Tourism statisticsRegion2026

North Wales Tourism Statistics: 98,333 Airbnb Stays

Q: How many tourists visit North Wales?

Wales as a whole had 7.8 million domestic overnight visitors in 2025, according to Welsh Government. AirROI puts North Wales at 25.9% of Airbnb stays in Wales in the 12 months to October 2026. AirROI estimates 98,333 Airbnb stays in North Wales in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in North Wales?

January was the quietest Airbnb month in North Wales in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 47 days ahead, against 98 days for August.

Q: How long is a typical Airbnb stay in North Wales?

A typical Airbnb stay in North Wales lasted 4.2 nights in the 12 months to October 2026, booked about 68 days ahead. By month, stays ran from 3.5 nights in November to 6.3 nights in January.

AirROI estimates 98,333 Airbnb stays in North Wales, United Kingdom, in the 12 months to October 2026, with Llandudno the most booked town. The busiest month was August. All of Wales had 7.8 million domestic overnight visitors in 2025, Welsh Government reports.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 414,767
Typical Airbnb stay: 4.2 nights
Busiest Airbnb month: August
From within the United Kingdom, among guests who left a review: 86%

Key facts

North Wales Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Welsh Government puts all of Wales at 7.8 million domestic overnight visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in North Wales at 98,333 in the 12 months to October 2026.
AirROI estimates Airbnb stays in North Wales added up to 414,767 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in North Wales lasted 4.2 nights in the 12 months to October 2026, booked about 68 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in North Wales in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in North Wales ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in North Wales in August were booked furthest ahead, about 98 days, against 47 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 86% of North Wales Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 3.3% and Germany at 1.3% were the top countries abroad.

By place

AirROI estimates North Wales took 25.9% of all Airbnb stays in Wales in the 12 months to October 2026.
AirROI estimates Llandudno had the most Airbnb stays of North Wales' 28 towns in the 12 months to October 2026, at 7,673, ahead of Llanberis and Llangollen.

Official numbers

How Many Tourists Visit Wales?

Welsh Government counted 7.8 million domestic overnight visitors for all of Wales in 2025. On AirROI's estimates, North Wales accounted for 25.9% of Airbnb stays in Wales in the 12 months to October 2026.

Official tourism figures for Wales: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
7.8 millionDomestic overnight visitors, all of Wales	Domestic overnight trips in Wales by Great Britain residents	2025	Welsh Government

Airbnb stays

Airbnb Stays in North Wales

North Wales had 3,726 Airbnb homes in the 12 months to October 2026. They took an estimated 98,333 stays and 414,767 nights. A typical stay lasted 4.2 nights and was booked about 68 days ahead. AirROI's figures cover the 28 towns it tracks in North Wales and Elsewhere in Conwy County, Elsewhere in Gwynedd, Elsewhere on Anglesey and Elsewhere in Denbighshire; places it does not track are not counted, so every total is a floor.

Airbnb homes: 3,726
Airbnb stays, estimate: 98,333
Airbnb nights, estimate: 414,767
Typical stay: 4.2 nights
Booked ahead: 68 days

Busiest months

When Is the Busiest Time in North Wales?

On Airbnb, August was the busiest month in North Wales in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, May, June, October, April, March, December, February, November, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in North Wales by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	13.3%	4.5 nights	98 days
2	July	11.1%	5.0 nights	90 days
3	September	10.0%	3.6 nights	66 days
4	May	9.7%	3.8 nights	82 days
5	June	9.7%	4.1 nights	71 days
6	October	8.1%	3.6 nights	66 days
7	April	7.9%	3.7 nights	62 days
8	March	6.5%	3.8 nights	47 days
9	December	6.4%	3.8 nights	65 days
10	February	6.2%	4.7 nights	49 days
11	November	5.8%	3.5 nights	50 days
12	January	5.2%	6.3 nights	47 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do North Wales Airbnb Guests Come From?

About nine in ten North Wales Airbnb guests who left a review as of October 2026 were from within the United Kingdom (86%), and the top countries abroad were the United States at 3.3% and Germany at 1.3%, AirROI estimates. Among the same guests, London was the top origin city at 5.8%, ahead of Manchester at 3.6%. The figures rest on 235,084 reviews, written over many years.

86% from within the United Kingdom

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 3.3%
Germany 1.3%
Australia 1.3%

Top origin cities

Among guests who left a review

London 5.8%
Manchester 3.6%
Liverpool 1%

By town

Most Booked Towns in North Wales

Llandudno, Llanberis and Llangollen took 17% of Airbnb stays in North Wales in the 12 months to October 2026. August is the busiest Airbnb month in 27 of the 28 towns, led by Llandudno, and January in 1, led by Bronaber. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 3.2% in Rhosneigr to 28% in Betws-y-coed.

Most Booked Towns in North Wales: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Llandudno	7,673	30,505	4.0 nights	18%	US	August
2	Llanberis	4,569	18,790	4.1 nights	16%	US	August
3	Llangollen	4,383	15,346	3.5 nights	10%	US	August
4	Barmouth	4,217	16,433	3.9 nights	7.9%	US	August
5	Dolgellau	3,724	12,119	3.3 nights	14%	Germany	August
6	Aberdovey	3,304	14,808	4.5 nights	5.3%	US	August
7	Trearddur	3,285	15,862	4.8 nights	5.8%	US	August
8	Colwyn Bay	2,972	11,720	3.9 nights	18%	US	August
9	Waunfawr	2,790	11,348	4.1 nights	15%	France	August
10	Abersoch	2,706	14,014	5.2 nights	4.4%	US	August
11	Beddgelert	2,632	10,614	4.0 nights	18%	US	August
12	Rhosneigr	2,398	10,699	4.5 nights	3.2%	US	August
13	Pwllheli	2,322	10,866	4.7 nights	8.5%	Germany	August
14	Porthmadog	2,266	10,049	4.4 nights	15%	Australia	August
15	Wrexham	2,190	8,617	3.9 nights	22%	US	August
16	Betws-y-coed	2,149	8,031	3.7 nights	28%	US	August
17	Caernarfon	2,137	9,988	4.7 nights	23%	US	August
18	Criccieth	2,136	9,517	4.5 nights	13%	US	August
19	Benllech	2,031	9,412	4.6 nights	5.7%	US	August
20	Towyn	1,734	8,030	4.6 nights	6.7%	India	August
21	Menai Bridge	1,722	7,199	4.2 nights	14%	Germany	August
22	Beaumaris	1,409	5,966	4.2 nights	8.3%	US	August
23	Morfa Nefyn	1,385	6,345	4.6 nights	3.2%	US	August
24	Bronaber	1,367	5,479	4.0 nights	13%	US	January
25	Llanbedrog	1,207	5,965	4.9 nights	4.3%	Australia	August
26	Tywyn	861	4,774	5.5 nights	6.7%	Germany	August
27	Aberdaron	853	4,579	5.4 nights	12%	US	August
28	Rhyl	784	4,204	5.4 nights	7.2%	Ireland	August
	Elsewhere in Conwy County	11,286	46,339	4.1 nights	20%	US	August
	Elsewhere in Gwynedd	8,439	36,262	4.3 nights	14%	US	August
	Elsewhere on Anglesey	3,827	16,670	4.4 nights	13%	US	August
	Elsewhere in Denbighshire	3,575	14,218	4.0 nights	8.9%	US	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 28 towns and Elsewhere in Conwy County, Elsewhere in Gwynedd, Elsewhere on Anglesey and Elsewhere in Denbighshire, homes filed under a wider area, which take no rank.

FAQ

Questions About Tourism in North Wales

How many tourists visit North Wales?

Wales as a whole had 7.8 million domestic overnight visitors in 2025, according to Welsh Government. AirROI puts North Wales at 25.9% of Airbnb stays in Wales in the 12 months to October 2026. AirROI estimates 98,333 Airbnb stays in North Wales in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in North Wales?

The busiest Airbnb month in North Wales in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in North Wales?

January was the quietest Airbnb month in North Wales in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 47 days ahead, against 98 days for August.

How long is a typical Airbnb stay in North Wales?

A typical Airbnb stay in North Wales lasted 4.2 nights in the 12 months to October 2026, booked about 68 days ahead. By month, stays ran from 3.5 nights in November to 6.3 nights in January.

Where do Airbnb guests in North Wales come from?

Of North Wales Airbnb guests who left a review as of October 2026, 86% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 3.3% and Germany at 1.3%. Among the same guests, the top origin city was London at 5.8%, ahead of Manchester at 3.6%.

What is the most booked town in North Wales on Airbnb?

Llandudno was the most booked town in North Wales on Airbnb, with an estimated 7,673 stays in the 12 months to October 2026, ahead of Llanberis and Llangollen.

Are Airbnb stays the same as tourists?

No. Welsh Government counts domestic overnight visitors (7.8 million in 2025 across Wales). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 98,333 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 28 towns and Elsewhere in Conwy County, Elsewhere in Gwynedd, Elsewhere on Anglesey and Elsewhere in Denbighshire. Month ranks compare each month's part of Airbnb nights. Origin rests on 235,084 reviews and describes guests who left a review, not everyone who stayed. Read the method page.