Wiltshire, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wiltshire, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,504 per year — at a $202 nightly rate, 40.1% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 45 active listings, Wiltshire is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 462.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wiltshire?
In Wiltshire, the headline Airbnb metrics are $19,504 in average annual revenue,40.1% occupancy, $202 ADR, and $75 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wiltshire?
Understanding the monthly revenue variations for Airbnb listings in Wiltshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wiltshire is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wiltshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,688+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,160 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,112, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wiltshire
What Is the Monthly Airbnb Occupancy Rate in Wiltshire?
Maximize your bookings by understanding the Wiltshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wiltshire:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wiltshire
What Is the Average Airbnb Nightly Rate in Wiltshire?
Effective short term rental pricing strategy in Wiltshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wiltshire typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Wiltshire
What Is the RevPAR for Airbnb in Wiltshire?
RevPAR in Wiltshire is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $52 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $119 RevPAR.
Average Monthly RevPAR Trend in Wiltshire
RevPAR Insights for Wiltshire
- The average RevPAR in Wiltshire is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($119) and bottom 25% ($52) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wiltshire benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wiltshire?
Wiltshire's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,230 per month
- Occupancy rates average 51.7%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,432 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $207
Low Season (January, February, May)
- Revenue drops to average $1,795 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $214
Seasonality Insights for Wiltshire
- The Airbnb seasonality pattern in Wiltshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wiltshire's highest earning potential, with monthly revenues climbing to $3,280, occupancy reaching 56.7%, and ADRs peaking at $231.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,591, occupancy could drop to 28.4%, and ADRs may adjust to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wiltshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wiltshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wiltshire?
Low regulation and minimal registration activity in Wiltshire, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wiltshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wiltshire?
With a compact short-term rental market, Wiltshire gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bath | Famous for its Roman baths and stunning Georgian architecture. It's a UNESCO World Heritage site that attracts tourists year-round seeking historical and cultural experiences. | The Roman Baths, Bath Abbey, Royal Crescent, The Circus, Thermae Bath Spa |
| Salisbury | Known for its beautiful cathedral and rich history. The city is close to the ancient site of Stonehenge, making it a popular destination for tourists. | Salisbury Cathedral, Stonehenge, Salisbury Museum, Old Sarum, Arundells |
| Chippenham | A historic market town with good transport links to London and Bristol. It appeals to business travelers and families looking for a peaceful place to stay. | Chippenham Museum, Monkton Park, John Coles Park, The Causeway, Nearby Bath |
| Corsham | A charming market town with beautiful stone buildings and a historical significance, particularly due to its proximity to Bath and picturesque surroundings. | Corsham Court, Box Hill, The Pound Arts Centre, High Street, The Holocaust Memorial |
| Devizes | Rich in history with a vibrant community, it features the famous Caen Hill Locks and offers beautiful countryside views, appealing to visitors looking for a rural escape. | Caen Hill Locks, Devizes Castle, Wiltshire Museum, Market Place, Longbridge Deverill |
| Trowbridge | The largest town in Wiltshire with a rich textile heritage, it offers amenities and a central location for exploring the surrounding countryside and nearby attractions. | Trowbridge Park, County Hall, The Shire Hall Museum, Market Hall, Historic Textile Mills |
| Malmesbury | Renowned for its beautiful abbey and historic buildings, it attracts travelers interested in history and scenic views in the Cotswolds area. | Malmesbury Abbey, Malmesbury Market Cross, The Science Museum, The Old Bell Hotel, Nearby Cotswolds |
| Bradford-on-Avon | A picturesque town known for its canals and historic buildings. It's ideal for tourists looking for charm and nature, with easy access to Bath. | Bradford-on-Avon Canal, The Tithe Barn, St Laurence's Church, The Saxon Church, The Toll Bridge |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wiltshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wiltshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wiltshire
- The Wiltshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wiltshire, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Wiltshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wiltshire
- The dominant room capacity in Wiltshire is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.5% of the active Airbnb listings in Wiltshire, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wiltshire.
Wiltshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wiltshire
- The most common guest capacity trend in Wiltshire vacation rentals is listings accommodating 2 guests (35.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wiltshire STR market, accounting for 66.7% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wiltshire.
- On average, properties in Wiltshire are equipped to host 3.9 guests.
How Do Listings in Wiltshire Compare on Quality?
Listing quality in Wiltshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wiltshire
- At 23.8 photos per listing on average, Wiltshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wiltshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wiltshire?
Amenity Prevalence
Amenity Insights for Wiltshire
- Essential amenities in Wiltshire that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wiltshire: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wiltshire to stay competitive.
Which Airbnb Amenities Boost Revenue in Wiltshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wiltshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 77.8% | $22,991 | $7,299 | 215.0% |
Kitchen | 82.2% | $21,742 | $9,154 | 137.5% |
Hot water | 80.0% | $21,956 | $9,698 | 126.4% |
Washer | 64.4% | $24,187 | $11,016 | 119.6% |
Hangers | 57.8% | $25,248 | $11,644 | 116.8% |
Dedicated workspace | 17.8% | $34,093 | $16,349 | 108.5% |
Refrigerator | 68.9% | $23,230 | $11,253 | 106.4% |
Cooking basics | 66.7% | $23,099 | $12,313 | 87.6% |
Essentials | 42.2% | $26,680 | $14,260 | 87.1% |
Private entrance | 35.6% | $27,574 | $15,051 | 83.2% |
Revenue Impact Insights for Wiltshire
- Heating tops the revenue impact list with a 215.0% uplift — listings with this amenity earn $22,991 vs. $7,299 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wiltshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wiltshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWiltshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wiltshire
- The typical guest profile for Airbnb in Wiltshire consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.9% of guests.
- Key international markets include United Kingdom (77.9%) and United States (5.3%).
- Top languages spoken are English (62%) followed by French (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wiltshire?
Listings in Wiltshire average 4.79 out of 5 overall, with about 58.5 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wiltshire
- An average rating of 4.79 places Wiltshire in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wiltshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wiltshire
- The most common availability pattern in Wiltshire falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wiltshire (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wiltshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wiltshire
- The overall average booking lead time for vacation rentals in Wiltshire is 46 days.
- Guests book furthest in advance for stays during April (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Wiltshire.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Wiltshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wiltshire?
Guests in Wiltshire stay about 4.4 nights on average, generating roughly 1,080 reservations and 24.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wiltshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wiltshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (7.2 nights) and shorten in Jun (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wiltshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
24.4% of total
2 Nights
17 listings
37.8% of total
3 Nights
3 listings
6.7% of total
4-6 Nights
4 listings
8.9% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
9 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Wiltshire is 2 Nights, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Wiltshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Wiltshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.8% of Wiltshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wiltshire.
Wiltshire Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
8.9% of total
Flexible
15 listings
33.3% of total
Moderate
7 listings
15.6% of total
Firm
14 listings
31.1% of total
Strict
5 listings
11.1% of total
Cancellation Policy Insights for Wiltshire
- The prevailing Airbnb cancellation policy trend in Wiltshire is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Wiltshire.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wiltshire.
How Much Are Airbnb Cleaning Fees in Wiltshire?
Cleaning fees in Wiltshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wiltshire
- About 60.0% of Wiltshire listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($259) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wiltshire median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wiltshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiltshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eilmers Cottage - Beautiful 4BD in Malmesbury
Entire Place • 4 bedrooms
Carters Cottage
Entire Place • 2 bedrooms
Oak Tree Barn in Wiltshire near Bath & Longleat
Entire Place • 2 bedrooms
Southend Long Barn
Entire Place • 3 bedrooms
Naish House - 2 Bedroom Ground Floor Flat
Entire Place • 2 bedrooms
Everest House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wiltshire?
Learn from the best! This table showcases top-performing Airbnb hosts in Wiltshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John And Anita | 3 | $65,537 | 1321 | 4.81/5.0 |
| Red Kite Stays | 1 | $60,004 | 35 | 4.69/5.0 |
| Propertri | 2 | $57,814 | 24 | 4.13/5.0 |
| Hannah | 1 | $44,286 | 174 | 4.74/5.0 |
| Alan & Nikki | 1 | $43,450 | 195 | 5.00/5.0 |
| Alex | 1 | $40,592 | 18 | 4.89/5.0 |
| Sue | 1 | $37,357 | 116 | 4.86/5.0 |
| Cottages | 1 | $37,296 | 8 | 4.25/5.0 |
| Sykes Holiday Cottages | 3 | $32,553 | 27 | 4.92/5.0 |
| Julie | 1 | $31,948 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wiltshire.
Who Are the Airbnb Hosts in Wiltshire?
Wiltshire has a relatively balanced host base.
Host Profile Insights for Wiltshire
- A 46.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wiltshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wiltshire
These are the highest-grossing professional property management operations in Wiltshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Red Kite Stays | 1 | $60,004 | $331 | 52.7% | 4.69/5 |
| Cottages | 1 | $37,296 | $408 | 40.1% | 4.25/5 |
| Sykes Holiday Cottages | 3 | $32,553 | $379 | 19.9% | 4.92/5 |
| Andre | 2 | $1,929 | $181 | 4.1% | N/A |
Management Company Insights for Wiltshire
- The leading management company, Red Kite Stays, operates 1 listings with $60,004 in gross revenue — a useful benchmark for what scale looks like in Wiltshire.
- Top managers average 2 properties each, suggesting professional management in Wiltshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 13.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wiltshire's Airbnb Market Compare to Nearby Cities?
How does the Wiltshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Wiltshire has 15 percentage points lower occupancy and about $123 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.62 | 55% |
Frequently Asked Questions About Airbnb in Wiltshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wiltshire.
How much do Airbnb hosts make in Wiltshire?
Wiltshire hosts earn about $19,504 per year on average, with an average nightly rate of $202 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Wiltshire, England, not the ceiling for the best operators. Source: AirROI 2026 data, Wiltshire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wiltshire?
The average Airbnb occupancy rate in Wiltshire is 40.1%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wiltshire?
Listings in Wiltshire average $202 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wiltshire?
Wiltshire currently has about 45 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wiltshire?
AirROI currently classifies the short-term rental regulation level in Wiltshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wiltshire?
RevPAR in Wiltshire is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wiltshire?
At 40.1% occupancy, Wiltshire can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,504, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wiltshire?
The average booking lead time in Wiltshire is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wiltshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wiltshire include Bath, Salisbury, Chippenham. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wiltshire?
entire_home listings make up 84.4% of the active supply in Wiltshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wiltshire compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Wiltshire's $19,504 and 40.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wiltshire?
The average Airbnb stay length in Wiltshire is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wiltshire?
Airbnb listings in Wiltshire average 4.79 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wiltshire?
Heating and Kitchen are among the strongest revenue-linked amenities in Wiltshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wiltshire?
Yes. About 60.0% of active Airbnb listings in Wiltshire charge a cleaning fee, and the average fee is $259. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wiltshire?
A 46.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.