Portrush, Northern Ireland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Portrush, Northern Ireland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $25,450 per year — at a $245 nightly rate, 38.1% occupancy, and a $101 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Portrush's 319 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 31.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Portrush?
In Portrush, the headline Airbnb metrics are $25,450 in average annual revenue,38.1% occupancy, $245 ADR, and $101 in RevPAR, and guests book about 80 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Portrush?
Understanding the monthly revenue variations for Airbnb listings in Portrush is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portrush is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portrush across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,447+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,671 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portrush
What Is the Monthly Airbnb Occupancy Rate in Portrush?
Maximize your bookings by understanding the Portrush STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portrush:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portrush
What Is the Average Airbnb Nightly Rate in Portrush?
Effective short term rental pricing strategy in Portrush involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portrush typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Portrush
What Is the RevPAR for Airbnb in Portrush?
RevPAR in Portrush is currently $101. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $58 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $127 RevPAR.
- Best-in-class (Top 10%) achieve $168 RevPAR.
Average Monthly RevPAR Trend in Portrush
RevPAR Insights for Portrush
- The average RevPAR in Portrush is $101. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($168) and bottom 25% ($58) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Portrush benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $127+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Portrush?
Portrush's peak Airbnb season falls in July, August, May, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $4,779 per month
- Occupancy rates average 53.5%
- Daily rates average $284
Shoulder Season
- Revenue averages $2,389 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $237
Low Season (January, February, November)
- Revenue drops to average $1,540 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $235
Seasonality Insights for Portrush
- Airbnb seasonality in Portrush is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Portrush's highest earning potential, with monthly revenues climbing to $6,506, occupancy reaching 58.5%, and ADRs peaking at $354.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,476, occupancy could drop to 21.7%, and ADRs may adjust to $227.
- Lower occupancy paired with meaningful seasonality means hosts in Portrush need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Portrush, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Portrush?
Low regulation and minimal registration activity in Portrush, Northern Ireland, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Portrush to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Portrush?
Location within Portrush matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Strand | Popular beach area known for stunning views and proximity to the famous Portrush Golf Club. Ideal for families and beachgoers looking for a seaside retreat. | West Strand Beach, Portrush Golf Club, Royal Portrush Golf Club, The Arcadia, Portrush Harbour |
| East Strand | Another beautiful beach, perfect for surfers and sunbathers alike. Close to local attractions and vibrant nightlife, making it perfect for younger tourists. | East Strand Beach, The Restaurant at The Arcadia, Portrush Promenade, Crescent Avenue, Waterworld |
| Portrush Harbour | Charming harbor area that's ideal for those looking to explore local seafood cuisine and boating excursions. Popular for tourists seeking authentic Northern Irish culture. | Portrush Harbour, The Harbour Bar, Portrush Lifeboat Station, Giant's Causeway Tours, The Ramore Restaurants |
| Dunluce Castle | Historic site offering breathtaking views and rich history. A magnet for history buffs and outdoor enthusiasts exploring the dramatic coastline. | Dunluce Castle, Giant's Causeway, Bushmills Distillery, Carrick-a-Rede Rope Bridge, The Old Bushmills Distillery |
| The Causeway Coastal Route | Scenic drive renowned for its picturesque landscapes and unique geological formations. Ideal for travelers looking to explore the natural beauty of Northern Ireland. | Giant's Causeway, Carrick-a-Rede, Ballintoy Harbour, The Dark Hedges, Dunluce Castle |
| Giant's Causeway | UNESCO World Heritage site famous for its unique hexagonal basalt columns. An essential visit for tourists interested in natural wonders. | Giant's Causeway Visitor Centre, Walking trails, Bus tours, Photographic opportunities, Coastal walks |
| Bushmills Village | Quaint village known for its whiskey distillery and vibrant community events. Attractive for tourists looking for local flavor and history. | Bushmills Distillery, Giants Causeway, Bushmills Inn, Local shops, Scenic village atmosphere |
| Ballyreagh Road | Residential area that offers calm and comfort while being close to the beach and attractions, appealing to families and long-term guests. | Ballyreagh Golf Course, The Old Course, Local eateries, Beach access, Scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Portrush offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Portrush?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portrush
- The Portrush Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 319 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portrush, Apartment/Condo properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 42% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Portrush Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portrush
- The dominant room capacity in Portrush is 3 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Portrush, indicating a high concentration in these sizes.
- A significant 49.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portrush.
Portrush Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portrush
- The most common guest capacity trend in Portrush vacation rentals is listings accommodating 6 guests (30.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Portrush STR market, accounting for 52.6% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portrush.
- On average, properties in Portrush are equipped to host 5.2 guests.
How Do Listings in Portrush Compare on Quality?
Listing quality in Portrush can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Portrush
- At 27.1 photos per listing on average, Portrush hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Portrush averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Portrush?
Amenity Prevalence
Amenity Insights for Portrush
- Essential amenities in Portrush that guests expect include: TV, Wifi, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hangers, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portrush: TV, Wifi, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Washer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portrush to stay competitive.
Which Airbnb Amenities Boost Revenue in Portrush?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Portrush, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 96.9% | $26,057 | $6,678 | 290.2% |
Heating | 96.2% | $26,126 | $8,155 | 220.3% |
PoolHigh opportunity | 2.2% | $59,930 | $24,676 | 142.9% |
Dishes and silverware | 79.6% | $28,301 | $14,308 | 97.8% |
Oven | 71.5% | $29,612 | $15,020 | 97.2% |
Cooking basics | 76.2% | $28,709 | $15,027 | 91.1% |
Refrigerator | 79.9% | $28,140 | $14,729 | 91.0% |
Blender | 8.2% | $44,857 | $23,727 | 89.1% |
Microwave | 71.8% | $29,340 | $15,551 | 88.7% |
Freezer | 47.0% | $33,078 | $18,679 | 77.1% |
Revenue Impact Insights for Portrush
- Smoke alarm tops the revenue impact list with a 290.2% uplift — listings with this amenity earn $26,057 vs. $6,678 without it.
- High-opportunity amenities — Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Smoke alarm, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Portrush.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Portrush STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portrush. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortrush Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Portrush
- The typical guest profile for Airbnb in Portrush consists of primarily domestic travelers (65%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 65.4% of guests.
- Key international markets include United Kingdom (65.4%) and United States (15.2%).
- Top languages spoken are English (70.2%) followed by French (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Portrush?
Listings in Portrush average 4.89 out of 5 overall, with about 70.3 reviews per active listing and 48.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Portrush
- With an overall rating of 4.89, Portrush listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Portrush Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portrush
- The most common availability pattern in Portrush falls within the 271-366 days range, representing 53.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portrush (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Portrush?
Average Booking Lead Time by Month
Booking Lead Time Insights for Portrush
- The overall average booking lead time for vacation rentals in Portrush is 80 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Portrush.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Portrush averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Portrush?
Guests in Portrush stay about 4.1 nights on average, generating roughly 7,389 reservations and 23.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Portrush
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Portrush
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.1 nights) and shorten in Mar (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Portrush Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
11.9% of total
2 Nights
39 listings
12.2% of total
3 Nights
14 listings
4.4% of total
4-6 Nights
18 listings
5.6% of total
7-29 Nights
5 listings
1.6% of total
30+ Nights
205 listings
64.3% of total
Key Insights
- The most prevalent minimum stay requirement in Portrush is 30+ Nights, adopted by 64.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (64.3%) caters to monthly stays (30+ nights) in Portrush, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 64.3% of Portrush hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 64.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portrush.
Portrush Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
9 listings
2.8% of total
Refundable
3 listings
0.9% of total
Super Strict 30 Days
24 listings
7.5% of total
Flexible
40 listings
12.6% of total
Moderate
67 listings
21.1% of total
Firm
119 listings
37.4% of total
Strict
56 listings
17.6% of total
Cancellation Policy Insights for Portrush
- The prevailing Airbnb cancellation policy trend in Portrush is Firm, used by 37.4% of listings.
- A majority (55.0%) of hosts in Portrush utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.4% market standard in Portrush.
- Regularly review your cancellation policy against competitors and market demand shifts in Portrush.
How Much Are Airbnb Cleaning Fees in Portrush?
Cleaning fees in Portrush are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Portrush
- About 62.4% of Portrush listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $76 is close to the median ($66), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Portrush median of $66. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Portrush Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portrushbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sandy Beaches Portrush -Steps from Beach & Dining
Entire Place • 5 bedrooms
"Rockdene"- 5 Star Luxury Sea Front Beach House
Entire Place • 5 bedrooms
Lovely 6-bedroom home
Entire Place • 6 bedrooms
Whiterocks Villa
Entire Place • 3 bedrooms
The View at Whiterocks
Entire Place • 5 bedrooms
Family Tides Portrush
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Portrush?
Learn from the best! This table showcases top-performing Airbnb hosts in Portrush based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 26 | $513,899 | 367 | 4.83/5.0 |
| Joanne | 4 | $205,016 | 180 | 5.00/5.0 |
| Ruth | 2 | $201,245 | 252 | 4.95/5.0 |
| Keith John | 13 | $193,115 | 60 | 4.95/5.0 |
| Dale | 1 | $146,216 | 28 | 5.00/5.0 |
| Mark | 1 | $135,650 | 52 | 5.00/5.0 |
| Kirsten | 2 | $129,027 | 560 | 4.97/5.0 |
| Marlena & Michael | 3 | $126,488 | 114 | 4.84/5.0 |
| Anna | 2 | $119,554 | 319 | 4.93/5.0 |
| Jade | 3 | $115,880 | 77 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portrush.
Who Are the Airbnb Hosts in Portrush?
Portrush has a relatively balanced host base.
Host Profile Insights for Portrush
- A 48.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Portrush averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Portrush
These are the highest-grossing professional property management operations in Portrush, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Peter | 26 | $513,899 | $199 | 30.3% | 4.83/5 |
| Gregory | 1 | $48,188 | $271 | 41.2% | 4.82/5 |
| Alva | 5 | $25,199 | $106 | 33.3% | 4.87/5 |
| Elephant | 1 | $6,967 | $237 | 21.6% | N/A |
Management Company Insights for Portrush
- The leading management company, Peter, operates 26 listings with $513,899 in gross revenue — a useful benchmark for what scale looks like in Portrush.
- Top managers average 8 properties each, suggesting professional management in Portrush still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Portrush's Airbnb Market Compare to Nearby Cities?
How does the Portrush Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Glen Nevis, Portrush has 21 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glen Nevis | 16 | $4,585 | $258.48 | 59% |
| Glenachulish | 32 | $4,372 | $479.26 | 40% |
| Irvinestown | 10 | $4,268 | $359.85 | 40% |
| Bruichladdich | 17 | $4,095 | $326.41 | 51% |
| Kilchattan Bay | 10 | $3,950 | $345.63 | 50% |
| Inveraray | 19 | $3,763 | $313.26 | 47% |
| Duror | 18 | $3,728 | $242.14 | 59% |
| Kilcoo | 10 | $3,576 | $222.69 | 55% |
| Ballachulish | 36 | $3,527 | $243.32 | 57% |
| Tayvallich | 10 | $3,521 | $270.80 | 44% |
Frequently Asked Questions About Airbnb in Portrush
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portrush.
How much do Airbnb hosts make in Portrush?
Portrush hosts earn about $25,450 per year on average, with an average nightly rate of $245 and RevPAR of $101. Those figures describe the typical revenue environment for active listings in Portrush, Northern Ireland, not the ceiling for the best operators. Source: AirROI 2026 data, Portrush market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Portrush?
The average Airbnb occupancy rate in Portrush is 38.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Portrush?
Listings in Portrush average $245 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Portrush?
Portrush currently has about 319 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Portrush?
AirROI currently classifies the short-term rental regulation level in Portrush as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Portrush?
RevPAR in Portrush is about $101. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Portrush?
Occupancy of 38.1% means Portrush is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $25,450, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Portrush?
The average booking lead time in Portrush is about 80 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Portrush?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Portrush include West Strand, East Strand, Portrush Harbour. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Portrush?
entire_home listings make up 92.2% of the active supply in Portrush. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Portrush compare to nearby Airbnb markets?
Among neighboring markets, Glen Nevis posts $55,018 in average annual revenue with 58.5% occupancy, compared to Portrush's $25,450 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Portrush?
The average Airbnb stay length in Portrush is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Portrush?
Airbnb listings in Portrush average 4.89 out of 5 overall. About 48.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Portrush?
Smoke alarm and Heating are among the strongest revenue-linked amenities in Portrush. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Portrush?
Yes. About 62.4% of active Airbnb listings in Portrush charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Portrush?
A 48.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.