Tourism statisticsCity2026
Blackpool Tourism Statistics: 21.6M Visitors in 2023
Blackpool, in England, United Kingdom, recorded 21.6 million visitors in 2023, Marketing Lancashire reports. AirROI estimates 24,497 Airbnb stays in Blackpool in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 72,252
- Typical Airbnb stay
- 2.9 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 90%
Key facts
Blackpool Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Marketing Lancashire puts Blackpool at 21.6 million visitors in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Blackpool at 24,497 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Blackpool added up to 72,252 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Blackpool lasted 2.9 nights in the 12 months to October 2026, booked about 77 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Blackpool in the 12 months to October 2026, followed by July and May, with January the quietest.
- AirROI estimates Airbnb in Blackpool had no single high season in the 12 months to October 2026: the three busiest months were August, July and May.
- AirROI estimates Airbnb stays in Blackpool in August were booked furthest ahead, about 118 days, against 58 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 90% of Blackpool Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2.6% were the top countries abroad.
- Among Blackpool Airbnb guests who left a review as of October 2026, London was the top origin city at 5.3%, ahead of Manchester at 3.6%, AirROI estimates.
By place
- AirROI ranks Blackpool 30th for Airbnb stays among the 302 towns it lists in England in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Blackpool?
Marketing Lancashire counted 21.6 million visitors in 2023.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 21.6 millionVisitors | Total visitors to Blackpool Council area | 2023 | Marketing Lancashire / Global Tourism Solutions (UK) Ltd |
Airbnb stays
Airbnb Stays in Blackpool
Blackpool had 1,194 Airbnb homes in the 12 months to October 2026. They took an estimated 24,497 stays and 72,252 nights. A typical stay lasted 2.9 nights and was booked about 77 days ahead, shorter than the worldwide stay of 5.2 nights.
- Airbnb homes
- 1,194
- Airbnb stays, estimate
- 24,497
- Airbnb nights, estimate
- 72,252
- Typical stay
- 2.9 nights
- Booked ahead
- 77 days
Busiest months
When Is the Busiest Time in Blackpool?
On Airbnb, August was the busiest month in Blackpool in the 12 months to October 2026, then July and May. January was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, May, October, April, June, September, November, December, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.1% | 118 days |
| July | 10.5% | 82 days |
| May | 10.3% | 78 days |
| October | 10.0% | 83 days |
| April | 7.8% | 66 days |
| June | 7.7% | 76 days |
| September | 7.7% | 68 days |
| November | 7.5% | 81 days |
| December | 7.2% | 69 days |
| March | 6.7% | 66 days |
| February | 6.7% | 62 days |
| January | 5.8% | 58 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Blackpool Airbnb Guests Come From?
About nine in ten Blackpool Airbnb guests who left a review as of October 2026 were from within the United Kingdom (90%), and the top countries abroad were the United States at 2.6%, AirROI estimates. Among the same guests, London was the top origin city at 5.3%, ahead of Manchester at 3.6%. The figures rest on 43,562 reviews, written over many years.
90% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 90%
- From abroad 10%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Blackpool
How many tourists visit Blackpool?
Blackpool had 21.6 million visitors in 2023, according to Marketing Lancashire. AirROI estimates 24,497 Airbnb stays in Blackpool in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Blackpool?
The busiest Airbnb month in Blackpool in the 12 months to October 2026 was August, then July and May.
What is the quietest month in Blackpool?
January was the quietest Airbnb month in Blackpool in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 58 days ahead, against 118 days for August.
How long is a typical Airbnb stay in Blackpool?
A typical Airbnb stay in Blackpool lasted 2.9 nights in the 12 months to October 2026, booked about 77 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.4 nights in November to 3.6 nights in July.
Where do Airbnb guests in Blackpool come from?
Of Blackpool Airbnb guests who left a review as of October 2026, 90% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2.6%. Among the same guests, the top origin city was London at 5.3%, ahead of Manchester at 3.6%.
Are Airbnb stays the same as tourists?
No. Marketing Lancashire counts visitors (21.6 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 24,497 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 24,497 stays at 2.95 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 43,562 reviews and describes guests who left a review, not everyone who stayed. Read the method page.