Fantastic 3 bedroom holiday home Entire home · 3 bedrooms Rated 4.98 - Revenue
- £55,970
- Occupancy
- 62.5%
- Daily rate
- £243
Airbnb market data · 202612 months to October 2026
The average Airbnb in Millport brought in £16,056 over the 12 months through October 2026, about 44% less than the Scotland average of £28,841.
The short answer
Rates and bookings both trail the Scotland average. Listings averaged £134 a night and were booked on 41% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 4.2 times as much as in January, usually the slowest. With only 43 active listings, a few bookings can reorder the months.
With 43 active listings, Millport is the 97th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 23%.
Browse the live Millport Airbnb market See Every Millport ListingRevenue
Gross bookings per Millport listing averaged £16,056 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Millport listing brings in £3,210 in July, its best month, and £766 in January, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.2 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £1,760. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £1,593 | 41.6% | £135 | £51 | 57 days | 3.3 nights |
| Nov 2025 | £1,364 | 31.3% | £134 | £45 | 88 days | 3.9 nights |
| Dec 2025 | £1,035 | 25.9% | £135 | £33 | 78 days | 3.9 nights |
| Jan 2026 | £818 | 20.8% | £133 | £26 | 43 days | 5.1 nights |
| Feb 2026 | £1,147 | 30.3% | £133 | £41 | 49 days | 6.5 nights |
| Mar 2026 | £1,241 | 23.4% | £134 | £40 | 39 days | 4.4 nights |
| Apr 2026 | £1,624 | 40.8% | £137 | £54 | 60 days | 3.4 nights |
| May 2026 | £1,997 | 48.3% | £139 | £64 | 71 days | 3.2 nights |
| Jun 2026 | £2,387 | 58.7% | £135 | £80 | 86 days | 6.1 nights |
| Jul 2026 | £3,390 | 74.4% | £134 | £109 | 100 days | 4.3 nights |
| Aug 2026 | £3,189 | 74.4% | £137 | £103 | 139 days | 3.2 nights |
| Sep 2026 | £2,117 | 50.2% | £136 | £71 | 111 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Millport listing earns about £1,580 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Millport Airbnb took in £16,056 in the 12 months to October 2026, and run by its owner at everyday costs, about £830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,210 a month.
Cleaning it yourself keeps the £1,850 a year guests pay in cleaning fees, for about £980 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £710 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £14,206 | £20,610 |
| Cleaning fees guests pay12% of Millport bookings | £1,850 | £2,680 |
| Gross bookings | £16,056 | £23,290 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Millport listings on Simplified Pricing, 3% for the rest | −£2,400 | −£3,480 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,850 | −£2,680 |
| Utilities and internetAbout 5% of bookings | −£800 | −£1,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£320 | −£470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£480 | −£700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£160 | −£160 |
| Permit and registrationWhere one is required | −£80 | −£80 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£6,090 | −£8,730 |
| Left for housing costs, then profit | £9,966about £830 a month | £14,560about £1,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Millport's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Millport home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,940 a month, against £1,340 for the average one.
Occupancy
Millport listings were booked on 41% of the nights they were open over the past year, 8 percentage points below the Scotland average (49%) and in line with the U.K. average. In a typical year, occupancy swings from 20% in January to 74% in August.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
August is usually the busiest month in Millport, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Millport, known as ADR (average daily rate), was £134 over the past year, about 35% below the Scotland average of £205 and about 31% below the U.K. average of £195. In a typical year, rates barely change through the year, staying between about £130 and £145.
The top 10% charge about twice the rate of the bottom quarter.
Average nightly rate by month in Millport
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £136.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Millport it averaged £56 over the past year, from about £25 in a typical January to about £103 in a typical July.
Per open night, by tier:
July RevPAR is about 4.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £58.
Seasonality
With only 43 active listings, the monthly pattern in Millport is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Millport
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £1,760.
| Month | Revenue per listing |
|---|---|
| January | £766 |
| February | £1,120 |
| March | £1,100 |
| April | £1,620 |
| May | £1,920 |
| June | £2,310 |
| July | £3,210 |
| August | £3,110 |
| September | £1,990 |
| October | £1,540 |
| November | £1,290 |
| December | £1,110 |
Guests book Millport stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 129 days ahead, and March stays closest to arrival, about 34 days. A typical August booking is made in early April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
40% of the 43 active listings in Millport display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Millport.
Neighborhoods
AirROI's area guide picks eight Millport neighborhoods that draw short-term rental guests, led by Millport Beach, Millport Town Centre and Kirkleith. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Millport Beach | A picturesque beach area in Millport, perfect for families and beach lovers. The beach attracts many tourists, especially during the summer months, offering a relaxing atmosphere and scenic views. | Millport Beach, Cumbrae Island, The Grand Pavilion, Kirkintilloch, The Cumbrae Heritage Trail |
| Millport Town Centre | The heart of Millport, bustling with shops, restaurants, and cafes. Ideal for tourists looking to experience local culture and cuisine, making it a prime location for short-term stays. | The Cathedral of the Isles, Local shops and boutiques, Cafes and restaurants, Millport Pier, Giant's Necklace |
| Kirkleith | A quiet neighborhood further from the town's hustle and bustle, offering serene views and a relaxed atmosphere. Attractive for visitors seeking peace and tranquility while still being near the town. | Beaches nearby, Nature walks, Calm and picturesque surroundings, Views of the coast, Bird watching |
| West Bay | A lovely area known for its scenic coastline and walking trails. This location appeals to outdoor enthusiasts and those looking for a nature-focused getaway. | West Bay Beach, Walking trails, Coastal views, Wildlife spotting, Fishing opportunities |
| East Bay | A lovely bay area known for its calm waters and family-friendly environment. Great for water sports and relaxing by the sea, appealing to families and activity seekers alike. | East Bay Beach, Water sports rentals, Family-friendly parks, Scenic walking paths, Local wildlife |
| Cumbrae | The entire island of Cumbrae offers a unique experience with its beautiful landscapes and outdoor activities. Ideal for adventure seekers and those wanting to explore the wonders of nature. | Cumbrae Island tours, Cycling paths, Coastal walks, Historic sites, Diverse wildlife |
| Norton Green | A quaint area offering serenity and close proximity to waterfront activities. It attracts visitors looking for a peaceful retreat in a charming environment. | Norton Green Park, Fishing spots, Nature trails, Bird watching, Scenic views |
| The Garrison | A historic area with cultural significance and beautiful architecture. Attracts visitors interested in history and local heritage, combined with a charming atmosphere. | The Garrison House, Historical walks, Cultural events, Local art installations, Nature views |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Millport is an entire home: all 43 listings rent the whole place. Apartments and condos are the most common property type at 63%, about 2.3 times the share of houses (28%).
Every listing rents the whole place
Millport Airbnb listings by room type
Listings by property type
Millport Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 62.8% | 27 |
| House | 27.9% | 12 |
| Cabin/Outdoor | 7.0% | 3 |
| Hotel/Boutique | 2.3% | 1 |
Millport's homes run small: studios and one-bedrooms make up 54% of entire homes, and only 12% of homes have three or more bedrooms.
Millport entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 53.7% | 22 |
| 2 bedrooms | 34.1% | 14 |
| 3 bedrooms | 7.3% | 3 |
| 4 bedrooms | 4.9% | 2 |
A typical one-bedroom home in Millport earned £14,100 over the past year, against £17,500 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | £14,100 | £12,300 | £119 | 39% |
| 2 bedrooms | 14 | £17,500 | £16,800 | £135 | 42% |
Most Millport listings are sized for couples and small families: 77% sleep four guests or fewer, and just 5% take eight or more.
Millport listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 27.9% | 12 |
| 3 guests | 9.3% | 4 |
| 4 guests | 39.5% | 17 |
| 5 guests | 4.7% | 2 |
| 6 guests | 11.6% | 5 |
| 7 guests | 2.3% | 1 |
| 8+ guests | 4.7% | 2 |
Millport hosts set up an average of 2.5 beds per listing. About half of listings (49%) show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Millport: 58% of listings offer it, and 72% offer self check-in.
Share of Millport listings with each common amenity
Guests
Millport draws mostly domestic guests: nine in ten of those who left reviews live in the United Kingdom. Glasgow alone accounts for 21% of reviews. Of the 9% from abroad, the largest groups come from the United States and Canada.
91% of Millport guests are domestic
Where guests who left reviews live
Where Millport guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Glasgow | 20.8% |
| Edinburgh | 6.4% |
| London | 2.5% |
Where Millport guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 90.7% |
| United States | 2.5% |
| Canada | 1.5% |
| Australia | 1.5% |
| France | 1.0% |
Languages spoken by Millport guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 79.1% |
| French | 7.0% |
| Portuguese | 4.7% |
| Polish | 4.7% |
| Spanish | 2.3% |
Millport Airbnbs average 4.90 stars, and 72% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.84.
Location scores highest in Millport; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.91 |
| Communication | 4.95 |
| Location | 4.96 |
| Check-in | 4.94 |
| Value | 4.84 |
Booking patterns
More than eight in ten Millport listings are open to guests more than 180 days a year, but only 21% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Millport listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 32.6% | 14 |
| 181-270 days | 48.8% | 21 |
| 91-180 days | 18.6% | 8 |
Days a year Millport listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 20.9% | 9 |
| 91-180 days | 46.5% | 20 |
| 31-90 days | 18.6% | 8 |
| 1-30 days | 14.0% | 6 |
The average Millport booking lasts 4 nights, longest in June and shortest in September. Listings took about 29 bookings each over the year, some 1,200 in all. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Millport
Average nights per booking, by month of stay
Two-year average by calendar month.
More than seven in ten listings in Millport accept stays of one or two nights.
Minimum stay set by Millport listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Millport, used by 47% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 30% on Flexible or Moderate.
Cancellation policies of Millport listings, from most to least flexible
Share of listings by the policy they use
More than half of Millport listings charge a cleaning fee. The typical fee is about £41. Spread over the average stay of 4 nights, that adds roughly £10 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Millport, a three-bedroom home, took in £56,000 over the past year, about 3.5 times the city's average of £16,100.
Fantastic 3 bedroom holiday home Entire home · 3 bedrooms Rated 4.98
Fairview Entire home · 3 bedrooms Rated 4.84
Large, 4 Bedroom Sea Front Flat in Millport Entire home · 4 bedrooms Rated 4.93
Prosecco Place Entire home · 3 bedrooms Rated 5.00
The Old Boathouse, Millport Entire home · 2 bedrooms Rated 4.99
Ailsa View 2 - sea front apartment Millport Entire home · 2 bedrooms Rated 4.97 Only 5% of Millport listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 30 km, Lamlash (27 km away, 51 listings) earned the most per listing, about 59% more than Millport.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Largs 6 km | 65 | £16,969 | £123 | 45% |
| North Ayrshire 7 km | 43 | £18,429 | £171 | 52% |
| Rothesay 12 km | 78 | £18,503 | £210 | 37% |
| Dunoon 22 km | 30 | £19,987 | £264 | 37% |
| Gourock 23 km | 32 | £15,306 | £115 | 43% |
| Lamlash 27 km | 51 | £25,539 | £187 | 54% |
| Troon 29 km | 68 | £21,105 | £173 | 43% |
| Helensburgh 30 km | 51 | £16,450 | £132 | 45% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Millport:
FAQ
An active Millport Airbnb grossed £16,056 on average in the 12 months to October 2026, according to AirROI's tracking of 43 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Millport listings earn between £1,050 and £2,290 in a typical month, and the top tenth £3,350 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Millport were booked on 41% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Millport cost £134 before fees. Half of listings charge between £105 and £150, so bedroom count and location move the price more than the average suggests.
In Millport, 40% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Millport Airbnb grossed £16,056 in the 12 months to October 2026, 44% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £9,966 a year (about £830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,210 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging £3,210 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Millport listing was open to book earned £56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £92 or more.
Millport stays were booked 76 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Millport Airbnb stay lasted 4 nights over the past year. A listing took 29 reservations over the year on average.
Guests rate Millport Airbnbs 4.90 out of 5 on average. Guests score location highest and value lowest.
Millport Beach, Millport Town Centre and Kirkleith draw the most short-term rental interest in Millport. The neighborhood guide explains what brings guests to each.
AirROI counted 43 active Airbnb listings in Millport as of October 2026. The closest tracked market is Largs, 6 km away.
In Millport, more than half of listings add a cleaning fee, and the typical fee is about £41.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,200 Airbnb stays in Millport, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 43 active Airbnb listings in Millport from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.