Rother, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rother, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $34,924 per year — at a $294 nightly rate, 40.9% occupancy, and a $119 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 894 active listings and moderate demand with room for well-positioned listings to outperform, Rother is an established vacation rental market. Supply grew 25.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Rother?
In Rother, the headline Airbnb metrics are $34,924 in average annual revenue,40.9% occupancy, $294 ADR, and $119 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rother?
Understanding the monthly revenue variations for Airbnb listings in Rother is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rother is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rother across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,357, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rother
What Is the Monthly Airbnb Occupancy Rate in Rother?
Maximize your bookings by understanding the Rother STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rother:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rother
What Is the Average Airbnb Nightly Rate in Rother?
Effective short term rental pricing strategy in Rother involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rother typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $547+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Rother
What Is the RevPAR for Airbnb in Rother?
RevPAR in Rother is currently $119. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $87 RevPAR.
- Strong performers (Top 25%) earn $141 RevPAR.
- Best-in-class (Top 10%) achieve $235 RevPAR.
Average Monthly RevPAR Trend in Rother
RevPAR Insights for Rother
- The average RevPAR in Rother is $119. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($235) and bottom 25% ($53) is $182, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rother benchmarks. If your RevPAR falls below the median of $87, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $141+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rother?
Rother's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,117 per month
- Occupancy rates average 54.5%
- Daily rates average $293
Shoulder Season
- Revenue averages $3,561 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $278
Low Season (January, February, March)
- Revenue drops to average $2,390 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $281
Seasonality Insights for Rother
- Airbnb seasonality in Rother is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rother's highest earning potential, with monthly revenues climbing to $5,988, occupancy reaching 61.8%, and ADRs peaking at $294.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,309, occupancy could drop to 28.4%, and ADRs may adjust to $263.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rother.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rother, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rother?
Rother, England, United Kingdom currently shows a low regulation profile despite having 894 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rother to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rother?
Location within Rother matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Battle | Historic town known for the Battle of Hastings in 1066, attracting history buffs and tourists. A charming location with picturesque streets and attractions. | Battle Abbey, The battlefield, St. Mary the Virgin Church, Battle Museum of Local History, Battle Great Wood |
| Bexhill-on-Sea | Seaside town with a lovely beach and iconic De La Warr Pavilion, popular for beach lovers and cultural events. | De La Warr Pavilion, Bexhill Beach, Egerton Park, Bexhill Museum, The Colonnade |
| Hastings | Bustling coastal town with a rich history, offering a variety of attractions from the beach to cultural hotspots and entertainment. | Hastings Old Town, Hastings Castle, Jerwood Gallery, Hastings Pier, Clambers Indoor Play |
| Rye | Medieval town known for its charming architecture, cobbled streets, and scenic countryside, attracting visitors looking for a quaint getaway. | Rye Castle Museum, St. Mary's Church, Mermaid Street, Visit Rye, Rye Harbour Nature Reserve |
| Eastbourne | Coastal resort famous for its beautiful seafront and Victorian architecture, ideal for families and beachgoers. | Eastbourne Pier, Carpet Gardens, Beachy Head, Towner Art Gallery, Eastbourne Miniature Steam Railway |
| Sidley | Suburb of Bexhill, offering a quiet residential area with easy access to Bexhill and Hastings attractions. | Sidley Park, Local shops, Community events, Green spaces, Transport links to Bexhill |
| Crowhurst | The village known for its scenic beauty and proximity to the countryside, perfect for nature lovers and those seeking a peaceful retreat. | Crowhurst Place, All Saints' Church, Countryside walks, Crowhurst Railway Station, Nature trails |
| Pevensey | Historic village with a Roman castle, attracting visitors interested in history and the seaside. | Pevensey Castle, Pevensey Bay beach, Local shops, Nature walks, Nearby Eastbourne |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rother offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rother?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rother
- The Rother Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 894 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rother, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.3%) offer potential for unique stay experiences.
Rother Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rother
- The dominant room capacity in Rother is 2 bedrooms listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Rother, indicating a high concentration in these sizes.
- A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rother.
Rother Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rother
- The most common guest capacity trend in Rother vacation rentals is listings accommodating 4 guests (25.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rother STR market, accounting for 50.2% of listings.
- 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rother.
- On average, properties in Rother are equipped to host 4.4 guests.
How Do Listings in Rother Compare on Quality?
Listing quality in Rother can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rother
- At 28.9 photos per listing on average, Rother hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rother averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rother?
Amenity Prevalence
Amenity Insights for Rother
- Essential amenities in Rother that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rother: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rother to stay competitive.
Which Airbnb Amenities Boost Revenue in Rother?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rother, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 89.6% | $37,602 | $11,854 | 217.2% |
Wifi | 88.8% | $37,567 | $13,934 | 169.6% |
PianoHigh opportunity | 1.8% | $88,942 | $33,940 | 162.1% |
Kitchen | 86.5% | $37,825 | $16,392 | 130.7% |
Hot tubHigh opportunity | 6.4% | $72,211 | $32,385 | 123.0% |
Dishwasher | 50.2% | $48,033 | $21,697 | 121.4% |
Pool tableHigh opportunity | 3.1% | $71,095 | $33,754 | 110.6% |
Babysitter recommendations | 3.6% | $65,951 | $33,772 | 95.3% |
Washer | 62.1% | $42,676 | $22,232 | 92.0% |
Kayak | 1.2% | $65,305 | $34,546 | 89.0% |
Revenue Impact Insights for Rother
- TV tops the revenue impact list with a 217.2% uplift — listings with this amenity earn $37,602 vs. $11,854 without it.
- High-opportunity amenities — Piano, Hot tub, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Wifi, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Rother.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rother STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rother. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRother Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rother
- The typical guest profile for Airbnb in Rother consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.8% of guests.
- Key international markets include United Kingdom (88.8%) and United States (2.5%).
- Top languages spoken are English (60.6%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rother?
Listings in Rother average 4.86 out of 5 overall, with about 86.8 reviews per active listing and 49.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rother
- With an overall rating of 4.86, Rother listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 49.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rother Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rother
- The most common availability pattern in Rother falls within the 271-366 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rother (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rother?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rother
- The overall average booking lead time for vacation rentals in Rother is 63 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Rother.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Rother averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rother?
Guests in Rother stay about 3.7 nights on average, generating roughly 27,074 reservations and 30.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rother
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rother
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.5 nights) and shorten in Oct (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rother Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
177 listings
19.8% of total
2 Nights
270 listings
30.2% of total
3 Nights
70 listings
7.8% of total
4-6 Nights
16 listings
1.8% of total
7-29 Nights
4 listings
0.4% of total
30+ Nights
357 listings
39.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rother is 30+ Nights, adopted by 39.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.9%) caters to monthly stays (30+ nights) in Rother, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.9% of Rother hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 39.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rother.
Rother Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
94 listings
10.5% of total
Limited
9 listings
1% of total
Super Strict 30 Days
4 listings
0.4% of total
Non-refundable
1 listings
0.1% of total
Flexible
132 listings
14.8% of total
Moderate
204 listings
22.9% of total
Firm
355 listings
39.8% of total
Strict
92 listings
10.3% of total
Cancellation Policy Insights for Rother
- The prevailing Airbnb cancellation policy trend in Rother is Firm, used by 39.8% of listings.
- A majority (50.1%) of hosts in Rother utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Rother.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rother.
How Much Are Airbnb Cleaning Fees in Rother?
Cleaning fees in Rother are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rother
- About 62.3% of Rother listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($212) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rother median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rother Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rotherbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Bed in Sedlescombe (oc-c30096)
Entire Place • 5 bedrooms
The Bluff, Cooden Beach
Entire Place • 5 bedrooms
Tollgates, sleeps 9, Rye East Sussex
Entire Place • 5 bedrooms
Large Country Home, Indoor Hot Tub, Walled Garden
Entire Place • 8 bedrooms
5 Bed in Rye (oc-o27820)
Entire Place • 5 bedrooms
Littlle Hides Farm detached house
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rother?
Learn from the best! This table showcases top-performing Airbnb hosts in Rother based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidaycottages Co Uk | 31 | $2,140,094 | 170 | 4.88/5.0 |
| Jacqui | 22 | $1,482,298 | 826 | 4.81/5.0 |
| Cottages | 32 | $1,232,324 | 514 | 4.88/5.0 |
| Beside The Sea Holidays | 30 | $569,724 | 2206 | 4.89/5.0 |
| Quest Cottages | 12 | $461,101 | 378 | 4.71/5.0 |
| Georgina | 16 | $396,976 | 590 | 4.93/5.0 |
| Uk Getaways | 28 | $352,121 | 348 | 4.58/5.0 |
| Katherine Victoria | 11 | $351,066 | 247 | 4.88/5.0 |
| Adrian & Larisa | 1 | $303,424 | 52 | 4.98/5.0 |
| Julie | 2 | $280,353 | 38 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rother.
Who Are the Airbnb Hosts in Rother?
Rother is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Rother
- With 53.8% Superhosts, Rother has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rother averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rother
These are the highest-grossing professional property management operations in Rother, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Original Cottages Kent & Susse | 31 | $2,140,094 | $740 | 33.8% | 4.88/5 |
| Cottages | 32 | $1,232,324 | $322 | 43.5% | 4.88/5 |
| Beside The Sea Holidays | 30 | $569,724 | $310 | 21.4% | 4.89/5 |
| Quest Cottages | 12 | $461,101 | $285 | 41.6% | 4.71/5 |
| Uk Getaways | 28 | $352,121 | $191 | 29.5% | 4.58/5 |
| Holidaycottages.Co.Uk | 3 | $273,044 | $605 | 40.2% | 4.82/5 |
| Holidaycottages.Co.Uk | 7 | $271,775 | $605 | 29.1% | 4.57/5 |
| Marta | 2 | $241,214 | $667 | 50.0% | 4.88/5 |
| Holidaycottages.Co.Uk | 2 | $232,922 | $1,104 | 36.0% | 4.92/5 |
| Holidaycottages.Co.Uk | 4 | $199,602 | $818 | 38.2% | 4.80/5 |
Management Company Insights for Rother
- The leading management company, Original Cottages Kent & Susse, operates 31 listings with $2,140,094 in gross revenue — a useful benchmark for what scale looks like in Rother.
- Top managers average 15 properties each, suggesting professional management in Rother still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rother's Airbnb Market Compare to Nearby Cities?
How does the Rother Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Westminster, Rother has 8 percentage points lower occupancy and about $232 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Cookham | 20 | $3,921 | $367.94 | 44% |
| Bourne End | 10 | $3,820 | $506.44 | 46% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
Frequently Asked Questions About Airbnb in Rother
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rother.
How much do Airbnb hosts make in Rother?
Rother hosts earn about $34,924 per year on average, with an average nightly rate of $294 and RevPAR of $119. Those figures describe the typical revenue environment for active listings in Rother, England, not the ceiling for the best operators. Source: AirROI 2026 data, Rother market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rother?
The average Airbnb occupancy rate in Rother is 40.9%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rother?
Listings in Rother average $294 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rother?
Rother currently has about 894 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rother?
AirROI currently classifies the short-term rental regulation level in Rother as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rother?
RevPAR in Rother is about $119. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rother?
At 40.9% occupancy, Rother can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $34,924, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rother?
The average booking lead time in Rother is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rother?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rother include Battle, Bexhill-on-Sea, Hastings. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rother?
entire_home listings make up 91.4% of the active supply in Rother. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rother compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Rother's $34,924 and 40.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rother?
The average Airbnb stay length in Rother is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rother?
Airbnb listings in Rother average 4.86 out of 5 overall. About 49.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rother?
TV and Wifi are among the strongest revenue-linked amenities in Rother. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rother?
Yes. About 62.3% of active Airbnb listings in Rother charge a cleaning fee, and the average fee is $212. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rother?
A 53.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.