Tourism statisticsState2026

Wales Tourism Statistics: 7.8M Visitors in 2025

Q: How many tourists visit Wales?

Wales had 7.8 million domestic overnight visitors in 2025, according to Welsh Government. AirROI estimates 379,629 Airbnb stays in Wales in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Wales?

January was the quietest Airbnb month in Wales in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 45 days ahead, against 95 days for August.

Q: How long is a typical Airbnb stay in Wales?

A typical Airbnb stay in Wales lasted 4.3 nights in the 12 months to October 2026, booked about 66 days ahead. By month, stays ran from 3.6 nights in September to 5.6 nights in January.

Wales recorded 7.8 million domestic overnight visitors in 2025, Welsh Government reports. AirROI estimates 379,629 Airbnb stays in Wales in the 12 months to October 2026, with Cardiff the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,620,002
Typical Airbnb stay: 4.3 nights
Busiest Airbnb month: August
From within the United Kingdom, among guests who left a review: 85%

Key facts

Wales Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Welsh Government puts Wales at 7.8 million domestic overnight visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Wales at 379,629 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Wales added up to 1,620,002 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Wales lasted 4.3 nights in the 12 months to October 2026, booked about 66 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Wales in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Wales ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Wales in August were booked furthest ahead, about 95 days, against 45 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 85% of Wales Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2.9% and France at 1.5% were the top countries abroad.
Among Wales Airbnb guests who left a review as of October 2026, London was the top origin city at 6.9%, ahead of Cardiff at 2.2%, AirROI estimates.

By place

AirROI estimates Cardiff had the most Airbnb stays of the 27 towns it lists in Wales in the 12 months to October 2026, at 41,876, ahead of Tenby and Conwy.

Official numbers

How Many Tourists Visit Wales?

Welsh Government counted 7.8 million domestic overnight visitors in 2025.

Official tourism figures for Wales: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
7.8 millionDomestic overnight visitors	Domestic overnight trips in Wales by Great Britain residents	2025	Welsh Government

Airbnb stays

Airbnb Stays in Wales

Wales had 14,228 Airbnb homes in the 12 months to October 2026. They took an estimated 379,629 stays and 1,620,002 nights. A typical stay lasted 4.3 nights and was booked about 66 days ahead. AirROI's figures cover the 204 towns it tracks in Wales; places it does not track are not counted, so every total is a floor.

Airbnb homes: 14,228
Airbnb stays, estimate: 379,629
Airbnb nights, estimate: 1,620,002
Typical stay: 4.3 nights
Booked ahead: 66 days

Busiest months

When Is the Busiest Time in Wales?

On Airbnb, August was the busiest month in Wales in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, December, November, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Wales by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	12.7%	4.5 nights	95 days
2	July	10.9%	5.0 nights	89 days
3	September	9.8%	3.6 nights	65 days
4	June	9.5%	4.1 nights	76 days
5	May	9.3%	3.9 nights	76 days
6	October	8.2%	3.6 nights	62 days
7	April	7.8%	3.9 nights	58 days
8	March	6.9%	3.9 nights	46 days
9	December	6.9%	4.1 nights	65 days
10	November	6.4%	3.6 nights	52 days
11	February	6.2%	4.2 nights	49 days
12	January	5.5%	5.6 nights	45 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Wales Airbnb Guests Come From?

About nine in ten Wales Airbnb guests who left a review as of October 2026 were from within the United Kingdom (85%), and the top countries abroad were the United States at 2.9% and France at 1.5%, AirROI estimates. Among the same guests, London was the top origin city at 6.9%, ahead of Cardiff at 2.2%. The figures rest on 1,006,690 reviews, written over many years.

85% from within the United Kingdom

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 2.9%
France 1.5%
Germany 1.5%
Australia 1.1%

Top origin cities

Among guests who left a review

London 6.9%
Cardiff 2.2%
Bristol 1.7%
Manchester 1.5%

By town

Most Booked Towns in Wales

Cardiff, Tenby and Conwy took 17% of Airbnb stays in Wales in the 12 months to October 2026. August is the busiest Airbnb month in 26 of the 27 towns, led by Tenby, and July in 1, led by Cardiff. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 4.4% in Abersoch to 25% in Cardiff.

Most Booked Towns in Wales: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Cardiff	41,876	168,036	4.0 nights	25%	US	July
2	Tenby	12,358	52,082	4.2 nights	12%	US	August
3	Conwy	9,209	38,959	4.2 nights	21%	US	August
4	Gwynedd	8,439	36,262	4.3 nights	14%	US	August
5	Swansea	8,421	37,482	4.5 nights	18%	US	August
6	Powys	7,864	30,452	3.9 nights	9.1%	US	August
7	Pembrokeshire	7,745	36,970	4.8 nights	15%	US	August
8	Llandudno	7,673	30,505	4.0 nights	18%	US	August
9	Mumbles	6,570	28,461	4.3 nights	12%	US	August
10	Newport	6,002	29,451	4.9 nights	14%	US	August
11	Saundersfoot	5,504	27,561	5.0 nights	4.7%	Germany	August
12	St Davids	5,412	30,276	5.6 nights	17%	Germany	August
13	Aberystwyth	5,007	17,828	3.6 nights	18%	US	August
14	Llanberis	4,569	18,790	4.1 nights	16%	US	August
15	Llangollen	4,383	15,346	3.5 nights	10%	US	August
16	Barmouth	4,217	16,433	3.9 nights	7.9%	US	August
17	Ceredigion	3,986	16,661	4.2 nights	12%	Germany	August
18	Isle of Anglesey	3,827	16,670	4.4 nights	13%	US	August
19	Dolgellau	3,724	12,119	3.3 nights	14%	Germany	August
20	Denbighshire	3,575	14,218	4.0 nights	8.9%	US	August
21	Carmarthenshire	3,552	17,020	4.8 nights	10%	France	August
22	Aberdovey	3,304	14,808	4.5 nights	5.3%	US	August
23	Trearddur	3,285	15,862	4.8 nights	5.8%	US	August
24	Newton	3,203	16,005	5.0 nights	12%	US	August
25	Abersoch	2,706	14,014	5.2 nights	4.4%	US	August
26	Rhosneigr	2,398	10,699	4.5 nights	3.2%	US	August
27	Pwllheli	2,322	10,866	4.7 nights	8.5%	Germany	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 27 of Wales' 204 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Wales

How many tourists visit Wales?

Wales had 7.8 million domestic overnight visitors in 2025, according to Welsh Government. AirROI estimates 379,629 Airbnb stays in Wales in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Wales?

The busiest Airbnb month in Wales in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Wales?

January was the quietest Airbnb month in Wales in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 45 days ahead, against 95 days for August.

How long is a typical Airbnb stay in Wales?

A typical Airbnb stay in Wales lasted 4.3 nights in the 12 months to October 2026, booked about 66 days ahead. By month, stays ran from 3.6 nights in September to 5.6 nights in January.

Where do Airbnb guests in Wales come from?

Of Wales Airbnb guests who left a review as of October 2026, 85% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2.9% and France at 1.5%. Among the same guests, the top origin city was London at 6.9%, ahead of Cardiff at 2.2%.

What is the most booked town in Wales on Airbnb?

Cardiff was the most booked town in Wales on Airbnb, with an estimated 41,876 stays in the 12 months to October 2026, ahead of Tenby and Conwy.

Are Airbnb stays the same as tourists?

No. Welsh Government counts domestic overnight visitors (7.8 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 379,629 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 204 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,006,690 reviews and describes guests who left a review, not everyone who stayed. Read the method page.