Exclusive 3-bed Smart Home in Malt Whisky Capital Entire home · 3 bedrooms Rated 4.96 - Revenue
- £57,450
- Occupancy
- 52.0%
- Daily rate
- £289
Airbnb market data · 202612 months to October 2026
The average Airbnb in Dufftown brought in £23,882 over the 12 months through October 2026, about 17% less than the Scotland average of £28,841.
The short answer
Rates are in line with the Scotland average, but bookings trail it. Listings averaged £200 a night and were booked on 45% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 3.2 times as much as in January, usually the slowest. With only 30 active listings, a few bookings can reorder the months.
With 30 active listings, Dufftown is the 157th-largest of 330 Scotland markets AirROI tracks. From a year earlier, the number of active listings shrank 9%.
Browse the live Dufftown Airbnb market See Every Dufftown ListingRevenue
Gross bookings per Dufftown listing averaged £23,882 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Dufftown listing brings in £3,510 in August, its best month, and £1,100 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.2 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,360. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
May 2026 led on revenue and bookings; nightly rates peaked in June 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,796 | 53.4% | £181 | £90 | 135 days | 3.1 nights |
| Nov 2025 | £1,541 | 34.9% | £176 | £51 | 74 days | 2.7 nights |
| Dec 2025 | £1,590 | 33.7% | £179 | £51 | 107 days | 4.2 nights |
| Jan 2026 | £1,112 | 21.8% | £179 | £36 | 66 days | 4.4 nights |
| Feb 2026 | £1,575 | 29.0% | £181 | £56 | 52 days | 4.6 nights |
| Mar 2026 | £1,778 | 32.0% | £185 | £57 | 49 days | 3.6 nights |
| Apr 2026 | £2,068 | 42.7% | £194 | £69 | 133 days | 2.8 nights |
| May 2026 | £3,147 | 59.7% | £202 | £102 | 111 days | 2.4 nights |
| Jun 2026 | £3,094 | 52.3% | £209 | £103 | 69 days | 2 nights |
| Jul 2026 | £3,040 | 56.1% | £200 | £98 | 92 days | 2.7 nights |
| Aug 2026 | £3,097 | 59.6% | £197 | £100 | 79 days | 2.8 nights |
| Sep 2026 | £2,892 | 55.6% | £196 | £96 | 60 days | 3.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Dufftown listing earns about £1,900 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Dufftown Airbnb took in £23,882 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,230 a month.
Cleaning it yourself keeps the £960 a year guests pay in cleaning fees, for about £1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,180 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £22,922 | £36,890 |
| Cleaning fees guests pay4% of Dufftown bookings | £960 | £1,540 |
| Gross bookings | £23,882 | £38,430 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Dufftown listings on Simplified Pricing, 3% for the rest | −£3,700 | −£5,960 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£960 | −£1,540 |
| Utilities and internetAbout 5% of bookings | −£1,190 | −£1,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£480 | −£770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£720 | −£1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£240 | −£240 |
| Permit and registrationWhere one is required | −£120 | −£120 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£7,410 | −£11,700 |
| Left for housing costs, then profit | £16,472about £1,370 a month | £26,730about £2,230 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Dufftown's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Dufftown home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,200 a month, against £1,990 for the average one.
Occupancy
Dufftown listings were booked on 45% of the nights they were open over the past year, 4 percentage points below the Scotland average (49%) and 4 points above the U.K. average (41%). In a typical year, occupancy swings from 22% in January to 64% in August.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
August is usually the busiest month in Dufftown, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Dufftown, known as ADR (average daily rate), was £200 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). Averaged month by month over the past two years, rates peak in June at about £200 and bottom out in January and November at about £170.
The top 10% charge about 2.6 times the rate of the bottom quarter.
June rates run 17% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £185. The 12-month ADR of £200 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Dufftown it averaged £81 over the past year, from about £35 in a typical January to about £113 in a typical August.
Per open night, by tier:
August RevPAR is about 3.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £78.
Seasonality
With only 30 active listings, the monthly pattern in Dufftown is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Dufftown
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,360.
| Month | Revenue per listing |
|---|---|
| January | £1,100 |
| February | £1,560 |
| March | £1,590 |
| April | £2,180 |
| May | £3,210 |
| June | £3,070 |
| July | £3,190 |
| August | £3,510 |
| September | £2,930 |
| October | £2,710 |
| November | £1,610 |
| December | £1,710 |
Guests book Dufftown stays 90 days ahead on average (about three months), so guests here plan well ahead. April stays are booked furthest out, about 123 days ahead, and November stays closest to arrival, about 52 days. A typical April booking is made in mid-December.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
30% of the 30 active listings in Dufftown display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Dufftown.
Neighborhoods
AirROI's area guide picks eight Dufftown neighborhoods that draw short-term rental guests, led by Dufftown Town Centre, Whisky Trail and Sports and Outdoor Activities. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Dufftown Town Centre | The heart of Dufftown, popular with visitors looking to explore the local whisky distilleries and enjoy traditional Scottish culture. Great for tourists seeking local experiences. | The Glenfiddich Distillery, The Balvenie Castle, Whisky Trails, Local Pubs, Dufftown Whisky Festival |
| Whisky Trail | The famous Malt Whisky Trail passes through Dufftown, attracting whisky enthusiasts and tourists. Great for hosting guests interested in distillery tours and tastings. | Chivas Regal Distillery, The Speyside Cooperage, The Dufftown Distillery, Drummin Distillery, Malt Whisky Academy |
| Sports and Outdoor Activities | With beautiful countryside and nearby mountains, Dufftown is ideal for those interested in outdoor sports like hiking, biking, and fishing. Attracts nature lovers and adventure tourists. | Castle Grant, The Speyside Way, Fishing on the River Spey, Hiking Trails, Golfing at Dufftown Golf Club |
| Historic Sites | Rich in history, Dufftown is close to several historical sites that attract tourists interested in Scotland's past. Ideal for guests interested in heritage tourism. | Balvenie Castle, The Earl of Mar's Castle, Old Dufftown Guide Hut, Local Heritage Centre, Historic Walking Tours |
| Families and Relaxation | A calm and family-friendly area that offers relaxing accommodations, ideal for families looking to escape the city and enjoy a slower pace of life in the countryside. | Local Parks, Family-friendly cafes, Children's Play Area, Ditch the City Tours, Local Festivals |
| Cultural Events | Hosts various cultural events throughout the year. Perfect for visitors looking to immerse themselves in local traditions and community activities. | Dufftown Music Festival, Local Art Exhibitions, Food and Drink Festivals, Traditional Scottish Events, Community Markets |
| Dining and Pubs | Renowned for its local cuisine and traditional Scottish pubs. Offers a rich experience for those wanting to sample local food and drink. | The Distillery Kitchen, Local Pub Grub, Whisky Bars, Café and Diners, Food Trails |
| Nature Reserves | Proximity to natural beauty and reserves makes it an ideal location for guests seeking a peaceful retreat in nature, hiking opportunities, and scenic views. | Glenlivet Nature Reserve, Burnside Nature Reserve, Walks in the Countryside, Birdwatching, Photography Spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 77% of listings in Dufftown, alongside 6 private-room listings (20%). Houses are the most common property type at 70%, about three times the share of hotels, guesthouses and B&Bs (23%).
Mostly entire homes, with a private-room segment
Dufftown Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 76.7% | 23 |
| Private room | 20.0% | 6 |
| Hotel room | 3.3% | 1 |
Listings by property type
Dufftown Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 70.0% | 21 |
| Hotel/Boutique | 23.3% | 7 |
| Cabin/Outdoor | 6.7% | 2 |
The most common size among Dufftown's 23 entire homes with a bedroom count is three bedrooms (8 homes).
Dufftown entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 30.4% | 7 |
| 2 bedrooms | 17.4% | 4 |
| 3 bedrooms | 34.8% | 8 |
| 4 bedrooms | 8.7% | 2 |
| 5+ bedrooms | 8.7% | 2 |
The most common capacity in Dufftown is two guests (33% of listings), and 38% of listings sleep six or more. Shares are of the 24 listings with a guest capacity on file (80% of the market).
Dufftown listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 33.3% | 8 |
| 3 guests | 8.3% | 2 |
| 4 guests | 12.5% | 3 |
| 5 guests | 8.3% | 2 |
| 6 guests | 25.0% | 6 |
| 8+ guests | 12.5% | 3 |
Dufftown hosts set up an average of 2.9 beds per listing, close to one bed per bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Dufftown: 83% of listings offer it, and 57% have a backyard.
Share of Dufftown listings with each common amenity
Guests
Dufftown splits its demand between home and abroad: 64% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 55%, followed by German and French.
64% of Dufftown guests come from abroad
Where guests who left reviews live
Where Dufftown guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 3.2% |
| Seoul | 1.8% |
| London | 1.8% |
Where Dufftown guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 35.5% |
| United States | 21.1% |
| Germany | 10.1% |
| Australia | 4.8% |
| France | 3.1% |
Languages spoken by Dufftown guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 54.8% |
| German | 12.7% |
| French | 9.6% |
| Spanish | 7.6% |
| Dutch | 2.5% |
Dufftown Airbnbs average 4.94 stars, and 87% of listings hold Airbnb's Guest Favorite badge. Listings here carry long review histories, about 82 reviews each on average.
Dufftown guest ratings by category
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.95 |
| Cleanliness | 4.96 |
| Communication | 4.96 |
| Location | 4.90 |
| Check-in | 4.96 |
| Value | 4.88 |
Booking patterns
Nearly three-quarters of Dufftown listings are open to guests more than 180 days a year, but only 33% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Dufftown listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 33.3% | 10 |
| 181-270 days | 40.0% | 12 |
| 91-180 days | 23.3% | 7 |
| 31-90 days | 3.3% | 1 |
Days a year Dufftown listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.3% | 1 |
| 181-270 days | 30.0% | 9 |
| 91-180 days | 40.0% | 12 |
| 31-90 days | 23.3% | 7 |
| 1-30 days | 3.3% | 1 |
The average Dufftown booking lasts 3.5 nights, longest in January and shortest in June. Listings took about 37 bookings each over the year, some 1,120 in all. Nearly six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Dufftown
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Dufftown accept stays of one or two nights.
Minimum stay set by Dufftown listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Dufftown, used by 60% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Dufftown listings, from most to least flexible
Share of listings by the policy they use
About two in ten Dufftown listings charge a cleaning fee. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Dufftown, a three-bedroom home, took in £57,400 over the past year, about 2.4 times the city's average of £23,900.
Exclusive 3-bed Smart Home in Malt Whisky Capital Entire home · 3 bedrooms Rated 4.96
Delightfully peaceful cottages Entire home · 4 bedrooms Rated 4.89
Charming & secluded cottage overlooking Loch Park Entire home · 1 bedroom Rated 4.95
2 Wee-Kalf, Cosy Cottage in Whisky Capital, Moray Entire home · 1 bedroom Rated 4.95
Self catering Farmhouse, Dufftown. Entire home · 5 bedrooms Rated 4.92
The Tannochbrae of Speyside, Dufftown, 1872 Entire home · 5 bedrooms Rated 4.90 Fewer than 1% of Dufftown listings are classed as professionally managed. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 87% of listings accept Instant Book, so most stays are confirmed without the host's approval.
Nearby markets
Of the eight nearby markets in the table, all within 37 km, Cullen (33 km away, 36 listings) earned the most per listing, about 5% more than Dufftown.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Moray 18 km | 76 | £23,025 | £237 | 44% |
| Elgin 25 km | 47 | £19,470 | £154 | 47% |
| Tomintoul 26 km | 35 | £15,288 | £153 | 34% |
| Grantown-on-Spey 31 km | 53 | £20,399 | £192 | 46% |
| Lossiemouth 32 km | 61 | £16,882 | £151 | 44% |
| Cullen 33 km | 36 | £25,107 | £185 | 43% |
| Forres 34 km | 32 | £20,692 | £151 | 44% |
| Findhorn 37 km | 53 | £20,477 | £153 | 42% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Dufftown:
FAQ
An active Dufftown Airbnb grossed £23,882 on average in the 12 months to October 2026, according to AirROI's tracking of 30 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,070 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Dufftown listings earn between £1,140 and £3,070 in a typical month, and the top tenth £4,180 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Dufftown were booked on 45% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Dufftown cost £200 before fees. Half of listings charge between £115 and £195; a few high-priced homes pull the average above that range.
In Dufftown, 30% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Dufftown Airbnb grossed £23,882 in the 12 months to October 2026, 17% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £16,472 a year (about £1,370 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,230 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging £3,510 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Dufftown listing was open to book earned £81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £136 or more.
Dufftown stays were booked 90 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Dufftown Airbnb stay lasted 3.5 nights over the past year. A listing took 37 reservations over the year on average.
Guests rate Dufftown Airbnbs 4.94 out of 5 on average. Guests score check-in highest and value lowest.
Dufftown Town Centre, Whisky Trail and Sports and Outdoor Activities draw the most short-term rental interest in Dufftown. The neighborhood guide explains what brings guests to each.
AirROI counted 30 active Airbnb listings in Dufftown as of October 2026. The closest tracked market is Moray, 18 km away.
In Dufftown, about two in ten listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,115 Airbnb stays in Dufftown, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 30 active Airbnb listings in Dufftown from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.