Hereford, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hereford, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,247 per year — at a $132 nightly rate, 44.3% occupancy, and a $59 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 115 active listings, Hereford is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 38.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hereford?
In Hereford, the headline Airbnb metrics are $17,247 in average annual revenue,44.3% occupancy, $132 ADR, and $59 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hereford?
Understanding the monthly revenue variations for Airbnb listings in Hereford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hereford is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hereford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,587 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,507 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $773, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hereford
What Is the Monthly Airbnb Occupancy Rate in Hereford?
Maximize your bookings by understanding the Hereford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hereford:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hereford
What Is the Average Airbnb Nightly Rate in Hereford?
Effective short term rental pricing strategy in Hereford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hereford typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Hereford
What Is the RevPAR for Airbnb in Hereford?
RevPAR in Hereford is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $118 RevPAR.
Average Monthly RevPAR Trend in Hereford
RevPAR Insights for Hereford
- The average RevPAR in Hereford is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($118) and bottom 25% ($29) is $89, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hereford benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hereford?
Hereford's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $2,232 per month
- Occupancy rates average 51.7%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,858 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $132
Low Season (January, February, March)
- Revenue drops to average $1,349 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $133
Seasonality Insights for Hereford
- The Airbnb seasonality pattern in Hereford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hereford's highest earning potential, with monthly revenues climbing to $2,440, occupancy reaching 54.8%, and ADRs peaking at $139.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,314, occupancy could drop to 32.8%, and ADRs may adjust to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hereford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Hereford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Hereford?
Low regulation and minimal registration activity in Hereford, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hereford to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hereford?
Hereford is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Hereford, featuring a mix of historic sites and modern amenities. Attracts both leisure and business travelers due to its central location and accessibility. | Hereford Cathedral, The Old Market, Museum of Cider, High Town, The Hereford River, Shire Hall |
| Brampton Abbotts | A charming suburb with a rural feel, close to the city. Attracts tourists looking for a peaceful stay while being close to Hereford's attractions. | Brampton Abbotts Church, Local countryside walks, River Wye beauty spots, Brampton Hill |
| Much Dewchurch | A quaint village offering a rural escape with proximity to the Wye Valley. Popular for visitors seeking nature and tranquility. | Much Dewchurch Church, Wye Valley Area of Outstanding Natural Beauty, Local hiking trails, Countryside pubs |
| Ross-on-Wye | A picturesque market town just outside Hereford, known for its scenic views and outdoor activities. Ideal for tourists looking for a base to explore the Wye Valley. | Ross-on-Wye River Walk, The Herefordshire Trail, Wye Valley Butterfly Zoo, Historical market square, Local shops and cafes |
| Leominster | A historic market town with a rich heritage, attracting guests interested in history and culture, with easy access to Hereford's amenities. | Leominster Priory, Grange Court, Local antique shops, The Black and White House Museum, Leominster's churches |
| Hay-on-Wye | Known as the 'Town of Books', it attracts book lovers and tourists interested in its literary festivals and scenic countryside. | Hay Festival of Literature, Numerous bookshops, River Wye canoeing, Local eateries, The Black Mountains |
| Hereford City Park | A beautiful park area within Hereford, perfect for families and outdoor enthusiasts looking for a green space to relax and unwind during their stay. | Castle Green, Walled Garden, The Dore Abbey, Open air concerts, Picnic spots |
| Fownhope | A charming village with stunning views and a strong sense of community, appealing to visitors looking for rural charm and local hospitality. | Fownhope Chapel, Local orchards, Countryside pubs, Walking trails along the River Wye |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hereford offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hereford?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hereford
- The Hereford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 115 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hereford, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.7%) offer potential for unique stay experiences.
Hereford Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hereford
- The dominant room capacity in Hereford is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Hereford, indicating a high concentration in these sizes.
Hereford Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hereford
- The most common guest capacity trend in Hereford vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hereford STR market, accounting for 48.7% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hereford.
- On average, properties in Hereford are equipped to host 2.9 guests.
How Do Listings in Hereford Compare on Quality?
Listing quality in Hereford can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hereford
- The average of 19.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 23.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hereford averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hereford?
Amenity Prevalence
Amenity Insights for Hereford
- Essential amenities in Hereford that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hereford: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hereford to stay competitive.
Which Airbnb Amenities Boost Revenue in Hereford?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hereford, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 93.0% | $18,096 | $5,898 | 206.8% |
Oven | 71.3% | $20,149 | $10,036 | 100.8% |
Iron | 78.3% | $19,345 | $9,694 | 99.6% |
Children’s books and toys | 10.4% | $31,078 | $15,636 | 98.8% |
TV | 89.6% | $18,174 | $9,294 | 95.5% |
Pets allowed | 13.9% | $29,099 | $15,332 | 89.8% |
Crib | 7.0% | $29,435 | $16,336 | 80.2% |
Ethernet connection | 7.8% | $28,723 | $16,273 | 76.5% |
Board games | 8.7% | $28,495 | $16,176 | 76.2% |
Refrigerator | 83.5% | $18,519 | $10,822 | 71.1% |
Revenue Impact Insights for Hereford
- Heating tops the revenue impact list with a 206.8% uplift — listings with this amenity earn $18,096 vs. $5,898 without it.
- Heating, TV, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hereford STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hereford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHereford Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hereford
- The typical guest profile for Airbnb in Hereford consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United Kingdom (88.1%) and United States (3.4%).
- Top languages spoken are English (65.7%) followed by French (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hereford?
Listings in Hereford average 4.79 out of 5 overall, with about 89.2 reviews per active listing and 45.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hereford
- An average rating of 4.79 places Hereford in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hereford Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hereford
- The most common availability pattern in Hereford falls within the 271-366 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hereford (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hereford?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hereford
- The overall average booking lead time for vacation rentals in Hereford is 52 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Hereford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Hereford averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hereford?
Guests in Hereford stay about 4.3 nights on average, generating roughly 3,614 reservations and 31.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hereford
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hereford
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (4.7 nights) and shorten in Mar (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hereford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
32.2% of total
2 Nights
29 listings
25.2% of total
3 Nights
3 listings
2.6% of total
4-6 Nights
4 listings
3.5% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
40 listings
34.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hereford is 30+ Nights, adopted by 34.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.8%) caters to monthly stays (30+ nights) in Hereford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.8% of Hereford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hereford.
Hereford Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
47 listings
40.9% of total
Moderate
35 listings
30.4% of total
Firm
8 listings
7% of total
Strict
25 listings
21.7% of total
Cancellation Policy Insights for Hereford
- The prevailing Airbnb cancellation policy trend in Hereford is Flexible, used by 40.9% of listings.
- The market strongly favors guest-friendly terms, with 71.3% of listings offering Flexible or Moderate policies. This suggests guests in Hereford may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.9% market standard in Hereford.
- Regularly review your cancellation policy against competitors and market demand shifts in Hereford.
How Much Are Airbnb Cleaning Fees in Hereford?
Cleaning fees in Hereford are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hereford
- About 53.9% of Hereford listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $64 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hereford median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hereford Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herefordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful spacious Home in Hereford - sleeps 7
Entire Place • 4 bedrooms
Apt 3, 15 West Street
Entire Place • 3 bedrooms
Host & Stay | The School House
Entire Place • 2 bedrooms
Freshly renovated 2 bedroom Victorian town house.
Entire Place • 2 bedrooms
Clifton House, a Victorian gem in a Cathedral City
Entire Place • 2 bedrooms
Stylish Central 2 Bedroom Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hereford?
Learn from the best! This table showcases top-performing Airbnb hosts in Hereford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carey | 19 | $313,515 | 916 | 4.71/5.0 |
| Kate | 8 | $157,407 | 261 | 4.79/5.0 |
| Jacob | 3 | $100,609 | 128 | 4.68/5.0 |
| Jenny Elizabeth | 4 | $81,223 | 254 | 4.76/5.0 |
| Rosie | 2 | $69,160 | 263 | 4.82/5.0 |
| Hannah | 1 | $50,917 | 74 | 4.99/5.0 |
| Host & Stay | 1 | $48,833 | 26 | 4.81/5.0 |
| Matt | 1 | $47,696 | 143 | 4.90/5.0 |
| Lia | 1 | $47,551 | 148 | 4.95/5.0 |
| Joshua | 1 | $45,263 | 80 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hereford.
Who Are the Airbnb Hosts in Hereford?
Hereford is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hereford
- With 69.6% Superhosts, Hereford has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Hereford averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hereford
These are the highest-grossing professional property management operations in Hereford, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jenny Elizabeth | 4 | $81,223 | $191 | 42.6% | 4.76/5 |
| Host & Stay | 1 | $48,833 | $228 | 56.2% | 4.81/5 |
| Host & Stay | 3 | $22,314 | $179 | 39.4% | 4.49/5 |
Management Company Insights for Hereford
- The leading management company, Jenny Elizabeth, operates 4 listings with $81,223 in gross revenue — a useful benchmark for what scale looks like in Hereford.
- Top managers average 3 properties each, suggesting professional management in Hereford still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hereford's Airbnb Market Compare to Nearby Cities?
How does the Hereford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Hereford has 12 percentage points lower occupancy and about $334 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
Frequently Asked Questions About Airbnb in Hereford
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hereford.
How much do Airbnb hosts make in Hereford?
Hereford hosts earn about $17,247 per year on average, with an average nightly rate of $132 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in Hereford, England, not the ceiling for the best operators. Source: AirROI 2026 data, Hereford market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hereford?
The average Airbnb occupancy rate in Hereford is 44.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hereford?
Listings in Hereford average $132 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hereford?
Hereford currently has about 115 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hereford?
AirROI currently classifies the short-term rental regulation level in Hereford as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hereford?
RevPAR in Hereford is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hereford?
At 44.3% occupancy, Hereford can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,247, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hereford?
The average booking lead time in Hereford is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hereford?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hereford include City Centre, Brampton Abbotts, Much Dewchurch. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hereford?
entire_home listings make up 69.6% of the active supply in Hereford. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hereford compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Hereford's $17,247 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hereford?
The average Airbnb stay length in Hereford is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hereford?
Airbnb listings in Hereford average 4.79 out of 5 overall. About 45.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hereford?
Heating and Oven are among the strongest revenue-linked amenities in Hereford. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hereford?
Yes. About 53.9% of active Airbnb listings in Hereford charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hereford?
A 69.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.