Wakefield, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wakefield, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,266 per year — at a $185 nightly rate, 37.1% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 174 active listings, Wakefield is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 70.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wakefield?
In Wakefield, the headline Airbnb metrics are $18,266 in average annual revenue,37.1% occupancy, $185 ADR, and $68 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wakefield?
Understanding the monthly revenue variations for Airbnb listings in Wakefield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wakefield is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wakefield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,452+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wakefield
What Is the Monthly Airbnb Occupancy Rate in Wakefield?
Maximize your bookings by understanding the Wakefield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wakefield:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wakefield
What Is the Average Airbnb Nightly Rate in Wakefield?
Effective short term rental pricing strategy in Wakefield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wakefield typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Wakefield
What Is the RevPAR for Airbnb in Wakefield?
RevPAR in Wakefield is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $131 RevPAR.
Average Monthly RevPAR Trend in Wakefield
RevPAR Insights for Wakefield
- The average RevPAR in Wakefield is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($131) and bottom 25% ($23) is $108, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wakefield benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wakefield?
Wakefield's peak Airbnb season falls in December, August, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, October)
- Revenue averages $2,718 per month
- Occupancy rates average 43.4%
- Daily rates average $172
Shoulder Season
- Revenue averages $2,262 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $1,823 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $172
Seasonality Insights for Wakefield
- The Airbnb seasonality pattern in Wakefield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wakefield's highest earning potential, with monthly revenues climbing to $2,776, occupancy reaching 46.4%, and ADRs peaking at $181.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,736, occupancy could drop to 29.7%, and ADRs may adjust to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wakefield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wakefield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wakefield?
Low regulation and minimal registration activity in Wakefield, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wakefield to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wakefield?
Wakefield is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | Wakefield's vibrant heart, full of shops, cafes, and cultural attractions. Ideal for travelers looking for convenience and a rich city experience. | Wakefield Cathedral, The Hepworth Wakefield, Yorkshire Sculpture Park, Wakefield Museum, Trinity Walk, The Ridings Shopping Centre |
| Pugney's Country Park | A beautiful park offering outdoor activities and natural beauty, popular with families and nature lovers. | Pugney's Country Park, Water sports activities, Nature trails, Picnic areas, Playgrounds |
| The Chantry | A picturesque residential area along the River Calder, appealing for its scenic views and local amenities, great for families and couples. | The Chantry Bridge, Riverside walks, Local parks, Restaurants and cafes, Fishing spots |
| Sandal | Known for its historical features and proximity to Wakefield, Sandal is charming and offers a suburban feel while being close to city amenities. | Sandal Castle, Parks and gardens, Local pubs, Shopping areas, Community events |
| Stanley | A great area for budget-conscious travelers, Stanley is well-connected to Wakefield with local shops and restaurants nearby. | Local markets, Parks, Community centers, Transport links to the city, Family-friendly facilities |
| South Elmsall | A quiet suburb with a community feel, ideal for families or those seeking a peaceful stay while being a short commute from Wakefield. | Local parks, Nearby countryside, Community events, Shops and cafes, Transport links |
| Outwood | A residential suburb with local amenities and parks, popular with families and ideal for a quieter Airbnb experience close to Wakefield city. | Local parks, Schools, Shopping areas, Community activities, Restaurants |
| Kettlethorpe | A modern residential area that offers good access to local amenities and is popular with families, making it a good choice for hosting. | Kettlethorpe High School, Parks, Sports facilities, Shops, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wakefield offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wakefield?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wakefield
- The Wakefield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wakefield, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, others (combined 7.4%) offer potential for unique stay experiences.
Wakefield Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wakefield
- The dominant room capacity in Wakefield is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.9% of the active Airbnb listings in Wakefield, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wakefield.
Wakefield Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wakefield
- The most common guest capacity trend in Wakefield vacation rentals is listings accommodating 2 guests (22.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wakefield STR market, accounting for 44.8% of listings.
- 28.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wakefield.
- On average, properties in Wakefield are equipped to host 3.7 guests.
How Do Listings in Wakefield Compare on Quality?
Listing quality in Wakefield can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wakefield
- At 22.3 photos per listing on average, Wakefield hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wakefield averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wakefield?
Amenity Prevalence
Amenity Insights for Wakefield
- Essential amenities in Wakefield that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wakefield: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wakefield to stay competitive.
Which Airbnb Amenities Boost Revenue in Wakefield?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wakefield, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tubHigh opportunity | 6.9% | $75,338 | $14,039 | 436.6% |
Kitchen | 90.8% | $19,680 | $4,306 | 357.1% |
Heating | 92.5% | $19,352 | $4,818 | 301.7% |
Bed linens | 77.0% | $22,045 | $5,607 | 293.1% |
Sound systemHigh opportunity | 6.9% | $53,562 | $15,652 | 242.2% |
Dishwasher | 24.7% | $38,362 | $11,670 | 228.7% |
ElevatorHigh opportunity | 4.0% | $49,997 | $16,936 | 195.2% |
High chair | 11.5% | $39,418 | $15,519 | 154.0% |
Coffee maker | 22.4% | $33,895 | $13,751 | 146.5% |
BBQ grillHigh opportunity | 8.0% | $40,019 | $16,363 | 144.6% |
Revenue Impact Insights for Wakefield
- Hot tub tops the revenue impact list with a 436.6% uplift — listings with this amenity earn $75,338 vs. $14,039 without it.
- High-opportunity amenities — Hot tub, Sound system, Elevator — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Wakefield.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wakefield STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wakefield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWakefield Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wakefield
- The typical guest profile for Airbnb in Wakefield consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.3% of guests.
- Key international markets include United Kingdom (89.3%) and Australia (2.5%).
- Top languages spoken are English (67.1%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wakefield?
Listings in Wakefield average 4.76 out of 5 overall, with about 54.7 reviews per active listing and 37.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wakefield
- An average rating of 4.76 places Wakefield in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wakefield Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wakefield
- The most common availability pattern in Wakefield falls within the 271-366 days range, representing 52.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wakefield (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wakefield?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wakefield
- The overall average booking lead time for vacation rentals in Wakefield is 39 days.
- Guests book furthest in advance for stays during December (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Wakefield.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Wakefield averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wakefield?
Guests in Wakefield stay about 4.4 nights on average, generating roughly 3,721 reservations and 21.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wakefield
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wakefield
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (4.6 nights) and shorten in Feb (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wakefield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
29.3% of total
2 Nights
56 listings
32.2% of total
3 Nights
11 listings
6.3% of total
4-6 Nights
10 listings
5.7% of total
7-29 Nights
7 listings
4% of total
30+ Nights
39 listings
22.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wakefield is 2 Nights, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Wakefield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.4%) caters to monthly stays (30+ nights) in Wakefield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.2% of Wakefield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wakefield.
Wakefield Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.6% of total
Super Strict 60 Days
4 listings
2.3% of total
Flexible
51 listings
29.8% of total
Moderate
49 listings
28.7% of total
Firm
47 listings
27.5% of total
Strict
19 listings
11.1% of total
Cancellation Policy Insights for Wakefield
- The prevailing Airbnb cancellation policy trend in Wakefield is Flexible, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (38.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.8% market standard in Wakefield.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wakefield.
How Much Are Airbnb Cleaning Fees in Wakefield?
Cleaning fees in Wakefield are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wakefield
- About 56.3% of Wakefield listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($279) and median ($73) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wakefield median of $73. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wakefield Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wakefieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blossom Barn 23 with home cinema, outdoor hot tub
Entire Place • 4 bedrooms
The West Wing at Hillthorpe Manor
Entire Place • 6 bedrooms
Hillthorpe Manor - Large 5 Bedroom House - Hot Tub
Entire Place • 5 bedrooms
Hodroyd Hall
Entire Place • 3 bedrooms
3 Bed in Wintersett (93234)
Entire Place • 3 bedrooms
Stunning Converted Water Tower In Yorkshire
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wakefield?
Learn from the best! This table showcases top-performing Airbnb hosts in Wakefield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 3 | $255,581 | 41 | 4.50/5.0 |
| Wesley | 1 | $241,763 | 21 | 4.81/5.0 |
| Cottages | 3 | $161,417 | 46 | 4.81/5.0 |
| YorGuest | 3 | $112,705 | 108 | 4.52/5.0 |
| Samantha | 6 | $105,139 | 206 | 4.77/5.0 |
| Megan | 2 | $103,207 | 265 | 4.93/5.0 |
| Alt-Stay - Workforce Accommoda | 5 | $102,926 | 60 | 4.84/5.0 |
| Holidaycottages.Co.Uk | 1 | $84,481 | 6 | 5.00/5.0 |
| Angela | 1 | $82,596 | 71 | 4.92/5.0 |
| Kirsty | 3 | $70,500 | 93 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wakefield.
Who Are the Airbnb Hosts in Wakefield?
Wakefield has a relatively balanced host base.
Host Profile Insights for Wakefield
- A 47.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wakefield averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wakefield
These are the highest-grossing professional property management operations in Wakefield, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sarah | 3 | $255,581 | $735 | 26.1% | 4.50/5 |
| Cottages | 3 | $161,417 | $796 | 35.0% | 4.81/5 |
| YorGuest | 3 | $112,705 | $311 | 39.0% | 4.52/5 |
| Holidaycottages.Co.Uk | 1 | $84,481 | $567 | 42.9% | 5.00/5 |
| Host & Stay | 2 | $63,048 | $212 | 44.3% | 4.75/5 |
| Wendy | 2 | $40,101 | $132 | 54.5% | 4.81/5 |
| Sarah | 2 | $37,198 | $102 | 47.9% | 4.64/5 |
| My Property Host | 2 | $19,855 | $85 | 34.9% | 3.68/5 |
| Places To Stay UK | 1 | $12,932 | $169 | 42.5% | 4.75/5 |
| Travelnest | 1 | $2,359 | $170 | 7.6% | 4.74/5 |
Management Company Insights for Wakefield
- The leading management company, Sarah, operates 3 listings with $255,581 in gross revenue — a useful benchmark for what scale looks like in Wakefield.
- Top managers average 2 properties each, suggesting professional management in Wakefield still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wakefield's Airbnb Market Compare to Nearby Cities?
How does the Wakefield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malham, Wakefield has 18 percentage points lower occupancy and about $178 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 10 | $5,723 | $362.84 | 55% |
| Stamford Bridge | 11 | $5,449 | $437.28 | 41% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Withington | 11 | $5,045 | $510.70 | 41% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
| Burton in Lonsdale | 10 | $4,282 | $340.41 | 55% |
| Hayton | 16 | $4,272 | $274.12 | 55% |
| Tollerton | 12 | $4,208 | $316.05 | 50% |
| Bowness-on-Windermere | 353 | $4,186 | $368.01 | 44% |
Frequently Asked Questions About Airbnb in Wakefield
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wakefield.
How much do Airbnb hosts make in Wakefield?
Wakefield hosts earn about $18,266 per year on average, with an average nightly rate of $185 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Wakefield, England, not the ceiling for the best operators. Source: AirROI 2026 data, Wakefield market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wakefield?
The average Airbnb occupancy rate in Wakefield is 37.1%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wakefield?
Listings in Wakefield average $185 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wakefield?
Wakefield currently has about 174 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wakefield?
AirROI currently classifies the short-term rental regulation level in Wakefield as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wakefield?
RevPAR in Wakefield is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wakefield?
Occupancy of 37.1% means Wakefield is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,266, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wakefield?
The average booking lead time in Wakefield is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wakefield?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wakefield include City Centre, Pugney's Country Park, The Chantry. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wakefield?
entire_home listings make up 79.3% of the active supply in Wakefield. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wakefield compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Wakefield's $18,266 and 37.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wakefield?
The average Airbnb stay length in Wakefield is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wakefield?
Airbnb listings in Wakefield average 4.76 out of 5 overall. About 37.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wakefield?
Hot tub and Kitchen are among the strongest revenue-linked amenities in Wakefield. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wakefield?
Yes. About 56.3% of active Airbnb listings in Wakefield charge a cleaning fee, and the average fee is $279. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wakefield?
A 47.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.