Shropshire, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shropshire, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,656 per year — at a $271 nightly rate, 35.0% occupancy, and a $88 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 68 active listings, Shropshire is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 580.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shropshire?
In Shropshire, the headline Airbnb metrics are $22,656 in average annual revenue,35.0% occupancy, $271 ADR, and $88 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shropshire?
Understanding the monthly revenue variations for Airbnb listings in Shropshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shropshire is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shropshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,891 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $936, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shropshire
What Is the Monthly Airbnb Occupancy Rate in Shropshire?
Maximize your bookings by understanding the Shropshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shropshire:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shropshire
What Is the Average Airbnb Nightly Rate in Shropshire?
Effective short term rental pricing strategy in Shropshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shropshire typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Shropshire
What Is the RevPAR for Airbnb in Shropshire?
RevPAR in Shropshire is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $112 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Shropshire
RevPAR Insights for Shropshire
- The average RevPAR in Shropshire is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($34) is $162, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shropshire benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $112+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shropshire?
Shropshire's peak Airbnb season falls in June, August, July, while the softest stretch is January, February, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, August, July)
- Revenue averages $3,357 per month
- Occupancy rates average 44.1%
- Daily rates average $267
Shoulder Season
- Revenue averages $2,607 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $252
Low Season (January, February, May)
- Revenue drops to average $1,597 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $242
Seasonality Insights for Shropshire
- Airbnb seasonality in Shropshire is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shropshire's highest earning potential, with monthly revenues climbing to $3,543, occupancy reaching 46.3%, and ADRs peaking at $268.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,275, occupancy could drop to 16.4%, and ADRs may adjust to $230.
- Lower occupancy paired with meaningful seasonality means hosts in Shropshire need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shropshire, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shropshire?
Low regulation and minimal registration activity in Shropshire, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shropshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shropshire?
Shropshire is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shrewsbury | Historic market town known for its medieval architecture and vibrant food scene. A hub for tourists exploring the surrounding countryside and attractions. | Shrewsbury Castle, The Quarry Park, Ditherington Flax Mill, Shrewsbury Museum and Art Gallery, St Mary's Church |
| Ludlow | Picturesque market town famous for its stunning medieval castle and gastro-tourism. Popular with foodies and history buffs alike. | Ludlow Castle, The Ludlow Food Centre, St Laurence's Church, Dinham Bridge, Ludlow Market |
| Ironbridge | Known as the birthplace of the Industrial Revolution, it offers a unique blend of history and nature. Attracts tourists interested in industrial heritage. | Iron Bridge, Museum of the Gorge, Blists Hill Victorian Town, Coalbrookdale Museum of Iron, The Tar Tunnel |
| Oswestry | A historic market town with a rich heritage and a variety of local shops. Serves as a gateway to the beautiful Shropshire hills and Welsh border. | Oswestry Castle, The Old Oswestry Hillfort, Oswestry Cricket Club, Park Hall Countryside Experience |
| Much Wenlock | Famous for its association with the origins of the modern Olympics and beautiful medieval architecture. Attractive to history enthusiasts and nature lovers. | Much Wenlock Priory, The Guildhall, The Edge Arts Centre, Wenlock Edge |
| Telford | A modern town with shopping, entertainment, and easy access to natural parks. Appeals to families and business travelers. | Telford Town Park, Ironbridge Gorge Museums, The International Centre, The Telford Shopping Centre |
| Shropshire Hills | An Area of Outstanding Natural Beauty known for its stunning landscapes and outdoor activities. A retreat for nature lovers and hikers. | Long Mynd, Stiperstones, Carding Mill Valley, Church Stretton, The Shropshire Hills Discovery Centre |
| Church Stretton | A beautiful market town located in the Shropshire Hills, popular for walking, outdoor sports, and local shops. It's ideal for visitors seeking nature and tranquility. | Carding Mill Valley, Church Stretton Golf Club, St Laurence's Church, The Shake Hole |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shropshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shropshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shropshire
- The Shropshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shropshire, House properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 54.4% portion, catering likely to families or larger groups.
- The presence of 19.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.4%) offer potential for unique stay experiences.
Shropshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shropshire
- The dominant room capacity in Shropshire is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.8% of the active Airbnb listings in Shropshire, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shropshire.
Shropshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shropshire
- The most common guest capacity trend in Shropshire vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shropshire STR market, accounting for 50.0% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shropshire.
- On average, properties in Shropshire are equipped to host 3.9 guests.
How Do Listings in Shropshire Compare on Quality?
Listing quality in Shropshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shropshire
- At 30.7 photos per listing on average, Shropshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 44.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shropshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shropshire?
Amenity Prevalence
Amenity Insights for Shropshire
- Essential amenities in Shropshire that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shropshire: Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shropshire to stay competitive.
Which Airbnb Amenities Boost Revenue in Shropshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shropshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 29.4% | $42,134 | $14,540 | 189.8% |
Fire pit | 11.8% | $53,476 | $18,547 | 188.3% |
Dishes and silverware | 70.6% | $27,690 | $10,574 | 161.9% |
Cooking basics | 61.8% | $29,597 | $11,444 | 158.6% |
Barbecue utensils | 17.6% | $45,365 | $17,790 | 155.0% |
Kitchen | 73.5% | $26,884 | $10,912 | 146.4% |
Hot water | 63.2% | $28,892 | $11,930 | 142.2% |
Carbon monoxide alarm | 66.2% | $27,987 | $12,226 | 128.9% |
Oven | 51.5% | $30,799 | $14,020 | 119.7% |
Microwave | 61.8% | $28,550 | $13,136 | 117.3% |
Revenue Impact Insights for Shropshire
- Indoor fireplace tops the revenue impact list with a 189.8% uplift — listings with this amenity earn $42,134 vs. $14,540 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shropshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shropshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShropshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shropshire
- The typical guest profile for Airbnb in Shropshire consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United Kingdom (91.1%) and United States (2.5%).
- Top languages spoken are English (72.3%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shropshire?
Listings in Shropshire average 4.84 out of 5 overall, with about 21.5 reviews per active listing and 36.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shropshire
- With an overall rating of 4.84, Shropshire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shropshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shropshire
- The most common availability pattern in Shropshire falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shropshire (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shropshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shropshire
- The overall average booking lead time for vacation rentals in Shropshire is 36 days.
- Guests book furthest in advance for stays during April (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Shropshire.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Shropshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shropshire?
Guests in Shropshire stay about 3.8 nights on average, generating roughly 1,527 reservations and 22.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shropshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shropshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.5 nights) and shorten in Apr (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shropshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
36.8% of total
2 Nights
11 listings
16.2% of total
3 Nights
2 listings
2.9% of total
4-6 Nights
2 listings
2.9% of total
7-29 Nights
3 listings
4.4% of total
30+ Nights
25 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Shropshire is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Shropshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Shropshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shropshire.
Shropshire Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.9% of total
Super Strict 60 Days
13 listings
19.1% of total
Flexible
22 listings
32.4% of total
Moderate
15 listings
22.1% of total
Firm
10 listings
14.7% of total
Strict
6 listings
8.8% of total
Cancellation Policy Insights for Shropshire
- The prevailing Airbnb cancellation policy trend in Shropshire is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (23.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Shropshire.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shropshire.
How Much Are Airbnb Cleaning Fees in Shropshire?
Cleaning fees in Shropshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shropshire
- About 61.8% of Shropshire listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($348) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shropshire median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shropshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shropshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Countryside retreat with hot tub
Entire Place • 6 bedrooms
Botvyle Farm House
Entire Place • 4 bedrooms
17thC Listed Farmhouse in quiet Shropshire Hamlet.
Entire Place • 4 bedrooms
Bunkhouse with activities on site - sleeps 16
Entire Place • 4 bedrooms
Stable End
Entire Place • 3 bedrooms
3 Bed in Whitchurch (oc-73192)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shropshire?
Learn from the best! This table showcases top-performing Airbnb hosts in Shropshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blythbury Farmhouse | 1 | $104,414 | 19 | 4.47/5.0 |
| Jonathan | 1 | $93,016 | 28 | 5.00/5.0 |
| Cottages | 4 | $89,433 | 24 | 4.98/5.0 |
| Holly | 2 | $87,599 | 72 | 4.99/5.0 |
| David | 5 | $83,458 | 56 | 4.94/5.0 |
| Dipika And Nick | 2 | $73,493 | 221 | 4.91/5.0 |
| Alex | 1 | $57,802 | 50 | 4.98/5.0 |
| Holidaycottages.Co.Uk | 1 | $55,512 | 5 | 4.80/5.0 |
| PureStay | 6 | $52,507 | 55 | 4.61/5.0 |
| Penny | 1 | $51,216 | 116 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shropshire.
Who Are the Airbnb Hosts in Shropshire?
Shropshire has a relatively balanced host base.
Host Profile Insights for Shropshire
- A 36.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 22.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shropshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shropshire
These are the highest-grossing professional property management operations in Shropshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 4 | $89,433 | $229 | 32.9% | 4.98/5 |
| Holidaycottages.Co.Uk | 1 | $55,512 | $476 | 54.4% | 4.80/5 |
| Holidaycottages Co Uk | 1 | $49,108 | $733 | 48.2% | 5.00/5 |
| Andrew | 1 | $47,290 | $217 | 61.7% | 4.95/5 |
| Finest Retreats | 1 | $39,527 | $279 | 41.5% | 4.87/5 |
| Sykes Holiday Cottages | 3 | $34,985 | $345 | 16.4% | 4.87/5 |
| Nichola Joy | 2 | $24,816 | $1,696 | 12.5% | N/A |
| Holidaycottages.Co.Uk | 1 | $23,767 | $335 | 25.8% | N/A |
| Sykes | 1 | $9,626 | $376 | 17.0% | 5.00/5 |
Management Company Insights for Shropshire
- The leading management company, Cottages, operates 4 listings with $89,433 in gross revenue — a useful benchmark for what scale looks like in Shropshire.
- Top managers average 2 properties each, suggesting professional management in Shropshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shropshire's Airbnb Market Compare to Nearby Cities?
How does the Shropshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Shropshire has 21 percentage points lower occupancy and about $195 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
Frequently Asked Questions About Airbnb in Shropshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shropshire.
How much do Airbnb hosts make in Shropshire?
Shropshire hosts earn about $22,656 per year on average, with an average nightly rate of $271 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Shropshire, England, not the ceiling for the best operators. Source: AirROI 2026 data, Shropshire market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shropshire?
The average Airbnb occupancy rate in Shropshire is 35.0%. June is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shropshire?
Listings in Shropshire average $271 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shropshire?
Shropshire currently has about 68 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shropshire?
AirROI currently classifies the short-term rental regulation level in Shropshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shropshire?
RevPAR in Shropshire is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shropshire?
Occupancy of 35.0% means Shropshire is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,656, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shropshire?
The average booking lead time in Shropshire is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shropshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shropshire include Shrewsbury, Ludlow, Ironbridge. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shropshire?
entire_home listings make up 72.1% of the active supply in Shropshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shropshire compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Shropshire's $22,656 and 35.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shropshire?
The average Airbnb stay length in Shropshire is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shropshire?
Airbnb listings in Shropshire average 4.84 out of 5 overall. About 36.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shropshire?
Indoor fireplace and Fire pit are among the strongest revenue-linked amenities in Shropshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shropshire?
Yes. About 61.8% of active Airbnb listings in Shropshire charge a cleaning fee, and the average fee is $348. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shropshire?
At 36.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.