3 Bed in Hay-on-wye (oc-83593) Entire home · 3 bedrooms Rated 4.92 - Revenue
- £131,155
- Occupancy
- 66.8%
- Daily rate
- £542
Airbnb market data · 202612 months to September 2026
The average Airbnb in Hay on Wye brought in £27,435 over the 12 months through September 2026, about 37% more than the Wales average of £20,023.
The short answer
Bookings in Hay on Wye run ahead of the Wales average, at prices about 5% higher. Listings averaged £199 a night and were booked on 47% of available nights, against £190 and 40% for the Wales average.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest.
With 56 active listings, Hay on Wye is the 64th-largest of 293 Wales markets AirROI tracks. From a year earlier, average revenue rose 46%.
Browse the live Hay on Wye Airbnb market See Every Hay on Wye ListingRevenue
Gross bookings per Hay on Wye listing averaged £27,435 over the 12 months to September 2026 (Wales average: £20,023), before cleaning, platform and management costs and taxes.
In a typical year, the average Hay on Wye listing brings in £3,860 in August, its best month, and £1,610 in January, its slowest. May runs within 2% of August, so either can come out on top in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, £2,620. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £2,384 | 52.0% | £193 | £79 | 87 days | 2.5 nights |
| Oct 2025 | £2,477 | 49.4% | £192 | £80 | 61 days | 2.5 nights |
| Nov 2025 | £2,146 | 43.6% | £187 | £72 | 92 days | 2.4 nights |
| Dec 2025 | £2,276 | 43.0% | £195 | £73 | 69 days | 3 nights |
| Jan 2026 | £1,347 | 31.2% | £189 | £43 | 42 days | 2.9 nights |
| Feb 2026 | £1,807 | 39.7% | £188 | £65 | 40 days | 2.7 nights |
| Mar 2026 | £2,054 | 44.2% | £192 | £66 | 51 days | 3.1 nights |
| Apr 2026 | £2,726 | 53.8% | £196 | £91 | 62 days | 3.4 nights |
| May 2026 | £4,141 | 62.5% | £219 | £134 | 116 days | 4.6 nights |
| Jun 2026 | £3,450 | 57.8% | £215 | £115 | 82 days | 4.6 nights |
| Jul 2026 | £4,175 | 62.2% | £222 | £135 | 85 days | 5.6 nights |
| Aug 2026 | £3,732 | 62.9% | £222 | £120 | 72 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Hay on Wye market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Hay on Wye Airbnb took in £27,435 in the 12 months to September 2026, and run by its owner at everyday costs, about £1,450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,250 a month.
Cleaning it yourself keeps the £2,690 a year guests pay in cleaning fees, for about £1,670 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,240 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £24,745 | £38,090 |
| Cleaning fees guests pay10% of Hay on Wye bookings | £2,690 | £4,130 |
| Gross bookings | £27,435 | £42,220 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Hay on Wye listings on Simplified Pricing, 3% for the rest | −£4,190 | −£6,450 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,690 | −£4,130 |
| Utilities and internetAbout 5% of bookings | −£1,370 | −£2,110 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£550 | −£840 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£820 | −£1,270 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£270 | −£270 |
| Permit and registrationWhere one is required | −£140 | −£140 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£10,030 | −£15,210 |
| Left for housing costs, then profit | £17,405about £1,450 a month | £27,010about £2,250 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Hay on Wye's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Hay on Wye home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,520 a month, against £2,290 for the average one.
Occupancy
Hay on Wye listings were booked on 47% of the nights they were open over the past year, 7 percentage points above the Wales average (40%) and 6 points above the U.K. average (41%). In a typical year, occupancy swings from 37% in January to 66% in August.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
August is usually the busiest month in Hay on Wye, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Hay on Wye, known as ADR (average daily rate), was £199 over the past year, about the same as the Wales and U.K. averages (£190 and £185). In a typical year, rates peak in July and August at about £215 and bottom out in September and November at about £165.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates run 30% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £187. The 12-month ADR of £199 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Hay on Wye it averaged £91 over the past year, from about £52 in a typical January to about £125 in a typical August.
Per open night, by tier:
August RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, £86. The 12-month RevPAR of £91 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Hay on Wye has one high season, May through August, which makes it a highly seasonal market. Business is slowest from September to March. A listing earns about 95% more a month in June through August than in December through February.
Average revenue by month in Hay on Wye
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,620.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,610 |
| February | Low season | £2,000 |
| March | Low season | £2,220 |
| April | Shoulder season | £2,800 |
| May | High season | £3,820 |
| June | High season | £3,250 |
| July | High season | £3,760 |
| August | High season | £3,860 |
| September | Low season | £2,100 |
| October | Low season | £2,200 |
| November | Low season | £1,860 |
| December | Low season | £1,960 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | £3,670 | 62% | £211 |
| Shoulder seasonApril | £2,800 | 57% | £188 |
| Low seasonSeptember–March | £1,990 | 46% | £173 |
Guests book Hay on Wye stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. May stays are booked furthest out, about 118 days ahead, and February stays closest to arrival, about 33 days. A typical May booking is made in mid-January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 56 active listings in Hay on Wye display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Hay on Wye.
Neighborhoods
AirROI's area guide picks seven Hay on Wye neighborhoods that draw short-term rental guests, led by Hay-on-Wye Town Centre, Whitney-on-Wye and Bredwardine. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hay-on-Wye Town Centre | Known as the 'town of books', it attracts visitors for its numerous bookshops, literary festivals and vibrant arts scene. A prime location for tourists who appreciate literature and culture. | Hay Festival, Richard Booth's Bookshop, The Old Electric Shop, Hay Castle, The Globe at Hay |
| Whitney-on-Wye | A picturesque village located on the River Wye, perfect for nature lovers and those who enjoy outdoor activities such as hiking and canoeing. Ideal for guests seeking a tranquil retreat. | River Wye, Whitney Bridge, Canoeing and kayaking, Brecon Beacons National Park |
| Bredwardine | A charming village on the banks of the Wye, offering stunning countryside views. Appeals to visitors looking for a quiet getaway close to nature. | Bredwardine Church, River Wye walks, Local Wildlife |
| Peterchurch | A small village with a historic church, it's a great base for exploring the Black Mountains and the Wye Valley. Attracts outdoor enthusiasts and history buffs. | Peterchurch Church, River Dore, Black Mountains |
| Dorstone | A tranquil village situated in a beautiful rural setting, attracting visitors for its scenic beauty and hiking paths. | Dorstone Hill, Walking trails, Local farms |
| Eardisley | A scenic village known for its beautiful landscapes and proximity to the Herefordshire Trail, popular among walkers and cyclists. | Eardisley Church, Herefordshire Trail, Wye Valley |
| Cranbrook | A charming and peaceful rural village perfect for guests looking for a serene escape amidst nature while still being close to Hay-on-Wye. | Local countryside, Historic sites, Nature walks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 77% of listings in Hay on Wye, alongside 13 private-room listings (23%). Houses are the most common property type at 63%, about 3.2 times the share of apartments and condos (20%).
Mostly entire homes, with a private-room segment
Hay on Wye Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 76.8% | 43 |
| Private room | 23.2% | 13 |
Listings by property type
Hay on Wye Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 62.5% | 35 |
| Apartment/Condo | 19.6% | 11 |
| Hotel/Boutique | 8.9% | 5 |
| Unique stay | 5.4% | 3 |
| Others | 3.6% | 2 |
One-bedroom homes are the most common size in Hay on Wye (31% of entire homes), and 38% have three or more bedrooms. Shares are of the 39 entire homes that give a bedroom count; rented rooms are left out.
Hay on Wye entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.6% | 1 |
| 1 bedroom | 30.8% | 12 |
| 2 bedrooms | 28.2% | 11 |
| 3 bedrooms | 25.6% | 10 |
| 4 bedrooms | 7.7% | 3 |
| 5+ bedrooms | 5.1% | 2 |
A typical one-bedroom home in Hay on Wye earned £19,800 over the past year, against £48,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 12 | £19,800 | £21,100 | £116 | 53% |
| 2 bedrooms | 11 | £28,900 | £28,400 | £193 | 50% |
| 3 bedrooms | 10 | £48,600 | £61,200 | £336 | 50% |
Most Hay on Wye listings are sized for couples and small families: 64% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 47 listings with a guest capacity on file (84% of the market).
Hay on Wye listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 34.0% | 16 |
| 3 guests | 6.4% | 3 |
| 4 guests | 23.4% | 11 |
| 5 guests | 12.8% | 6 |
| 6 guests | 14.9% | 7 |
| 7 guests | 2.1% | 1 |
| 8+ guests | 6.4% | 3 |
Hay on Wye hosts set up an average of 2.3 beds per listing, close to one bed per bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Hay on Wye: 41% of listings have one, and 48% have a backyard.
Share of Hay on Wye listings with each common amenity
Guests
Hay on Wye draws mostly domestic guests: 85% of those who left reviews live in the United Kingdom. No single city dominates: London is the largest source, at about 9% of reviews. Of the 15% from abroad, most come from the United States and Canada. English is spoken by 63% of guests, and French by 12%.
85% of Hay on Wye guests are domestic
Where guests who left reviews live
Where Hay on Wye guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 8.6% |
| Bristol | 3.5% |
| Cardiff | 2.7% |
Where Hay on Wye guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 85.1% |
| United States | 6.2% |
| Canada | 1.5% |
| France | 1.4% |
| Netherlands | 1.0% |
Languages spoken by Hay on Wye guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 63.3% |
| French | 11.7% |
| Spanish | 7.4% |
| German | 4.5% |
| Italian | 3.2% |
Hay on Wye Airbnbs average 4.89 stars, and 75% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.96 for location. Listings here carry long review histories, about 161 reviews each on average.
Location scores highest in Hay on Wye; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.86 |
| Communication | 4.93 |
| Location | 4.96 |
| Check-in | 4.93 |
| Value | 4.77 |
Booking patterns
Nearly six in ten Hay on Wye listings are open to guests more than 180 days a year, and 43% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Hay on Wye listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 25.0% | 14 |
| 181-270 days | 32.1% | 18 |
| 91-180 days | 35.7% | 20 |
| 31-90 days | 7.1% | 4 |
Days a year Hay on Wye listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 10.7% | 6 |
| 181-270 days | 32.1% | 18 |
| 91-180 days | 32.1% | 18 |
| 31-90 days | 10.7% | 6 |
| 1-30 days | 14.3% | 8 |
The average Hay on Wye booking lasts 3.4 nights, longest in April and shortest in September. Listings took about 39 bookings each over the year, some 2,200 in all. 55% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Hay on Wye
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Hay on Wye accept stays of one or two nights.
Minimum stay set by Hay on Wye listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Hay on Wye, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Hay on Wye listings, from most to least flexible
Share of listings by the policy they use
Nearly two-thirds of Hay on Wye listings charge a cleaning fee. The typical fee is £42, but a minority of much higher fees lifts the average to £102, so the median is the better guide. Spread over the average stay of 3.4 nights, that adds roughly £12 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Hay on Wye, a three-bedroom home, took in £131,000 over the past year, about 4.8 times the city's average of £27,400.
3 Bed in Hay-on-wye (oc-83593) Entire home · 3 bedrooms Rated 4.92
The Hidden Townhouse in Hay Entire home · 3 bedrooms Rated 4.95
Mum's Place Entire home · 3 bedrooms Rated 4.90
Southwick Cottage - Stay in Hay Entire home · 3 bedrooms Rated 4.70
Smallbrook Cottage - Stay in Hay Entire home · 3 bedrooms Rated 4.64
2 Bed in Hereford (oc-91484) Entire home · 2 bedrooms Rated 4.50 Only 13% of Hay on Wye listings are classed as professionally managed. 71% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
Nearby markets
Hay on Wye earns about as much per listing as Talgarth, the top earner of the eight nearby markets in the table, all within 28 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Clyro 3 km | 36 | £22,420 | £225 | 42% |
| Talgarth 12 km | 33 | £27,787 | £177 | 45% |
| Builth Wells 22 km | 32 | £17,581 | £170 | 37% |
| Talybont-on-Usk 23 km | 33 | £18,315 | £213 | 33% |
| Brecon 23 km | 94 | £19,246 | £177 | 41% |
| Crickhowell 24 km | 49 | £25,960 | £206 | 45% |
| Wellington 25 km | 58 | £14,030 | £161 | 40% |
| Hereford 28 km | 123 | £13,210 | £106 | 42% |
See all 293 Wales Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Hay on Wye:
FAQ
An active Hay on Wye Airbnb grossed £27,435 on average in the 12 months to September 2026, according to AirROI's tracking of 56 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,250 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Hay on Wye listings earn between £1,310 and £3,250 in a typical month, and the top tenth £5,430 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Hay on Wye were booked on 47% of available nights over the past year. That compares with 40% for the Wales average. August is usually the busiest month.
The average booked night in Hay on Wye cost £199 before fees. Half of listings charge between £100 and £265, so bedroom count and location move the price more than the average suggests.
None of the active Hay on Wye listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Hay on Wye Airbnb grossed £27,435 in the 12 months to September 2026, 37% above the Wales average of £20,023. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £17,405 a year (about £1,450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,250 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £3,860 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Hay on Wye listing was open to book earned £91 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £185 or more.
Hay on Wye stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Hay on Wye Airbnb stay lasted 3.4 nights over the past year. A listing took 39 reservations over the year on average.
Guests rate Hay on Wye Airbnbs 4.89 out of 5 on average. Guests score location highest and value lowest.
Hay-on-Wye Town Centre, Whitney-on-Wye and Bredwardine draw the most short-term rental interest in Hay on Wye. The neighborhood guide explains what brings guests to each.
AirROI counted 56 active Airbnb listings in Hay on Wye as of September 2026. The closest tracked market is Clyro, 3 km away.
In Hay on Wye, nearly two-thirds of listings add a cleaning fee. The median fee is £42, but a minority of much higher fees lifts the average to £102, so the median is the better guide.
Method
Figures on this page cover 56 active Airbnb listings in Hay on Wye from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.