Leicester, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Leicester, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,589 per year — at a $141 nightly rate, 31.3% occupancy, and a $45 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Leicester's 458 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 171.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Leicester?
In Leicester, the headline Airbnb metrics are $11,589 in average annual revenue,31.3% occupancy, $141 ADR, and $45 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Leicester?
Understanding the monthly revenue variations for Airbnb listings in Leicester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leicester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leicester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,022 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $411, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leicester
What Is the Monthly Airbnb Occupancy Rate in Leicester?
Maximize your bookings by understanding the Leicester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leicester:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leicester
What Is the Average Airbnb Nightly Rate in Leicester?
Effective short term rental pricing strategy in Leicester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leicester typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Leicester
What Is the RevPAR for Airbnb in Leicester?
RevPAR in Leicester is currently $45. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $89 RevPAR.
Average Monthly RevPAR Trend in Leicester
RevPAR Insights for Leicester
- The average RevPAR in Leicester is $45. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($89) and bottom 25% ($16) is $72, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Leicester benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Leicester?
Leicester's peak Airbnb season falls in July, August, October, while the softest stretch is February, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $1,924 per month
- Occupancy rates average 38.3%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,557 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $137
Low Season (February, March, November)
- Revenue drops to average $1,262 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $133
Seasonality Insights for Leicester
- The Airbnb seasonality pattern in Leicester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leicester's highest earning potential, with monthly revenues climbing to $2,025, occupancy reaching 40.6%, and ADRs peaking at $143.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,213, occupancy could drop to 27.6%, and ADRs may adjust to $130.
- Lower occupancy paired with meaningful seasonality means hosts in Leicester need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Leicester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Leicester?
Low regulation and minimal registration activity in Leicester, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Leicester to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Leicester?
Location within Leicester matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Leicester, known for its vibrant atmosphere, restaurants, and shopping options. Ideal for tourists who want to be close to attractions and nightlife. | Leicester Cathedral, King Richard III Visitor Centre, Highcross Shopping Centre, Leicester Market, Curve Theatre |
| Stoneygate | A leafy suburb known for its desirable residential areas and proximity to the city centre. It appeals to families and professionals. | Victoria Park, Stoneygate Conservation Area, Local eateries and cafes, Royal Leicester Golf Club |
| Freemens Common | An emerging area popular with young professionals and students, it offers affordable housing and a lively atmosphere. | University of Leicester, De Montfort University, The Curve Theatre, Local pubs and restaurants |
| Oadby | A suburban area with a strong community feel, great schools, and parks. Perfect for family stays and long-term rentals. | Oadby and Wigston Borough Park, University of Leicester Botanic Garden, Local shopping areas |
| Leicester Forest East | Great for those looking for a blend of suburban living with quick access to the city and surrounding areas. Popular with families and commuters. | Foss Park Shopping Centre, Bede Park, Local nature reserves |
| Aylestone | A popular residential area offering a mix of green space and local amenities, suitable for visitors looking for a more relaxed stay. | Aylestone Meadows, Local parks, River Soar walks |
| Highfields | A diverse neighborhood close to the city, known for its cultural richness and vibrant community, ideal for authentic local experiences. | Victoria Park, Belgrave Road (Golden Mile), Local shops and eateries |
| Diverse Communities in East Leicester | Known for its multicultural environment, this area offers unique attractions and experiences, appealing to a wide variety of guests. | The Golden Mile, Local markets, Cultural festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Leicester offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Leicester?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leicester
- The Leicester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71% of the 458 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Leicester, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.9%) offer potential for unique stay experiences.
Leicester Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leicester
- The dominant room capacity in Leicester is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.8% of the active Airbnb listings in Leicester, indicating a high concentration in these sizes.
Leicester Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leicester
- The most common guest capacity trend in Leicester vacation rentals is listings accommodating 2 guests (24.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Leicester STR market, accounting for 39.5% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leicester.
- On average, properties in Leicester are equipped to host 3.3 guests.
How Do Listings in Leicester Compare on Quality?
Listing quality in Leicester can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Leicester
- At 24.1 photos per listing on average, Leicester hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Leicester averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Leicester?
Amenity Prevalence
Amenity Insights for Leicester
- Essential amenities in Leicester that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leicester: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leicester to stay competitive.
Which Airbnb Amenities Boost Revenue in Leicester?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Leicester, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
EV chargerHigh opportunity | 2.6% | $38,511 | $10,865 | 254.5% |
Oven | 67.0% | $15,096 | $4,459 | 238.5% |
Microwave | 72.1% | $14,333 | $4,515 | 217.4% |
TV | 90.4% | $12,383 | $4,118 | 200.7% |
Smoke alarm | 93.0% | $12,154 | $4,073 | 198.4% |
Bed linens | 73.1% | $14,090 | $4,776 | 195.0% |
Indoor fireplaceHigh opportunity | 5.0% | $30,832 | $10,572 | 191.6% |
Patio or balcony | 13.1% | $26,951 | $9,273 | 190.6% |
Toaster | 64.8% | $15,048 | $5,207 | 189.0% |
Outdoor dining area | 10.0% | $27,803 | $9,779 | 184.3% |
Revenue Impact Insights for Leicester
- EV charger tops the revenue impact list with a 254.5% uplift — listings with this amenity earn $38,511 vs. $10,865 without it.
- High-opportunity amenities — EV charger, Indoor fireplace — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Leicester.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Leicester STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leicester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeicester Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Leicester
- The typical guest profile for Airbnb in Leicester consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.2% of guests.
- Key international markets include United Kingdom (83.2%) and United States (3.5%).
- Top languages spoken are English (58.6%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Leicester?
Listings in Leicester average 4.61 out of 5 overall, with about 38.1 reviews per active listing and 12.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Leicester
- An average rating of 4.61 places Leicester in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.77), while Value (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Leicester Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leicester
- The most common availability pattern in Leicester falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Leicester (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Leicester?
Average Booking Lead Time by Month
Booking Lead Time Insights for Leicester
- The overall average booking lead time for vacation rentals in Leicester is 29 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Leicester.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Leicester averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Leicester?
Guests in Leicester stay about 5.6 nights on average, generating roughly 6,557 reservations and 14.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Leicester
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Leicester
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (6.5 nights) and shorten in Nov (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Leicester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
153 listings
33.4% of total
2 Nights
92 listings
20.1% of total
3 Nights
34 listings
7.4% of total
4-6 Nights
11 listings
2.4% of total
7-29 Nights
53 listings
11.6% of total
30+ Nights
115 listings
25.1% of total
Key Insights
- The most prevalent minimum stay requirement in Leicester is 1 Night, adopted by 33.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.1%) caters to monthly stays (30+ nights) in Leicester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.4% of Leicester hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leicester.
Leicester Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.2% of total
Limited
4 listings
0.9% of total
Super Strict 30 Days
3 listings
0.7% of total
Flexible
147 listings
32.1% of total
Moderate
165 listings
36% of total
Firm
104 listings
22.7% of total
Strict
34 listings
7.4% of total
Cancellation Policy Insights for Leicester
- The prevailing Airbnb cancellation policy trend in Leicester is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (30.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Leicester.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Leicester.
How Much Are Airbnb Cleaning Fees in Leicester?
Cleaning fees in Leicester are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Leicester
- 70.3% of listings charge a cleaning fee, making it standard practice in Leicester. Guests expect it and factor it into their booking decisions.
- The gap between the average ($216) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Leicester median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Leicester Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leicesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
24 Guests Haven in Stoneygate
Entire Place • 10 bedrooms
Spectacular Period Property. Large Gardens.
Entire Place • 7 bedrooms
Spacious 5BR Leicester Home w/ Garden & Parki…
Entire Place • 5 bedrooms
22A: Gorgeous, Spacious Home Perfect For Groups
Entire Place • 5 bedrooms
5 Bed Modern Elm Tree House City Centre 92" Cinema
Entire Place • 5 bedrooms
22B: Gorgeous, Spacious Home Perfect For Groups
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Leicester?
Learn from the best! This table showcases top-performing Airbnb hosts in Leicester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kurosh | 3 | $344,374 | 114 | 4.99/5.0 |
| Olly Stabler | 6 | $258,472 | 547 | 4.84/5.0 |
| The Pocklington | 10 | $243,944 | 226 | 4.82/5.0 |
| Sanjay Vig | 21 | $193,092 | 458 | 4.19/5.0 |
| Uliv | 16 | $177,330 | 780 | 4.60/5.0 |
| Thomas | 14 | $167,940 | 632 | 4.65/5.0 |
| Airhomes | 4 | $143,437 | 725 | 4.94/5.0 |
| Vexford Management | 8 | $128,334 | 186 | 4.80/5.0 |
| Iliyan | 7 | $111,649 | 402 | 4.77/5.0 |
| A&H Prime Properties | 5 | $111,568 | 192 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leicester.
Who Are the Airbnb Hosts in Leicester?
Leicester has a relatively balanced host base.
Host Profile Insights for Leicester
- A 31.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Leicester averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Leicester
These are the highest-grossing professional property management operations in Leicester, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sanjay Vig | 21 | $193,092 | $134 | 32.2% | 4.19/5 |
| Ariyan | 7 | $95,705 | $177 | 26.2% | 4.92/5 |
| Gin @Staycasa Accommodation | 1 | $88,906 | $681 | 53.0% | 4.73/5 |
| Kam | 1 | $60,396 | $352 | 57.0% | 5.00/5 |
| Sunil | 4 | $41,277 | $133 | 24.9% | 4.68/5 |
| SHM Stays | 1 | $32,210 | $269 | 33.7% | 4.65/5 |
| Jan | 2 | $31,545 | $154 | 27.8% | 4.09/5 |
| We Stay | 4 | $30,904 | $231 | 18.9% | 5.00/5 |
| Rocky | 1 | $27,222 | $147 | 51.3% | 4.58/5 |
| Ava And Team | 3 | $23,254 | $77 | 34.9% | 3.80/5 |
Management Company Insights for Leicester
- The leading management company, Sanjay Vig, operates 21 listings with $193,092 in gross revenue — a useful benchmark for what scale looks like in Leicester.
- Top managers average 5 properties each, suggesting professional management in Leicester still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.56/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Leicester's Airbnb Market Compare to Nearby Cities?
How does the Leicester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Leicester has 24 percentage points lower occupancy and about $184 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| Dorney | 11 | $6,998 | $746.72 | 39% |
| East Knoyle | 10 | $6,799 | $423.85 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
Frequently Asked Questions About Airbnb in Leicester
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Leicester.
How much do Airbnb hosts make in Leicester?
Leicester hosts earn about $11,589 per year on average, with an average nightly rate of $141 and RevPAR of $45. Those figures describe the typical revenue environment for active listings in Leicester, England, not the ceiling for the best operators. Source: AirROI 2026 data, Leicester market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Leicester?
The average Airbnb occupancy rate in Leicester is 31.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Leicester?
Listings in Leicester average $141 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Leicester?
Leicester currently has about 458 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Leicester?
AirROI currently classifies the short-term rental regulation level in Leicester as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Leicester?
RevPAR in Leicester is about $45. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Leicester?
Occupancy of 31.3% means Leicester is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,589, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Leicester?
The average booking lead time in Leicester is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Leicester?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Leicester include City Centre, Stoneygate, Freemens Common. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Leicester?
entire_home listings make up 71.0% of the active supply in Leicester. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Leicester compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Leicester's $11,589 and 31.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Leicester?
The average Airbnb stay length in Leicester is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Leicester?
Airbnb listings in Leicester average 4.61 out of 5 overall. About 12.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Leicester?
EV charger and Oven are among the strongest revenue-linked amenities in Leicester. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Leicester?
Yes. About 70.3% of active Airbnb listings in Leicester charge a cleaning fee, and the average fee is $216. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Leicester?
At 31.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.