Church Stretton, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Church Stretton, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,871 per year — at a $204 nightly rate, 49.4% occupancy, and a $87 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 65 active listings, Church Stretton is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 58.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Church Stretton?
In Church Stretton, the headline Airbnb metrics are $27,871 in average annual revenue,49.4% occupancy, $204 ADR, and $87 in RevPAR, and guests book about 79 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Church Stretton?
Understanding the monthly revenue variations for Airbnb listings in Church Stretton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Church Stretton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Church Stretton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,586+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,532 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,340 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,483, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Church Stretton
What Is the Monthly Airbnb Occupancy Rate in Church Stretton?
Maximize your bookings by understanding the Church Stretton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Church Stretton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Church Stretton
What Is the Average Airbnb Nightly Rate in Church Stretton?
Effective short term rental pricing strategy in Church Stretton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Church Stretton typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Church Stretton
What Is the RevPAR for Airbnb in Church Stretton?
RevPAR in Church Stretton is currently $87. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $75 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $165 RevPAR.
Average Monthly RevPAR Trend in Church Stretton
RevPAR Insights for Church Stretton
- The average RevPAR in Church Stretton is $87. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($165) and bottom 25% ($48) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Church Stretton benchmarks. If your RevPAR falls below the median of $75, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Church Stretton?
Church Stretton's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,364 per month
- Occupancy rates average 64.0%
- Daily rates average $199
Shoulder Season
- Revenue averages $2,806 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $203
Low Season (January, February, November)
- Revenue drops to average $2,165 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $218
Seasonality Insights for Church Stretton
- The Airbnb seasonality pattern in Church Stretton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Church Stretton's highest earning potential, with monthly revenues climbing to $3,599, occupancy reaching 68.8%, and ADRs peaking at $230.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,078, occupancy could drop to 38.2%, and ADRs may adjust to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Church Stretton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Church Stretton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Church Stretton?
Low regulation and minimal registration activity in Church Stretton, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Church Stretton to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Church Stretton?
Church Stretton is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Church Stretton Centre | The heart of Church Stretton, offering easy access to shops, cafes, and restaurants. A popular starting point for visitors exploring the surrounding hills and attractions. | St Lawrence's Church, Church Stretton Market, Carding Mill Valley, Bury Ditch, Long Mynd |
| Carding Mill Valley | A stunning nature reserve and a keen favorite for outdoor enthusiasts. Ideal for those looking for a peaceful retreat with hiking and picturesque landscapes. | Carding Mill Valley, The Long Mynd, Hiking trails, Picnic areas, Scenic views |
| Long Mynd | Known for its breathtaking views and outdoor activities, Long Mynd is perfect for adventure seekers and nature lovers. It attracts visitors year-round for various recreational activities. | Hiking routes, Mountain biking trails, Stargazing |
| Acton Scott | A beautiful village known for its historic farms and scenic beauty. Attracts tourists seeking a taste of rural England and the countryside experience. | Acton Scott Historic Working Farm, The Old Dairy, Rural walks, Local farms |
| Bury Ditch | This area offers stunning views of the surrounding hills and is popular for hiking and nature walks. Great for those seeking tranquility and outdoor adventures. | Bury Ditch viewpoint, Walking trails, Scenic photography spots |
| Hope Valley | A picturesque valley offering breathtaking scenery and a diverse range of outdoor activities. Often frequented by tourists exploring the Shropshire Hills. | Walking paths, Cycling routes, Scenic views, Local wildlife |
| Stretton Hills | A range of hills providing excellent walking and hiking opportunities. It's a favorite among locals and tourists looking to explore the natural beauty. | Trails, Historic sites, Stunning landscapes |
| Little Stretton | A small village nestled in the hills, perfect for those looking for a quiet escape. It's a great location for weekend getaways and relaxing retreats. | Shropshire Hills, Local pubs, Village charm, Nature spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Church Stretton offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Church Stretton?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Church Stretton
- The Church Stretton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Church Stretton, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Church Stretton Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Church Stretton
- The dominant room capacity in Church Stretton is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Church Stretton, indicating a high concentration in these sizes.
- A significant 24.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Church Stretton.
Church Stretton Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Church Stretton
- The most common guest capacity trend in Church Stretton vacation rentals is listings accommodating 2 guests (41.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Church Stretton STR market, accounting for 64.6% of listings.
- A significant 43.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Church Stretton.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Church Stretton.
- On average, properties in Church Stretton are equipped to host 3.7 guests.
How Do Listings in Church Stretton Compare on Quality?
Listing quality in Church Stretton can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Church Stretton
- At 22.7 photos per listing on average, Church Stretton hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Church Stretton averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Church Stretton?
Amenity Prevalence
Amenity Insights for Church Stretton
- Essential amenities in Church Stretton that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Church Stretton: Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Church Stretton to stay competitive.
Which Airbnb Amenities Boost Revenue in Church Stretton?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Church Stretton, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 89.2% | $30,020 | $10,068 | 198.2% |
Pets allowed | 64.6% | $33,597 | $17,414 | 92.9% |
Hangers | 80.0% | $30,817 | $16,089 | 91.5% |
Wifi | 92.3% | $28,885 | $15,704 | 83.9% |
Coffee maker | 32.3% | $37,810 | $23,127 | 63.5% |
Refrigerator | 83.1% | $29,826 | $18,274 | 63.2% |
Indoor fireplace | 38.5% | $36,505 | $22,475 | 62.4% |
Elevator | 15.4% | $41,296 | $25,430 | 62.4% |
Oven | 60.0% | $32,847 | $20,407 | 61.0% |
Microwave | 67.7% | $31,724 | $19,799 | 60.2% |
Revenue Impact Insights for Church Stretton
- Kitchen tops the revenue impact list with a 198.2% uplift — listings with this amenity earn $30,020 vs. $10,068 without it.
- Kitchen, Wifi, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Church Stretton STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Church Stretton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChurch Stretton Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Church Stretton
- The typical guest profile for Airbnb in Church Stretton consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United Kingdom (92%) and United States (3.2%).
- Top languages spoken are English (72.3%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Church Stretton?
Listings in Church Stretton average 4.9 out of 5 overall, with about 95.8 reviews per active listing and 56.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Church Stretton
- With an overall rating of 4.9, Church Stretton listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.96), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 56.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Church Stretton Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Church Stretton
- The most common availability pattern in Church Stretton falls within the 91-180 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Church Stretton (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Church Stretton?
Average Booking Lead Time by Month
Booking Lead Time Insights for Church Stretton
- The overall average booking lead time for vacation rentals in Church Stretton is 79 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Church Stretton.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Church Stretton averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Church Stretton?
Guests in Church Stretton stay about 3.2 nights on average, generating roughly 2,667 reservations and 41 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Church Stretton
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Church Stretton
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 41 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.3 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Church Stretton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
20% of total
2 Nights
21 listings
32.3% of total
3 Nights
6 listings
9.2% of total
4-6 Nights
1 listings
1.5% of total
30+ Nights
24 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Church Stretton is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Church Stretton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Church Stretton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Church Stretton.
Church Stretton Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
8 listings
12.3% of total
Non-refundable
1 listings
1.5% of total
Flexible
16 listings
24.6% of total
Moderate
15 listings
23.1% of total
Firm
21 listings
32.3% of total
Strict
4 listings
6.2% of total
Cancellation Policy Insights for Church Stretton
- The prevailing Airbnb cancellation policy trend in Church Stretton is Firm, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.7%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.3% market standard in Church Stretton.
- Using a Strict policy might deter some guests, as only 6.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Church Stretton.
How Much Are Airbnb Cleaning Fees in Church Stretton?
Cleaning fees in Church Stretton are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Church Stretton
- About 47.7% of Church Stretton listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($226) and median ($67) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Church Stretton median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Church Stretton Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Church Strettonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
All Stretton Bunkhouse
Entire Place • 3 bedrooms
OAKS LODGE luxury romantic woodland lodge, hot tub
Entire Place • 1 bedroom
Thistledown- Church Stretton
Entire Place • 4 bedrooms
CLEARVIEWS: amazing views, 5 en-suites and hot tub
Entire Place • 5 bedrooms
Ashes Cottage - Unique off-grid AONB location
Entire Place • 3 bedrooms
Stable house with Stunning Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Church Stretton?
Learn from the best! This table showcases top-performing Airbnb hosts in Church Stretton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 3 | $201,434 | 448 | 4.92/5.0 |
| Megan | 2 | $130,761 | 436 | 4.89/5.0 |
| Jonathan | 4 | $122,171 | 173 | 4.84/5.0 |
| Cottages | 4 | $110,037 | 21 | 4.83/5.0 |
| Frances | 1 | $84,808 | 20 | 4.70/5.0 |
| Alison | 2 | $78,420 | 387 | 4.99/5.0 |
| Liz | 2 | $72,791 | 113 | 4.92/5.0 |
| Janet | 1 | $63,461 | 36 | 5.00/5.0 |
| Kirsty | 2 | $61,262 | 227 | 5.00/5.0 |
| Sarah Lyndsey | 3 | $59,274 | 211 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Church Stretton.
Who Are the Airbnb Hosts in Church Stretton?
Church Stretton is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Church Stretton
- With 53.8% Superhosts, Church Stretton has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Church Stretton averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Church Stretton
These are the highest-grossing professional property management operations in Church Stretton, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cottages | 4 | $110,037 | $270 | 31.2% | 4.83/5 |
| Charles MIllward | 1 | $48,703 | $1,278 | 14.1% | 4.94/5 |
| Liz | 2 | $12,297 | $144 | 22.1% | N/A |
| Sykes | 1 | $8,180 | $407 | 15.1% | 5.00/5 |
| Holidaycottages.Co.Uk | 1 | $7,953 | $387 | 25.6% | N/A |
| Rural Retreats Holidays Ltd | 1 | $2,610 | $843 | 10.0% | 5.00/5 |
Management Company Insights for Church Stretton
- The leading management company, Cottages, operates 4 listings with $110,037 in gross revenue — a useful benchmark for what scale looks like in Church Stretton.
- Top managers average 2 properties each, suggesting professional management in Church Stretton still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Church Stretton's Airbnb Market Compare to Nearby Cities?
How does the Church Stretton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grosmont, Church Stretton has 7 percentage points lower occupancy and about $262 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $8,177 | $513.76 | 50% |
| East Knoyle | 10 | $6,799 | $423.86 | 42% |
| Chew Magna | 13 | $6,691 | $437.55 | 43% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Long Sutton | 18 | $6,400 | $395.82 | 48% |
| Ashley | 13 | $6,136 | $372.50 | 54% |
| Freshford | 12 | $5,487 | $324.63 | 55% |
| Stoke St. Michael | 13 | $5,236 | $412.60 | 50% |
| Edington | 12 | $5,132 | $375.34 | 39% |
| Grosmont | 11 | $5,075 | $466.01 | 56% |
Frequently Asked Questions About Airbnb in Church Stretton
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Church Stretton.
How much do Airbnb hosts make in Church Stretton?
Church Stretton hosts earn about $27,871 per year on average, with an average nightly rate of $204 and RevPAR of $87. Those figures describe the typical revenue environment for active listings in Church Stretton, England, not the ceiling for the best operators. Source: AirROI 2026 data, Church Stretton market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Church Stretton?
The average Airbnb occupancy rate in Church Stretton is 49.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Church Stretton?
Listings in Church Stretton average $204 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Church Stretton?
Church Stretton currently has about 65 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Church Stretton?
AirROI currently classifies the short-term rental regulation level in Church Stretton as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Church Stretton?
RevPAR in Church Stretton is about $87. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Church Stretton?
At 49.4% occupancy, Church Stretton can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,871, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Church Stretton?
The average booking lead time in Church Stretton is about 79 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Church Stretton?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Church Stretton include Church Stretton Centre, Carding Mill Valley, Long Mynd. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Church Stretton?
entire_home listings make up 92.3% of the active supply in Church Stretton. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Church Stretton compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $98,122 in average annual revenue with 49.8% occupancy, compared to Church Stretton's $27,871 and 49.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Church Stretton?
The average Airbnb stay length in Church Stretton is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Church Stretton?
Airbnb listings in Church Stretton average 4.9 out of 5 overall. About 56.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Church Stretton?
Kitchen and Pets allowed are among the strongest revenue-linked amenities in Church Stretton. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Church Stretton?
Yes. About 47.7% of active Airbnb listings in Church Stretton charge a cleaning fee, and the average fee is $226. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Church Stretton?
A 53.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.