Suffolk, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Suffolk, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,714 per year — at a $323 nightly rate, 33.5% occupancy, and a $97 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 133 active listings, Suffolk is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 13200.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Suffolk?
In Suffolk, the headline Airbnb metrics are $23,714 in average annual revenue,33.5% occupancy, $323 ADR, and $97 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Suffolk?
Understanding the monthly revenue variations for Airbnb listings in Suffolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suffolk is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suffolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,912 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $912, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suffolk
What Is the Monthly Airbnb Occupancy Rate in Suffolk?
Maximize your bookings by understanding the Suffolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suffolk:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suffolk
What Is the Average Airbnb Nightly Rate in Suffolk?
Effective short term rental pricing strategy in Suffolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suffolk typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $657+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Suffolk
What Is the RevPAR for Airbnb in Suffolk?
RevPAR in Suffolk is currently $97. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $204 RevPAR.
Average Monthly RevPAR Trend in Suffolk
RevPAR Insights for Suffolk
- The average RevPAR in Suffolk is $97. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($204) and bottom 25% ($41) is $162, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Suffolk benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Suffolk?
Suffolk's peak Airbnb season falls in August, June, July, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $4,596 per month
- Occupancy rates average 49.6%
- Daily rates average $342
Shoulder Season
- Revenue averages $2,590 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $287
Low Season (February, April, May)
- Revenue drops to average $1,039 per month
- Occupancy decreases to average 13.2%
- Daily rates adjust to average $312
Seasonality Insights for Suffolk
- Airbnb seasonality in Suffolk is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Suffolk's highest earning potential, with monthly revenues climbing to $4,815, occupancy reaching 51.8%, and ADRs peaking at $347.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $260.
- Lower occupancy paired with meaningful seasonality means hosts in Suffolk need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Suffolk, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Suffolk?
Low regulation and minimal registration activity in Suffolk, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Suffolk to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Suffolk?
Suffolk is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southwold | A picturesque seaside town known for its sandy beaches, charming pier, and vibrant food scene. Popular with tourists seeking a classic British seaside experience. | Southwold Pier, Adnams Brewery, Southwold Beach, Private Beach Huts, Southwold Lighthouse |
| Suffolk Coast | This region offers stunning coastal scenery and a variety of outdoor activities. It's ideal for travelers looking for nature and relaxation. | Aldeburgh Beach, Dunwich Heath, Suffolk Wildlife Trust, Snape Maltings, Orford Ness |
| Bury St Edmunds | Rich in history and culture, this market town attracts visitors for its heritage sites and beautiful gardens. A great spot for those looking to explore historic England. | St Edmundsbury Cathedral, Abbey Gardens, Greene King Brewery, The Arc, Bury St Edmunds Market |
| Ipswich | As a historic town with a vibrant waterfront, Ipswich appeals to both leisure and business travelers, providing a mix of culture and commerce. | Ipswich Waterfront, Christchurch Mansion, The Wolsey Theatre, The Cornhill, The Old Custom House |
| Framlingham | Famous for its medieval castle and scenic countryside, Framlingham attracts history enthusiasts and nature lovers looking for a charming getaway. | Framlingham Castle, Framlingham Mere, Church of St Michael, Local vineyards and farms, Walking trails |
| Lowestoft | Known for its beautiful beaches and family-friendly attractions, Lowestoft is perfect for hosting families seeking a fun seaside holiday. | Lowestoft Beach, Pleasurewood Hills, Africa Alive!, Nicholas Everitt Park, The Marina |
| Suffolk Broads | A network of rivers and lakes, this area is a haven for boating and outdoor activities, catering to eco-tourists and nature enthusiasts. | The Broads National Park, Canoeing and boating activities, Bird watching opportunities, Local wildlife centres, Scenic walking paths |
| Orford | A quaint village known for its historic buildings and tranquil atmosphere, ideal for travelers looking to escape the hustle and bustle of city life. | Orford Castle, The Butley Oysterage, Martello Tower, The River Orford, Local arts and crafts shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Suffolk offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Suffolk?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suffolk
- The Suffolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Suffolk, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.
Suffolk Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suffolk
- The dominant room capacity in Suffolk is 2 bedrooms listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.7% of the active Airbnb listings in Suffolk, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Suffolk.
Suffolk Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suffolk
- The most common guest capacity trend in Suffolk vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Suffolk STR market, accounting for 50.4% of listings.
- 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suffolk.
- On average, properties in Suffolk are equipped to host 4.2 guests.
How Do Listings in Suffolk Compare on Quality?
Listing quality in Suffolk can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Suffolk
- At 25.8 photos per listing on average, Suffolk hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Suffolk averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Suffolk?
Amenity Prevalence
Amenity Insights for Suffolk
- Essential amenities in Suffolk that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suffolk: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suffolk to stay competitive.
Which Airbnb Amenities Boost Revenue in Suffolk?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Suffolk, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
EV chargerHigh opportunity | 3.8% | $55,979 | $22,454 | 149.3% |
BBQ grill | 16.5% | $45,352 | $19,425 | 133.5% |
WaterfrontHigh opportunity | 6.8% | $47,428 | $21,993 | 115.7% |
Kitchen | 96.2% | $24,198 | $11,313 | 113.9% |
High chair | 13.5% | $42,302 | $20,805 | 103.3% |
Cooking basics | 73.7% | $27,320 | $13,618 | 100.6% |
Backyard | 37.6% | $33,880 | $17,590 | 92.6% |
Bed linens | 75.2% | $26,846 | $14,223 | 88.7% |
Fire pit | 4.5% | $41,074 | $22,894 | 79.4% |
Dishwasher | 47.4% | $30,764 | $17,369 | 77.1% |
Revenue Impact Insights for Suffolk
- EV charger tops the revenue impact list with a 149.3% uplift — listings with this amenity earn $55,979 vs. $22,454 without it.
- High-opportunity amenities — EV charger, Waterfront — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Suffolk.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Suffolk STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suffolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuffolk Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Suffolk
- The typical guest profile for Airbnb in Suffolk consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.5% of guests.
- Key international markets include United Kingdom (89.5%) and United States (3.4%).
- Top languages spoken are English (67.9%) followed by French (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Suffolk?
Listings in Suffolk average 4.68 out of 5 overall, with about 7.2 reviews per active listing and 21.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Suffolk
- An average rating of 4.68 places Suffolk in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Cleanliness (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Suffolk Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suffolk
- The most common availability pattern in Suffolk falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Suffolk (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Suffolk?
Average Booking Lead Time by Month
Booking Lead Time Insights for Suffolk
- The overall average booking lead time for vacation rentals in Suffolk is 29 days.
- Guests book furthest in advance for stays during February (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Spring (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Suffolk.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Suffolk averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Suffolk?
Guests in Suffolk stay about 5.2 nights on average, generating roughly 2,153 reservations and 16.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Suffolk
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Suffolk
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (5.8 nights) and shorten in Feb (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Suffolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
15% of total
2 Nights
36 listings
27.1% of total
3 Nights
8 listings
6% of total
4-6 Nights
9 listings
6.8% of total
7-29 Nights
10 listings
7.5% of total
30+ Nights
50 listings
37.6% of total
Key Insights
- The most prevalent minimum stay requirement in Suffolk is 30+ Nights, adopted by 37.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.6%) caters to monthly stays (30+ nights) in Suffolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.6% of Suffolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suffolk.
Suffolk Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.8% of total
Super Strict 60 Days
13 listings
9.8% of total
Super Strict 30 Days
8 listings
6% of total
Flexible
15 listings
11.3% of total
Moderate
19 listings
14.3% of total
Firm
66 listings
49.6% of total
Strict
11 listings
8.3% of total
Cancellation Policy Insights for Suffolk
- The prevailing Airbnb cancellation policy trend in Suffolk is Firm, used by 49.6% of listings.
- A majority (57.9%) of hosts in Suffolk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.6% market standard in Suffolk.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Suffolk.
How Much Are Airbnb Cleaning Fees in Suffolk?
Cleaning fees in Suffolk are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Suffolk
- 76.7% of listings charge a cleaning fee, making it standard practice in Suffolk. Guests expect it and factor it into their booking decisions.
- The gap between the average ($371) and median ($143) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Suffolk median of $143. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Suffolk Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suffolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Bed in Southwold (oc-g28368)
Entire Place • 5 bedrooms
The enchanting Butley Priory
Entire Place • 4 bedrooms
1 Bed in Woodbridge (oc-s30322)
Entire Place • 1 bedroom
Market Cross House - a stunning sea front holiday home in Aldeburgh
Entire Place • 6 bedrooms
Luxury barn with hot tub & pool table nr southwold
Entire Place • 7 bedrooms
2 Bed in Felixstowe (oc-m30281)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Suffolk?
Learn from the best! This table showcases top-performing Airbnb hosts in Suffolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay In Suffolk | 31 | $963,833 | 254 | 4.75/5.0 |
| Suffolk Secrets | 6 | $618,454 | 19 | 4.72/5.0 |
| Donna | 1 | $110,785 | 1 | Not Rated |
| 2cHolidays | 8 | $102,513 | 63 | 4.41/5.0 |
| Joni | 1 | $97,584 | 22 | 5.00/5.0 |
| Norfolk Hideaways Ltd TA Suffo | 2 | $90,815 | 7 | 5.00/5.0 |
| Durrants Holiday Cottages | 7 | $89,172 | 11 | 5.00/5.0 |
| Emma | 6 | $76,769 | 19 | 4.74/5.0 |
| Cottages | 4 | $75,200 | 8 | 5.00/5.0 |
| Homestyle Hosts | 2 | $60,269 | 6 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suffolk.
Who Are the Airbnb Hosts in Suffolk?
Suffolk leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Suffolk
- Only 25.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 48.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Suffolk averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Suffolk
These are the highest-grossing professional property management operations in Suffolk, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stay In Suffolk | 31 | $963,833 | $275 | 42.2% | 4.75/5 |
| Holidaycottages-Co-Uk | 6 | $618,454 | $949 | 36.7% | 4.72/5 |
| Joni | 1 | $97,584 | $1,311 | 24.5% | 5.00/5 |
| Norfolk Hideaways Ltd TA Suffo | 2 | $90,815 | $640 | 22.0% | 5.00/5 |
| Durrants Holiday Cottages | 7 | $89,172 | $354 | 11.2% | 5.00/5 |
| Emma | 6 | $76,769 | $913 | 12.8% | 4.74/5 |
| Cottages | 4 | $75,200 | $243 | 29.8% | 5.00/5 |
| Charles MIllward | 1 | $56,537 | $1,982 | 19.6% | N/A |
| Matt | 2 | $35,332 | $219 | 37.2% | 4.75/5 |
| Curious Retreats | 2 | $23,855 | $645 | 15.2% | 5.00/5 |
Management Company Insights for Suffolk
- The leading management company, Stay In Suffolk, operates 31 listings with $963,833 in gross revenue — a useful benchmark for what scale looks like in Suffolk.
- Top managers average 6 properties each, suggesting professional management in Suffolk still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Suffolk's Airbnb Market Compare to Nearby Cities?
How does the Suffolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Epping Forest, Suffolk has 12 percentage points lower occupancy and about $34 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Epping Forest | 100 | $2,913 | $289.32 | 45% |
| Gistel | 11 | $2,808 | $260.92 | 38% |
| Braintree | 184 | $2,773 | $282.73 | 39% |
| North Norfolk | 2,222 | $2,709 | $312.43 | 41% |
| Sevenoaks | 170 | $2,643 | $292.81 | 41% |
| Uttlesford | 219 | $2,596 | $241.95 | 44% |
| King's Lynn and West Norfolk | 1,139 | $2,551 | $291.79 | 39% |
| Folkestone and Hythe District | 516 | $2,457 | $276.83 | 40% |
| Canterbury | 1,034 | $2,422 | $238.92 | 43% |
Frequently Asked Questions About Airbnb in Suffolk
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Suffolk.
How much do Airbnb hosts make in Suffolk?
Suffolk hosts earn about $23,714 per year on average, with an average nightly rate of $323 and RevPAR of $97. Those figures describe the typical revenue environment for active listings in Suffolk, England, not the ceiling for the best operators. Source: AirROI 2026 data, Suffolk market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Suffolk?
The average Airbnb occupancy rate in Suffolk is 33.5%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Suffolk?
Listings in Suffolk average $323 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Suffolk?
Suffolk currently has about 133 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Suffolk?
AirROI currently classifies the short-term rental regulation level in Suffolk as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Suffolk?
RevPAR in Suffolk is about $97. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Suffolk?
Occupancy of 33.5% means Suffolk is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,714, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Suffolk?
The average booking lead time in Suffolk is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Suffolk?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Suffolk include Southwold, Suffolk Coast, Bury St Edmunds. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Suffolk?
entire_home listings make up 88.0% of the active supply in Suffolk. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Suffolk compare to nearby Airbnb markets?
Among neighboring markets, Diksmuide posts $38,954 in average annual revenue with 37.7% occupancy, compared to Suffolk's $23,714 and 33.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Suffolk?
The average Airbnb stay length in Suffolk is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Suffolk?
Airbnb listings in Suffolk average 4.68 out of 5 overall. About 21.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Suffolk?
EV charger and BBQ grill are among the strongest revenue-linked amenities in Suffolk. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Suffolk?
Yes. About 76.7% of active Airbnb listings in Suffolk charge a cleaning fee, and the average fee is $371. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Suffolk?
At 25.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.