Worthing, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Worthing, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,226 per year — at a $196 nightly rate, 45.7% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Worthing's 217 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 50.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Worthing?
In Worthing, the headline Airbnb metrics are $24,226 in average annual revenue,45.7% occupancy, $196 ADR, and $89 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Worthing?
Understanding the monthly revenue variations for Airbnb listings in Worthing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Worthing is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Worthing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,375+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,031 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Worthing
What Is the Monthly Airbnb Occupancy Rate in Worthing?
Maximize your bookings by understanding the Worthing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Worthing:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Worthing
What Is the Average Airbnb Nightly Rate in Worthing?
Effective short term rental pricing strategy in Worthing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Worthing typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Worthing
What Is the RevPAR for Airbnb in Worthing?
RevPAR in Worthing is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $109 RevPAR.
- Best-in-class (Top 10%) achieve $159 RevPAR.
Average Monthly RevPAR Trend in Worthing
RevPAR Insights for Worthing
- The average RevPAR in Worthing is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($159) and bottom 25% ($34) is $126, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Worthing benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $109+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Worthing?
Worthing's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,535 per month
- Occupancy rates average 57.1%
- Daily rates average $206
Shoulder Season
- Revenue averages $2,660 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $191
Low Season (January, March, November)
- Revenue drops to average $1,920 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $188
Seasonality Insights for Worthing
- Airbnb seasonality in Worthing is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Worthing's highest earning potential, with monthly revenues climbing to $3,864, occupancy reaching 61.5%, and ADRs peaking at $208.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,772, occupancy could drop to 32.0%, and ADRs may adjust to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Worthing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Worthing, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Worthing?
Low regulation and minimal registration activity in Worthing, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Worthing to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Worthing?
Location within Worthing matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Worthing | A popular area known for its sandy beaches and beautiful seafront views. Attracts families and tourists looking for a relaxing seaside holiday with plenty of amenities. | Worthing Pier, Beach House Park, The Grand Theatre, Splashpoint Leisure Centre, Worthing Museum and Art Gallery |
| East Worthing | This area is great for visitors looking for a quieter beach experience and is close to local shops and restaurants. The charming streets and access to the beach make it appealing for rentals. | East Beach, Goring Gap, The Dome Cinema, Café at the Beach, Local shops and eateries |
| Worthing Town Centre | The heart of Worthing with thriving shops, restaurants, and entertainment options. Ideal for visitors wanting to experience the local culture, nightlife, and dining options. | Montague Quarter, South Street, St. Paul’s Centre, Worthing Theatres, Local pubs and clubs |
| Findon Valley | A charming and peaceful area providing access to the South Downs National Park. Ideal for nature lovers and those seeking outdoor activities, perfect for weekend retreats. | South Downs Way, Findon Valley shops, Findon Village, Walking trails, Local pubs |
| Shoreham-by-Sea | Just a short distance from Worthing, it offers a quieter waterside experience with the charming River Adur and its vibrant community. Attractive to both tourists and locals. | Shoreham Harbour, Adur Ferry Bridge, Ropetackle Arts Centre, Shoreham Beach, Local cafes and shops |
| Highdown Hill | Known for its scenic views and beautiful gardens, this area attracts nature lovers and those looking for a peaceful getaway while being close to Worthing's amenities. | Highdown Gardens, South Downs National Park, Walking trails, Local vineyards, Countryside views |
| Lancing | Nearby Lancing is becoming popular for its beach and proximity to nature reserves, appealing to families and those looking for beachside relaxation with local amenities. | Lancing Beach, The Adur Estuary, Lancing College, Local shops and restaurants, Walking trails |
| Goring-by-Sea | A quieter area known for its lovely beach and local parks. It's attractive for families and those seeking a more residential feel while still close to the coast. | Goring Beach, Ferring Beach, Goring Gap, Local cafes, Goring Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Worthing offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Worthing?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Worthing
- The Worthing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 217 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Worthing, House properties are the most common (50.2%), reflecting the local real estate landscape.
- Houses represent a significant 50.2% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Worthing Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Worthing
- The dominant room capacity in Worthing is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.1% of the active Airbnb listings in Worthing, indicating a high concentration in these sizes.
Worthing Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Worthing
- The most common guest capacity trend in Worthing vacation rentals is listings accommodating 4 guests (24.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Worthing STR market, accounting for 45.1% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Worthing.
- On average, properties in Worthing are equipped to host 3.3 guests.
How Do Listings in Worthing Compare on Quality?
Listing quality in Worthing can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Worthing
- At 23.7 photos per listing on average, Worthing hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Worthing averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Worthing?
Amenity Prevalence
Amenity Insights for Worthing
- Essential amenities in Worthing that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Worthing: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Worthing to stay competitive.
Which Airbnb Amenities Boost Revenue in Worthing?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Worthing, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 91.2% | $26,187 | $3,789 | 591.1% |
Hot tubHigh opportunity | 2.3% | $65,892 | $23,243 | 183.5% |
Kitchen | 78.8% | $27,856 | $10,731 | 159.6% |
Bed linens | 84.3% | $26,767 | $10,552 | 153.7% |
Dishwasher | 42.9% | $36,866 | $14,746 | 150.0% |
Gym | 10.6% | $47,030 | $21,523 | 118.5% |
Washer | 73.3% | $28,029 | $13,801 | 103.1% |
Cooking basics | 70.0% | $28,307 | $14,683 | 92.8% |
BBQ grill | 13.8% | $40,721 | $21,580 | 88.7% |
Private entrance | 54.4% | $30,774 | $16,422 | 87.4% |
Revenue Impact Insights for Worthing
- TV tops the revenue impact list with a 591.1% uplift — listings with this amenity earn $26,187 vs. $3,789 without it.
- High-opportunity amenities — Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Worthing.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Worthing STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Worthing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorthing Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Worthing
- The typical guest profile for Airbnb in Worthing consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.9% of guests.
- Key international markets include United Kingdom (81.9%) and Australia (2.6%).
- Top languages spoken are English (54.1%) followed by French (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Worthing?
Listings in Worthing average 4.83 out of 5 overall, with about 73.6 reviews per active listing and 51.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Worthing
- With an overall rating of 4.83, Worthing listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Worthing Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Worthing
- The most common availability pattern in Worthing falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Worthing (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Worthing?
Average Booking Lead Time by Month
Booking Lead Time Insights for Worthing
- The overall average booking lead time for vacation rentals in Worthing is 59 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Worthing.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Worthing averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Worthing?
Guests in Worthing stay about 4.6 nights on average, generating roughly 5,854 reservations and 27 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Worthing
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Worthing
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.3 nights) and shorten in Apr (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Worthing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
25.3% of total
2 Nights
72 listings
33.2% of total
3 Nights
10 listings
4.6% of total
4-6 Nights
7 listings
3.2% of total
7-29 Nights
9 listings
4.1% of total
30+ Nights
64 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Worthing is 2 Nights, adopted by 33.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Worthing, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.2% of Worthing hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Worthing.
Worthing Airbnb Cancellation Policy Trends Analysis (2026)
Refundable
3 listings
1.4% of total
Super Strict 60 Days
5 listings
2.3% of total
Super Strict 30 Days
2 listings
0.9% of total
Limited
2 listings
0.9% of total
Non-refundable
3 listings
1.4% of total
Flexible
41 listings
19% of total
Moderate
77 listings
35.6% of total
Firm
58 listings
26.9% of total
Strict
25 listings
11.6% of total
Cancellation Policy Insights for Worthing
- The prevailing Airbnb cancellation policy trend in Worthing is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Worthing.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Worthing.
How Much Are Airbnb Cleaning Fees in Worthing?
Cleaning fees in Worthing are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Worthing
- About 62.2% of Worthing listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($121) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Worthing median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Worthing Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Worthingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The House of the Sea, Worthing
Entire Place • 3 bedrooms
The White House Studio
Entire Place • 1 bedroom
York House - Sleeps 12 beach road with sea views
Entire Place • 5 bedrooms
Sussex Home with Hot Tub
Entire Place • 4 bedrooms
The White House Retreat
Entire Place • 1 bedroom
Stunning Beachfront G/F Apartment with parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Worthing?
Learn from the best! This table showcases top-performing Airbnb hosts in Worthing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Worthing Accommodation | 16 | $476,480 | 467 | 4.46/5.0 |
| Cottages | 4 | $292,120 | 43 | 4.88/5.0 |
| Henry Adams Holiday Cottages | 2 | $258,178 | 72 | 4.96/5.0 |
| Andy | 3 | $168,491 | 142 | 4.84/5.0 |
| Tabitha | 4 | $128,184 | 434 | 4.90/5.0 |
| Georgia | 1 | $104,892 | 47 | 4.98/5.0 |
| My Getaways | 3 | $94,068 | 38 | 4.83/5.0 |
| Bradley | 1 | $82,731 | 41 | 4.88/5.0 |
| Marie | 2 | $79,680 | 385 | 4.92/5.0 |
| Jonas | 3 | $79,653 | 184 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Worthing.
Who Are the Airbnb Hosts in Worthing?
Worthing is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Worthing
- With 52.5% Superhosts, Worthing has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Worthing averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Worthing
These are the highest-grossing professional property management operations in Worthing, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Worthing Accommodation | 16 | $476,480 | $286 | 35.3% | 4.46/5 |
| Cottages | 4 | $292,120 | $503 | 45.5% | 4.88/5 |
| Henry Adams Holiday Cottages | 2 | $258,178 | $913 | 44.2% | 4.96/5 |
| Andy | 3 | $168,491 | $515 | 44.2% | 4.84/5 |
| Jonas | 3 | $79,653 | $198 | 42.2% | 4.72/5 |
| Andrew | 2 | $76,446 | $197 | 51.6% | 4.87/5 |
| Tom | 2 | $61,490 | $353 | 29.7% | 4.81/5 |
| Alexander | 1 | $24,041 | $403 | 27.6% | 4.88/5 |
| Deborah&Kristina | 1 | $6,635 | $183 | 18.6% | 4.57/5 |
Management Company Insights for Worthing
- The leading management company, Worthing Accommodation, operates 16 listings with $476,480 in gross revenue — a useful benchmark for what scale looks like in Worthing.
- Top managers average 4 properties each, suggesting professional management in Worthing still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.78/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Worthing's Airbnb Market Compare to Nearby Cities?
How does the Worthing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Worthing has 6 percentage points lower occupancy and about $102 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
| Furzehill | 10 | $4,071 | $293.77 | 47% |
Frequently Asked Questions About Airbnb in Worthing
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Worthing.
How much do Airbnb hosts make in Worthing?
Worthing hosts earn about $24,226 per year on average, with an average nightly rate of $196 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Worthing, England, not the ceiling for the best operators. Source: AirROI 2026 data, Worthing market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Worthing?
The average Airbnb occupancy rate in Worthing is 45.7%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Worthing?
Listings in Worthing average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Worthing?
Worthing currently has about 217 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Worthing?
AirROI currently classifies the short-term rental regulation level in Worthing as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Worthing?
RevPAR in Worthing is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Worthing?
At 45.7% occupancy, Worthing can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,226, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Worthing?
The average booking lead time in Worthing is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Worthing?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Worthing include West Worthing, East Worthing, Worthing Town Centre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Worthing?
entire_home listings make up 73.7% of the active supply in Worthing. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Worthing compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Worthing's $24,226 and 45.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Worthing?
The average Airbnb stay length in Worthing is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Worthing?
Airbnb listings in Worthing average 4.83 out of 5 overall. About 51.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Worthing?
TV and Hot tub are among the strongest revenue-linked amenities in Worthing. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Worthing?
Yes. About 62.2% of active Airbnb listings in Worthing charge a cleaning fee, and the average fee is $121. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Worthing?
A 52.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.