Salisbury, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Salisbury, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,368 per year — at a $181 nightly rate, 47.2% occupancy, and a $82 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 146 active listings, Salisbury is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 37.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Salisbury?
In Salisbury, the headline Airbnb metrics are $24,368 in average annual revenue,47.2% occupancy, $181 ADR, and $82 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salisbury?
Understanding the monthly revenue variations for Airbnb listings in Salisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salisbury is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,515+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,294 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,124 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salisbury
What Is the Monthly Airbnb Occupancy Rate in Salisbury?
Maximize your bookings by understanding the Salisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salisbury:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salisbury
What Is the Average Airbnb Nightly Rate in Salisbury?
Effective short term rental pricing strategy in Salisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salisbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Salisbury
What Is the RevPAR for Airbnb in Salisbury?
RevPAR in Salisbury is currently $82. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $129 RevPAR.
Average Monthly RevPAR Trend in Salisbury
RevPAR Insights for Salisbury
- The average RevPAR in Salisbury is $82. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($129) and bottom 25% ($41) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salisbury benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salisbury?
Salisbury's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,279 per month
- Occupancy rates average 56.7%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,573 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,822 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $173
Seasonality Insights for Salisbury
- The Airbnb seasonality pattern in Salisbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salisbury's highest earning potential, with monthly revenues climbing to $3,470, occupancy reaching 62.1%, and ADRs peaking at $182.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,684, occupancy could drop to 33.5%, and ADRs may adjust to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Salisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Salisbury?
Low regulation and minimal registration activity in Salisbury, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salisbury to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Salisbury?
Salisbury is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salisbury City Centre | The heart of Salisbury, this area is known for its historical landmarks and vibrant local culture. It attracts tourists visiting the iconic cathedral, shops, and restaurants. | Salisbury Cathedral, The Market Square, Mompesson House, Salisbury Museum, The Old Sarum |
| Wilton | A quaint town nearby, known for its beautiful gardens and historical sites. Great for visitors looking for a quiet getaway with access to local attractions. | Wilton House, Gigantuan Heart, Salisbury Racecourse, Fisherton Mill Art Gallery |
| Harnham | A picturesque village located just south of Salisbury, offering beautiful views and access to nature. It is ideal for guests looking for a relaxing stay close to the city. | Harnham Water Meadows, Figsbury Ring, Harnham Mill, Salisbury Countryside |
| Downton | A lovely village near Salisbury known for its scenic views and historical sites. It's perfect for those looking for a countryside experience within reach of the city. | The Red House Museum, The River Avon, Downton Castle |
| Laverstock | Located just outside Salisbury, this area provides a suburban feel with easy access to the city center, making it a good option for families and longer stays. | The Wharf, Laverstock Downs, Overton Water |
| Bourne Valley | A scenic area just outside Salisbury, famous for its natural beauty and outdoor activities. It's appealing to tourists seeking relaxation and nature. | Bourne Valley Community Farm, Salisbury Plain |
| Fordingbridge | A charming market town on the edge of the New Forest, it is a great base for those looking to explore nature while being close to Salisbury. | Fordingbridge Town Centre, The River Avon, New Forest National Park, Fordingbridge Arts Society |
| The New Forest | A popular destination for both tourists and locals, known for its stunning landscapes and free-roaming ponies. Perfect for outdoor enthusiasts looking for a unique stay. | New Forest National Park, Beaulieu, Exbury Gardens, Lymington |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Salisbury offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Salisbury?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salisbury
- The Salisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salisbury, House properties are the most common (56.2%), reflecting the local real estate landscape.
- Houses represent a significant 56.2% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.8%) offer potential for unique stay experiences.
Salisbury Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salisbury
- The dominant room capacity in Salisbury is 1 bedroom listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.5% of the active Airbnb listings in Salisbury, indicating a high concentration in these sizes.
Salisbury Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salisbury
- The most common guest capacity trend in Salisbury vacation rentals is listings accommodating 4 guests (25.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Salisbury STR market, accounting for 49.3% of listings.
- 18.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salisbury.
- On average, properties in Salisbury are equipped to host 3.1 guests.
How Do Listings in Salisbury Compare on Quality?
Listing quality in Salisbury can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Salisbury
- At 22.1 photos per listing on average, Salisbury hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Salisbury averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Salisbury?
Amenity Prevalence
Amenity Insights for Salisbury
- Essential amenities in Salisbury that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salisbury: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salisbury to stay competitive.
Which Airbnb Amenities Boost Revenue in Salisbury?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salisbury, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby safety gatesHigh opportunity | 6.2% | $54,258 | $22,404 | 142.2% |
Smoke alarm | 95.9% | $24,891 | $12,166 | 104.6% |
Freezer | 52.1% | $31,915 | $16,174 | 97.3% |
Hair dryer | 87.0% | $26,027 | $13,273 | 96.1% |
Babysitter recommendations | 4.1% | $45,469 | $23,463 | 93.8% |
Dishwasher | 39.7% | $34,220 | $17,874 | 91.5% |
TV | 89.7% | $25,598 | $13,623 | 87.9% |
Bed linens | 82.9% | $26,426 | $14,403 | 83.5% |
Pets allowed | 25.3% | $36,831 | $20,137 | 82.9% |
Oven | 70.5% | $27,947 | $15,794 | 77.0% |
Revenue Impact Insights for Salisbury
- Baby safety gates tops the revenue impact list with a 142.2% uplift — listings with this amenity earn $54,258 vs. $22,404 without it.
- High-opportunity amenities — Baby safety gates — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Hair dryer, TV, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in Salisbury.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Salisbury STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalisbury Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salisbury
- The typical guest profile for Airbnb in Salisbury consists of primarily domestic travelers (67%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 66.6% of guests.
- Key international markets include United Kingdom (66.6%) and United States (11.8%).
- Top languages spoken are English (56.8%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Salisbury?
Listings in Salisbury average 4.83 out of 5 overall, with about 110 reviews per active listing and 47.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Salisbury
- With an overall rating of 4.83, Salisbury listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Salisbury Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salisbury
- The most common availability pattern in Salisbury falls within the 271-366 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salisbury (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Salisbury?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salisbury
- The overall average booking lead time for vacation rentals in Salisbury is 58 days.
- Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Salisbury.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Salisbury averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Salisbury?
Guests in Salisbury stay about 4.3 nights on average, generating roughly 4,734 reservations and 32.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Salisbury
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Salisbury
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4.9 nights) and shorten in Jun (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Salisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
20.5% of total
2 Nights
39 listings
26.7% of total
3 Nights
4 listings
2.7% of total
4-6 Nights
6 listings
4.1% of total
7-29 Nights
17 listings
11.6% of total
30+ Nights
50 listings
34.2% of total
Key Insights
- The most prevalent minimum stay requirement in Salisbury is 30+ Nights, adopted by 34.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.2%) caters to monthly stays (30+ nights) in Salisbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.2% of Salisbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salisbury.
Salisbury Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.7% of total
Super Strict 60 Days
2 listings
1.4% of total
Flexible
36 listings
24.7% of total
Moderate
44 listings
30.1% of total
Firm
49 listings
33.6% of total
Strict
14 listings
9.6% of total
Cancellation Policy Insights for Salisbury
- The prevailing Airbnb cancellation policy trend in Salisbury is Firm, used by 33.6% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (43.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.6% market standard in Salisbury.
- Using a Strict policy might deter some guests, as only 9.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salisbury.
How Much Are Airbnb Cleaning Fees in Salisbury?
Cleaning fees in Salisbury are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Salisbury
- About 50.0% of Salisbury listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($69) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Salisbury median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Salisbury Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Osmund House, Salisbury
Entire Place • 8 bedrooms
Beautiful home in fantastic location, sleeps 10
Entire Place • 3 bedrooms
Converted Barn in the Rural Wiltshire Countryside
Entire Place • 5 bedrooms
Cathedral Views Period Townhouse w/ Free Parking
Entire Place • 4 bedrooms
Two beautiful Grade II listed flats under 1 roof.
Entire Place • 4 bedrooms
Queens Cottage Salisbury ~ for a memorable stay
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salisbury?
Learn from the best! This table showcases top-performing Airbnb hosts in Salisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline | 1 | $200,467 | 23 | 4.65/5.0 |
| Charles Hope Apartments | 5 | $180,560 | 88 | 4.49/5.0 |
| Lois | 1 | $133,338 | 209 | 4.96/5.0 |
| Carl & Emma | 4 | $132,116 | 641 | 4.80/5.0 |
| Gillian | 1 | $125,003 | 43 | 4.98/5.0 |
| Doyle | 2 | $100,988 | 159 | 4.67/5.0 |
| Gavin | 2 | $98,314 | 167 | 4.82/5.0 |
| Laura | 1 | $87,129 | 71 | 5.00/5.0 |
| Barbara | 6 | $81,918 | 784 | 4.69/5.0 |
| Matthew | 4 | $77,576 | 132 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salisbury.
Who Are the Airbnb Hosts in Salisbury?
Salisbury is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Salisbury
- With 56.8% Superhosts, Salisbury has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Salisbury averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Salisbury
These are the highest-grossing professional property management operations in Salisbury, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Caroline | 1 | $200,467 | $1,399 | 38.5% | 4.65/5 |
| Ido | 2 | $31,422 | $158 | 30.8% | 4.67/5 |
| Dave | 2 | $20,016 | $206 | 19.5% | 4.61/5 |
| Sykes Holiday Cottages | 1 | $8,834 | $735 | 38.7% | 4.67/5 |
Management Company Insights for Salisbury
- The leading management company, Caroline, operates 1 listings with $200,467 in gross revenue — a useful benchmark for what scale looks like in Salisbury.
- Top managers average 2 properties each, suggesting professional management in Salisbury still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Salisbury's Airbnb Market Compare to Nearby Cities?
How does the Salisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Salisbury has 8 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in Salisbury
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salisbury.
How much do Airbnb hosts make in Salisbury?
Salisbury hosts earn about $24,368 per year on average, with an average nightly rate of $181 and RevPAR of $82. Those figures describe the typical revenue environment for active listings in Salisbury, England, not the ceiling for the best operators. Source: AirROI 2026 data, Salisbury market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Salisbury?
The average Airbnb occupancy rate in Salisbury is 47.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salisbury?
Listings in Salisbury average $181 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salisbury?
Salisbury currently has about 146 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salisbury?
AirROI currently classifies the short-term rental regulation level in Salisbury as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salisbury?
RevPAR in Salisbury is about $82. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salisbury?
At 47.2% occupancy, Salisbury can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,368, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salisbury?
The average booking lead time in Salisbury is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salisbury?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salisbury include Salisbury City Centre, Wilton, Harnham. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salisbury?
entire_home listings make up 73.3% of the active supply in Salisbury. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salisbury compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Salisbury's $24,368 and 47.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Salisbury?
The average Airbnb stay length in Salisbury is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Salisbury?
Airbnb listings in Salisbury average 4.83 out of 5 overall. About 47.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Salisbury?
Baby safety gates and Smoke alarm are among the strongest revenue-linked amenities in Salisbury. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Salisbury?
Yes. About 50.0% of active Airbnb listings in Salisbury charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Salisbury?
A 56.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.