Forres, Scotland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Forres, Scotland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,024 per year — at a $183 nightly rate, 48.0% occupancy, and a $92 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 34 active listings, Forres is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Forres?
In Forres, the headline Airbnb metrics are $28,024 in average annual revenue,48.0% occupancy, $183 ADR, and $92 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Forres?
Understanding the monthly revenue variations for Airbnb listings in Forres is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Forres is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Forres across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,785 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,925 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Forres
What Is the Monthly Airbnb Occupancy Rate in Forres?
Maximize your bookings by understanding the Forres STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Forres:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Forres
What Is the Average Airbnb Nightly Rate in Forres?
Effective short term rental pricing strategy in Forres involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Forres typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Forres
What Is the RevPAR for Airbnb in Forres?
RevPAR in Forres is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $132 RevPAR.
- Best-in-class (Top 10%) achieve $200 RevPAR.
Average Monthly RevPAR Trend in Forres
RevPAR Insights for Forres
- The average RevPAR in Forres is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($200) and bottom 25% ($50) is $150, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Forres benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $132+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Forres?
Forres's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,368 per month
- Occupancy rates average 71.4%
- Daily rates average $194
Shoulder Season
- Revenue averages $2,687 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $177
Low Season (January, February, March)
- Revenue drops to average $1,635 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $181
Seasonality Insights for Forres
- Airbnb seasonality in Forres is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Forres's highest earning potential, with monthly revenues climbing to $4,870, occupancy reaching 79.2%, and ADRs peaking at $197.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,530, occupancy could drop to 20.4%, and ADRs may adjust to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Forres.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Forres, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Forres?
With 12% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Forres. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Forres to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 12% licensed listings)
What Are the Best Neighborhoods for Airbnb in Forres?
With a compact short-term rental market, Forres gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Forres Town Centre | Charming town center with historic architecture and local shops. It's a great base for tourists exploring the Scottish Highlands and nearby attractions. | Forres Mechanics Football Club, Universal Hall Arts Centre, Local shops and cafes, Forres Castles, Cullen Sea School |
| Findhorn | A picturesque coastal village known for its beach and artistic community. Popular with those looking for a peaceful retreat by the sea. | Findhorn Beach, Findhorn Foundation, Community shop and cafe, Local art galleries, Ecological community tours |
| Cluny Hill | Residential area with beautiful views and proximity to the town center. Attractive for families and those seeking a quieter stay. | Cluny Hill Fort, Grainstore Brewery, Local parks, Nature trails, Easily accessible to town amenities |
| Rollerston Park | Family-friendly neighborhood with parks and recreational facilities. Ideal for families visiting with children. | Rollerston Park, Sport facilities, Children's playgrounds, Walking trails, Local convenience stores |
| Kinloss | Nearby village with a rich history and access to outdoor activities. Great for tourists looking to explore the Moray area. | Kinloss Abbey, Moray Heritage Centre, Local walking routes, Beaches nearby, Wildlife observation |
| Burghead | Coastal village known for its stunning views and beach access. Attractive location for nature lovers and beachgoers. | Burghead Beach, Historic Burghead Fort, Cliffs of Burghead, Local wildlife, Scenic walks |
| Hopeman | A charming seaside village that provides access to beautiful beaches and coastal walks. Great for those seeking relaxation by the sea. | Hopeman Beach, Harbour and marina, Local fish and chips shops, Scenic coastal paths, Wildlife watching |
| Elgin | Nearby city with a wider range of amenities, shopping, and attractions. Good for those who want more urban conveniences while exploring the countryside. | Elgin Cathedral, Johnston's of Elgin, Local museums, Shopping areas, Scenic countryside access |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Forres offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Forres?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Forres
- The Forres Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Forres, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 5.8%) offer potential for unique stay experiences.
Forres Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Forres
- The dominant room capacity in Forres is 1 bedroom listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Forres, indicating a high concentration in these sizes.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Forres.
Forres Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Forres
- The most common guest capacity trend in Forres vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Forres STR market, accounting for 61.8% of listings.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Forres.
- On average, properties in Forres are equipped to host 3.8 guests.
How Do Listings in Forres Compare on Quality?
Listing quality in Forres can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Forres
- At 22.5 photos per listing on average, Forres hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Forres averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Forres?
Amenity Prevalence
Amenity Insights for Forres
- Essential amenities in Forres that guests expect include: Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Fire extinguisher, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Forres: Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Forres to stay competitive.
Which Airbnb Amenities Boost Revenue in Forres?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Forres, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 70.6% | $34,935 | $11,438 | 205.4% |
Hangers | 76.5% | $32,867 | $12,286 | 167.5% |
High chair | 41.2% | $41,808 | $18,375 | 127.5% |
Kitchen | 82.4% | $31,002 | $14,126 | 119.5% |
Beach access | 14.7% | $49,598 | $24,305 | 104.1% |
Dishwasher | 38.2% | $38,183 | $21,735 | 75.7% |
First aid kit | 52.9% | $35,052 | $20,117 | 74.2% |
Extra pillows and blankets | 23.5% | $40,505 | $24,184 | 67.5% |
Hair dryer | 67.6% | $31,707 | $20,323 | 56.0% |
Outdoor furniture | 26.5% | $37,974 | $24,442 | 55.4% |
Revenue Impact Insights for Forres
- Pets allowed tops the revenue impact list with a 205.4% uplift — listings with this amenity earn $34,935 vs. $11,438 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Forres STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Forres. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsForres Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Forres
- The typical guest profile for Airbnb in Forres consists of primarily domestic travelers (68%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 68.4% of guests.
- Key international markets include United Kingdom (68.4%) and United States (8.8%).
- Top languages spoken are English (60%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Forres?
Listings in Forres average 4.83 out of 5 overall, with about 82.6 reviews per active listing and 52.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Forres
- With an overall rating of 4.83, Forres listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Accuracy (4.89), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Forres Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Forres
- The most common availability pattern in Forres falls within the 181-270 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Forres (55.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Forres?
Average Booking Lead Time by Month
Booking Lead Time Insights for Forres
- The overall average booking lead time for vacation rentals in Forres is 59 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Forres.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Forres averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Forres?
Guests in Forres stay about 4.3 nights on average, generating roughly 1,109 reservations and 32.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Forres
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Forres
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (6.5 nights) and shorten in Mar (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Forres Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.8% of total
2 Nights
11 listings
32.4% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
3 listings
8.8% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
15 listings
44.1% of total
Key Insights
- The most prevalent minimum stay requirement in Forres is 30+ Nights, adopted by 44.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.1%) caters to monthly stays (30+ nights) in Forres, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.1% of Forres hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- A 2-night minimum appears standard (32.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Forres.
Forres Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
8.8% of total
Flexible
3 listings
8.8% of total
Moderate
9 listings
26.5% of total
Firm
19 listings
55.9% of total
Cancellation Policy Insights for Forres
- The prevailing Airbnb cancellation policy trend in Forres is Firm, used by 55.9% of listings.
- A majority (55.9%) of hosts in Forres utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.9% market standard in Forres.
- Regularly review your cancellation policy against competitors and market demand shifts in Forres.
How Much Are Airbnb Cleaning Fees in Forres?
Cleaning fees in Forres are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Forres
- About 55.9% of Forres listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($107) and median ($41) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Forres median of $41. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Forres Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Forresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farmhouse, Forres, Moray on the River Findhorn
Entire Place • 6 bedrooms
The Finch
Entire Place • 2 bedrooms
Victorian Home in Moray
Entire Place • 5 bedrooms
Ben Wyvis - 3 bed Lodge
Entire Place • 3 bedrooms
the Falcon - uk45538
Entire Place • 3 bedrooms
Ben Klibreck - 2 Bed Lodge
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Forres?
Learn from the best! This table showcases top-performing Airbnb hosts in Forres based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlo | 8 | $164,615 | 550 | 4.74/5.0 |
| Cottages | 2 | $127,439 | 24 | 4.46/5.0 |
| Alec | 2 | $112,771 | 203 | 4.89/5.0 |
| Carol | 1 | $99,696 | 56 | 4.84/5.0 |
| Cassie | 1 | $68,257 | 16 | 5.00/5.0 |
| Karen | 5 | $67,375 | 404 | 4.94/5.0 |
| Andrea | 1 | $51,239 | 102 | 4.99/5.0 |
| Kathryn | 1 | $48,304 | 113 | 4.82/5.0 |
| Gordon | 1 | $44,695 | 228 | 4.82/5.0 |
| Sue | 1 | $26,375 | 84 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Forres.
Who Are the Airbnb Hosts in Forres?
Forres has a relatively balanced host base.
Host Profile Insights for Forres
- A 47.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Forres averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Forres
These are the highest-grossing professional property management operations in Forres, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 2 | $127,439 | $338 | 53.1% | 4.46/5 |
| Alec | 2 | $112,771 | $376 | 43.3% | 4.89/5 |
| Sykes Holiday Cottages Limited | 1 | $18,065 | $475 | 22.6% | 5.00/5 |
Management Company Insights for Forres
- The leading management company, Cottages, operates 2 listings with $127,439 in gross revenue — a useful benchmark for what scale looks like in Forres.
- Top managers average 2 properties each, suggesting professional management in Forres still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Forres's Airbnb Market Compare to Nearby Cities?
How does the Forres Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Foyers, Forres has 14 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ardlui | 10 | $6,749 | $776.13 | 29% |
| Foyers | 16 | $6,672 | $361.93 | 62% |
| Bridge of Cally | 18 | $5,917 | $644.62 | 44% |
| Larbert | 10 | $5,893 | $324.19 | 57% |
| Gartocharn | 15 | $5,724 | $440.90 | 51% |
| Luss | 18 | $5,246 | $392.13 | 48% |
| Fearnan | 22 | $5,094 | $451.56 | 42% |
| Arrochar | 33 | $4,882 | $355.62 | 52% |
| Insh | 13 | $4,877 | $302.34 | 59% |
| Acharn | 11 | $4,807 | $293.19 | 57% |
Frequently Asked Questions About Airbnb in Forres
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Forres.
How much do Airbnb hosts make in Forres?
Forres hosts earn about $28,024 per year on average, with an average nightly rate of $183 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Forres, Scotland, not the ceiling for the best operators. Source: AirROI 2026 data, Forres market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Forres?
The average Airbnb occupancy rate in Forres is 48.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Forres?
Listings in Forres average $183 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Forres?
Forres currently has about 34 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Forres?
AirROI currently classifies the short-term rental regulation level in Forres as Moderate. The dataset also shows about 11.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Forres?
RevPAR in Forres is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Forres?
At 48.0% occupancy, Forres can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,024, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Forres?
The average booking lead time in Forres is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Forres?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Forres include Forres Town Centre, Findhorn, Cluny Hill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Forres?
entire_home listings make up 94.1% of the active supply in Forres. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Forres compare to nearby Airbnb markets?
Among neighboring markets, Ardlui posts $80,987 in average annual revenue with 29.5% occupancy, compared to Forres's $28,024 and 48.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Forres?
The average Airbnb stay length in Forres is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Forres?
Airbnb listings in Forres average 4.83 out of 5 overall. About 52.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Forres?
Pets allowed and Hangers are among the strongest revenue-linked amenities in Forres. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Forres?
Yes. About 55.9% of active Airbnb listings in Forres charge a cleaning fee, and the average fee is $107. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Forres?
A 47.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.