The Farmhouse, Forres, Moray on the River Findhorn Entire home · 6 bedrooms Rated 4.81 - Revenue
- £70,413
- Occupancy
- 59.3%
- Daily rate
- £355
Prices in
Airbnb market data · 202612 months to October 2026
Forres, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Forres brought in £20,693 over the 12 months through October 2026, about 28% less than the Scotland average of £28,841.
The short answer
Forres Airbnb Market at a Glance
Rates and bookings both trail the Scotland average. Listings averaged £151 a night and were booked on 44% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in March, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Forres is the 144th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue fell 6%.
Browse the live Forres Airbnb market See Every Forres ListingRevenue
How Much Do Airbnb Hosts Make in Forres?
Gross bookings per Forres listing averaged £20,693 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Forres listing brings in £3,610 in August, its best month, and £1,270 in March, its slowest. July runs within 5% of August, so either can come out on top in a given year. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £4,970+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn £2,630 or more, roughly £1,100 a month above the median.
- Typical properties (median) earn about £1,500 a month.
- Entry-level properties (bottom 25%) earn £965 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £3,850 £1,130
The dashed line is the average of the months shown, £2,160. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Forres Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,245 | 46.7% | £145 | £72 | 58 days | 5 nights |
| Nov 2025 | £1,500 | 31.8% | £133 | £50 | 37 days | 4.7 nights |
| Dec 2025 | £1,804 | 33.7% | £137 | £58 | 81 days | 4 nights |
| Jan 2026 | £1,302 | 20.4% | £141 | £42 | 35 days | 3.7 nights |
| Feb 2026 | £1,360 | 25.0% | £136 | £49 | 35 days | 3.8 nights |
| Mar 2026 | £1,225 | 30.2% | £140 | £40 | 33 days | 3.5 nights |
| Apr 2026 | £1,836 | 38.9% | £145 | £61 | 66 days | 3.2 nights |
| May 2026 | £2,437 | 49.8% | £147 | £79 | 58 days | 3.9 nights |
| Jun 2026 | £2,759 | 54.4% | £153 | £92 | 50 days | 3.8 nights |
| Jul 2026 | £3,331 | 61.4% | £160 | £107 | 108 days | 4.9 nights |
| Aug 2026 | £3,365 | 72.5% | £159 | £109 | 98 days | 4.9 nights |
| Sep 2026 | £2,851 | 67.2% | £149 | £95 | 81 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Forres home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Forres Profitable?
Yes, when it's run well. The average Forres Airbnb took in £20,693 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,170 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,070 a month.
Cleaning it yourself keeps the £1,210 a year guests pay in cleaning fees, for about £1,270 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Forres Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £19,483 | £34,270 |
| Cleaning fees guests pay6% of Forres bookings | £1,210 | £2,140 |
| Gross bookings | £20,693 | £36,410 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Forres listings on Simplified Pricing, 3% for the rest | −£3,130 | −£5,500 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,210 | −£2,140 |
| Utilities and internetAbout 5% of bookings | −£1,030 | −£1,820 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£410 | −£730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£620 | −£1,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£210 | −£210 |
| Permit and registrationWhere one is required | −£100 | −£100 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£6,710 | −£11,590 |
| Left for housing costs, then profit | £13,983about £1,170 a month | £24,820about £2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Forres Airbnb Profit
The estimate starts from Forres's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Forres home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Forres's Top Earners Get There
- More nights booked. The busiest quarter of Forres listings are booked on 59% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of £98 adds about £984 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £170 a night or more, against a median of £98. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,950 a year.
- Open for the busy months. In a typical year, August brings the average listing about £3,610, against £1,270 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Forres listings average 4.83 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,030 a month, against £1,720 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Forres?
Forres listings were booked on 44% of the nights they were open over the past year, 5 percentage points below the Scotland average (49%) and 3 points above the U.K. average (41%). In a typical year, occupancy swings from 29% in January to 76% in August.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
August is usually the busiest month in Forres, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 48% 79% 20%
The 12-month rate of 44% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Forres?
The average nightly rate in Forres, known as ADR (average daily rate), was £151 over the past year, about 26% below the Scotland average of £205 and about 23% below the U.K. average of £195. In a typical year, rates peak in July and August at about £160 and bottom out in December at about £115.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £315+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge £170 or more, about £70 above the median.
- Typical properties (median) charge about £98 a night.
- Entry-level properties (bottom 25%) charge £85 or less, about 14% below the median.
July rates run 38% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £160 £91
The dashed line is the average of the months shown, £136. The 12-month ADR of £151 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Forres?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Forres it averaged £68 over the past year, from about £41 in a typical March to about £116 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £144+ per open night, about three times the median.
- Strong performers (top 25%) earn £74 or more, about £25 a night above the median.
- Typical properties (median) earn about £48 per open night.
- Entry-level properties (bottom 25%) earn £40 or less, about 18% below the median.
August RevPAR is about 2.8 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £124 £38
The dashed line is the average of the months shown, £71.
Seasonality
Best and Worst Months for Airbnb in Forres
With only 32 active listings, the monthly pattern in Forres is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in March.
Average revenue by month in Forres
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £3,610 £1,270
The dashed line is the average of the 12 calendar months, £2,200.
Revenue by month in Forres in numbers
| Month | Revenue per listing |
|---|---|
| January | £1,370 |
| February | £1,340 |
| March | £1,270 |
| April | £2,080 |
| May | £2,420 |
| June | £2,850 |
| July | £3,460 |
| August | £3,610 |
| September | £2,690 |
| October | £2,250 |
| November | £1,500 |
| December | £1,540 |
How Far in Advance Do Guests Book Airbnb in Forres?
Guests book Forres stays 58 days ahead on average (about eight weeks). July stays are booked furthest out, about 98 days ahead, and February stays closest to arrival, about 29 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 61 days 108 days 24 days
The 12-month figure of 58 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Forres
19% of the 32 active listings in Forres display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Forres.
Neighborhoods
Best Neighborhoods for Airbnb in Forres
AirROI's area guide picks six Forres neighborhoods that draw short-term rental guests, led by Forres Town Centre, Cluny Hill and Rollerston Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Forres Town Centre | Charming town center with historic architecture and local shops. It's a great base for tourists exploring the Scottish Highlands and nearby attractions. | Forres Mechanics Football Club, Universal Hall Arts Centre, Local shops and cafes, Forres Castles, Cullen Sea School |
| Cluny Hill | Residential area with beautiful views and proximity to the town center. Attractive for families and those seeking a quieter stay. | Cluny Hill Fort, Grainstore Brewery, Local parks, Nature trails, Easily accessible to town amenities |
| Rollerston Park | Family-friendly neighborhood with parks and recreational facilities. Ideal for families visiting with children. | Rollerston Park, Sport facilities, Children's playgrounds, Walking trails, Local convenience stores |
| Kinloss | Nearby village with a rich history and access to outdoor activities. Great for tourists looking to explore the Moray area. | Kinloss Abbey, Moray Heritage Centre, Local walking routes, Beaches nearby, Wildlife observation |
| Burghead | Coastal village known for its stunning views and beach access. Attractive location for nature lovers and beachgoers. | Burghead Beach, Historic Burghead Fort, Cliffs of Burghead, Local wildlife, Scenic walks |
| Hopeman | A charming seaside village that provides access to beautiful beaches and coastal walks. Great for those seeking relaxation by the sea. | Hopeman Beach, Harbour and marina, Local fish and chips shops, Scenic coastal paths, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Forres Airbnb Listings by Type and Size
Almost every Airbnb in Forres is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 53%, about 1.7 times the share of apartments and condos (31%).
Nearly all listings rent the whole place
Forres Airbnb listings by room type
- Entire home 97%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.9% | 31 |
| Private room | 3.1% | 1 |
Listings by property type
Forres Airbnb listings by property type
- House 53%
- Apartment/Condo 31%
- Cabin/Outdoor 9%
- Unique stay 3%
- Others 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 53.1% | 17 |
| Apartment/Condo | 31.3% | 10 |
| Cabin/Outdoor | 9.4% | 3 |
| Unique stay | 3.1% | 1 |
| Others | 3.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Forres Have?
One-bedroom homes are the most common size in Forres (45% of entire homes), followed by two-bedroom homes (26%).
Forres entire homes by number of bedrooms
Entire homes with each number of bedrooms
3%
45%
26%
13%
6%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 3.2% | 1 |
| 1 bedroom | 45.2% | 14 |
| 2 bedrooms | 25.8% | 8 |
| 3 bedrooms | 12.9% | 4 |
| 4 bedrooms | 6.5% | 2 |
| 5+ bedrooms | 6.5% | 2 |
How Many Guests Do Airbnbs in Forres Sleep?
Most Forres listings are sized for couples and small families: 74% sleep four guests or fewer, and just 10% take eight or more.
Forres listings by guest capacity
Share of listings by the number of guests they sleep
26%
10%
39%
3%
10%
3%
10%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 25.8% | 8 |
| 3 guests | 9.7% | 3 |
| 4 guests | 38.7% | 12 |
| 5 guests | 3.2% | 1 |
| 6 guests | 9.7% | 3 |
| 7 guests | 3.2% | 1 |
| 8+ guests | 9.7% | 3 |
How Forres Airbnb Listings Are Set Up
Forres hosts set up an average of 2.9 beds per listing. 56% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 20
- Beds per listing
- 2.9
- Show exact location
- 56%
What Amenities Do Airbnb Listings in Forres Offer?
Free on-site parking is close to standard in Forres: 94% of listings offer it, and 78% offer self check-in.
Share of Forres listings with each common amenity
Guests
Who Books Airbnbs in Forres?
Most Forres guests are domestic, but a sizeable minority come from abroad: 28% of those who left reviews live outside the United Kingdom, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 56%, followed by French and Spanish.
72% of Forres guests are domestic
Where guests who left reviews live
- Domestic 72%
- International 28%
Where Forres guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 5.8% |
| Glasgow | 4.0% |
| Edinburgh | 2.2% |
Where Forres guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 71.7% |
| United States | 6.1% |
| France | 3.5% |
| Germany | 2.6% |
| Australia | 2.2% |
Languages spoken by Forres guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 56.0% |
| French | 8.8% |
| Spanish | 6.6% |
| Hindi | 6.6% |
| German | 5.5% |
What Are Airbnb Guest Ratings in Forres?
Forres Airbnbs average 4.83 stars, and 59% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.80. Listings here carry long review histories, about 96 reviews each on average.
Accuracy and cleanliness score highest in Forres; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.89 |
| Communication | 4.86 |
| Location | 4.86 |
| Check-in | 4.87 |
| Value | 4.80 |
Booking patterns
How Guests Book in Forres: Stays, Rules and Fees
More than eight in ten Forres listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Forres listings are open to guests
Share of listings by days a year
- 271-366 days 28%
- 181-270 days 53%
- 91-180 days 16%
- 31-90 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 28.1% | 9 |
| 181-270 days | 53.1% | 17 |
| 91-180 days | 15.6% | 5 |
| 31-90 days | 3.1% | 1 |
Days a year Forres listings are booked or blocked
Share of listings by days a year
- 271-366 days 3%
- 181-270 days 19%
- 91-180 days 53%
- 31-90 days 16%
- 1-30 days 9%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.1% | 1 |
| 181-270 days | 18.8% | 6 |
| 91-180 days | 53.1% | 17 |
| 31-90 days | 15.6% | 5 |
| 1-30 days | 9.4% | 3 |
What Is the Average Length of Stay for Airbnb in Forres?
The average Forres booking lasts 4.3 nights, longest in October and shortest in September. Listings took about 31 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Forres
Average nights per booking, by month of stay
Average 4.2 nights 5 nights 3.4 nights
Two-year average by calendar month.
Forres Airbnb Minimum Stay Requirements
More than seven in ten listings in Forres accept stays of one or two nights.
Minimum stay set by Forres listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Forres?
Firm is the most common cancellation policy in Forres, used by 59% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Forres listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Forres?
More than six in ten Forres listings charge a cleaning fee. The typical fee is £36, and some higher fees lift the average to £60. Spread over the average stay of 4.3 nights, that adds roughly £8 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- £36
- Average cleaning fee
- £60
- Listings charging a fee
- 62.5%
- Share of gross revenue
- 5.9%
Top earners
Top-Earning Airbnbs and Hosts in Forres
The top-grossing Airbnb in Forres, a six-bedroom home, took in £70,400 over the past year, about 3.4 times the city's average of £20,700.
The Farmhouse, Forres, Moray on the River Findhorn Entire home · 6 bedrooms Rated 4.81 
Ben Wyvis - 3 bed Lodge Entire home · 3 bedrooms Rated 4.89 - Revenue
- £56,854
- Occupancy
- 43.3%
- Daily rate
- £341
Victorian Home in Moray Entire home · 5 bedrooms Rated 5.00 - Revenue
- £54,083
- Occupancy
- 43.0%
- Daily rate
- £322
Ben Klibreck - 2 Bed Lodge Entire home · 2 bedrooms Rated 4.90 - Revenue
- £44,984
- Occupancy
- 49.7%
- Daily rate
- £264
The Presbytery, Forres Entire home · 3 bedrooms Rated 4.99 - Revenue
- £44,049
- Occupancy
- 62.7%
- Daily rate
- £213
Stay in our Tavern! Entire home · 4 bedrooms Rated 4.84 - Revenue
- £38,890
- Occupancy
- 48.8%
- Daily rate
- £210
Who Are the Airbnb Hosts in Forres?
Only 13% of Forres listings are classed as professionally managed. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
- Superhosts
- 46.9%
- Professional management
- 12.5%
- Cohosted listings
- 12.5%
- Instant Book enabled
- 59.4%
- Simplified Pricing
- 96.9%
Nearby markets
Forres vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 35 km, Dufftown (34 km away, 30 listings) earned the most per listing, about 15% more than Forres. Nairn was the busiest, booked on 49% of nights against 44% in Forres.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Findhorn 7 km | 53 | £20,477 | £153 | 42% |
| Nairn 14 km | 83 | £22,206 | £188 | 49% |
| Elgin 19 km | 47 | £19,470 | £154 | 47% |
| Moray 23 km | 76 | £23,025 | £237 | 44% |
| Lossiemouth 24 km | 61 | £16,882 | £151 | 44% |
| Grantown-on-Spey 30 km | 53 | £20,399 | £192 | 46% |
| Dufftown 34 km | 30 | £23,882 | £200 | 45% |
| Tain 35 km | 35 | £17,191 | £157 | 42% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 330 Scotland Airbnb markets
Markets Similar to Forres
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Forres:
- Belfast Airbnb data UK · £149/night · 43.9%
- South Cambridgeshire Airbnb data UK · £145/night · 44.1%
- Shrewsbury Airbnb data UK · £148/night · 44.9%
- East Cambridgeshire Airbnb data UK · £155/night · 42.7%
- Bradford Airbnb data UK · £145/night · 43.0%
- Bristol Airbnb data UK · £140/night · 43.8%
FAQ
Forres Airbnb FAQ
How much do Airbnb hosts make in Forres?
An active Forres Airbnb grossed £20,693 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £2,630 or more in a typical month.
How much can I make on Airbnb in Forres?
It depends most on the home's size, location and how it's run. The middle half of Forres listings earn between £965 and £2,630 in a typical month, and the top tenth £4,970 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Forres?
Listings in Forres were booked on 44% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Forres?
The average booked night in Forres cost £151 before fees. Half of listings charge between £85 and £170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Forres?
In Forres, 19% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Forres?
Yes, when it's run well. The average Forres Airbnb grossed £20,693 in the 12 months to October 2026, 28% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £13,983 a year (about £1,170 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,070 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Forres?
August usually pays best, averaging £3,610 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Forres?
Each night a Forres listing was open to book earned £68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £144 or more.
How far in advance do guests book Airbnbs in Forres?
Forres stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Forres?
The average Forres Airbnb stay lasted 4.3 nights over the past year. A listing took 31 reservations over the year on average.
How are Airbnbs in Forres rated?
Guests rate Forres Airbnbs 4.83 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in Forres?
Forres Town Centre, Cluny Hill and Rollerston Park draw the most short-term rental interest in Forres. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Forres?
AirROI counted 32 active Airbnb listings in Forres as of October 2026. The closest tracked market is Findhorn, 7 km away.
How much are Airbnb cleaning fees in Forres?
In Forres, more than six in ten listings add a cleaning fee. The median fee is £36, and some higher fees lift the average to £60.
How many tourists visit Forres, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 951 Airbnb stays in Forres, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 32 active Airbnb listings in Forres from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.