ayr
AirROI's area guide picks five Ayr neighborhoods that draw short-term rental guests, led by Ayr Seafront, Town Centre and Doonfoot. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ayr Seafront | A picturesque coastal area popular with tourists for its stunning sea views and proximity to beaches. Ideal for families and couples looking for a relaxing getaway by the sea. | Ayr Beach, Pirate Pete's, Ayr Pavilion, The Low Green, Ayr Racecourse |
| Town Centre | The heart of Ayr, featuring shopping, dining, and vibrant nightlife. Great location for visitors wanting to explore local culture and amenities. | Ayr Central Shopping Centre, The Gaiety Theatre, Ayr Farmers' Market, Ayr's Historic Churches, The Loudon Hall |
| Doonfoot | A quiet suburb near the coast, perfect for families and those looking for a peaceful retreat close to nature and the beach. | Doonfoot Beach, River Doon, The Galleon Centre, Culzean Castle (nearby), Sandyford Park |
| Maidens | A charming village located further down the coast, known for its picturesque harbours and beautiful walks. Attracts those seeking tranquility and stunning coastal scenery. | Maidens Harbour, Culzean Castle, The Carrick Shore Walk, Maidens Round House, Local fisheries |
| Ayrshire Countryside | Encourages visitors to explore the beautiful landscape of Ayrshire while offering a rural retreat experience. Perfect for those seeking adventure and tranquility. | Burns Country, The Ayrshire Alps, Walking trails, Local distilleries, Historical sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Ayr Airbnb Listings by Type and Size
Entire homes make up 77% of listings in Ayr, alongside 18 private-room listings (16%). Apartments and condos are the most common property type at 57%, about 2.3 times the share of houses (24%).
Mostly entire homes, with a private-room segment
Ayr Airbnb listings by room type
- Entire home 77%
- Private room 16%
- Hotel room 7%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.4% | 89 |
| Private room | 15.7% | 18 |
| Hotel room | 7.0% | 8 |
Listings by property type
Ayr Airbnb listings by property type
- Apartment/Condo 57%
- House 24%
- Hotel/Boutique 18%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 56.5% | 65 |
| House | 24.3% | 28 |
| Hotel/Boutique | 18.3% | 21 |
| Others | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Ayr Have?
Two-bedroom homes are the most common size in Ayr (56% of entire homes), followed by one-bedroom homes (23%). Shares are of the 88 entire homes that give a bedroom count; rented rooms are left out.
Ayr entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
23%
56%
13%
6%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 22.7% | 20 |
| 2 bedrooms | 55.7% | 49 |
| 3 bedrooms | 12.5% | 11 |
| 4 bedrooms | 5.7% | 5 |
| 5+ bedrooms | 3.4% | 3 |
What Each Home Size Earns in Ayr
A typical one-bedroom home in Ayr earned £10,500 over the past year, against £22,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 20 | £10,500 | £13,000 | £120 | 38% |
| 2 bedrooms | 49 | £9,070 | £14,100 | £148 | 34% |
| 3 bedrooms | 11 | £22,700 | £23,400 | £214 | 34% |
How Many Guests Do Airbnbs in Ayr Sleep?
Most Ayr listings are sized for couples and small families: 77% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 99 listings with a guest capacity on file (86% of the market).
Ayr listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
2%
27%
3%
44%
5%
12%
6%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.0% | 2 |
| 2 guests | 27.3% | 27 |
| 3 guests | 3.0% | 3 |
| 4 guests | 44.4% | 44 |
| 5 guests | 5.1% | 5 |
| 6 guests | 12.1% | 12 |
| 8+ guests | 6.1% | 6 |
How Ayr Airbnb Listings Are Set Up
Ayr hosts set up an average of 2.5 beds per listing, close to one bed per bedroom. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 22
- Beds per listing
- 2.5
- Show exact location
- 42%
What Amenities Do Airbnb Listings in Ayr Offer?
Self check-in is common in Ayr: 66% of listings offer it.
Share of Ayr listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Ayr
Listings in Ayr with an outdoor dining area earned about twice as much a year, on average, as those without: £27,400 against £13,000. Listings with a backyard show about the same gap. The gap is smaller for outdoor furniture (about 80% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Ayr listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor dining area | 17% | £27,400 | £13,000 | +111% |
| Backyard | 30% | £23,300 | £11,900 | +96% |
| Outdoor furniture | 17% | £24,500 | £13,500 | +82% |
| Indoor fireplace | 15% | £22,700 | £14,100 | +61% |
| Self check-in | 66% | £17,200 | £11,900 | +45% |
| Beach access | 32% | £19,200 | £13,600 | +41% |
| Waterfront | 13% | £20,200 | £14,700 | +38% |
| BBQ grill | 10% | £20,200 | £14,800 | +36% |
| Single level home | 18% | £18,200 | £14,800 | +23% |
| Patio or balcony | 23% | £16,000 | £15,200 | +6% |
Guests
Who Books Airbnbs in Ayr?
Most Ayr guests are domestic, but a sizeable minority come from abroad: 29% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Australia.
71% of Ayr guests are domestic
Where guests who left reviews live
- Domestic 71%
- International 29%
Where Ayr guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Glasgow | 4.7% |
| Edinburgh | 4.4% |
| London | 2.8% |
Where Ayr guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 71.3% |
| United States | 8.5% |
| Australia | 4.6% |
| Canada | 2.8% |
| Ireland | 2.1% |
Languages spoken by Ayr guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 61.9% |
| French | 8.3% |
| Spanish | 6.0% |
| German | 6.0% |
| Italian | 3.0% |
What Are Airbnb Guest Ratings in Ayr?
Ayr Airbnbs average 4.73 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.66, against 4.83 for host communication and check-in.
Communication and check-in score highest in Ayr; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.74 |
| Communication | 4.83 |
| Location | 4.82 |
| Check-in | 4.83 |
| Value | 4.66 |
Booking patterns
How Guests Book in Ayr: Stays, Rules and Fees
More than eight in ten Ayr listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Ayr listings are open to guests
Share of listings by days a year
- 271-366 days 59%
- 181-270 days 23%
- 91-180 days 17%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 59.1% | 68 |
| 181-270 days | 22.6% | 26 |
| 91-180 days | 16.5% | 19 |
| 31-90 days | 1.7% | 2 |
Days a year Ayr listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 17%
- 91-180 days 23%
- 31-90 days 36%
- 1-30 days 22%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 2 |
| 181-270 days | 17.4% | 20 |
| 91-180 days | 23.5% | 27 |
| 31-90 days | 35.7% | 41 |
| 1-30 days | 21.7% | 25 |
What Is the Average Length of Stay for Airbnb in Ayr?
The average Ayr booking lasts 4.1 nights, longest in January and shortest in September. Listings took about 23 bookings each over the year, some 2,650 in all. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ayr
Average nights per booking, by month of stay
Average 4 nights 4.9 nights 3.1 nights
Two-year average by calendar month.
Ayr Airbnb Minimum Stay Requirements
About eight in ten listings in Ayr accept stays of one or two nights.
Minimum stay set by Ayr listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Ayr?
Flexible is the most common cancellation policy in Ayr, used by 43% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Ayr listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Ayr?
About half of Ayr listings charge a cleaning fee. The typical fee is £42, and some higher fees lift the average to £58. Spread over the average stay of 4.1 nights, that adds roughly £10 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- £42
- Average cleaning fee
- £58
- Listings charging a fee
- 50.4%
- Share of gross revenue
- 6.9%
Top earners
Top-Earning Airbnbs and Hosts in Ayr
The top-grossing Airbnb in Ayr, a five-bedroom home, took in £96,300 over the past year, about 6.3 times the city's average of £15,400.
Beach lodge with Hot Tub Entire home · 5 bedrooms Rated 4.59 
Spacious 5 Bed House Sleeps 10 5 Bathrooms Parking Entire home · 5 bedrooms Rated 4.90 - Revenue
- £64,514
- Occupancy
- 43.8%
- Daily rate
- £388
Sea Breeze - Donnini Apartments Entire home · 4 bedrooms Rated 4.51 - Revenue
- £61,524
- Occupancy
- 50.7%
- Daily rate
- £320
The Old Manse Entire home · 4 bedrooms Rated 4.93 - Revenue
- £52,502
- Occupancy
- 49.8%
- Daily rate
- £286
Wellington Lodge Entire home · 3 bedrooms Rated 4.73 - Revenue
- £51,850
- Occupancy
- 48.4%
- Daily rate
- £274
Rosebank Cottage Entire home · 2 bedrooms Rated 4.98 - Revenue
- £47,633
- Occupancy
- 58.5%
- Daily rate
- £209
Who Are the Top Airbnb Hosts in Ayr?
Donnini Apartments is the top-grossing host in Ayr, with £287,000 in bookings across 29 listings over the past year. The market is concentrated: the ten top-grossing hosts run 50% of its 115 listings. Per listing, a smaller operator earns more: Pillow grossed £29,900 per listing, about three times Donnini Apartments' £9,890.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Donnini Apartments | 29 | £286,798 | £9,890 | 4.46/5 | |
| Pillow | 4 | £119,617 | £29,904 | 4.78/5 | |
| Harri | 1 | £96,327 | £96,327 | 4.59/5 | |
| 4 | Coorie | 4 | £81,703 | £20,426 | 4.84/5 |
| 5 | Linda | 6 | £70,775 | £11,796 | 4.92/5 |
| 6 | Joanne | 3 | £68,832 | £22,944 | 4.96/5 |
| 7 | Neil | 2 | £68,586 | £34,293 | 4.96/5 |
| 8 | Lee | 1 | £64,514 | £64,514 | 4.90/5 |
| 9 | Amy | 2 | £62,000 | £31,000 | 4.93/5 |
| 10 | Anne | 6 | £61,364 | £10,227 | 4.56/5 |
Who Are the Airbnb Hosts in Ayr?
Professional management companies run four in ten Ayr listings. Superhosts run 37% of listings. 73% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
- Superhosts
- 36.5%
- Professional management
- 39.1%
- Cohosted listings
- 13.0%
- Instant Book enabled
- 73.0%
- Simplified Pricing
- 93.9%
Nearby markets
Ayr vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Whiting Bay (29 km away, 34 listings) earned the most per listing, about 79% more than Ayr. Lamlash was the busiest, booked on 54% of nights against 35% in Ayr.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| South Ayrshire 2 km | 82 | £17,663 | £186 | 42% |
| Alloway 4 km | 32 | £20,690 | £235 | 35% |
| Prestwick 4 km | 41 | £18,057 | £181 | 40% |
| Troon 9 km | 68 | £21,105 | £173 | 43% |
| Whiting Bay 29 km | 34 | £27,487 | £173 | 49% |
| North Ayrshire 32 km | 43 | £18,429 | £171 | 52% |
| Lamlash 32 km | 51 | £25,539 | £187 | 54% |
| Millport 37 km | 43 | £16,056 | £134 | 41% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Ayr
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Ayr:
- Tendring Airbnb data UK · £150/night · 34.2%
- Paignton Airbnb data UK · £148/night · 34.9%
- Sefton Airbnb data UK · £150/night · 35.2%
- Rushmoor Airbnb data UK · £152/night · 35.4%
- West Northamptonshire Airbnb data UK · £149/night · 35.9%
- Great Yarmouth Airbnb data UK · £152/night · 33.2%
FAQ
Ayr Airbnb FAQ
How much do Airbnb hosts make in Ayr?
An active Ayr Airbnb grossed £15,388 on average in the 12 months to October 2026, according to AirROI's tracking of 115 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,450 or more in a typical month.
How much can I make on Airbnb in Ayr?
It depends most on the home's size, location and how it's run. The middle half of Ayr listings earn between £649 and £2,450 in a typical month, and the top tenth £3,780 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ayr?
Listings in Ayr were booked on 35% of available nights over the past year. That compares with 49% for the Scotland average. July is usually the busiest month.
How much does an Airbnb cost per night in Ayr?
The average booked night in Ayr cost £150 before fees. Half of listings charge between £105 and £170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ayr?
In Ayr, 23% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ayr?
Yes, when it's run well. The average Ayr Airbnb grossed £15,388 in the 12 months to October 2026, 47% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £10,288 a year (about £860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,550 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ayr?
July usually pays best, averaging £2,880 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ayr?
Each night a Ayr listing was open to book earned £54 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £111 or more.
How far in advance do guests book Airbnbs in Ayr?
Ayr stays were booked 84 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Ayr?
The average Ayr Airbnb stay lasted 4.1 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Ayr rated?
Guests rate Ayr Airbnbs 4.73 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Ayr?
Ayr Seafront, Town Centre and Doonfoot draw the most short-term rental interest in Ayr. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ayr?
AirROI counted 115 active Airbnb listings in Ayr as of October 2026. The closest tracked market is South Ayrshire, 2 km away.
How much are Airbnb cleaning fees in Ayr?
In Ayr, about half of listings add a cleaning fee. The median fee is £42, and some higher fees lift the average to £58.
How many tourists visit Ayr, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 2,645 Airbnb stays in Ayr, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 115 active Airbnb listings in Ayr from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.