AirROI ranking · 202610 companies ranked
Vacation Rental and Airbnb Management Companies in Pembrokeshire (2026)
The vacation rental and Airbnb management companies across Tenby, Pembrokeshire, Saundersfoot, St Davids, Freshwater East, Narberth, Penally, Pembroke, Broad Haven, Milford Haven, Solva, and Haverfordwest, ranked by the homes they run there. AirROI counts 184 active Airbnb homes run by Holidaycottages.Co.Uk in Pembrokeshire, the most of any management company (12 months to October 2026). AirROI rates Vicki the best-rated among Pembrokeshire companies with 25+ homes and 500+ reviews, at 4.80 over 1,811 reviews. No company runs more than 10% of Pembrokeshire's Airbnb listings, and the ten largest together run 27%.
Updated monthly. Airbnb homes live at least 3 months in the 12 months to October 2026, each counted once; companies with fewer than 5 are not counted, so every count is a floor. Market data: Pembrokeshire Airbnb market.
- Ranked companies running 10+ listings
- 9
- Active Airbnb listings
- 1,809
- Listings run by companies
- 35%
Ranking
Who Are the Best Airbnb Management Companies in Pembrokeshire?
By active Airbnb listings, the largest Airbnb management companies in Pembrokeshire are Holidaycottages.Co.Uk (184), Vicki (122), and Cottages (51). By guest rating, Vicki ranks first at 4.80 over 1,811 reviews, ahead of Cottages (4.77). The table ranks the 10 largest.
Largest Airbnb management companies in Pembrokeshire
Ranked by active Airbnb homes run as host or co-host in Pembrokeshire; "All markets" is the company's homes everywhere and the markets they sit in.
| # | Company | In Pembrokeshire |
|---|---|---|
| Holidaycottages.Co.Uk, Tenby, Pembrokeshire, Saundersfoot, 833 markets · +30 in a year | 184 | |
| Vicki, Saundersfoot, Tenby, Pembrokeshire · ★ 4.80, 13 markets · +11 in a year | 122 | |
| Cottages, Pembrokeshire, St Davids, Broad Haven · ★ 4.77, 213 markets | 51 | |
| 4 | Sykes Holiday Cottages, Pembrokeshire, Tenby, Solva, 813 markets · +18 in a year | 38 |
| 5 | Coastal Cottages Of Pembrokesh, Pembrokeshire, Broad Haven, Saundersfoot, 17 markets | 30 |
| 6 | Salt & City Stays, Pembrokeshire, St Davids, Solva · ★ 4.82, 21 markets | 21 |
| 7 | Hoseasons, Narberth, Penally, Saundersfoot, 191 markets | 17 |
| 8 | West Wales Holiday Cottages, Pembrokeshire, Tenby, Broad Haven · ★ 4.95, 30 markets | 17 |
| 9 | NetLet, Pembrokeshire, Milford Haven, St Davids, 5 markets | 10 |
| 10 | Great Welsh Escapes, Tenby, Pembrokeshire, Saundersfoot · ★ 4.88, 10 markets | 5 |
How to read this table
Largest individual hosts in Pembrokeshire
| # | Host | In Pembrokeshire |
|---|---|---|
| 1 | Rachael | 64 |
| 2 | Joanne | 17 |
| 3 | Julie | 13 |
| 4 | Matthew | 13 |
Accounts under a person's name running 10 or more homes. They are not management companies, so they are not ranked above and have no profile.
Download the ranking as a CSV file, with each company's listings, markets, rating and growth.
Where
Where in Pembrokeshire Do Management Companies Run the Most Homes?
In Pembrokeshire, companies run the most Airbnb listings in Pembrokeshire, Tenby, and Saundersfoot. Each city below links to its Airbnb market data. The counts add up the 10 ranked companies' largest cities, so they are floors.
Companies run the most homes in Pembrokeshire, Tenby, and Saundersfoot
Listings the ranked companies run in each city, 12 months to October 2026. Each company adds its three largest cities, so counts are floors.
| # | City | Run by the ranked companies |
|---|---|---|
| Pembrokeshire | 130 | |
| Tenby | 119 | |
| Saundersfoot | 84 | |
| 4 | St Davids | 16 |
| 5 | Broad Haven | 12 |
| 6 | Narberth | 10 |
| 7 | Solva | 8 |
| 8 | Penally | 4 |
Fees
How Much Does an Airbnb Manager Charge in Pembrokeshire?
AirROI does not publish or estimate any single company's fee, so ask for the rate card in writing. AirROI has not checked fees for any Pembrokeshire company, so these figures pool the 180 companies it checked in 11 major Airbnb markets: 102 quote only on request, and the 17 that publish a rate charge 10% to 30% of booking revenue.
- Median starting fee, worldwide
- 17%
- Published fee range
- 10%–30%
- Quote only on request
- 102 of 180
In Pembrokeshire, the average Airbnb earned £20,100 over the 12 months to October 2026. A 17% fee on that is about £3,420 a year.
The fee a year on the average Airbnb in Pembrokeshire
- At 15%
- £3,020
- At 20%
- £4,030
- At 25%
- £5,040
- At 30%
- £6,040
AirROI compares company-run and owner-run homes in the cities it has management pages for, none of them in Pembrokeshire. See whether an Airbnb manager is worth it in Wales.
Before you sign
What Should You Ask Before You Sign?
Market
How Many Airbnb Management Companies Are There in Pembrokeshire?
9 companies that manage homes for owners run 10 or more active Airbnb listings in Pembrokeshire, and 10 run 5 or more, in AirROI's data for the 12 months to October 2026. Hosts with no business account run 65% of all listings.
The ten largest companies run 27% of Airbnb listings in Pembrokeshire, and the largest runs 10%
Share of 1,809 active Airbnb listings by who runs them, 12 months to October 2026
- The largest company 10%
- The next nine largest 17%
- Other companies and business accounts 7.4%
- Hosts with no business account 65%
Questions
Questions About Airbnb Management in Pembrokeshire
Who Is the Best Airbnb Management Company in Pembrokeshire?
AirROI counts 184 active Airbnb homes run by Holidaycottages.Co.Uk in Pembrokeshire, the most of any management company (12 months to October 2026). AirROI rates Vicki the best-rated management company in Pembrokeshire, at 4.80 over 1,811 guest reviews (12 months to October 2026). No single measure makes a company best for your home: check that it runs homes like yours, in your area, before you sign.
Why Does a Company Show Fewer Homes Here Than on Airbnb?
This page counts a home only when it was live in at least 3 of the 12 months, live in at least 1 of the last 3, and had 3 or more booked or blocked nights in its live months, and only in Pembrokeshire. A company's Airbnb profile shows every listing it has ever published, including homes that have not opened yet, homes listed for a few weeks, and homes elsewhere. Open a row for the company's homes in its other markets, or its profile for every home tied to it and why each one is or is not counted.
Why Is a Company Ranked Differently in a Town and in Its Region?
Each page ranks companies by their homes in that place alone. A company with a few homes in one town and more in the towns around it ranks lower on the town's page than on the region or state page, where every town's homes count. The "All markets" column gives the company's homes everywhere, so the two rankings can be read together.
Method
About This Data
- Listings
- Active Airbnb listings over the 12 months to October 2026: open to bookings through the year, each counted once per company for its host and for every co-host. Airbnb only: homes listed only on Vrbo, Booking.com or a company's own site are not counted.
- Companies
- A company's Airbnb accounts with 5 or more active listings are joined into one company, so counts and shares are floors. Companies that manage homes for owners are ranked; hotels, resorts and booking platforms are counted in the totals but not ranked.
- Ratings
- Airbnb's guest rating, averaged across a company's listings and weighted by their reviews. Shown from 4.7 over 100 or more reviews; the best-rated order needs 25+ listings and 500+ reviews.
- Growth
- Listings added on a company's own Airbnb accounts over 12 months, for companies that ran 10 or more a year ago. Co-hosted listings from a year ago are not fully recorded, and a takeover or a rename shows as growth.
- Fees
- Published owner terms on company websites, checked September 29, 2026, pooled across the companies checked. No company's fee is shown.
- Independence
- No company can pay to be listed or ranked, and nothing is self-reported. The ranking is updated every month; this edition on November 4, 2026, the next in December 2026.