No36 South Beach - Donnini Apartments Entire home · 7 bedrooms Rated 5.00 - Revenue
- £110,405
- Occupancy
- 26.1%
- Daily rate
- £1,559
Prices in
Airbnb market data · 202612 months to October 2026
South Ayrshire, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in South Ayrshire brought in £17,663 over the 12 months through October 2026, about 39% less than the Scotland average of £28,841.
The short answer
South Ayrshire Airbnb Market at a Glance
Bookings in South Ayrshire trail the Scotland average, at prices about 9% lower. Listings averaged £186 a night and were booked on 42% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, the best month, the average listing earned about 2.2 times as much as in February, the slowest.
With 82 active listings, South Ayrshire is the 37th-largest of 330 Scotland markets AirROI tracks.
Browse the live South Ayrshire Airbnb market See Every South Ayrshire ListingRevenue
How Much Do Airbnb Hosts Make in South Ayrshire?
Gross bookings per South Ayrshire listing averaged £17,663 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
The average South Ayrshire listing brought in £3,100 in August, its best month, and £1,420 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £3,890+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn £2,790 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £1,710 a month.
- Entry-level properties (bottom 25%) earn £948 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 2.2 times what February did
Average revenue per active listing, by month, October 2025 to September 2026
Monthly average £3,100 £1,420
The dashed line is the average of the months shown, £2,130.
South Ayrshire Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,965 | 40.9% | £182 | £63 | 48 days | 3.3 nights |
| Nov 2025 | £1,474 | 33.0% | £181 | £49 | 45 days | 3.2 nights |
| Dec 2025 | £2,014 | 34.9% | £186 | £65 | 24 days | 4.9 nights |
| Jan 2026 | £1,475 | 28.7% | £177 | £48 | 27 days | 3.1 nights |
| Feb 2026 | £1,424 | 31.3% | £176 | £51 | 36 days | 5.1 nights |
| Mar 2026 | £1,502 | 27.5% | £173 | £48 | 35 days | 3.2 nights |
| Apr 2026 | £1,936 | 40.3% | £177 | £65 | 51 days | 3.7 nights |
| May 2026 | £2,298 | 43.9% | £182 | £74 | 64 days | 4.1 nights |
| Jun 2026 | £3,061 | 54.3% | £185 | £102 | 52 days | 4.3 nights |
| Jul 2026 | £2,923 | 51.1% | £197 | £94 | 80 days | 4.1 nights |
| Aug 2026 | £3,097 | 57.8% | £201 | £100 | 81 days | 3.6 nights |
| Sep 2026 | £2,422 | 51.3% | £185 | £81 | 62 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical South Ayrshire listing earns about £1,710 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in South Ayrshire Profitable?
Yes, when it's run well. The average South Ayrshire Airbnb took in £17,663 in the 12 months to October 2026, and run by its owner at everyday costs, about £980 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,610 a month.
Cleaning it yourself keeps the £1,320 a year guests pay in cleaning fees, for about £1,090 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
South Ayrshire Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £16,343 | £26,720 |
| Cleaning fees guests pay8% of South Ayrshire bookings | £1,320 | £2,170 |
| Gross bookings | £17,663 | £28,890 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of South Ayrshire listings on Simplified Pricing, 3% for the rest | −£2,600 | −£4,260 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,320 | −£2,170 |
| Utilities and internetAbout 5% of bookings | −£880 | −£1,440 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£350 | −£580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£530 | −£870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£180 | −£180 |
| Permit and registrationWhere one is required | −£90 | −£90 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£5,950 | −£9,590 |
| Left for housing costs, then profit | £11,713about £980 a month | £19,300about £1,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own South Ayrshire Airbnb Profit
The estimate starts from South Ayrshire's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Ayrshire home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How South Ayrshire's Top Earners Get There
- More nights booked. The busiest quarter of South Ayrshire listings are booked on 57% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of £140 adds about £1,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £180 a night or more, against a median of £140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,630 a year.
- Open for the busy months. August brought the average listing about £3,100, against £1,420 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. South Ayrshire listings average 4.82 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,410 a month, against £1,470 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in South Ayrshire?
South Ayrshire listings were booked on 42% of the nights they were open over the past year, 7 percentage points below the Scotland average (49%) and in line with the U.K. average. Occupancy swings from 28% in March to 58% in August.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
August was the busiest month in South Ayrshire, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
Monthly average 41% 58% 28%
Nightly rates
How Much Does an Airbnb Cost per Night in South Ayrshire?
The average nightly rate in South Ayrshire, known as ADR (average daily rate), was £186 over the past year, about 9% below the Scotland average of £205 and about the same as the U.K. average (£195). Rates peak in July and August at about £200 and bottom out in February and March at about £175.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £285+ a night, about twice the median.
- Strong performers (top 25%) charge £180 or more, about £40 above the median.
- Typical properties (median) charge about £140 a night.
- Entry-level properties (bottom 25%) charge £115 or less, about 18% below the median.
August rates ran 16% above March's
Average nightly rate (ADR), by month, October 2025 to September 2026
Monthly average £201 £173
The dashed line is the average of the months shown, £184.
What Is the RevPAR for Airbnb in South Ayrshire?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Ayrshire it averaged £71 over the past year, from about £48 in January to about £102 in June.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £125+ per open night, about twice the median.
- Strong performers (top 25%) earn £92 or more, about £30 a night above the median.
- Typical properties (median) earn about £60 per open night.
- Entry-level properties (bottom 25%) earn £38 or less, about two-thirds of the median.
June RevPAR was about 2.1 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
Monthly average £102 £48
The dashed line is the average of the months shown, £70.
Seasonality
Best and Worst Months for Airbnb in South Ayrshire
South Ayrshire has one high season, June through September, which makes it a moderately seasonal market. Business is slowest from January to April and slows again in November. A listing earns about 85% more a month in June through August than in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | £2,880 | 54% | £192 |
| Shoulder seasonMay, October, December | £2,090 | 40% | £183 |
| Low seasonJanuary–April, November | £1,560 | 32% | £177 |
How Far in Advance Do Guests Book Airbnb in South Ayrshire?
Guests book South Ayrshire stays 56 days ahead on average (about eight weeks). August stays are booked furthest out, about 81 days ahead, and December stays closest to arrival, about 24 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
Monthly average 50 days 81 days 24 days
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in South Ayrshire
17% of the 82 active listings in South Ayrshire display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in South Ayrshire.
Neighborhoods
Best Neighborhoods for Airbnb in South Ayrshire
AirROI's area guide picks five South Ayrshire neighborhoods that draw short-term rental guests, led by Maidens, Tarbolton and Culzean. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Maidens | Beautiful coastal village noted for its scenic marina and peaceful atmosphere, great for tourists seeking relaxation and nature. | Maidens Marina, Culzean Castle, Culzean Country Park |
| Tarbolton | A small village with historical significance and proximity to Ayr, making it attractive for visitors looking for a quiet retreat close to urban amenities. | The Tarbolton Mill, Robert Burns connections |
| Culzean | Known for the stunning Culzean Castle and its extensive parkland, this area appeals to nature lovers and history buffs alike. | Culzean Castle, Culzean Country Park |
| Dailly | A picturesque village located near the River Girvan, ideal for guests looking for rural charm and outdoor activities. | River Girvan, Local countryside walks |
| Southfield | A quieter area with easy access to both coastal attractions and rural landscapes, appealing for families and travelers seeking peace away from busy tourist spots. | Local parks, Scenic walking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
South Ayrshire Airbnb Listings by Type and Size
More than nine in ten Airbnbs in South Ayrshire are entire homes (94%), with private rooms at 6%. Apartments and condos are the most common property type at 48%, ahead of houses (37%).
Nearly all listings rent the whole place
South Ayrshire Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.9% | 77 |
| Private room | 6.1% | 5 |
Listings by property type
South Ayrshire Airbnb listings by property type
- Apartment/Condo 48%
- House 37%
- Cabin/Outdoor 11%
- Others 2%
- Unique stay 1%
- Hotel/Boutique 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 47.6% | 39 |
| House | 36.6% | 30 |
| Cabin/Outdoor | 11.0% | 9 |
| Others | 2.4% | 2 |
| Unique stay | 1.2% | 1 |
| Hotel/Boutique | 1.2% | 1 |
How Many Bedrooms Do Airbnb Listings in South Ayrshire Have?
One-bedroom homes are the most common size in South Ayrshire (33% of entire homes), and 36% have three or more bedrooms. Shares are of the 75 entire homes that give a bedroom count; rented rooms are left out.
South Ayrshire entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
33%
29%
29%
5%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 1 |
| 1 bedroom | 33.3% | 25 |
| 2 bedrooms | 29.3% | 22 |
| 3 bedrooms | 29.3% | 22 |
| 4 bedrooms | 5.3% | 4 |
| 5+ bedrooms | 1.3% | 1 |
What Each Home Size Earns in South Ayrshire
A typical one-bedroom home in South Ayrshire earned £12,500 over the past year, against £14,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 25 | £12,500 | £12,600 | £139 | 40% |
| 2 bedrooms | 22 | £10,900 | £16,200 | £146 | 43% |
| 3 bedrooms | 22 | £14,900 | £18,500 | £232 | 39% |
How Many Guests Do Airbnbs in South Ayrshire Sleep?
Most South Ayrshire listings are sized for couples and small families: 61% sleep four guests or fewer, and just 9% take eight or more. Shares are of the 77 listings with a guest capacity on file (94% of the market).
South Ayrshire listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
25%
5%
31%
4%
26%
9%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 24.7% | 19 |
| 3 guests | 5.2% | 4 |
| 4 guests | 31.2% | 24 |
| 5 guests | 3.9% | 3 |
| 6 guests | 26.0% | 20 |
| 8+ guests | 9.1% | 7 |
How South Ayrshire Airbnb Listings Are Set Up
South Ayrshire hosts set up an average of 2.8 beds per listing. 51% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 24
- Beds per listing
- 2.8
- Show exact location
- 51%
What Amenities Do Airbnb Listings in South Ayrshire Offer?
Washers are close to standard in South Ayrshire: 78% of listings have one, and 41% have a pet-friendly policy.
Share of South Ayrshire listings with each common amenity
Guests
Who Books Airbnbs in South Ayrshire?
Most South Ayrshire guests are domestic, but a sizeable minority come from abroad: 18% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Germany.
82% of South Ayrshire guests are domestic
Where guests who left reviews live
- Domestic 82%
- International 18%
Where South Ayrshire guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Glasgow | 7.4% |
| Edinburgh | 3.6% |
| London | 2.8% |
Where South Ayrshire guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 82.0% |
| United States | 5.5% |
| Germany | 2.0% |
| Australia | 2.0% |
| Canada | 2.0% |
Languages spoken by South Ayrshire guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 72.0% |
| French | 7.0% |
| Spanish | 4.8% |
| German | 4.3% |
| Italian | 2.2% |
What Are Airbnb Guest Ratings in South Ayrshire?
South Ayrshire Airbnbs average 4.82 stars, and 43% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.77.
Check-in scores highest in South Ayrshire; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.87 |
| Cleanliness | 4.86 |
| Communication | 4.89 |
| Location | 4.84 |
| Check-in | 4.90 |
| Value | 4.77 |
Booking patterns
How Guests Book in South Ayrshire: Stays, Rules and Fees
More than eight in ten South Ayrshire listings are open to guests more than 180 days a year, but only 20% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year South Ayrshire listings are open to guests
Share of listings by days a year
- 271-366 days 49%
- 181-270 days 34%
- 91-180 days 16%
- 31-90 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.8% | 40 |
| 181-270 days | 34.1% | 28 |
| 91-180 days | 15.9% | 13 |
| 31-90 days | 1.2% | 1 |
Days a year South Ayrshire listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 18%
- 91-180 days 33%
- 31-90 days 28%
- 1-30 days 20%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.2% | 1 |
| 181-270 days | 18.3% | 15 |
| 91-180 days | 32.9% | 27 |
| 31-90 days | 28.0% | 23 |
| 1-30 days | 19.5% | 16 |
What Is the Average Length of Stay for Airbnb in South Ayrshire?
The average South Ayrshire booking lasts 4.2 nights, longest in February and shortest in January. Listings took about 25 bookings each over the year, some 2,050 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in South Ayrshire
Average nights per booking, by month of stay
Average 3.8 nights 5.1 nights 3.1 nights
South Ayrshire Airbnb Minimum Stay Requirements
More than three-quarters of listings in South Ayrshire accept stays of one or two nights.
Minimum stay set by South Ayrshire listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in South Ayrshire?
Firm is the most common cancellation policy in South Ayrshire, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of South Ayrshire listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in South Ayrshire?
56% of South Ayrshire listings charge a cleaning fee. The typical fee is £50, and some higher fees lift the average to £73. Spread over the average stay of 4.2 nights, that adds roughly £12 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- £50
- Average cleaning fee
- £73
- Listings charging a fee
- 56.1%
- Share of gross revenue
- 7.5%
Top earners
Top-Earning Airbnbs and Hosts in South Ayrshire
The top-grossing Airbnb in South Ayrshire, a seven-bedroom home, took in £110,000 over the past year, about 6.3 times the city's average of £17,700.
No36 South Beach - Donnini Apartments Entire home · 7 bedrooms Rated 5.00 
No20 Mansfield House - Donnini Apartments Entire home · 4 bedrooms Rated 4.82 - Revenue
- £53,054
- Occupancy
- 47.3%
- Daily rate
- £291
Piersland Mews Entire home · 2 bedrooms Rated 5.00 - Revenue
- £45,538
- Occupancy
- 51.8%
- Daily rate
- £194
The Troon Hoose Entire home · 3 bedrooms Rated 5.00 - Revenue
- £38,508
- Occupancy
- 36.1%
- Daily rate
- £344
Georgian-Style Luxury, Walk to Ayr Beach/Centre! Private room Rated 4.93 - Revenue
- £36,757
- Occupancy
- 68.7%
- Daily rate
- £141
Ailsa View Entire home · 3 bedrooms Rated 4.94 - Revenue
- £35,356
- Occupancy
- 22.0%
- Daily rate
- £636
Who Are the Airbnb Hosts in South Ayrshire?
Professional management companies run 22% of South Ayrshire listings and owners run the rest. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
- Superhosts
- 50.0%
- Professional management
- 22.0%
- Cohosted listings
- 6.1%
- Instant Book enabled
- 54.9%
- Simplified Pricing
- 93.9%
Nearby markets
South Ayrshire vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Whiting Bay (28 km away, 34 listings) earned the most per listing, about 56% more than South Ayrshire. Lamlash was the busiest, booked on 54% of nights against 42% in South Ayrshire.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ayr 2 km | 115 | £15,388 | £150 | 35% |
| Alloway 2 km | 32 | £20,690 | £235 | 35% |
| Prestwick 6 km | 41 | £18,057 | £181 | 40% |
| Troon 10 km | 68 | £21,105 | £173 | 43% |
| Whiting Bay 28 km | 34 | £27,487 | £173 | 49% |
| Lamlash 31 km | 51 | £25,539 | £187 | 54% |
| North Ayrshire 32 km | 43 | £18,429 | £171 | 52% |
| Millport 38 km | 43 | £16,056 | £134 | 41% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to South Ayrshire
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to South Ayrshire:
- North Kesteven Airbnb data UK · £187/night · 41.6%
- Waverley Airbnb data UK · £189/night · 41.5%
- Canterbury Airbnb data UK · £191/night · 41.6%
- Harrogate Airbnb data UK · £183/night · 42.0%
- Ballycastle Airbnb data UK · £184/night · 40.8%
- Berwick-upon-Tweed Airbnb data UK · £189/night · 41.9%
FAQ
South Ayrshire Airbnb FAQ
How much do Airbnb hosts make in South Ayrshire?
An active South Ayrshire Airbnb grossed £17,663 on average in the 12 months to October 2026, according to AirROI's tracking of 82 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,790 or more in a typical month.
How much can I make on Airbnb in South Ayrshire?
It depends most on the home's size, location and how it's run. The middle half of South Ayrshire listings earn between £948 and £2,790 in a typical month, and the top tenth £3,890 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in South Ayrshire?
Listings in South Ayrshire were booked on 42% of available nights over the past year. That compares with 49% for the Scotland average. August was the busiest month.
How much does an Airbnb cost per night in South Ayrshire?
The average booked night in South Ayrshire cost £186 before fees. Half of listings charge between £115 and £180; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in South Ayrshire?
In South Ayrshire, 17% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in South Ayrshire?
Yes, when it's run well. The average South Ayrshire Airbnb grossed £17,663 in the 12 months to October 2026, 39% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £11,713 a year (about £980 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,610 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in South Ayrshire?
August paid best over the past year, at £3,100 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in South Ayrshire?
Each night a South Ayrshire listing was open to book earned £71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £125 or more.
How far in advance do guests book Airbnbs in South Ayrshire?
South Ayrshire stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in South Ayrshire?
The average South Ayrshire Airbnb stay lasted 4.2 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in South Ayrshire rated?
Guests rate South Ayrshire Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in South Ayrshire?
Maidens, Tarbolton and Culzean draw the most short-term rental interest in South Ayrshire. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in South Ayrshire?
AirROI counted 82 active Airbnb listings in South Ayrshire as of October 2026. The closest tracked market is Ayr, 2 km away.
How much are Airbnb cleaning fees in South Ayrshire?
In South Ayrshire, 56% of listings add a cleaning fee. The median fee is £50, and some higher fees lift the average to £73.
How many tourists visit South Ayrshire, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 2,048 Airbnb stays in South Ayrshire, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 82 active Airbnb listings in South Ayrshire from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.