Sunderland, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sunderland, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,101 per year — at a $137 nightly rate, 36.7% occupancy, and a $52 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 195 active listings, Sunderland is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 54.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sunderland?
In Sunderland, the headline Airbnb metrics are $14,101 in average annual revenue,36.7% occupancy, $137 ADR, and $52 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sunderland?
Understanding the monthly revenue variations for Airbnb listings in Sunderland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunderland is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunderland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $582, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunderland
What Is the Monthly Airbnb Occupancy Rate in Sunderland?
Maximize your bookings by understanding the Sunderland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunderland:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunderland
What Is the Average Airbnb Nightly Rate in Sunderland?
Effective short term rental pricing strategy in Sunderland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunderland typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Sunderland
What Is the RevPAR for Airbnb in Sunderland?
RevPAR in Sunderland is currently $52. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $45 RevPAR.
- Strong performers (Top 25%) earn $74 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Sunderland
RevPAR Insights for Sunderland
- The average RevPAR in Sunderland is $52. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($20) is $84, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sunderland benchmarks. If your RevPAR falls below the median of $45, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $74+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sunderland?
Sunderland's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $2,156 per month
- Occupancy rates average 44.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,822 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $1,386 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $125
Seasonality Insights for Sunderland
- The Airbnb seasonality pattern in Sunderland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunderland's highest earning potential, with monthly revenues climbing to $2,354, occupancy reaching 48.4%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,331, occupancy could drop to 29.7%, and ADRs may adjust to $124.
- Lower occupancy paired with meaningful seasonality means hosts in Sunderland need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sunderland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sunderland?
Low regulation and minimal registration activity in Sunderland, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sunderland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sunderland?
Sunderland is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunderland City Centre | The vibrant heart of Sunderland, offering a mix of shopping, dining, and entertainment. Ideal for guests wanting to be close to major attractions and transport links. | Sunderland Museum and Winter Gardens, Empire Theatre, Sunderland Empire, St. Peter's Riverside, Sunderland Aquatic Centre |
| Seaburn | A beautiful seaside area known for its sandy beaches and family-friendly attractions. Perfect for guests looking to enjoy beach activities and coastal walks. | Seaburn Beach, Roker Park, Sunderland Sea Life, Roker Pier, Seaburn Promenade |
| West Sunniside | An emerging area with a blend of modern developments and cultural spots. Attractive for visitors interested in arts and local history. | National Glass Centre, Vaux Brewery, Sunderland Minster, Arts Centre Washington, Local eateries and cafés |
| Monkwearmouth | Historical area with access to the River Wear, providing a unique blend of heritage and natural beauty, appealing to visitors wanting to explore Sunderland's past. | Wearmouth Bridge, St. Peter's Church, Monkwearmouth Station Museum, National Glass Centre, Riverside Walks |
| Roker | A charming coastal area popular for its scenic views and lively atmosphere. Great for families and tourists seeking relaxation by the sea. | Roker Beach, Roker Park, Roker Lighthouse, Cafés and restaurants along the coast, Coastal walks |
| Southwick | A residential area with a local vibe, offering easy access to both the city center and the coast. Ideal for business travelers and families. | Southwick Green, Local parks, Shopping amenities, Easy transport links to Sunderland, Community events |
| East End | An area with a rich history and close proximity to key cultural sites. Attracts visitors interested in local heritage and community. | The Northern Gallery for Contemporary Art, Local markets, Historical architecture, Community festivals, Riverside activities |
| Hendon | A suburb with family-friendly amenities and close access to the beach. Attractive for families and travelers wanting a quieter stay. | Hendon Beach, Local schools, Parks and recreational areas, Community shops, Transport links to the city |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sunderland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sunderland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunderland
- The Sunderland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.4% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunderland, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Sunderland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunderland
- The dominant room capacity in Sunderland is 3 bedrooms listings, making up 25.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.2% of the active Airbnb listings in Sunderland, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunderland.
Sunderland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunderland
- The most common guest capacity trend in Sunderland vacation rentals is listings accommodating 4 guests (20.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunderland STR market, accounting for 40.0% of listings.
- 33.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunderland.
- On average, properties in Sunderland are equipped to host 3.9 guests.
How Do Listings in Sunderland Compare on Quality?
Listing quality in Sunderland can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sunderland
- At 27.9 photos per listing on average, Sunderland hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sunderland averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sunderland?
Amenity Prevalence
Amenity Insights for Sunderland
- Essential amenities in Sunderland that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunderland: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunderland to stay competitive.
Which Airbnb Amenities Boost Revenue in Sunderland?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sunderland, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
GymHigh opportunity | 3.6% | $42,724 | $13,035 | 227.8% |
Portable fansHigh opportunity | 4.6% | $35,043 | $13,087 | 167.8% |
Cable TVHigh opportunity | 3.1% | $35,658 | $13,416 | 165.8% |
WaterfrontHigh opportunity | 5.6% | $32,713 | $12,988 | 151.9% |
Board gamesHigh opportunity | 6.7% | $29,383 | $13,009 | 125.9% |
Bed linens | 71.3% | $16,777 | $7,457 | 125.0% |
Outdoor furniture | 13.8% | $26,658 | $12,083 | 120.6% |
Dishwasher | 22.6% | $23,818 | $11,269 | 111.4% |
Oven | 69.7% | $16,578 | $8,390 | 97.6% |
Books and reading material | 8.7% | $24,978 | $13,062 | 91.2% |
Revenue Impact Insights for Sunderland
- Gym tops the revenue impact list with a 227.8% uplift — listings with this amenity earn $42,724 vs. $13,035 without it.
- High-opportunity amenities — Gym, Portable fans, Cable TV — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Gym — it has the best combination of high revenue impact and low market saturation in Sunderland.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sunderland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunderland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunderland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sunderland
- The typical guest profile for Airbnb in Sunderland consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.8% of guests.
- Key international markets include United Kingdom (83.8%) and United States (4.7%).
- Top languages spoken are English (72.6%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sunderland?
Listings in Sunderland average 4.66 out of 5 overall, with about 41.3 reviews per active listing and 28.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sunderland
- An average rating of 4.66 places Sunderland in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.83), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sunderland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunderland
- The most common availability pattern in Sunderland falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunderland (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sunderland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunderland
- The overall average booking lead time for vacation rentals in Sunderland is 48 days.
- Guests book furthest in advance for stays during August (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sunderland.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Sunderland averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sunderland?
Guests in Sunderland stay about 5.5 nights on average, generating roughly 3,644 reservations and 18.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sunderland
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sunderland
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.1 nights) and shorten in May (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sunderland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
16.4% of total
2 Nights
63 listings
32.3% of total
3 Nights
11 listings
5.6% of total
4-6 Nights
12 listings
6.2% of total
7-29 Nights
16 listings
8.2% of total
30+ Nights
61 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sunderland is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.3%) caters to monthly stays (30+ nights) in Sunderland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.3% of Sunderland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (32.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunderland.
Sunderland Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.5% of total
Super Strict 60 Days
2 listings
1% of total
Flexible
53 listings
27.2% of total
Moderate
47 listings
24.1% of total
Firm
73 listings
37.4% of total
Strict
19 listings
9.7% of total
Cancellation Policy Insights for Sunderland
- The prevailing Airbnb cancellation policy trend in Sunderland is Firm, used by 37.4% of listings.
- There's a relatively balanced mix between guest-friendly (51.3%) and stricter (47.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.4% market standard in Sunderland.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunderland.
How Much Are Airbnb Cleaning Fees in Sunderland?
Cleaning fees in Sunderland are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sunderland
- About 66.2% of Sunderland listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $71 is close to the median ($60), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sunderland median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sunderland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunderlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 bedroom Victorian town house (Sunderland)
Entire Place • 6 bedrooms
The Barn
Entire Place • 3 bedrooms
Stunning Modern apartment with Sea View
Entire Place • 2 bedrooms
Dwell Living Luxurious 5BD House Central
Entire Place • 5 bedrooms
No1 The Depot
Entire Place • 2 bedrooms
Spacious 5BD Sunderland Home for Groups & Families
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sunderland?
Learn from the best! This table showcases top-performing Airbnb hosts in Sunderland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 9 | $200,159 | 142 | 4.47/5.0 |
| Munro | 13 | $159,860 | 545 | 4.68/5.0 |
| Stay With Us | 7 | $146,704 | 143 | 4.54/5.0 |
| Craig | 1 | $112,220 | 94 | 4.94/5.0 |
| John | 3 | $98,228 | 499 | 4.69/5.0 |
| Gaynor | 5 | $94,371 | 369 | 4.91/5.0 |
| Thomas | 5 | $78,378 | 108 | 4.35/5.0 |
| Cottages | 1 | $76,433 | 18 | 4.89/5.0 |
| Nino | 2 | $58,077 | 221 | 4.78/5.0 |
| Veronica | 2 | $51,510 | 61 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunderland.
Who Are the Airbnb Hosts in Sunderland?
Sunderland has a relatively balanced host base.
Host Profile Insights for Sunderland
- A 31.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 19.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sunderland averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sunderland
These are the highest-grossing professional property management operations in Sunderland, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sarah | 9 | $200,159 | $202 | 39.5% | 4.47/5 |
| Munro | 13 | $159,860 | $166 | 28.8% | 4.68/5 |
| Stay With Us | 7 | $146,704 | $177 | 50.0% | 4.54/5 |
| Cottages | 1 | $76,433 | $555 | 53.7% | 4.89/5 |
| Holiday Homes | 2 | $43,647 | $134 | 49.1% | 4.42/5 |
| Sean | 4 | $36,358 | $101 | 48.7% | 3.48/5 |
| Rees | 1 | $32,509 | $185 | 55.3% | 4.82/5 |
| Ryan-Vacant Nests | 2 | $26,523 | $163 | 30.3% | 4.62/5 |
| JLH Property | 3 | $22,467 | $167 | 19.6% | 4.66/5 |
| Graham | 1 | $15,167 | $565 | 16.5% | 5.00/5 |
Management Company Insights for Sunderland
- The leading management company, Sarah, operates 9 listings with $200,159 in gross revenue — a useful benchmark for what scale looks like in Sunderland.
- Top managers average 4 properties each, suggesting professional management in Sunderland still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.56/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 19.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sunderland's Airbnb Market Compare to Nearby Cities?
How does the Sunderland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Malham, Sunderland has 18 percentage points lower occupancy and about $225 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malham | 10 | $5,723 | $362.84 | 55% |
| Stamford Bridge | 11 | $5,449 | $437.28 | 41% |
| Grinton | 10 | $5,089 | $376.56 | 49% |
| Cartmel Fell | 23 | $4,522 | $383.95 | 49% |
| Ellingham | 10 | $4,498 | $356.08 | 49% |
| Staveley-in-Cartmel | 25 | $4,373 | $382.98 | 46% |
| Burton in Lonsdale | 10 | $4,282 | $340.41 | 55% |
| Hayton | 16 | $4,272 | $274.12 | 55% |
| Tollerton | 12 | $4,208 | $316.05 | 50% |
| Bowness-on-Windermere | 353 | $4,186 | $368.01 | 44% |
Frequently Asked Questions About Airbnb in Sunderland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sunderland.
How much do Airbnb hosts make in Sunderland?
Sunderland hosts earn about $14,101 per year on average, with an average nightly rate of $137 and RevPAR of $52. Those figures describe the typical revenue environment for active listings in Sunderland, England, not the ceiling for the best operators. Source: AirROI 2026 data, Sunderland market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sunderland?
The average Airbnb occupancy rate in Sunderland is 36.7%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sunderland?
Listings in Sunderland average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sunderland?
Sunderland currently has about 195 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sunderland?
AirROI currently classifies the short-term rental regulation level in Sunderland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sunderland?
RevPAR in Sunderland is about $52. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sunderland?
Occupancy of 36.7% means Sunderland is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,101, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sunderland?
The average booking lead time in Sunderland is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sunderland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sunderland include Sunderland City Centre, Seaburn, West Sunniside. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sunderland?
entire_home listings make up 76.4% of the active supply in Sunderland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sunderland compare to nearby Airbnb markets?
Among neighboring markets, Malham posts $68,675 in average annual revenue with 54.7% occupancy, compared to Sunderland's $14,101 and 36.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sunderland?
The average Airbnb stay length in Sunderland is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sunderland?
Airbnb listings in Sunderland average 4.66 out of 5 overall. About 28.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sunderland?
Gym and Portable fans are among the strongest revenue-linked amenities in Sunderland. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sunderland?
Yes. About 66.2% of active Airbnb listings in Sunderland charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sunderland?
At 31.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.