Nairn, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nairn, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,391 per year — at a $212 nightly rate, 50.6% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 85 active listings, Nairn is a boutique market where solid booking activity throughout the year. Supply grew 7.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Nairn?
In Nairn, the headline Airbnb metrics are $26,391 in average annual revenue,50.6% occupancy, $212 ADR, and $99 in RevPAR, and guests book about 86 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nairn?
Understanding the monthly revenue variations for Airbnb listings in Nairn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nairn is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nairn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,217+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,765 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,620 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nairn
What Is the Monthly Airbnb Occupancy Rate in Nairn?
Maximize your bookings by understanding the Nairn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nairn:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nairn
What Is the Average Airbnb Nightly Rate in Nairn?
Effective short term rental pricing strategy in Nairn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nairn typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Nairn
What Is the RevPAR for Airbnb in Nairn?
RevPAR in Nairn is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $90 RevPAR.
- Strong performers (Top 25%) earn $120 RevPAR.
- Best-in-class (Top 10%) achieve $163 RevPAR.
Average Monthly RevPAR Trend in Nairn
RevPAR Insights for Nairn
- The average RevPAR in Nairn is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($163) and bottom 25% ($68) is $96, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nairn benchmarks. If your RevPAR falls below the median of $90, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $120+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nairn?
Nairn's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,134 per month
- Occupancy rates average 67.2%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,908 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $212
Low Season (January, February, March)
- Revenue drops to average $1,596 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $211
Seasonality Insights for Nairn
- Airbnb seasonality in Nairn is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nairn's highest earning potential, with monthly revenues climbing to $4,541, occupancy reaching 71.4%, and ADRs peaking at $226.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,477, occupancy could drop to 27.6%, and ADRs may adjust to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nairn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nairn, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nairn, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nairn?
Nairn, Scotland, United Kingdom has a high regulation classification, yet only 47% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nairn to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 47% licensed listings)
What Are the Best Neighborhoods for Airbnb in Nairn?
Nairn is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nairn Beach | A picturesque sandy beach that attracts tourists looking for relaxation, water sports, and stunning coastal views. Ideal for family vacations and beach lovers. | Nairn Beach, East Beach, The Moray Firth, Nairn Golf Club, Cairngorms National Park |
| Nairn Town Centre | The bustling heart of Nairn featuring shops, restaurants, and easy access to local services. Great for those interested in the town's culture and community. | Nairn Museum, Local cafes and pubs, Shopping Street, Events and festivals in summer |
| Whiteness Head | A scenic coastal area known for its beautiful walking trails and wildlife. Attracts nature lovers and those seeking a peaceful escape. | Whiteness Head beach, Wildlife watching, Walking trails, Stunning sea views |
| Cawdor Castle | A historic and picturesque castle located nearby, drawing visitors interested in history and architecture, perfect for day trips. | Cawdor Castle, Gardens, Walking paths, History tours |
| Nairn Golf Club | One of the most highly regarded golf courses in Scotland, attracting golf enthusiasts from around the world. Great for travelers seeking leisure activities. | Nairn Golf Club, Golf tournaments, Coastal views |
| Findhorn Bay | A beautiful and serene bay area popular for its natural beauty and outdoor activities. Excellent for visitors interested in tranquil surroundings and nature. | Findhorn Beach, Findhorn Village, Nature reserves, Water sports |
| Nairn Dunbar Golf Club | Another quality golf course in the area that attracts both locals and tourists. Ideal for golfers looking for a new challenge. | Nairn Dunbar Golf Club, Golf competitions, Beautiful landscapes |
| Ardersier | A charming village near Nairn, known for its quaint ambiance and proximity to historical sites. Offers a leisurely experience close to Nairn. | Ardersier Castle, Village atmosphere, Local shops and cafes, Historical walks |
Because Nairn has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Nairn?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nairn
- The Nairn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nairn, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.7%) offer potential for unique stay experiences.
Nairn Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nairn
- The dominant room capacity in Nairn is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.3% of the active Airbnb listings in Nairn, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nairn.
Nairn Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nairn
- The most common guest capacity trend in Nairn vacation rentals is listings accommodating 4 guests (38.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Nairn STR market, accounting for 55.3% of listings.
- 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nairn.
- On average, properties in Nairn are equipped to host 4.3 guests.
How Do Listings in Nairn Compare on Quality?
Listing quality in Nairn can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nairn
- At 26.8 photos per listing on average, Nairn hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nairn averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nairn?
Amenity Prevalence
Amenity Insights for Nairn
- Essential amenities in Nairn that guests expect include: Heating, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Bed linens, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nairn: Heating, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating, TV, Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nairn to stay competitive.
Which Airbnb Amenities Boost Revenue in Nairn?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nairn, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 84.7% | $28,303 | $15,803 | 79.1% |
Hot water | 75.3% | $29,581 | $16,669 | 77.5% |
Dishes and silverware | 70.6% | $30,173 | $17,315 | 74.3% |
Refrigerator | 69.4% | $30,205 | $17,736 | 70.3% |
Cooking basics | 72.9% | $29,694 | $17,487 | 69.8% |
Oven | 60.0% | $31,440 | $18,818 | 67.1% |
Microwave | 65.9% | $30,468 | $18,518 | 64.5% |
Smoke alarm | 92.9% | $27,115 | $16,860 | 60.8% |
Freezer | 37.6% | $34,302 | $21,615 | 58.7% |
Dining table | 43.5% | $33,337 | $21,037 | 58.5% |
Revenue Impact Insights for Nairn
- Washer tops the revenue impact list with a 79.1% uplift — listings with this amenity earn $28,303 vs. $15,803 without it.
- Washer, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nairn STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nairn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNairn Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nairn
- The typical guest profile for Airbnb in Nairn consists of a mix of domestic (64%) and international guests, often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.8% of guests.
- Key international markets include United Kingdom (63.8%) and United States (13.6%).
- Top languages spoken are English (55%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nairn?
Listings in Nairn average 4.9 out of 5 overall, with about 76.6 reviews per active listing and 56.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nairn
- With an overall rating of 4.9, Nairn listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.94), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Nairn Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nairn
- The most common availability pattern in Nairn falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nairn (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nairn?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nairn
- The overall average booking lead time for vacation rentals in Nairn is 86 days.
- Guests book furthest in advance for stays during August (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Nairn.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Nairn averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nairn?
Guests in Nairn stay about 4.8 nights on average, generating roughly 2,564 reservations and 30.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Nairn
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nairn
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (6.3 nights) and shorten in Feb (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nairn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
22.4% of total
2 Nights
9 listings
10.6% of total
3 Nights
12 listings
14.1% of total
4-6 Nights
9 listings
10.6% of total
30+ Nights
36 listings
42.4% of total
Key Insights
- The most prevalent minimum stay requirement in Nairn is 30+ Nights, adopted by 42.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.4%) caters to monthly stays (30+ nights) in Nairn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.4% of Nairn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nairn.
Nairn Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.2% of total
Super Strict 60 Days
16 listings
18.8% of total
Non-refundable
1 listings
1.2% of total
Flexible
18 listings
21.2% of total
Moderate
26 listings
30.6% of total
Firm
20 listings
23.5% of total
Strict
3 listings
3.5% of total
Cancellation Policy Insights for Nairn
- The prevailing Airbnb cancellation policy trend in Nairn is Moderate, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (27.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Nairn.
- Using a Strict policy might deter some guests, as only 3.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nairn.
How Much Are Airbnb Cleaning Fees in Nairn?
Cleaning fees in Nairn are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nairn
- About 51.8% of Nairn listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($205) and median ($74) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nairn median of $74. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nairn Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nairnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seaview House - A Traditional Home by the Beach
Entire Place • 4 bedrooms
Fairway Apartment
Entire Place • 3 bedrooms
Nairn Beach Cottage
Entire Place • 3 bedrooms
Cosy, rural 3-bedroom cottage with wood burner.
Entire Place • 3 bedrooms
Beautifully presented Mabels Cottage by the beach
Entire Place • 2 bedrooms
Cherry Tree Pod with hot tub & now 'DOG' friendly
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nairn?
Learn from the best! This table showcases top-performing Airbnb hosts in Nairn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 12 | $254,283 | 87 | 4.86/5.0 |
| Anne | 5 | $128,624 | 168 | 4.89/5.0 |
| Karen - Thistle Property Manag | 4 | $128,277 | 175 | 4.92/5.0 |
| Regalet.Homes | 1 | $76,558 | 79 | 4.91/5.0 |
| Alasdair | 1 | $59,885 | 78 | 4.96/5.0 |
| Louisa | 1 | $58,668 | 122 | 4.98/5.0 |
| Emma | 1 | $57,284 | 27 | 5.00/5.0 |
| Lee | 1 | $56,266 | 191 | 4.98/5.0 |
| Joyce | 1 | $54,713 | 156 | 4.84/5.0 |
| Karen | 1 | $54,350 | 114 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nairn.
Who Are the Airbnb Hosts in Nairn?
Nairn is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Nairn
- With 63.5% Superhosts, Nairn has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 25.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Nairn averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Nairn
These are the highest-grossing professional property management operations in Nairn, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 12 | $254,283 | $219 | 38.5% | 4.86/5 |
| Karen - Thistle Property Manag | 4 | $128,277 | $172 | 54.9% | 4.92/5 |
| Holidaycottages.Co.Uk | 1 | $49,183 | $539 | 46.7% | N/A |
| Sykes Holiday Cottages Limited | 3 | $38,368 | $578 | 15.7% | 4.86/5 |
| Mariangela | 4 | $30,635 | $156 | 22.2% | 4.69/5 |
| Daniel - Interhome | 1 | $21,341 | $283 | 33.3% | 4.50/5 |
Management Company Insights for Nairn
- The leading management company, Cottages, operates 12 listings with $254,283 in gross revenue — a useful benchmark for what scale looks like in Nairn.
- Top managers average 4 properties each, suggesting professional management in Nairn still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Nairn's Airbnb Market Compare to Nearby Cities?
How does the Nairn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Nairn has 11 percentage points lower occupancy and about $150 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
| Acharn | 11 | $4,807 | $293.19 | 57% |
Frequently Asked Questions About Airbnb in Nairn
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nairn.
How much do Airbnb hosts make in Nairn?
Nairn hosts earn about $26,391 per year on average, with an average nightly rate of $212 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Nairn, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Nairn market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nairn?
The average Airbnb occupancy rate in Nairn is 50.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nairn?
Listings in Nairn average $212 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nairn?
Nairn currently has about 85 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nairn?
AirROI currently classifies the short-term rental regulation level in Nairn as High. The dataset also shows about 47.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nairn?
RevPAR in Nairn is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nairn?
At 50.6% occupancy, Nairn can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,391, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nairn?
The average booking lead time in Nairn is about 86 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nairn?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nairn include Nairn Beach, Nairn Town Centre, Whiteness Head. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nairn?
entire_home listings make up 87.1% of the active supply in Nairn. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nairn compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Nairn's $26,391 and 50.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nairn?
The average Airbnb stay length in Nairn is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nairn?
Airbnb listings in Nairn average 4.9 out of 5 overall. About 56.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nairn?
Washer and Hot water are among the strongest revenue-linked amenities in Nairn. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nairn?
Yes. About 51.8% of active Airbnb listings in Nairn charge a cleaning fee, and the average fee is $205. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nairn?
A 63.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.