Accommodation in Scottish Highlands for up to 25 Entire home · 3 bedrooms Rated 4.72 - Revenue
- £60,224
- Occupancy
- 29.2%
- Daily rate
- £494
Airbnb market data · 202612 months to October 2026
The average Airbnb in Grantown-on-Spey brought in £20,399 over the 12 months through October 2026, about 29% less than the Scotland average of £28,841.
The short answer
Bookings in Grantown-on-Spey trail the Scotland average, at prices about 6% lower. Listings averaged £192 a night and were booked on 46% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 2.9 times as much as in November, usually the slowest.
With 53 active listings, Grantown-on-Spey is the 74th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue fell 4% while the number of active listings grew 4%.
Browse the live Grantown-on-Spey Airbnb market See Every Grantown-on-Spey ListingRevenue
Gross bookings per Grantown-on-Spey listing averaged £20,399 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Grantown-on-Spey listing brings in £3,870 in July, its best month, and £1,360 in November, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.9 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,320. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,505 | 55.4% | £181 | £81 | 62 days | 4.5 nights |
| Nov 2025 | £1,261 | 33.4% | £174 | £42 | 48 days | 4.3 nights |
| Dec 2025 | £1,949 | 39.6% | £184 | £63 | 101 days | 3.9 nights |
| Jan 2026 | £1,477 | 33.5% | £176 | £48 | 57 days | 4.2 nights |
| Feb 2026 | £1,545 | 39.4% | £179 | £55 | 59 days | 4.2 nights |
| Mar 2026 | £1,662 | 37.6% | £186 | £54 | 57 days | 4.8 nights |
| Apr 2026 | £1,971 | 46.4% | £197 | £66 | 74 days | 3.6 nights |
| May 2026 | £2,524 | 55.0% | £210 | £81 | 100 days | 4.5 nights |
| Jun 2026 | £2,448 | 53.8% | £214 | £82 | 93 days | 3.9 nights |
| Jul 2026 | £3,584 | 65.0% | £215 | £116 | 97 days | 4.6 nights |
| Aug 2026 | £3,082 | 64.6% | £213 | £99 | 116 days | 3.5 nights |
| Sep 2026 | £3,136 | 59.8% | £212 | £105 | 86 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Grantown-on-Spey market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Grantown-on-Spey Airbnb took in £20,399 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,540 a month.
Cleaning it yourself keeps the £2,170 a year guests pay in cleaning fees, for about £1,250 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £18,229 | £25,990 |
| Cleaning fees guests pay11% of Grantown-on-Spey bookings | £2,170 | £3,090 |
| Gross bookings | £20,399 | £29,080 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Grantown-on-Spey listings on Simplified Pricing, 3% for the rest | −£3,020 | −£4,300 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,170 | −£3,090 |
| Utilities and internetAbout 5% of bookings | −£1,020 | −£1,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£580 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£610 | −£870 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£200 | −£200 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£7,530 | −£10,590 |
| Left for housing costs, then profit | £12,869about £1,070 a month | £18,490about £1,540 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Grantown-on-Spey's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Grantown-on-Spey home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £2,420 a month, against £1,700 for the average one.
Occupancy
Grantown-on-Spey listings were booked on 46% of the nights they were open over the past year, 3 percentage points below the Scotland average (49%) and 5 points above the U.K. average (41%). In a typical year, occupancy swings from 34% in January to 71% in August.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
August is usually the busiest month in Grantown-on-Spey, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Grantown-on-Spey, known as ADR (average daily rate), was £192 over the past year, about 6% below the Scotland average of £205 and about the same as the U.K. average (£195). In a typical year, rates peak in June and July at about £205 and bottom out in November at about £155.
Prices span a wide range: the top 10% charge about 4.7 times the rate of the bottom quarter.
July rates run 31% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £181. The 12-month ADR of £192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Grantown-on-Spey it averaged £73 over the past year, from about £45 in a typical November to about £125 in a typical July.
Per open night, by tier:
July RevPAR is about 2.8 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £76.
Seasonality
Grantown-on-Spey has one high season, May through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.1 times as much a month in June through August as in December through February.
Average revenue by month in Grantown-on-Spey
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,320.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,540 |
| February | Low season | £1,650 |
| March | Low season | £1,760 |
| April | Low season | £2,090 |
| May | High season | £2,560 |
| June | High season | £2,630 |
| July | High season | £3,870 |
| August | High season | £3,590 |
| September | High season | £2,960 |
| October | Shoulder season | £2,240 |
| November | Low season | £1,360 |
| December | Low season | £1,610 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £3,120 | 62% | £201 |
| Shoulder seasonOctober | £2,240 | 55% | £163 |
| Low seasonNovember–April | £1,670 | 40% | £168 |
Guests book Grantown-on-Spey stays 89 days ahead on average (about three months), so guests here plan well ahead. August stays are booked furthest out, about 125 days ahead, and November stays closest to arrival, about 41 days. A typical August booking is made in mid-April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 89 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
36% of the 53 active listings in Grantown-on-Spey display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Grantown-on-Spey.
Neighborhoods
AirROI's area guide picks seven Grantown-on-Spey neighborhoods that draw short-term rental guests, led by Grantown Town Centre, River Spey and Glenlivet Distillery. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Grantown Town Centre | The heart of Grantown-on-Spey, featuring local shops, cafes, and restaurants. This area attracts tourists looking for a central location with easy access to amenities and attractions in the surrounding area. | High Street shops, Grantown Museum, The Old Jail, Riverside walks, Local eateries |
| River Spey | Scenic views and outdoor activities await along the River Spey. This area is perfect for guests looking to enjoy nature, fishing, and adventure sports, appealing to outdoor enthusiasts. | Fishing spots, Dolphin watching, Kayaking, Cycling paths, Beautiful riverside walks |
| Glenlivet Distillery | A must-visit for whisky enthusiasts, this area is home to one of Scotland's famous distilleries. Hosts can attract visitors eager to learn about whisky production and enjoy tastings. | Glenlivet Distillery tours, Whisky tastings, Scenic distillery landscapes, Whisky shop |
| Abernethy Forest | A beautiful nature reserve ideal for hiking, birdwatching, and picnicking. Attracts tourists looking for tranquillity and outdoor adventures in a stunning woodland setting. | Walking trails, Wildlife spotting, Photography spots, Historical landmarks |
| Cairngorms National Park | As part of the Cairngorms, this area offers breathtaking landscapes and year-round outdoor activities, making it a prime location for adventurous travelers seeking snow sports in winter and hiking in summer. | Ski resorts, Hiking trails, Wildlife tours, Scenic views, Adventure sports |
| Lochindorb | A beautiful loch surrounded by nature, ideal for a relaxing getaway. Popular among those who enjoy fishing, picnicking, and peaceful scenery away from the hustle and bustle. | Fishing spots, Picnic areas, Walking paths, Stunning landscapes |
| Local Golf Course | The local golf course attracts golf enthusiasts and is a great draw for those looking for leisure activities. Hosting in this area appeals to visitors looking for a sporting getaway. | 18-hole golf course, Clubhouse, Golf lessons, Scenic views, Membership events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Grantown-on-Spey, alongside 9 private-room listings (17%). Houses are the most common property type at 64%, about 3.8 times the share of hotels, guesthouses and B&Bs (17%).
Mostly entire homes, with a private-room segment
Grantown-on-Spey Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.0% | 44 |
| Private room | 17.0% | 9 |
Listings by property type
Grantown-on-Spey Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 64.2% | 34 |
| Hotel/Boutique | 17.0% | 9 |
| Apartment/Condo | 13.2% | 7 |
| Cabin/Outdoor | 5.7% | 3 |
Two-bedroom homes are the most common size in Grantown-on-Spey (43% of entire homes), and 32% have three or more bedrooms. Shares are of the 44 entire homes that give a bedroom count; rented rooms are left out.
Grantown-on-Spey entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 25.0% | 11 |
| 2 bedrooms | 43.2% | 19 |
| 3 bedrooms | 18.2% | 8 |
| 4 bedrooms | 9.1% | 4 |
| 5+ bedrooms | 4.5% | 2 |
A typical one-bedroom home in Grantown-on-Spey earned £21,200 over the past year, against £29,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | £21,200 | £21,700 | £111 | 59% |
| 2 bedrooms | 19 | £29,700 | £25,100 | £145 | 56% |
Most Grantown-on-Spey listings are sized for couples and small families: 60% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 45 listings with a guest capacity on file (85% of the market).
Grantown-on-Spey listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.0% | 9 |
| 3 guests | 2.2% | 1 |
| 4 guests | 37.8% | 17 |
| 5 guests | 6.7% | 3 |
| 6 guests | 20.0% | 9 |
| 7 guests | 2.2% | 1 |
| 8+ guests | 11.1% | 5 |
Grantown-on-Spey hosts set up an average of 3.6 beds per listing. Only 32% of listings show their exact location on the listing map; the rest show an approximate area.
Fireplaces are common in Grantown-on-Spey: 55% of listings have one, and 89% offer free parking on site.
Share of Grantown-on-Spey listings with each common amenity
Guests
Grantown-on-Spey splits its demand between home and abroad: 42% of guests who left reviews live outside the United Kingdom, led by visitors from Germany and the United States. Guests speak a mix of languages: English leads at 56%, followed by German and French.
58% of Grantown-on-Spey guests are domestic
Where guests who left reviews live
Where Grantown-on-Spey guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 4.6% |
| Glasgow | 4.0% |
| London | 3.8% |
Where Grantown-on-Spey guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 58.3% |
| Germany | 8.3% |
| United States | 8.1% |
| France | 6.5% |
| Netherlands | 3.5% |
Languages spoken by Grantown-on-Spey guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 55.8% |
| German | 13.6% |
| French | 11.9% |
| Spanish | 4.8% |
| Italian | 3.7% |
Grantown-on-Spey Airbnbs average 4.82 stars, and 55% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78. Listings here carry long review histories, about 100 reviews each on average.
Location scores highest in Grantown-on-Spey; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.84 |
| Communication | 4.85 |
| Location | 4.88 |
| Check-in | 4.86 |
| Value | 4.78 |
Booking patterns
More than two-thirds of Grantown-on-Spey listings are open to guests more than 180 days a year, but only 32% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Grantown-on-Spey listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 37.7% | 20 |
| 181-270 days | 30.2% | 16 |
| 91-180 days | 20.8% | 11 |
| 31-90 days | 9.4% | 5 |
| 1-30 days | 1.9% | 1 |
Days a year Grantown-on-Spey listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 11.3% | 6 |
| 181-270 days | 20.8% | 11 |
| 91-180 days | 32.1% | 17 |
| 31-90 days | 18.9% | 10 |
| 1-30 days | 17.0% | 9 |
The average Grantown-on-Spey booking lasts 4.5 nights, longest in February and shortest in September. Listings took about 30 bookings each over the year, some 1,570 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Grantown-on-Spey
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly six in ten listings in Grantown-on-Spey accept stays of one or two nights.
Minimum stay set by Grantown-on-Spey listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Grantown-on-Spey, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 38% on Flexible or Moderate.
Cancellation policies of Grantown-on-Spey listings, from most to least flexible
Share of listings by the policy they use
More than four in ten Grantown-on-Spey listings charge a cleaning fee. The typical fee is £58; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4.5 nights, that adds roughly £13 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Grantown-on-Spey, a three-bedroom home, took in £60,200 over the past year, about three times the city's average of £20,400. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Accommodation in Scottish Highlands for up to 25 Entire home · 3 bedrooms Rated 4.72
3 Bed in Grantown-on-spey (oc-94514) Entire home · 3 bedrooms
Entire house Grantown on Spey Entire home · 2 bedrooms Rated 4.99
A cosy Highland family getaway Entire home · 3 bedrooms Rated 4.97
Cosy, modern cottage in Grantown, private parking Entire home · 2 bedrooms Rated 4.89
Copper Cottage. Cosy, comfy, woods and wildlife. Entire home · 1 bedroom Rated 4.99 Professional management companies run 28% of Grantown-on-Spey listings and owners run the rest, though 28% of listings have a co-host. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 32 km, Nethy Bridge (8 km away, 49 listings) earned the most per listing, about 91% more than Grantown-on-Spey. Aviemore was the busiest, booked on 52% of nights against 46% in Grantown-on-Spey.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nethy Bridge 8 km | 49 | £38,945 | £215 | 51% |
| Boat of Garten 13 km | 47 | £23,080 | £164 | 46% |
| Carrbridge 13 km | 31 | £19,715 | £174 | 42% |
| Tomintoul 17 km | 35 | £15,288 | £153 | 34% |
| Aviemore 20 km | 201 | £35,880 | £217 | 52% |
| Forres 30 km | 32 | £20,692 | £151 | 44% |
| Dufftown 31 km | 30 | £23,882 | £200 | 45% |
| Nairn 32 km | 83 | £22,206 | £188 | 49% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Grantown-on-Spey:
FAQ
An active Grantown-on-Spey Airbnb grossed £20,399 on average in the 12 months to October 2026, according to AirROI's tracking of 53 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,930 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Grantown-on-Spey listings earn between £1,220 and £2,930 in a typical month, and the top tenth £3,960 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Grantown-on-Spey were booked on 46% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Grantown-on-Spey cost £192 before fees. Half of listings charge between £105 and £190, so bedroom count and location move the price more than the average suggests.
In Grantown-on-Spey, 36% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Grantown-on-Spey Airbnb grossed £20,399 in the 12 months to October 2026, 29% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £12,869 a year (about £1,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,540 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging £3,870 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Grantown-on-Spey listing was open to book earned £73 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £114 or more.
Grantown-on-Spey stays were booked 89 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Grantown-on-Spey Airbnb stay lasted 4.5 nights over the past year. A listing took 30 reservations over the year on average.
Guests rate Grantown-on-Spey Airbnbs 4.82 out of 5 on average. Guests score location highest and value lowest.
Grantown Town Centre, River Spey and Glenlivet Distillery draw the most short-term rental interest in Grantown-on-Spey. The neighborhood guide explains what brings guests to each.
AirROI counted 53 active Airbnb listings in Grantown-on-Spey as of October 2026. The closest tracked market is Nethy Bridge, 8 km away.
In Grantown-on-Spey, more than four in ten listings add a cleaning fee. The median fee is £58; a handful of extreme values pull the simple average far above that, so the median is the better guide.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,566 Airbnb stays in Grantown-on-Spey, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 53 active Airbnb listings in Grantown-on-Spey from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.