Tourism statisticsRegion2026
Pembrokeshire Tourism Statistics: 44,486 Airbnb Stays
AirROI estimates 44,486 Airbnb stays in Pembrokeshire, in Wales, United Kingdom, in the 12 months to October 2026, with Tenby the most booked town. The busiest month was August. All of Wales had 7.8 million domestic overnight visitors in 2025, Welsh Government reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 212,251
- Typical Airbnb stay
- 4.8 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 87%
Key facts
Pembrokeshire Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Welsh Government puts all of Wales at 7.8 million domestic overnight visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Pembrokeshire at 44,486 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Pembrokeshire added up to 212,251 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Pembrokeshire lasted 4.8 nights in the 12 months to October 2026, booked about 80 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Pembrokeshire in the 12 months to October 2026, followed by July and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Pembrokeshire ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Pembrokeshire in August were booked furthest ahead, about 112 days, against 50 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 87% of Pembrokeshire Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2.3% and Germany at 2.2% were the top countries abroad.
By place
- AirROI estimates Pembrokeshire took 11.7% of all Airbnb stays in Wales in the 12 months to October 2026.
- AirROI estimates Tenby had the most Airbnb stays of Pembrokeshire's 11 towns in the 12 months to October 2026, at 12,358, ahead of Saundersfoot and St Davids.
Official numbers
How Many Tourists Visit Wales?
Welsh Government counted 7.8 million domestic overnight visitors for all of Wales in 2025. On AirROI's estimates, Pembrokeshire accounted for 11.7% of Airbnb stays in Wales in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 7.8 millionDomestic overnight visitors, all of Wales | Domestic overnight trips in Wales by Great Britain residents | 2025 | Welsh Government |
Airbnb stays
Airbnb Stays in Pembrokeshire
Pembrokeshire had 1,769 Airbnb homes in the 12 months to October 2026. They took an estimated 44,486 stays and 212,251 nights. A typical stay lasted 4.8 nights and was booked about 80 days ahead. AirROI's figures cover the 11 towns it tracks in Pembrokeshire and Elsewhere in Pembrokeshire; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,769
- Airbnb stays, estimate
- 44,486
- Airbnb nights, estimate
- 212,251
- Typical stay
- 4.8 nights
- Booked ahead
- 80 days
Busiest months
When Is the Busiest Time in Pembrokeshire?
On Airbnb, August was the busiest month in Pembrokeshire in the 12 months to October 2026, then July and June. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, September, May, October, April, March, December, February, November, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 14.0% | 112 days |
| July | 11.7% | 104 days |
| June | 10.2% | 93 days |
| September | 9.9% | 94 days |
| May | 9.6% | 92 days |
| October | 8.1% | 68 days |
| April | 7.7% | 62 days |
| March | 6.7% | 50 days |
| December | 6.1% | 89 days |
| February | 5.8% | 54 days |
| November | 5.5% | 57 days |
| January | 4.6% | 52 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Pembrokeshire Airbnb Guests Come From?
About nine in ten Pembrokeshire Airbnb guests who left a review as of October 2026 were from within the United Kingdom (87%), and the top countries abroad were the United States at 2.3% and Germany at 2.2%, AirROI estimates. Among the same guests, London was the top origin city at 6.5%, ahead of Cardiff at 5.6%. The figures rest on 109,326 reviews, written over many years.
87% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 87%
- From abroad 13%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Pembrokeshire
Tenby, Saundersfoot and St Davids took 52% of Airbnb stays in Pembrokeshire in the 12 months to October 2026. August is the busiest Airbnb month in all 11 towns. Among guests who left a review, the share from abroad across these towns runs from 4.7% in Saundersfoot to 20% in Haverfordwest.
| Tenby | 12,358 |
| Saundersfoot | 5,504 |
| St Davids | 5,412 |
| Pembroke | 2,123 |
| Narberth | 2,081 |
| Penally | 1,829 |
| Freshwater East | 1,731 |
| Milford Haven | 1,574 |
| Broad Haven | 1,472 |
| Solva | 1,468 |
| Haverfordwest | 1,189 |
| Elsewhere in Pembrokeshire | 7,745 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 11 towns and Elsewhere in Pembrokeshire, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in Pembrokeshire
How many tourists visit Pembrokeshire?
Wales as a whole had 7.8 million domestic overnight visitors in 2025, according to Welsh Government. AirROI puts Pembrokeshire at 11.7% of Airbnb stays in Wales in the 12 months to October 2026. AirROI estimates 44,486 Airbnb stays in Pembrokeshire in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Pembrokeshire?
The busiest Airbnb month in Pembrokeshire in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.
What is the quietest month in Pembrokeshire?
January was the quietest Airbnb month in Pembrokeshire in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 52 days ahead, against 112 days for August.
How long is a typical Airbnb stay in Pembrokeshire?
A typical Airbnb stay in Pembrokeshire lasted 4.8 nights in the 12 months to October 2026, booked about 80 days ahead. By month, stays ran from 3.9 nights in November to 6.1 nights in July.
Where do Airbnb guests in Pembrokeshire come from?
Of Pembrokeshire Airbnb guests who left a review as of October 2026, 87% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2.3% and Germany at 2.2%. Among the same guests, the top origin city was London at 6.5%, ahead of Cardiff at 5.6%.
What is the most booked town in Pembrokeshire on Airbnb?
Tenby was the most booked town in Pembrokeshire on Airbnb, with an estimated 12,358 stays in the 12 months to October 2026, ahead of Saundersfoot and St Davids.
Are Airbnb stays the same as tourists?
No. Welsh Government counts domestic overnight visitors (7.8 million in 2025 across Wales). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 44,486 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 11 towns and Elsewhere in Pembrokeshire. Month ranks compare each month's part of Airbnb nights. Origin rests on 109,326 reviews and describes guests who left a review, not everyone who stayed. Read the method page.