Brig O'Doon Guest House Entire home · 5 bedrooms Rated 4.38 - Revenue
- £99,157
- Occupancy
- 22.7%
- Daily rate
- £1,204
Prices in
Airbnb market data · 202612 months to October 2026
Alloway, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Alloway brought in £20,690 over the 12 months through October 2026, about 28% less than the Scotland average of £28,841.
The short answer
Alloway Airbnb Market at a Glance
Alloway earns on price rather than volume. Listings averaged £235 a night and were booked on 35% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in March, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Alloway is the 140th-largest of 330 Scotland markets AirROI tracks. From a year earlier, the number of active listings shrank 14%.
Browse the live Alloway Airbnb market See Every Alloway ListingRevenue
How Much Do Airbnb Hosts Make in Alloway?
Gross bookings per Alloway listing averaged £20,690 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Alloway listing brings in £3,640 in July, its best month, and £1,790 in March, its slowest. November runs within 1% of March, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £5,450+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn £3,290 or more, roughly £1,400 a month above the median.
- Typical properties (median) earn about £1,940 a month.
- Entry-level properties (bottom 25%) earn £990 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what March does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £3,760 £1,510
The dashed line is the average of the months shown, £2,610. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Alloway Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,738 | 46.7% | £210 | £88 | 79 days | 3 nights |
| Nov 2025 | £1,944 | 33.8% | £192 | £65 | 99 days | 2.7 nights |
| Dec 2025 | £3,167 | 33.8% | £238 | £102 | 122 days | 3.7 nights |
| Jan 2026 | £2,614 | 28.9% | £214 | £84 | 103 days | 2.1 nights |
| Feb 2026 | £2,598 | 35.2% | £201 | £93 | 76 days | 2.1 nights |
| Mar 2026 | £1,507 | 23.7% | £205 | £49 | 83 days | 2.5 nights |
| Apr 2026 | £2,658 | 37.3% | £216 | £89 | 85 days | 3 nights |
| May 2026 | £2,986 | 41.5% | £213 | £96 | 85 days | 4 nights |
| Jun 2026 | £2,965 | 43.2% | £232 | £99 | 71 days | 3.4 nights |
| Jul 2026 | £3,568 | 52.8% | £242 | £115 | 112 days | 4.3 nights |
| Aug 2026 | £3,079 | 51.3% | £235 | £99 | 143 days | 2.9 nights |
| Sep 2026 | £2,257 | 40.0% | £218 | £75 | 108 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Alloway home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Alloway Profitable?
Yes, when it's run well. The average Alloway Airbnb took in £20,690 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,920 a month.
Cleaning it yourself keeps the £1,860 a year guests pay in cleaning fees, for about £1,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £970 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Alloway Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,830 | £31,920 |
| Cleaning fees guests pay9% of Alloway bookings | £1,860 | £3,150 |
| Gross bookings | £20,690 | £35,070 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Alloway listings on Simplified Pricing, 3% for the rest | −£2,960 | −£5,020 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,860 | −£3,150 |
| Utilities and internetAbout 5% of bookings | −£1,030 | −£1,750 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£620 | −£1,050 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£7,190 | −£11,980 |
| Left for housing costs, then profit | £13,500about £1,130 a month | £23,090about £1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Alloway Airbnb Profit
The estimate starts from Alloway's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Alloway home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Alloway's Top Earners Get There
- More nights booked. The busiest quarter of Alloway listings are booked on 57% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of £155 adds about £1,570 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £245 a night or more, against a median of £155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,880 a year.
- Open for the busy months. In a typical year, July brings the average listing about £3,640, against £1,790 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Alloway listings average 4.83 stars, and 47% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,920 a month, against £1,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Alloway?
Alloway listings were booked on 35% of the nights they were open over the past year, 14 percentage points below the Scotland average (49%) and 6 points below the U.K. average (41%). In a typical year, occupancy climbs to 55% in August and falls to 32% in March.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August is usually the busiest month in Alloway, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 41% 58% 24%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Alloway?
The average nightly rate in Alloway, known as ADR (average daily rate), was £235 over the past year, about 15% above the Scotland average of £205 and about 21% above the U.K. average of £195. Averaged month by month over the past two years, rates peak in July at about £230 and bottom out in November at about £195.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £330+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge £245 or more, about £90 above the median.
- Typical properties (median) charge about £155 a night.
- Entry-level properties (bottom 25%) charge £110 or less, about two-thirds of the median.
July rates run 18% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £242 £192
The dashed line is the average of the months shown, £215. The 12-month ADR of £235 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Alloway?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Alloway it averaged £75 over the past year, from about £58 in a typical March to about £117 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £121+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn £81 or more, about £17 a night above the median.
- Typical properties (median) earn about £64 per open night.
- Entry-level properties (bottom 25%) earn £37 or less, about 57% of the median.
July RevPAR is about twice March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £121 £49
The dashed line is the average of the months shown, £86. The 12-month RevPAR of £75 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Alloway
With only 32 active listings, the monthly pattern in Alloway is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Alloway
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £3,640 £1,790
The dashed line is the average of the 12 calendar months, £2,610.
Revenue by month in Alloway in numbers
| Month | Revenue per listing |
|---|---|
| January | £2,470 |
| February | £2,110 |
| March | £1,790 |
| April | £2,970 |
| May | £2,740 |
| June | £2,840 |
| July | £3,640 |
| August | £3,420 |
| September | £2,390 |
| October | £2,620 |
| November | £1,800 |
| December | £2,560 |
How Far in Advance Do Guests Book Airbnb in Alloway?
Guests book Alloway stays 92 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 111 days ahead, and October stays closest to arrival, about 68 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 84 days 143 days 57 days
The 12-month figure of 92 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Alloway
28% of the 32 active listings in Alloway display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Alloway.
Neighborhoods
Best Neighborhoods for Airbnb in Alloway
AirROI's area guide picks six Alloway neighborhoods that draw short-term rental guests, led by Alloway Village, Turnberry and Culzean. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Alloway Village | Charming village known for its historical connections to Robert Burns. Attracts visitors interested in cultural tourism, with a peaceful rural atmosphere. | Robert Burns Birthplace Museum, Alloway Auld Kirk, Burns Monument, Brig o' Doon, Alloway Village Hall |
| Turnberry | Famous for its stunning coastline and luxury golf courses. Ideal for travelers seeking a luxury retreat by the sea, especially golfers and beach lovers. | Turnberry Resort, Turnberry Golf Club, Ailsa Craig, Culzean Castle, South Ayrshire Coastal Path |
| Culzean | Home to the magnificent Culzean Castle and beautiful natural scenery. Great for families and history enthusiasts looking for a picturesque getaway. | Culzean Castle, Culzean Country Park, Coastal walks, Wildlife viewing, Beaches |
| Dunure | Quaint coastal village with stunning views of the sea and castle ruins. Draws visitors looking for scenic walks and tranquil escapes. | Dunure Castle, Dunure Harbour, The Ayrshire Coastal Path, Beaches, Local seafood restaurants |
| Kilmarnock | Nearby town with rich history and modern amenities. Offers a blend of urban experience with access to outdoor activities in the surrounding countryside. | The Dick Institute, Kilmarnock Football Club, Kay Park, Dean Castle Country Park, Shopping areas |
| Mossblown | Rural community with access to scenic countryside. Attracts those looking for a peaceful retreat with nearby natural attractions. | Connection to outdoor activities, Local walks and trails, Community events, Historical sites, Close to Ayr |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Alloway Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Alloway are entire homes (94%), with private rooms at 6%. Houses are the most common property type at 59%, about 3.2 times the share of cabins and other outdoor stays (19%).
Nearly all listings rent the whole place
Alloway Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.8% | 30 |
| Private room | 6.3% | 2 |
Listings by property type
Alloway Airbnb listings by property type
- House 59%
- Cabin/Outdoor 19%
- Others 13%
- Apartment/Condo 9%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 59.4% | 19 |
| Cabin/Outdoor | 18.8% | 6 |
| Others | 12.5% | 4 |
| Apartment/Condo | 9.4% | 3 |
How Many Bedrooms Do Airbnb Listings in Alloway Have?
The most common size among Alloway's 29 entire homes with a bedroom count is three bedrooms (13 homes).
Alloway entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
10%
34%
45%
3%
7%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 10.3% | 3 |
| 2 bedrooms | 34.5% | 10 |
| 3 bedrooms | 44.8% | 13 |
| 4 bedrooms | 3.4% | 1 |
| 5+ bedrooms | 6.9% | 2 |
What Each Home Size Earns in Alloway
A typical two-bedroom home in Alloway earned £17,600 over the past year, against £8,750 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 10 | £17,600 | £20,000 | £211 | 37% |
| 3 bedrooms | 13 | £8,750 | £9,490 | £153 | 28% |
How Many Guests Do Airbnbs in Alloway Sleep?
The most common capacity in Alloway is four guests or eight or more (30% of listings each), and 60% of listings sleep six or more. Shares are of the 30 listings with a guest capacity on file (94% of the market).
Alloway listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
30%
7%
27%
3%
30%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.3% | 1 |
| 4 guests | 30.0% | 9 |
| 5 guests | 6.7% | 2 |
| 6 guests | 26.7% | 8 |
| 7 guests | 3.3% | 1 |
| 8+ guests | 30.0% | 9 |
How Alloway Airbnb Listings Are Set Up
Alloway hosts set up an average of 3.8 beds per listing. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 41
- Beds per listing
- 3.8
- Show exact location
- 31%
What Amenities Do Airbnb Listings in Alloway Offer?
Backyards are common in Alloway: 72% of listings have one, and 63% offer self check-in.
Share of Alloway listings with each common amenity
Guests
Who Books Airbnbs in Alloway?
Most Alloway guests are domestic, but a sizeable minority come from abroad: 24% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 54%, followed by Spanish and German.
76% of Alloway guests are domestic
Where guests who left reviews live
- Domestic 76%
- International 24%
Where Alloway guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Glasgow | 6.6% |
| Edinburgh | 5.4% |
| London | 3.0% |
Where Alloway guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 76.0% |
| United States | 5.3% |
| Germany | 4.7% |
| Australia | 4.7% |
| Canada | 1.8% |
Languages spoken by Alloway guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 53.6% |
| Spanish | 8.7% |
| German | 8.7% |
| French | 8.7% |
| Russian | 2.9% |
What Are Airbnb Guest Ratings in Alloway?
Alloway Airbnbs average 4.83 stars, and 47% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Location scores highest in Alloway; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.82 |
| Communication | 4.90 |
| Location | 4.92 |
| Check-in | 4.91 |
| Value | 4.78 |
Booking patterns
How Guests Book in Alloway: Stays, Rules and Fees
Nearly nine in ten Alloway listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Alloway listings are open to guests
Share of listings by days a year
- 271-366 days 63%
- 181-270 days 25%
- 91-180 days 6%
- 31-90 days 6%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.5% | 20 |
| 181-270 days | 25.0% | 8 |
| 91-180 days | 6.3% | 2 |
| 31-90 days | 6.3% | 2 |
Days a year Alloway listings are booked or blocked
Share of listings by days a year
- 271-366 days 6%
- 181-270 days 9%
- 91-180 days 22%
- 31-90 days 47%
- 1-30 days 16%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.3% | 2 |
| 181-270 days | 9.4% | 3 |
| 91-180 days | 21.9% | 7 |
| 31-90 days | 46.9% | 15 |
| 1-30 days | 15.6% | 5 |
What Is the Average Length of Stay for Airbnb in Alloway?
The average Alloway booking lasts 3.3 nights, longest in July and shortest in September. Listings took about 22 bookings each over the year. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Alloway
Average nights per booking, by month of stay
Average 3.6 nights 4.6 nights 3 nights
Two-year average by calendar month.
Alloway Airbnb Minimum Stay Requirements
About six in ten listings in Alloway accept stays of one or two nights.
Minimum stay set by Alloway listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Alloway?
Firm is the most common cancellation policy in Alloway, used by 34% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Alloway listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Alloway?
Nearly half of Alloway listings charge a cleaning fee. The typical fee is £40, but a minority of much higher fees lifts the average to £81, so the median is the better guide. Spread over the average stay of 3.3 nights, that adds roughly £12 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- £40
- Average cleaning fee
- £81
- Listings charging a fee
- 46.9%
- Share of gross revenue
- 9.0%
Top earners
Top-Earning Airbnbs and Hosts in Alloway
The top-grossing Airbnb in Alloway, a five-bedroom home, took in £99,200 over the past year, about 4.8 times the city's average of £20,700.
Brig O'Doon Guest House Entire home · 5 bedrooms Rated 4.38 
Longbank Luxury Lets Entire home Rated 5.00 - Revenue
- £95,067
- Occupancy
- 52.3%
- Daily rate
- £687
Kirkgate House Entire home · 5 bedrooms Rated 4.75 - Revenue
- £39,227
- Occupancy
- 22.2%
- Daily rate
- £709
Doonbank Cottage Bothy Entire home · 1 bedroom Rated 4.97 - Revenue
- £35,694
- Occupancy
- 73.1%
- Daily rate
- £118
the Byre - uk45343 Entire home · 2 bedrooms Rated 5.00 - Revenue
- £33,153
- Occupancy
- 78.0%
- Daily rate
- £149
Ailsa Lodge, with hot tub at Springwater lodges Entire home · 2 bedrooms Rated 4.87 - Revenue
- £31,534
- Occupancy
- 46.3%
- Daily rate
- £194
Who Are the Airbnb Hosts in Alloway?
Professional management companies run one in five Alloway listings and owners run the rest. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 40.6%
- Professional management
- 18.8%
- Cohosted listings
- 12.5%
- Instant Book enabled
- 40.6%
- Simplified Pricing
- 90.6%
Nearby markets
Alloway vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 40 km, Whiting Bay (29 km away, 34 listings) earned the most per listing, about 33% more than Alloway. Lamlash was the busiest, booked on 54% of nights against 35% in Alloway.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| South Ayrshire 2 km | 82 | £17,663 | £186 | 42% |
| Ayr 4 km | 115 | £15,388 | £150 | 35% |
| Prestwick 8 km | 41 | £18,057 | £181 | 40% |
| Troon 13 km | 68 | £21,105 | £173 | 43% |
| Whiting Bay 29 km | 34 | £27,487 | £173 | 49% |
| Lamlash 32 km | 51 | £25,539 | £187 | 54% |
| North Ayrshire 35 km | 43 | £18,429 | £171 | 52% |
| Millport 40 km | 43 | £16,056 | £134 | 41% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Alloway
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Alloway:
- Borough of Swale Airbnb data UK · £234/night · 34.4%
- Pwllheli Airbnb data UK · £226/night · 36.1%
- Suffolk Airbnb data UK · £230/night · 36.9%
- North Devon Airbnb data UK · £237/night · 37.3%
- Gwynedd Airbnb data UK · £231/night · 37.3%
- St. Merryn Airbnb data UK · £249/night · 36.4%
FAQ
Alloway Airbnb FAQ
How much do Airbnb hosts make in Alloway?
An active Alloway Airbnb grossed £20,690 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,290 or more in a typical month.
How much can I make on Airbnb in Alloway?
It depends most on the home's size, location and how it's run. The middle half of Alloway listings earn between £990 and £3,290 in a typical month, and the top tenth £5,450 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Alloway?
Listings in Alloway were booked on 35% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Alloway?
The average booked night in Alloway cost £235 before fees. Half of listings charge between £110 and £245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Alloway?
In Alloway, 28% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Alloway?
Yes, when it's run well. The average Alloway Airbnb grossed £20,690 in the 12 months to October 2026, 28% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,500 a year (about £1,130 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,920 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Alloway?
July usually pays best, averaging £3,640 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Alloway?
Each night a Alloway listing was open to book earned £75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £121 or more.
How far in advance do guests book Airbnbs in Alloway?
Alloway stays were booked 92 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Alloway?
The average Alloway Airbnb stay lasted 3.3 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Alloway rated?
Guests rate Alloway Airbnbs 4.83 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Alloway?
Alloway Village, Turnberry and Culzean draw the most short-term rental interest in Alloway. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Alloway?
AirROI counted 32 active Airbnb listings in Alloway as of October 2026. The closest tracked market is South Ayrshire, 2 km away.
How much are Airbnb cleaning fees in Alloway?
In Alloway, nearly half of listings add a cleaning fee. The median fee is £40, but a minority of much higher fees lifts the average to £81, so the median is the better guide.
How many tourists visit Alloway, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 692 Airbnb stays in Alloway, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 32 active Airbnb listings in Alloway from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.