Crannoch Self Catering - 10 bedroom former hotel Entire home · 10 bedrooms Rated 5.00 - Revenue
- £128,459
- Occupancy
- 42.7%
- Daily rate
- £752
Airbnb market data · 202612 months to October 2026
The average Airbnb in Cullen brought in £25,107 over the 12 months through October 2026, about 13% less than the Scotland average of £28,841.
The short answer
Bookings in Cullen trail the Scotland average, at prices about 10% lower. Listings averaged £185 a night and were booked on 43% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in July, usually the best month, the average listing earns about 3.9 times as much as in November, usually the slowest. With only 36 active listings, a few bookings can reorder the months.
With 36 active listings, Cullen is the 124th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 23% while the number of active listings shrank 5%.
Browse the live Cullen Airbnb market See Every Cullen ListingRevenue
Gross bookings per Cullen listing averaged £25,107 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Cullen listing brings in £4,570 in July, its best month, and £1,180 in November, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.9 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,460. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £2,332 | 40.8% | £179 | £75 | 64 days | 4.3 nights |
| Nov 2025 | £1,348 | 21.1% | £169 | £45 | 80 days | 3.2 nights |
| Dec 2025 | £2,120 | 34.9% | £176 | £68 | 97 days | 4.6 nights |
| Jan 2026 | £1,292 | 24.7% | £170 | £42 | 42 days | 4.7 nights |
| Feb 2026 | £1,451 | 29.1% | £168 | £52 | 32 days | 5.8 nights |
| Mar 2026 | £1,809 | 31.8% | £174 | £58 | 45 days | 3.8 nights |
| Apr 2026 | £2,448 | 44.0% | £180 | £82 | 94 days | 4.7 nights |
| May 2026 | £3,239 | 53.0% | £187 | £104 | 99 days | 5 nights |
| Jun 2026 | £3,161 | 54.4% | £191 | £105 | 76 days | 5.2 nights |
| Jul 2026 | £4,537 | 73.1% | £197 | £146 | 139 days | 6.8 nights |
| Aug 2026 | £4,374 | 72.0% | £196 | £141 | 130 days | 4.9 nights |
| Sep 2026 | £3,280 | 54.7% | £190 | £109 | 65 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Cullen market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Cullen Airbnb took in £25,107 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,320 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,930 a month.
Cleaning it yourself keeps the £2,480 a year guests pay in cleaning fees, for about £1,530 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,130 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £22,627 | £32,870 |
| Cleaning fees guests pay10% of Cullen bookings | £2,480 | £3,610 |
| Gross bookings | £25,107 | £36,480 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Cullen listings on Simplified Pricing, 3% for the rest | −£3,890 | −£5,650 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,480 | −£3,610 |
| Utilities and internetAbout 5% of bookings | −£1,260 | −£1,820 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£500 | −£730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£750 | −£1,090 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£250 | −£250 |
| Permit and registrationWhere one is required | −£130 | −£130 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£9,260 | −£13,280 |
| Left for housing costs, then profit | £15,847about £1,320 a month | £23,200about £1,930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Cullen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cullen home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,040 a month, against £2,090 for the average one.
Occupancy
Cullen listings were booked on 43% of the nights they were open over the past year, 6 percentage points below the Scotland average (49%) and 2 points above the U.K. average (41%). In a typical year, occupancy swings from 24% in January to 72% in July.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
July is usually the busiest month in Cullen, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Cullen, known as ADR (average daily rate), was £185 over the past year, about 10% below the Scotland average of £205 and about 5% below the U.K. average of £195. In a typical year, rates peak in July and August at about £195 and bottom out in November at about £155.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 27% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £174. The 12-month ADR of £185 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Cullen it averaged £81 over the past year, from about £39 in a typical November to about £147 in a typical July.
Per open night, by tier:
July RevPAR is about 3.8 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £81.
Seasonality
With only 36 active listings, the monthly pattern in Cullen is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.
Average revenue by month in Cullen
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,460.
| Month | Revenue per listing |
|---|---|
| January | £1,370 |
| February | £1,410 |
| March | £1,490 |
| April | £2,320 |
| May | £2,800 |
| June | £3,140 |
| July | £4,570 |
| August | £4,430 |
| September | £3,070 |
| October | £1,980 |
| November | £1,180 |
| December | £1,820 |
Guests book Cullen stays 84 days ahead on average (about three months), so guests here plan well ahead. July stays are booked furthest out, about 138 days ahead, and February stays closest to arrival, about 31 days. A typical July booking is made in late February.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
53% of the 36 active listings in Cullen display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Cullen.
Neighborhoods
AirROI's area guide picks eight Cullen neighborhoods that draw short-term rental guests, led by Cullen Beach, Cullen Village and Findlater Castle. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cullen Beach | A beautiful sandy beach that attracts families and beachgoers during the summer. Perfect for hosts seeking to offer a relaxing coastal experience. | Cullen Beach, Cullen's historic fishing village, Cullen Harbour, Cullen Golf Club, The Bow Fiddle Rock |
| Cullen Village | A charming village atmosphere with local amenities. Great for travelers who want to explore the Scottish countryside and enjoy local hospitality. | Cullen Village Centre, Local pubs and restaurants, Historic architecture, Cullen's scenic coastal paths, Nearby hiking trails |
| Findlater Castle | Ruins of a medieval castle overlooking the sea, attracting history enthusiasts and explorers. Ideal for Airbnb hosts who want to provide a unique historical experience. | Findlater Castle ruins, Scenic coastal views, Hiking paths around the castle, Wildlife watching opportunities |
| Cullen Links Golf Course | A popular golf course offering stunning views of the Moray Firth. This attracts golf enthusiasts looking for a retreat with sporting activities. | Cullen Links Golf course, Golfing facilities, Local golf events, Scenic coastal scenery |
| Sandy Cove | A picturesque cove nearby, great for kayaking and other water sports. Ideal for adventure seekers and nature lovers. | Sandy Cove beach, Kayaking and water sports, Wildlife spotting, Walking paths along the coast |
| The Moray Coast Trail | A famous walking trail that runs along the coast, attracting walkers and nature lovers. Perfect for creating outdoor experiences for guests. | Moray Coast Trail, Breathtaking coastal views, Wildlife opportunities, Connecting local villages |
| Rathven | A nearby village with quiet charm and local character. Offers a more rural experience for tourists wanting to escape the hustle and bustle. | Rathven church, Rural landscapes, Local shops, Community events |
| Portknockie | Just a short distance from Cullen, offering stunning coastal scenery and attractions like the Bow Fiddle Rock. Popular with tourists looking to explore nearby areas. | Bow Fiddle Rock, Portknockie Harbour, Local eateries, Scenic walking routes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Cullen is an entire home: 97% of listings, with private rooms at 3%. Houses account for 94% of the stock; apartments and condos come next at 6%.
Nearly all listings rent the whole place
Cullen Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 97.2% | 35 |
| Private room | 2.8% | 1 |
Houses dominate the property mix
Cullen Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 94.4% | 34 |
| Apartment/Condo | 5.6% | 2 |
Most Cullen homes are built for groups: 53% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (44%). Shares are of the 34 entire homes that give a bedroom count; rented rooms are left out.
Cullen entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 11.8% | 4 |
| 2 bedrooms | 35.3% | 12 |
| 3 bedrooms | 44.1% | 15 |
| 4 bedrooms | 5.9% | 2 |
| 5+ bedrooms | 2.9% | 1 |
A typical two-bedroom home in Cullen earned £17,000 over the past year, against £27,500 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 12 | £17,000 | £20,700 | £155 | 45% |
| 3 bedrooms | 15 | £27,500 | £26,200 | £168 | 45% |
The most common capacity in Cullen is six guests (37% of listings), and 49% of listings sleep six or more.
Cullen listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.7% | 2 |
| 3 guests | 2.9% | 1 |
| 4 guests | 28.6% | 10 |
| 5 guests | 14.3% | 5 |
| 6 guests | 37.1% | 13 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 8.6% | 3 |
Cullen hosts set up an average of 3.6 beds per listing. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Cullen: 50% of listings offer it, and 83% have a washer.
Share of Cullen listings with each common amenity
Guests
Most Cullen guests are domestic, but a sizeable minority come from abroad: 15% of those who left reviews live outside the United Kingdom, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 57%, followed by French and German.
85% of Cullen guests are domestic
Where guests who left reviews live
Where Cullen guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 6.0% |
| Aberdeen | 6.0% |
| Glasgow | 5.1% |
Where Cullen guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 84.8% |
| United States | 4.0% |
| Germany | 3.6% |
| Australia | 1.8% |
| Canada | 1.3% |
Languages spoken by Cullen guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 57.5% |
| French | 12.5% |
| German | 12.5% |
| Spanish | 8.8% |
| Polish | 2.5% |
Cullen Airbnbs average 4.90 stars, and 78% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.87.
Location scores highest in Cullen; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.92 |
| Communication | 4.92 |
| Location | 4.97 |
| Check-in | 4.95 |
| Value | 4.87 |
Booking patterns
More than seven in ten Cullen listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 44% of listings; blocked nights include any the host closes off.
Days a year Cullen listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 27.8% | 10 |
| 181-270 days | 44.4% | 16 |
| 91-180 days | 25.0% | 9 |
| 31-90 days | 2.8% | 1 |
Days a year Cullen listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.8% | 1 |
| 181-270 days | 27.8% | 10 |
| 91-180 days | 44.4% | 16 |
| 31-90 days | 11.1% | 4 |
| 1-30 days | 13.9% | 5 |
The average Cullen booking lasts 4.8 nights, longest in July and shortest in November. Listings took about 27 bookings each over the year. 56% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Cullen
Average nights per booking, by month of stay
Two-year average by calendar month.
44% of listings in Cullen accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Cullen listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible and Firm are the most common cancellation policies in Cullen, each used by 31% of listings. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Cullen listings, from most to least flexible
Share of listings by the policy they use
More than half of Cullen listings charge a cleaning fee. The typical fee is £71, and some higher fees lift the average to £135. Spread over the average stay of 4.8 nights, that adds roughly £15 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Cullen, a ten-bedroom home, took in £128,000 over the past year, about 5.1 times the city's average of £25,100.
Crannoch Self Catering - 10 bedroom former hotel Entire home · 10 bedrooms Rated 5.00
Renovated fishing cottage close to the beach Entire home · 3 bedrooms Rated 4.96
Sea Crest - Beachfront Escape with Whisky Snug Entire home · 2 bedrooms Rated 5.00
Hill Crest - Clifftop Escape with Sea View Entire home · 4 bedrooms Rated 4.99
244 Seatown Cullen, Moray, Scotland. Entire home · 3 bedrooms Rated 4.98
Luxury Escape by the sea Entire home · 3 bedrooms Rated 4.84 Professional management companies run 22% of Cullen listings and owners run the rest. Superhosts run 47% of listings.
Nearby markets
Cullen earns about as much per listing as Dufftown, the top earner of the eight nearby markets in the table, all within 49 km. Elgin was the busiest, booked on 47% of nights against 43% in Cullen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Banff 18 km | 31 | £11,972 | £151 | 33% |
| Moray 27 km | 76 | £23,025 | £237 | 44% |
| Lossiemouth 28 km | 61 | £16,882 | £151 | 44% |
| Elgin 30 km | 47 | £19,470 | £154 | 47% |
| Dufftown 33 km | 30 | £23,882 | £200 | 45% |
| Aberdeenshire 43 km | 138 | £19,186 | £191 | 41% |
| Findhorn 46 km | 53 | £20,477 | £153 | 42% |
| Forres 49 km | 32 | £20,692 | £151 | 44% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Cullen:
FAQ
An active Cullen Airbnb grossed £25,107 on average in the 12 months to October 2026, according to AirROI's tracking of 36 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £3,130 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Cullen listings earn between £1,490 and £3,130 in a typical month, and the top tenth £4,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Cullen were booked on 43% of available nights over the past year. That compares with 49% for the Scotland average. July is usually the busiest month.
The average booked night in Cullen cost £185 before fees. Half of listings charge between £125 and £195, so bedroom count and location move the price more than the average suggests.
In Cullen, 53% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Cullen Airbnb grossed £25,107 in the 12 months to October 2026, 13% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £15,847 a year (about £1,320 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,930 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging £4,570 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Cullen listing was open to book earned £81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £126 or more.
Cullen stays were booked 84 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Cullen Airbnb stay lasted 4.8 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Cullen Airbnbs 4.90 out of 5 on average. Guests score location highest and value lowest.
Cullen Beach, Cullen Village and Findlater Castle draw the most short-term rental interest in Cullen. The neighborhood guide explains what brings guests to each.
AirROI counted 36 active Airbnb listings in Cullen as of October 2026. The closest tracked market is Banff, 18 km away.
In Cullen, more than half of listings add a cleaning fee. The median fee is £71, and some higher fees lift the average to £135.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 986 Airbnb stays in Cullen, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 36 active Airbnb listings in Cullen from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.