Spectacular single level 4BR 3BA Mayfair flat Entire home · 4 bedrooms Rated 4.98 - Revenue
- £534,507
- Occupancy
- 67.8%
- Daily rate
- £1,939
Prices in
Airbnb market data · 202612 months to September 2026
Greater London, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Greater London brought in £20,495 over the 12 months through September 2026, about 5% more than the England average of £19,455.
The short answer
Greater London Airbnb Market at a Glance
Bookings in Greater London run ahead of the England average, at prices about 7% higher. Listings averaged £193 a night and were booked on 44% of available nights, against £180 and 40% for the England average.
Timing matters: in July, the best month, the average listing earned about 2.5 times as much as in January, the slowest.
With 17,206 active listings, Greater London is the second-largest of 1,108 England markets AirROI tracks.
Browse the live Greater London Airbnb market
See Every Greater London Listing
Revenue
How Much Do Airbnb Hosts Make in Greater London?
Gross bookings per Greater London listing averaged £20,495 over the 12 months to September 2026 (England average: £19,455), before cleaning, platform and management costs and taxes.
The average Greater London listing brought in £4,740 in July, its best month, and £1,890 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £6,830+ a month, about 3.1 times the typical property.
- Strong performers (top 25%) earn £4,190 or more, roughly £2,000 a month above the median.
- Typical properties (median) earn about £2,190 a month.
- Entry-level properties (bottom 25%) earn £971 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.5 times what January did
Average revenue per active listing, by month, September 2025 to August 2026
Monthly average £4,740 £1,890
The dashed line is the average of the months shown, £3,140.
Greater London Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | £3,204 | 49.5% | £181 | £107 | 35 days | 5.3 nights |
| Oct 2025 | £3,411 | 50.7% | £180 | £110 | 39 days | 5 nights |
| Nov 2025 | £3,203 | 47.7% | £178 | £107 | 40 days | 5 nights |
| Dec 2025 | £3,091 | 52.8% | £185 | £100 | 22 days | 5.6 nights |
| Jan 2026 | £1,891 | 35.6% | £170 | £61 | 26 days | 5.6 nights |
| Feb 2026 | £1,961 | 42.1% | £168 | £70 | 30 days | 5.2 nights |
| Mar 2026 | £2,467 | 45.0% | £174 | £80 | 34 days | 5 nights |
| Apr 2026 | £2,585 | 45.7% | £182 | £86 | 49 days | 4.8 nights |
| May 2026 | £3,081 | 45.8% | £208 | £99 | 53 days | 5 nights |
| Jun 2026 | £4,542 | 59.1% | £225 | £151 | 50 days | 5.4 nights |
| Jul 2026 | £4,739 | 51.2% | £231 | £153 | 61 days | 5.6 nights |
| Aug 2026 | £3,496 | 48.5% | £220 | £113 | 64 days | 4.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Greater London market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Greater London Profitable?
Yes, when it's run well. The average Greater London Airbnb took in £20,495 in the 12 months to September 2026, and run by its owner at everyday costs, about £1,160 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,240 a month.
Cleaning it yourself keeps the £1,510 a year guests pay in cleaning fees, for about £1,280 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Greater London Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,985 | £36,400 |
| Cleaning fees guests pay7% of Greater London bookings | £1,510 | £2,900 |
| Gross bookings | £20,495 | £39,300 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Greater London listings on Simplified Pricing, 3% for the rest | −£2,760 | −£5,300 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,510 | −£2,900 |
| Utilities and internetAbout 5% of bookings | −£1,020 | −£1,960 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£790 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£610 | −£1,180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£200 | −£200 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£6,610 | −£12,430 |
| Left for housing costs, then profit | £13,885about £1,160 a month | £26,870about £2,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Greater London Airbnb Profit
The estimate starts from Greater London's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Greater London home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Greater London's Top Earners Get There
- More nights booked. The busiest quarter of Greater London listings are booked on 73% or more of their nights, against 47% for the median listing. Ten more booked nights a year at the median rate of £155 adds about £1,570 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £235 a night or more, against a median of £155. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,900 a year.
- Open for the busy months. July brought the average listing about £4,740, against £1,890 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Greater London listings average 4.60 stars, and 17% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,280 a month, against £1,710 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Greater London?
Greater London listings were booked on 44% of the nights they were open over the past year, 4 percentage points above the England average (40%) and 3 points above the U.K. average (41%). Occupancy climbs to 59% in June and falls to 36% in January.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 73% or more, roughly five nights a week.
- Typical properties (median) fill about 47% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
June was the busiest month in Greater London, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
Monthly average 48% 59% 36%
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Greater London?
The average nightly rate in Greater London, known as ADR (average daily rate), was £193 over the past year, about 7% above the England and U.K. averages (£180 and £185). Rates peak in July at about £230 and bottom out in January and February at about £170.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £350+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge £235 or more, about £80 above the median.
- Typical properties (median) charge about £155 a night.
- Entry-level properties (bottom 25%) charge £97 or less, about 62% of the median.
July rates ran 37% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
Monthly average £231 £168
The dashed line is the average of the months shown, £192.
What Is the RevPAR for Airbnb in Greater London?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Greater London it averaged £91 over the past year, from about £61 in January to about £153 in July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £188+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn £118 or more, about £50 a night above the median.
- Typical properties (median) earn about £67 per open night.
- Entry-level properties (bottom 25%) earn £34 or less, about half of the median.
July RevPAR was about 2.5 times January's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
Monthly average £153 £61
The dashed line is the average of the months shown, £103. The 12-month RevPAR of £91 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Greater London
Greater London has one high season, June through October, which makes it a moderately seasonal market. Business is slowest from January to April. A listing earns about 84% more a month in June through August than in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | £3,880 | 52% | £207 |
| Shoulder seasonMay, November–December | £3,120 | 49% | £190 |
| Low seasonJanuary–April | £2,230 | 42% | £174 |
How Far in Advance Do Guests Book Airbnb in Greater London?
Guests book Greater London stays 42 days ahead on average (about six weeks). August stays are booked furthest out, about 64 days ahead, and December stays closest to arrival, about 22 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Monthly average 42 days 64 days 22 days
Permits
Airbnb Permits and Registration in Greater London
Fewer than 1% of the 17,206 active listings in Greater London display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Greater London.
Neighborhoods
Best Neighborhoods for Airbnb in Greater London
AirROI's area guide picks eight Greater London neighborhoods that draw short-term rental guests, led by Shoreditch, Southbank and Notting Hill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Shoreditch | Trendy area known for its vibrant street art, tech startups, and nightlife. Popular among young professionals and tourists seeking an artistic and urban experience. | Shoreditch High Street, Brick Lane, Old Spitalfields Market, Columbia Road Flower Market, Boxpark Shoreditch |
| Southbank | Cultural hub located along the Thames with attractions like the Tate Modern and the London Eye. Ideal for those seeking a scenic and historic atmosphere. | The London Eye, Tate Modern, Shakespeare's Globe, Southbank Centre, Borough Market |
| Notting Hill | Iconic neighborhood known for its colorful houses, designer shops, and the famous Portobello Road Market. Attracts tourists for its charm and vibrant community. | Portobello Road Market, Notting Hill Carnival, Hydrangea House, Westbourne Grove, Kensington Gardens |
| Camden | Famous for its alternative culture, markets, and live music scene. Popular among tourists looking for a lively atmosphere and unique shopping experiences. | Camden Market, Regent's Canal, The Roundhouse, Camden Lock, London Zoo |
| Covent Garden | Tourist hotspot with shops, restaurants, and street performers. Known for its lively market and proximity to the West End theatres. | Covent Garden Market, Royal Opera House, St. Paul's Church, Seven Dials, The London Transport Museum |
| West End | The entertainment heart of London, filled with theatres, restaurants, and nightlife. Ideal for attracting visitors looking for shows and dining. | Leicester Square, Piccadilly Circus, Soho, The National Gallery, The British Museum |
| Hyde Park | Famous park known for its greenery, events, and outdoor activities. Courts tourists looking for a relaxing space in the city. | Hyde Park, Kensington Palace, Serpentine Gallery, Diana Memorial Fountain, Speaker's Corner |
| Brixton | Diverse neighborhood known for its vibrant culture, music scene, and food markets. Attracts tourists for its unique urban experience. | Brixton Market, Electric Avenue, Brixton Academy, Myatt's Fields Park, Brixton Village |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Greater London Airbnb Listings by Type and Size
Entire homes make up 77% of listings in Greater London, but private rooms are a real segment: nearly one listing in four (23%) rents out a single room. Apartments and condos account for 77% of the stock; houses come next at 19%.
Mostly entire homes, with a private-room segment
Greater London Airbnb listings by room type
- Entire home 77%
- Private room 23%
- Shared room <1%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 76.5% | 13,167 |
| Private room | 22.9% | 3,945 |
| Shared room | 0.5% | 78 |
| Hotel room | 0.1% | 16 |
Apartments dominate the property mix
Greater London Airbnb listings by property type
- Apartment/Condo 77%
- House 19%
- Hotel/Boutique 3%
- Others <1%
- Cabin/Outdoor <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 77.2% | 13,291 |
| House | 19.4% | 3,339 |
| Hotel/Boutique | 2.9% | 501 |
| Others | 0.2% | 37 |
| Cabin/Outdoor | 0.2% | 35 |
| Unique stay | 0.0% | 3 |
How Many Bedrooms Do Airbnb Listings in Greater London Have?
Two-bedroom homes are the most common size in Greater London (35% of entire homes), followed by one-bedroom homes (34%). Shares are of the 13,000 entire homes that give a bedroom count; rented rooms are left out.
Greater London entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
13%
34%
35%
12%
5%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 12.8% | 1,661 |
| 1 bedroom | 33.9% | 4,398 |
| 2 bedrooms | 34.6% | 4,490 |
| 3 bedrooms | 12.4% | 1,612 |
| 4 bedrooms | 4.6% | 593 |
| 5+ bedrooms | 1.7% | 226 |
What Each Home Size Earns in Greater London
A typical studio in Greater London earned £11,800 over the past year, against £33,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 1,661 | £11,800 | £14,800 | £132 | 46% |
| 1 bedroom | 4,398 | £12,600 | £17,800 | £169 | 45% |
| 2 bedrooms | 4,490 | £19,900 | £26,900 | £245 | 46% |
| 3 bedrooms | 1,612 | £24,600 | £36,600 | £338 | 45% |
| 4 bedrooms | 593 | £29,700 | £44,900 | £393 | 43% |
| 5+ bedrooms | 226 | £33,600 | £51,000 | £516 | 41% |
How Many Guests Do Airbnbs in Greater London Sleep?
Most Greater London listings are sized for couples and small families: 64% sleep four guests or fewer, and just 9% take eight or more. Shares are of the 14,100 listings with a guest capacity on file (82% of the market).
Greater London listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
2%
27%
9%
27%
9%
15%
3%
9%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.6% | 227 |
| 2 guests | 26.6% | 3,737 |
| 3 guests | 8.6% | 1,206 |
| 4 guests | 27.4% | 3,855 |
| 5 guests | 9.0% | 1,266 |
| 6 guests | 14.6% | 2,048 |
| 7 guests | 3.1% | 441 |
| 8+ guests | 9.1% | 1,287 |
How Greater London Airbnb Listings Are Set Up
Greater London hosts set up an average of 2.1 beds per listing, close to one bed per bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 2.1
- Show exact location
- 30%
What Amenities Do Airbnb Listings in Greater London Offer?
Washers are close to standard in Greater London: 87% of listings have one. Air conditioning is the exception rather than the rule: only 14% of listings have it.
Share of Greater London listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Greater London
Listings in Greater London with air conditioning earned about twice as much a year, on average, as those without: £37,600 against £17,800. The gap is smaller for a hammock (about 75% more) and a boat slip (about 60% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Greater London listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Air conditioning | 14% | £37,600 | £17,800 | +111% |
| Hammock | 0.4% | £35,500 | £20,400 | +74% |
| Boat slip | 0.1% | £32,400 | £20,500 | +58% |
| Game console | 1% | £31,200 | £20,300 | +54% |
| Movie theater | 0.9% | £31,100 | £20,400 | +53% |
| Indoor fireplace | 4% | £30,600 | £20,100 | +52% |
| Bikes | 0.7% | £31,100 | £20,400 | +52% |
| EV charger | 1% | £30,800 | £20,300 | +52% |
| Patio or balcony | 21% | £27,700 | £18,600 | +49% |
| Outdoor furniture | 14% | £28,400 | £19,200 | +48% |
Guests
Who Books Airbnbs in Greater London?
Greater London runs on foreign visitors: two-thirds of guests who left reviews live outside the United Kingdom. The United States sends the most guests from abroad, with 18% of reviewers, ahead of France at 10%. Guests speak a mix of languages: English leads at 48%, followed by French and Spanish.
67% of Greater London guests come from abroad
Where guests who left reviews live
- International 67%
- Domestic 33%
Where Greater London guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 6.7% |
| Paris | 2.1% |
| New York | 2.0% |
| Los Angeles | 0.8% |
Where Greater London guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 32.6% |
| United States | 17.6% |
| France | 9.8% |
| Germany | 5.0% |
| Australia | 3.3% |
Languages spoken by Greater London guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 47.7% |
| French | 12.1% |
| Spanish | 10.4% |
| German | 6.9% |
| Italian | 3.7% |
What Are Airbnb Guest Ratings in Greater London?
Greater London Airbnbs average 4.60 stars, and 17% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.54, against 4.76 for host communication.
Communication scores highest in Greater London; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.65 |
| Cleanliness | 4.60 |
| Communication | 4.76 |
| Location | 4.71 |
| Check-in | 4.74 |
| Value | 4.54 |
Booking patterns
How Guests Book in Greater London: Stays, Rules and Fees
85% of Greater London listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Greater London listings are open to guests
Share of listings by days a year
- 271-366 days 54%
- 181-270 days 31%
- 91-180 days 13%
- 31-90 days 2%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.3% | 9,348 |
| 181-270 days | 31.0% | 5,339 |
| 91-180 days | 12.5% | 2,156 |
| 31-90 days | 2.0% | 341 |
| 1-30 days | 0.1% | 22 |
Days a year Greater London listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 13%
- 91-180 days 32%
- 31-90 days 32%
- 1-30 days 21%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.3% | 391 |
| 181-270 days | 13.2% | 2,278 |
| 91-180 days | 32.0% | 5,503 |
| 31-90 days | 31.9% | 5,481 |
| 1-30 days | 20.6% | 3,553 |
What Is the Average Length of Stay for Airbnb in Greater London?
The average Greater London booking lasts 5.6 nights, longest in July and shortest in August. Listings took about 20 bookings each over the year, some 339,000 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Greater London
Average nights per booking, by month of stay
Average 5.2 nights 5.6 nights 4.6 nights
Greater London Airbnb Minimum Stay Requirements
About six in ten listings in Greater London accept stays of one or two nights.
Minimum stay set by Greater London listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Greater London?
Firm is the most common cancellation policy in Greater London, used by 33% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 40% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Greater London listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Greater London?
More than three-quarters of Greater London listings charge a cleaning fee. The typical fee is £68, and some higher fees lift the average to £109. Spread over the average stay of 5.6 nights, that adds roughly £12 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
- Median cleaning fee
- £68
- Average cleaning fee
- £109
- Listings charging a fee
- 76.7%
- Share of gross revenue
- 7.4%
Top earners
Top-Earning Airbnbs and Hosts in Greater London
The top-grossing Airbnb in Greater London, a four-bedroom home, took in £535,000 over the past year, about 26 times the city's average of £20,500. Three of the six listings below have five or more bedrooms; the other three have four bedrooms.
Spectacular single level 4BR 3BA Mayfair flat Entire home · 4 bedrooms Rated 4.98 
Spectacular Mayfair Penthouse with Sky Views Entire home · 4 bedrooms Rated 5.00 - Revenue
- £474,105
- Occupancy
- 63.4%
- Daily rate
- £1,911
Gem of Mayfair Entire home · 5 bedrooms Rated 4.94 - Revenue
- £426,239
- Occupancy
- 60.1%
- Daily rate
- £1,762
Elegant 4 Bedroom Retreat in Holland Park Entire home · 4 bedrooms Rated 4.89 - Revenue
- £338,079
- Occupancy
- 91.3%
- Daily rate
- £999
Mayfair Townhouse Berkeley Square Patio & AC Entire home · 7 bedrooms Rated 5.00 - Revenue
- £325,604
- Occupancy
- 61.4%
- Daily rate
- £1,662
Luxury Harrods Home With Cinema Room and Garden Entire home · 6 bedrooms Rated 4.85 - Revenue
- £311,689
- Occupancy
- 79.5%
- Daily rate
- £1,354
Who Are the Top Airbnb Hosts in Greater London?
Charlotte is the top-grossing host in Greater London, with £5.30 million in bookings across 57 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 3% of the market's 17,206 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Charlotte | 57 | £5,295,811 | £92,909 | 4.93/5 | |
| Arcore London | 60 | £2,983,437 | £49,724 | 4.48/5 | |
| Monica | 68 | £2,906,142 | £42,737 | 4.37/5 | |
| 4 | Stan | 105 | £2,245,875 | £21,389 | 4.01/5 |
| 5 | Simon | 29 | £2,119,546 | £73,088 | 4.42/5 |
| 6 | Londoners | 21 | £2,099,794 | £99,990 | 4.85/5 |
| 7 | Vesto Management Ltd | 98 | £1,652,714 | £16,864 | 4.44/5 |
| 8 | City Relay | 83 | £1,640,792 | £19,769 | 4.46/5 |
| 9 | Welcome London | 17 | £1,586,638 | £93,332 | 4.85/5 |
| 10 | Hapinest London Serviced Apart… | 20 | £1,551,978 | £77,599 | 4.78/5 |
Who Are the Airbnb Hosts in Greater London?
Only 13% of Greater London listings are classed as professionally managed. Only a quarter of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
- Superhosts
- 25.4%
- Professional management
- 13.2%
- Cohosted listings
- 24.3%
- Instant Book enabled
- 32.9%
- Simplified Pricing
- 83.8%
Largest Airbnb Management Companies in Greater London
88 management companies run five or more active Airbnb listings in Greater London, and companies run 10% of its 17,206 active listings. Vesto Management is the largest, with 98 listings; the next largest are City Relay, Arcore, Be London and Flyp Rentals. Among the five largest, Be London's homes rate highest, at 4.82.
The five largest run 2% of Greater London's listings
Share of Greater London's 17,206 active Airbnb listings each company runs as host or co-host
- Vesto Management <1% · 98
- City Relay <1% · 84
- Arcore <1% · 60
- Be London <1% · 42
- Flyp Rentals <1% · 36
- All other listings 98%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in England, with a profile of each.
Nearby markets
Greater London vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: London (29,056 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 25 km, City of Westminster earned the most per listing, about 2.5 times as much as Greater London. Epsom and Ewell was the busiest, booked on 49% of nights against 44% in Greater London.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| City of Westminster 0 km | 1,178 | £51,628 | £393 | 48% |
| City of London 3 km | 188 | £32,408 | £248 | 45% |
| Wembley Park 12 km | 35 | £22,094 | £188 | 37% |
| Hertsmere 20 km | 84 | £20,969 | £160 | 40% |
| Epsom and Ewell 21 km | 45 | £21,876 | £140 | 49% |
| Elmbridge 23 km | 178 | £14,856 | £170 | 40% |
| Borough of Spelthorne 24 km | 125 | £11,462 | £115 | 36% |
| Broxbourne 25 km | 44 | £18,158 | £159 | 37% |
Other Airbnb Markets in England
- North Norfolk Airbnb data 2,137 listings
- East Suffolk Airbnb data 2,039 listings
- North Devon Airbnb data 1,933 listings
- South Hams Airbnb data 1,793 listings
- Cotswold District Airbnb data 1,721 listings
- Liverpool Airbnb data 1,640 listings
- Bristol Airbnb data 1,622 listings
- West Midlands Airbnb data 1,576 listings
See all 1,108 England Airbnb markets
Markets Similar to Greater London
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Greater London:
- Perth and Kinross Airbnb data UK · £197/night · 43.2%
- Powys Airbnb data UK · £201/night · 41.8%
- Conwy Airbnb data UK · £196/night · 41.0%
- Barmouth Airbnb data UK · £200/night · 41.3%
- Llandudno Airbnb data UK · £187/night · 41.0%
- Mumbles Airbnb data UK · £174/night · 45.9%
FAQ
Greater London Airbnb FAQ
How much do Airbnb hosts make in Greater London?
An active Greater London Airbnb grossed £20,495 on average in the 12 months to September 2026, according to AirROI's tracking of 17,206 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,190 or more in a typical month.
How much can I make on Airbnb in Greater London?
It depends most on the home's size, location and how it's run. The middle half of Greater London listings earn between £971 and £4,190 in a typical month, and the top tenth £6,830 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Greater London?
Listings in Greater London were booked on 44% of available nights over the past year. That compares with 40% for the England average. June was the busiest month.
How much does an Airbnb cost per night in Greater London?
The average booked night in Greater London cost £193 before fees. Half of listings charge between £97 and £235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Greater London?
Fewer than 1% of active Greater London listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Greater London?
Yes, when it's run well. The average Greater London Airbnb grossed £20,495 in the 12 months to September 2026, 5% above the England average of £19,455. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,885 a year (about £1,160 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,240 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Greater London?
July paid best over the past year, at £4,740 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Greater London?
Each night a Greater London listing was open to book earned £91 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £188 or more.
How far in advance do guests book Airbnbs in Greater London?
Greater London stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Greater London?
The average Greater London Airbnb stay lasted 5.6 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Greater London rated?
Guests rate Greater London Airbnbs 4.60 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Greater London?
Shoreditch, Southbank and Notting Hill draw the most short-term rental interest in Greater London. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Greater London?
AirROI counted 17,206 active Airbnb listings in Greater London as of September 2026. The closest tracked market is City of London, 3 km away.
How much are Airbnb cleaning fees in Greater London?
In Greater London, more than three-quarters of listings add a cleaning fee. The median fee is £68, and some higher fees lift the average to £109.
Method
About This Data
Figures on this page cover 17,206 active Airbnb listings in Greater London from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.