The Meadows, Dornoch Entire home · 4 bedrooms Rated 5.00 - Revenue
- £112,010
- Occupancy
- 59.4%
- Daily rate
- £570
Airbnb market data · 202612 months to October 2026
The average Airbnb in Dornoch brought in £25,210 over the 12 months through October 2026, about 13% less than the Scotland average of £28,841.
The short answer
Dornoch earns on price rather than volume. Listings averaged £287 a night and were booked on 41% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in January, usually the slowest.
With 74 active listings, Dornoch is the 44th-largest of 330 Scotland markets AirROI tracks. From a year earlier, average revenue rose 32%.
Browse the live Dornoch Airbnb market See Every Dornoch ListingRevenue
Gross bookings per Dornoch listing averaged £25,210 over the 12 months to October 2026 (Scotland average: £28,841), before cleaning, platform and management costs and taxes.
In a typical year, the average Dornoch listing brings in £4,390 in August, its best month, and £1,590 in January, its slowest. Both ends are close calls: August leads July by 1%, and January sits just 3% below February, so either pair can swap places in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, £2,950. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £3,022 | 40.7% | £268 | £97 | 86 days | 4.2 nights |
| Nov 2025 | £1,863 | 28.7% | £260 | £62 | 50 days | 4.4 nights |
| Dec 2025 | £2,641 | 25.3% | £264 | £85 | 117 days | 5.9 nights |
| Jan 2026 | £2,090 | 26.7% | £262 | £67 | 79 days | 9.3 nights |
| Feb 2026 | £1,610 | 33.7% | £260 | £57 | 43 days | 6 nights |
| Mar 2026 | £2,198 | 32.7% | £263 | £71 | 83 days | 6.1 nights |
| Apr 2026 | £3,300 | 43.0% | £277 | £110 | 92 days | 5.1 nights |
| May 2026 | £4,350 | 52.1% | £284 | £140 | 144 days | 5.3 nights |
| Jun 2026 | £3,920 | 49.1% | £303 | £131 | 106 days | 4.7 nights |
| Jul 2026 | £4,847 | 54.1% | £311 | £156 | 138 days | 5.7 nights |
| Aug 2026 | £4,744 | 57.4% | £315 | £153 | 145 days | 7 nights |
| Sep 2026 | £4,394 | 57.2% | £308 | £146 | 119 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Dornoch listing earns about £2,580 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Dornoch Airbnb took in £25,210 in the 12 months to October 2026, and run by its owner at everyday costs, about £1,370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,340 a month.
Cleaning it yourself keeps the £2,160 a year guests pay in cleaning fees, for about £1,550 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,180 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £23,050 | £39,010 |
| Cleaning fees guests pay9% of Dornoch bookings | £2,160 | £3,660 |
| Gross bookings | £25,210 | £42,670 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Dornoch listings on Simplified Pricing, 3% for the rest | −£3,740 | −£6,330 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£2,160 | −£3,660 |
| Utilities and internetAbout 5% of bookings | −£1,260 | −£2,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£500 | −£850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£760 | −£1,280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£250 | −£250 |
| Permit and registrationWhere one is required | −£130 | −£130 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −£8,800 | −£14,630 |
| Left for housing costs, then profit | £16,410about £1,370 a month | £28,040about £2,340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Dornoch's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Dornoch home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £3,560 a month, against £2,100 for the average one.
Occupancy
Dornoch listings were booked on 41% of the nights they were open over the past year, 8 percentage points below the Scotland average (49%) and in line with the U.K. average. In a typical year, occupancy swings from 23% in January to 59% in August.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
August is usually the busiest month in Dornoch, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Dornoch, known as ADR (average daily rate), was £287 over the past year, about 40% above the Scotland average of £205 and about 47% above the U.K. average of £195. In a typical year, rates peak in July and August at about £295 and bottom out in November and December at about £235.
Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.
August rates run 26% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £266. The 12-month ADR of £287 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Dornoch it averaged £107 over the past year, from about £51 in a typical January to about £142 in a typical August.
Per open night, by tier:
August RevPAR is about 2.8 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, £97. The 12-month RevPAR of £107 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Dornoch has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from October to March. A listing earns about 2.3 times as much a month in June through August as in December through February.
Average revenue by month in Dornoch
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, £2,950.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,590 |
| February | Low season | £1,640 |
| March | Low season | £2,020 |
| April | Shoulder season | £2,950 |
| May | High season | £3,950 |
| June | High season | £3,820 |
| July | High season | £4,360 |
| August | High season | £4,390 |
| September | High season | £3,950 |
| October | Low season | £2,540 |
| November | Low season | £1,970 |
| December | Low season | £2,170 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £4,090 | 55% | £290 |
| Shoulder seasonApril | £2,950 | 43% | £269 |
| Low seasonOctober–March | £1,990 | 31% | £246 |
Guests book Dornoch stays 104 days ahead on average (about three and a half months), so guests here plan well ahead. August stays are booked furthest out, about 141 days ahead, and February stays closest to arrival, about 36 days. A typical August booking is made in late March.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 104 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
65% of the 74 active listings in Dornoch display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Dornoch.
Neighborhoods
AirROI's area guide picks eight Dornoch neighborhoods that draw short-term rental guests, led by Dornoch Beach, Dornoch Town Centre and Royal Dornoch Golf Club. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Dornoch Beach | A beautiful sandy beach popular with families and outdoor enthusiasts, offering stunning coastal views and access to various water sports. Ideal for visitors looking for a relaxing beach getaway. | Dornoch Beach, Dornoch Water Sports, Pulteney Distillery, Royal Dornoch Golf Club, Dornoch Cathedral, Historic Dornoch Town |
| Dornoch Town Centre | The charming town center features quaint shops, restaurants, and cafes, providing a cozy and inviting atmosphere. It's perfect for tourists wanting to experience local culture and community. | Dornoch Castle, The Museum Formerly Known As The Dornoch Heritage Centre, Local art galleries, Historic buildings, Quaint boutiques, Cafes and pubs |
| Royal Dornoch Golf Club | Ranked as one of the top golf courses in the UK, the golf club attracts golf enthusiasts from around the world, making it a prime location for golfing vacations. | Royal Dornoch Golf Club, The Kailyard Restaurant, Golf academy, Stunning Highland scenery, Golfing events |
| Dornoch Firth | Known for its scenic beauty and wildlife, the firth offers outdoor activities like bird watching, fishing, and nature walks. Great for groups who enjoy outdoor adventures. | Dornoch Firth, Nature trails, Wildlife reserves, Fishing spots, Kayaking, Bird watching areas |
| Embo Village | A nearby village that offers a quaint feel just a short distance from Dornoch, ideal for tourists looking for a peaceful retreat close to the coast. | Embo Beach, Village center, Outdoor activities, Local pubs, Embo Links, Historical sites |
| Balblair | A picturesque area close to Dornoch which is known for its natural beauty and outdoor activities. Perfect for tourists looking to explore nature and rural life. | Walking trails, Cycling routes, Scenic views, Nature parks, Local wildlife, Quiet countryside |
| Shandwick Bay | Offering a tranquil setting with stunning views of the firth, Shandwick Bay is great for those seeking relaxation and outdoor activities like beachcombing and walking. | Shandwick Beach, Scenic walks, Picnic areas, Wildlife watching, Coastal views, Photography spots |
| Berriedale | A scenic area known for its rugged coastline and hills, providing access to excellent hiking trails. Ideal for tourists who enjoy highland adventures and exploration. | Berriedale River, Hiking trails, Wild scenery, Local flora and fauna, Historical sites, Photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Dornoch are entire homes (95%), with private rooms at 5%. Houses account for 76% of the stock; apartments and condos come next at 19%.
Nearly all listings rent the whole place
Dornoch Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.6% | 70 |
| Private room | 5.4% | 4 |
Houses dominate the property mix
Dornoch Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 75.7% | 56 |
| Apartment/Condo | 18.9% | 14 |
| Hotel/Boutique | 2.7% | 2 |
| Unique stay | 1.4% | 1 |
| Cabin/Outdoor | 1.4% | 1 |
Two-bedroom homes are the most common size in Dornoch (44% of entire homes), and 46% have three or more bedrooms. Shares are of the 68 entire homes that give a bedroom count; rented rooms are left out.
Dornoch entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 10.3% | 7 |
| 2 bedrooms | 44.1% | 30 |
| 3 bedrooms | 23.5% | 16 |
| 4 bedrooms | 14.7% | 10 |
| 5+ bedrooms | 7.4% | 5 |
A typical two-bedroom home in Dornoch earned £14,900 over the past year, against £34,800 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 30 | £14,900 | £18,300 | £202 | 40% |
| 3 bedrooms | 16 | £25,800 | £26,100 | £286 | 38% |
| 4 bedrooms | 10 | £34,800 | £39,100 | £537 | 35% |
The most common capacity in Dornoch is four guests (41% of listings), and 41% of listings sleep six or more.
Dornoch listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 14.1% | 10 |
| 3 guests | 1.4% | 1 |
| 4 guests | 40.8% | 29 |
| 5 guests | 2.8% | 2 |
| 6 guests | 19.7% | 14 |
| 8+ guests | 21.1% | 15 |
Dornoch hosts set up an average of 3.6 beds per listing. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Dornoch: 84% of listings offer it, and 82% have a washer.
Share of Dornoch listings with each common amenity
Guests
Dornoch splits its demand between home and abroad: 39% of guests who left reviews live outside the United Kingdom, led by visitors from the United States and Canada.
61% of Dornoch guests are domestic
Where guests who left reviews live
Where Dornoch guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Edinburgh | 6.9% |
| London | 4.3% |
| Glasgow | 2.5% |
Where Dornoch guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United Kingdom | 61.4% |
| United States | 18.9% |
| Canada | 3.5% |
| Australia | 2.8% |
| Netherlands | 2.5% |
Languages spoken by Dornoch guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 63.4% |
| Spanish | 7.1% |
| French | 7.1% |
| German | 5.4% |
| Dutch | 3.6% |
Dornoch Airbnbs average 4.92 stars, and 46% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Check-in scores highest in Dornoch; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.95 |
| Communication | 4.93 |
| Location | 4.94 |
| Check-in | 4.96 |
| Value | 4.86 |
Booking patterns
84% of Dornoch listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Dornoch listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 52.7% | 39 |
| 181-270 days | 31.1% | 23 |
| 91-180 days | 13.5% | 10 |
| 31-90 days | 2.7% | 2 |
Days a year Dornoch listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.7% | 2 |
| 181-270 days | 13.5% | 10 |
| 91-180 days | 31.1% | 23 |
| 31-90 days | 23.0% | 17 |
| 1-30 days | 29.7% | 22 |
The average Dornoch booking lasts 5.4 nights, longest in February and shortest in October. Listings took about 18 bookings each over the year, some 1,360 in all. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Dornoch
Average nights per booking, by month of stay
Two-year average by calendar month.
36% of listings in Dornoch accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Dornoch listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Dornoch, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 19% on Flexible or Moderate.
Cancellation policies of Dornoch listings, from most to least flexible
Share of listings by the policy they use
54% of Dornoch listings charge a cleaning fee. The typical fee is £86, but a minority of much higher fees lifts the average to £194, so the median is the better guide. Spread over the average stay of 5.4 nights, that adds roughly £16 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Dornoch, a four-bedroom home, took in £112,000 over the past year, about 4.4 times the city's average of £25,200.
The Meadows, Dornoch Entire home · 4 bedrooms Rated 5.00
Knockbreck House, Dornoch Entire home · 6 bedrooms
Luxury Farmhouse, near Dornoch Entire home · 4 bedrooms Rated 5.00
Dune House (5 Bed) Entire home · 5 bedrooms Rated 4.80
Cosy Carnegie Cottage close to Dornoch Golf Course Entire home · 3 bedrooms Rated 5.00
Historic character cottage in central Dornoch Entire home · 3 bedrooms Rated 4.91 Only 8% of Dornoch listings are classed as professionally managed. Superhosts run 54% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 53 km, Inverness (47 km away) earned the most per listing, about 13% more than Dornoch.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tain 8 km | 35 | £17,191 | £157 | 42% |
| Nairn 35 km | 83 | £22,206 | £188 | 49% |
| Findhorn 36 km | 53 | £20,477 | £153 | 42% |
| Forres 40 km | 32 | £20,692 | £151 | 44% |
| Inverness 47 km | 800 | £28,539 | £181 | 50% |
| Lossiemouth 48 km | 61 | £16,882 | £151 | 44% |
| Elgin 51 km | 47 | £19,470 | £154 | 47% |
| Beauly 53 km | 32 | £15,947 | £125 | 43% |
See all 330 Scotland Airbnb markets
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Dornoch:
FAQ
An active Dornoch Airbnb grossed £25,210 on average in the 12 months to October 2026, according to AirROI's tracking of 74 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,370 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Dornoch listings earn between £1,450 and £4,370 in a typical month, and the top tenth £6,200 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Dornoch were booked on 41% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
The average booked night in Dornoch cost £287 before fees. Half of listings charge between £150 and £370, so bedroom count and location move the price more than the average suggests.
In Dornoch, 65% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Dornoch Airbnb grossed £25,210 in the 12 months to October 2026, 13% below the Scotland average of £28,841. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £16,410 a year (about £1,370 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,340 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging £4,390 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Dornoch listing was open to book earned £107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £205 or more.
Dornoch stays were booked 104 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Dornoch Airbnb stay lasted 5.4 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Dornoch Airbnbs 4.92 out of 5 on average. Guests score check-in highest and value lowest.
Dornoch Beach, Dornoch Town Centre and Royal Dornoch Golf Club draw the most short-term rental interest in Dornoch. The neighborhood guide explains what brings guests to each.
AirROI counted 74 active Airbnb listings in Dornoch as of October 2026. The closest tracked market is Tain, 8 km away.
In Dornoch, 54% of listings add a cleaning fee. The median fee is £86, but a minority of much higher fees lifts the average to £194, so the median is the better guide.
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 1,357 Airbnb stays in Dornoch, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
Figures on this page cover 74 active Airbnb listings in Dornoch from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.